Who's Who on Social Media
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Who is Caroline Mignaux?

Caroline Mignaux, co-founder of Refer and host of the "Marketing Square" podcast, is a growth marketing expert known for helping businesses scale with actionable tools and strategies. Recognized as a LinkedIn Top Voice, she empowers professionals with innovative, data-driven solutions to achieve sustainable success.

December 4, 2024
Jeremy Boissinot
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Caroline Mignaux: A Growth Marketing Pioneer in Digital Influence

Caroline Mignaux is a prominent growth marketer, entrepreneur, and content creator, widely recognized for her expertise in digital marketing and performance strategy. She co-founded Refer, a platform dedicated to connecting businesses and marketers to foster growth opportunities through innovative strategies. Her contributions to the industry earned her the title of LinkedIn Top Voice 2022, solidifying her position as a leading figure in marketing. Caroline’s ability to merge creativity with data-driven solutions has made her a sought-after expert among entrepreneurs and businesses looking to scale effectively.

Beyond her entrepreneurial ventures, Caroline is the host of the highly acclaimed podcast "Marketing Square: Growth Marketing Secrets." Through this platform, she delivers actionable insights, tools, and expert advice on sales, visibility, and marketing trends. The podcast features discussions with thought leaders and industry innovators, offering listeners a front-row seat to actionable growth strategies. Caroline’s commitment to providing value has resonated with her audience, making the podcast a go-to resource for marketers and entrepreneurs worldwide.

Caroline Mignaux at the Paris Creator Week (Source: @caroline.mignaux, Instagram, 09/12/2024)

Caroline’s digital presence is a testament to her versatility and consistency as a content creator. She effectively tailors her approach across platforms like LinkedIn, Instagram, YouTube, TikTok, and X, showcasing her deep understanding of audience behavior. Her content spans growth marketing tips, entrepreneurial lessons, and personal storytelling, balancing relatability with professional expertise. This multi-channel strategy allows her to engage professionals, aspiring entrepreneurs, and young marketers, amplifying her influence across various demographics.

Her success extends beyond her personal brand, as Caroline actively fosters growth for businesses and individuals through mentorship, tools, and strategic insights. She is passionate about empowering professionals to navigate challenges in branding, performance, and scaling businesses effectively. Caroline’s dedication to sharing her knowledge and experiences has not only inspired her audience but also positioned her as a leader in the digital marketing landscape, helping businesses and individuals thrive in an increasingly competitive digital world.

An Active Influencer in Marketing and Growth Strategy

Caroline Mignaux dominates the social media space with a combined presence of over 325,000 followers across key platforms, including LinkedIn, Instagram, YouTube, TikTok, and X. Her content is designed to inspire action, educate professionals, and provide cutting-edge marketing insights.

Social Media Strategy Analysis

LinkedIn: Caroline’s Professional Powerhouse

LinkedIn remains Caroline’s strongest platform, with 137.4K followers. As a LinkedIn Top Voice, she uses this space to share high-value content around growth marketing, entrepreneurial journeys, and insightful case studies. Her posts often include personal anecdotes that resonate with professionals, helping her maintain a 90.3 influence score.

Her engagement strategy on LinkedIn combines storytelling and actionable advice. She posts consistently, publishing daily at 3 PM, which contributes to her 0.39% engagement rate and 153K average views per post. Her videos and carousel posts are tailored for professionals seeking practical solutions to marketing challenges.

  • Username: @caroline-mignaux
  • Influence Score: 90.3/100
  • Followers: 137.4K
  • Activity: 32 posts per month
  • Engagement Rate: 0.39%
  • Growth: +2.6% (3.5K)
  • Average Engagement: 531
  • Posting Habits: Everyday at 3 PM

Instagram: Relatable and Visually Engaging

On Instagram, Caroline shines with 97.4K followers and a strong growth rate of +12.85% in the last 30 days. Her strategy revolves around Instagram Reels, where she delivers short, engaging videos focused on personal branding, life lessons, and business tips. With a 0.85% engagement rate, Caroline’s content achieves impressive interaction, averaging 829 engagements per post.

Her Instagram showcases her ability to connect with a wider audience, combining educational insights with relatability. Her reels, which sometimes surpass 3 million views, highlight her expertise in creating high-performing, shareable content.

  • Username: @caroline.mignaux
  • Influence Score: 84.7/100
  • Followers: 97.4K
  • Activity: 16 posts per month
  • Engagement Rate: 0.85%
  • Growth: +12.85% (11.1K)
  • Average Engagement: 829
  • Posting Habits: Everyday at 7 PM

YouTube: Deep Dives Through Short Videos

Caroline’s 33.2K YouTube subscribers engage with her YouTube Shorts, which feature concise tips and insights on entrepreneurship, mindset, and professional growth. Her 33.15% growth rate in the last 30 days showcases her ability to capitalize on video trends.

Posting an average of once a week, Caroline’s videos achieve a 0.29% engagement rate with an average of 1.8K views per post. Her videos often use visually appealing thumbnails and hooks to capture her audience quickly.

  • Username: @CarolineMignaux
  • Influence Score: 82.7/100
  • Followers: 33.2K
  • Activity: 5.1 videos/month
  • Engagement Rate: 0.29%
  • Growth: +33.15% (8K)
  • Average Engagement: 92
  • Posting Habits: Weekly at 8 AM

TikTok: Short, Engaging Insights

On TikTok, Caroline’s 60.2K followers engage with her concise, practical videos focusing on marketing hacks and entrepreneurial tips. While her growth has stabilized, her 70.4 influence score demonstrates her solid impact. Her content averages 92 engagements per video, with views ranging up to 6K.

Her approach on TikTok highlights humor, relatability, and actionable advice, reaching a younger demographic eager for quick, digestible insights.

  • Username: @caroline.mignaux
  • Influence Score: 70.4/100
  • Followers: 60.2K
  • Activity: 5.8 videos/week
  • Engagement Rate: 0.15%
  • Growth: 0%
  • Average Engagement: 92
  • Posting Habits: Everyday at 7 PM

X (Twitter): Minimal Yet Strategic Presence

Caroline maintains a limited presence on X with 1.5K followers. While her growth has declined by -1.26%, she continues to share key resources, links, and updates related to her podcast and tools. Despite its low 0.07% engagement rate, her content is relevant to her core audience.


Caroline Mignaux’s content focuses on sharing quick, actionable updates and valuable resources tailored for her audience. Her posts include links to tools, live Q&A sessions, and special podcast announcements, inviting direct engagement from her followers. The style is minimalistic yet purposeful, maintaining a professional tone with strategic use of emojis and links to drive traffic. Though her activity is limited, Caroline uses X as a supplemental platform to connect and inform her niche audience efficiently.

  • Username: @carolinemignaux
  • Influence Score: 49/100
  • Followers: 1.5K
  • Activity: 1.7 tweets/week
  • Engagement Rate: 0.07%
  • Growth: -1.26%
  • Average Engagement: 1
  • Posting Habits: Twice a week at 8 PM

Caroline's Newsletter: LinkedIn Facile

Caroline Mignaux’s newsletter, "LinkedIn Facile," is a weekly resource focused on helping professionals master LinkedIn to boost their visibility and performance. With over 68,937 subscribers, the newsletter shares actionable tips, proven strategies, and insider secrets for leveraging LinkedIn as a powerful marketing and networking tool. Caroline’s expertise ensures readers gain practical knowledge to grow their audience, optimize their presence, and drive measurable results on the platform.

Caroline's Podcast: "Marketing Square: Growth Marketing Secrets"

Caroline Mignaux’s podcast, "Marketing Square: Growth Marketing Secrets", is a top-rated resource dedicated to helping businesses increase visibility and drive sales. With a focus on actionable methods, tools, and expert advice, Caroline shares insights tailored for entrepreneurs and marketers seeking growth opportunities. Updated daily with episodes released every Monday and Friday, the podcast has garnered a growing, engaged audience of listeners eager to apply proven strategies for success. Its practical, no-nonsense approach makes it an essential guide for mastering modern marketing challenges.

Caroline's Influence Through Authority Score and Rankings

Caroline Mignaux boasts an impressive 8,580 Favikon Authority Score, ranking #1 in Digital Marketing in France and among the Top 1% on LinkedIn. Her continued growth and top-tier rankings across platforms reflect her consistent impact and relevance in the digital space.

Content Strategy: Value, Versatility, and Audience-Centric Growth

Caroline’s content strategy is deeply rooted in value-driven storytelling and actionable advice. By diversifying her content formats across platforms—videos, Reels, and podcasts—she effectively caters to professionals, entrepreneurs, and marketers. Her sharp understanding of audience behavior allows her to tailor posting habits to maximize engagement, ensuring her content remains relevant, impactful, and widely accessible.

Reachability and Partnerships

Caroline Mignaux is highly accessible for collaborations, making her an ideal partner for brands, businesses, and thought leaders aiming to reach a professional and entrepreneurial audience. Her strong presence across platforms like LinkedIn, Instagram, and her podcast, Marketing Square, enables her to amplify messages effectively, ensuring substantial visibility and engagement. With a well-established network that includes industry leaders, global organizations, and influential marketers, Caroline’s partnerships bring tangible value, combining her expertise in growth strategies with innovative storytelling. Her collaborative approach positions her as a trusted ally for impactful campaigns and mutually beneficial opportunities.

Caroline Mignaux’s creator network includes influential professionals and prominent brands, such as LinkedIn, Agence Personnelle, and Marketing Square, as well as leading creators like Nina Ramen and Alice Cathelineau. This diverse ecosystem highlights Caroline’s strong connections across industries like marketing, careers, and entrepreneurship. By collaborating with experts and global platforms, she cultivates a dynamic network that amplifies her reach, fosters innovation, and facilitates knowledge-sharing within the professional and business community.

Conclusion: A Visionary Leader in Growth Marketing and Digital Influence

Caroline Mignaux has solidified her position as a trailblazer in growth marketing and digital strategy. Her expertise in creating value-driven content, combined with her strategic multi-platform approach, allows her to connect with professionals, entrepreneurs, and brands worldwide. Through her podcast, Marketing Square, and her engaging presence on platforms like LinkedIn and Instagram, Caroline delivers actionable insights that empower her audience to achieve measurable growth and success.

Her impressive authority rankings and collaborations with industry leaders further highlight her influence in the digital marketing landscape. Caroline’s commitment to sharing knowledge, fostering connections, and mentoring professionals ensures she remains a trusted figure in an ever-evolving industry. By blending storytelling, innovation, and data-driven solutions, she continues to inspire and guide businesses toward sustainable growth and impactful results.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.