Who is Carol Mamprin?

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Carol Mamprin: Empowering Brazilian Beauty Through Authentic Tutorials and Daily Style

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Carol Mamprin began her career as a self-taught makeup enthusiast, sharing relatable tips that quickly resonated with viewers seeking confidence in everyday looks. From subtle contouring tutorials to bold celebration styles, her videos blend humor with technical clarity. Her content is often structured around personal stories or beauty “hacks,” which brings an extra layer of connection to her viewers.

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As she gained traction, Carol leaned into her strengths—conversational delivery, cultural authenticity, and a balance between entertainment and education. Her approach focuses on realism: showcasing products in real lighting, mid-day retouches, and low-budget alternatives. This grounded style made her especially relatable to younger followers and beauty beginners in Brazil.

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Carol’s social growth allowed her to collaborate with powerhouse brands, without losing her down-to-earth tone. Whether she’s reviewing a new mascara or talking about her birthday party, her content feels personal and unscripted. She frequently uses trending audio or humorous edits while maintaining a clear beauty focus.

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Now with millions of followers across TikTok and Instagram, Carol is regarded as one of Brazil’s most approachable lifestyle influencers. Her routines, captions, and consistent branding have helped her sustain attention while maintaining trust with her community.

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An Influencer Active on Social Media

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Carol Mamprin shares beauty tutorials and lifestyle content with over 3.7 million followers across TikTok, Instagram, and YouTube, blending humor, product reviews, and real-time tips.

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Carol Mamprin's Social Media Strategy Analysis

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TikTok: Practical Beauty Hacks in Short-Form Flow

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Carol’s TikTok content is rooted in approachable beauty, daily style, and quick transformations that appeal to a time-conscious audience. With 2M followers, she maintains visibility through 2.9 videos/week, published consistently at 7 PM. Her top-performing clips often blend makeup tips with humorous or fitness-driven edits. This mix keeps her feed fresh and varied.

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Her average views of 40.6K and engagement of 3.1K show solid performance, especially for casual, low-edit videos. Carol uses a real-life tone, rarely masking imperfections—making her tutorials feel authentic and replicable. She emphasizes affordable products, explaining usage and results with simplicity. This style resonates with beauty beginners and younger audiences.

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Although her engagement rate is modest at 0.16%, her top TikToks, such as the “macacão preto” video, reach up to 1.2M views. She leverages simple backdrops and real lighting, avoiding filters that may distort product accuracy. Her visual signature is subtle but effective—focusing on natural glow and understated glam. Fitness and beauty often overlap in her feed.

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Despite 0% growth in the past 30 days, her consistency and reliability help her remain a trusted beauty voice. TikTok offers her a casual format to maintain a strong community base while testing product reactions. Her most viral videos rely on relatable commentary and body positivity. Carol’s TikTok proves that daily routines and beauty micro-moments still convert.

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• Username: @carolmamprin
• Influence Score: 83/100
• Followers: 2M
• Activity: 2.9 videos/week
• Engagement Rate: 0.16%
• Growth: 0%
• Average Engagement: 3.1K
• Posting Habits: 3 times a week at 7 PM EST

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Instagram: Daily Beauty Touchpoints with Editorial Warmth

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Carol’s Instagram boasts 1.4M followers and functions as her most active platform, with 15 posts/month and daily uploads at 6 PM. She focuses on high-visibility Reels featuring product closeups, fashion transitions, and birthday reflections. Her average views of 95.2K and engagement of 3.3K indicate strong content resonance. Her tone is intimate, visual, and personal.

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The engagement rate of 0.23% on Instagram outpaces her TikTok, thanks to polished visuals and better product integration. Videos like “Será que funciona mesmo?” blend curiosity with tutorial pacing, encouraging comment interaction. She uses natural lighting and low-saturation palettes to keep focus on the product or message. Subtle humor and captions add relatability.

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Her birthday Reel, featuring a pink cake and glam moment, reached over 170K views, showing how lifestyle and beauty merge fluidly in her feed. She often posts product reviews or candid glam shots with minimal edits. Brands like Salon Line and Benefit appear in her captions with taglines that feel organic. She balances commercial intent with personal authenticity.

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While experiencing a -0.35% growth, Carol’s Instagram remains her most important touchpoint for brand engagement and visual branding. Her content style is soft, accessible, and emotionally anchored, ideal for skincare and daily beauty brands. As long as she maintains her high post volume and personal tone, she’ll remain a trusted voice on the platform.

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• Username: @carolmamprin
• Influence Score: 79.2/100
• Followers: 1.4M
• Activity: 15 posts/month
• Engagement Rate: 0.23%
• Growth: -0.35%
• Average Engagement: 3.3K
• Posting Habits: Everyday at 6 PM EST

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YouTube Strategy: Archived Long-Form Tutorials

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Carol’s YouTube channel holds 790K subscribers, but the platform has been inactive for over 2 years, with 0 videos/month and 0% growth. Despite having uploaded nearly 300 videos, her content no longer gains new traction. There is no average engagement or views, indicating that YouTube is no longer a strategic focus.

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Previously, her YouTube content included detailed makeup routines, full-day wear tests, and collaborations. The banner for her course “A Base da Automaquiagem” suggests she has used the platform for course promotion or evergreen instructional videos. This platform once served as her long-form base but has been phased out in favor of short-form content.

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• Username: @CarolMamprin
• Influence Score: 20.7/100
• Followers: 790K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter (X) Strategy: Dormant and Minimal Influence

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Carol’s X (Twitter) account is minimally active, with just 2.9K followers and no recent posts. Her last tweet was 9 months ago, and she has 0 tweets/week, with 0% engagement. She uses the platform more as a placeholder or archive, not a current content outlet.

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While her bio links to YouTube and location (Rio de Janeiro) is provided, she doesn’t engage in threads, trending hashtags, or brand conversations. This lack of activity makes the platform irrelevant to her brand reach or monetization potential. It’s unlikely this platform will be revived given her success elsewhere.

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• Username: @mamprinccarol
• Influence Score: 6.9/100
• Followers: 2.9K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.17%
• Average Engagement: 0
• Posting Habits: Once a year at 6 PM EST

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Carol Mamprin's Social Media Influence Summary

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Carol Mamprin holds a strong position in the digital beauty space, ranking #42 among Beauty Bloggers in Brazil and #6422 on TikTok Brazil, placing her in the Top 2% and Top 7% respectively.

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Learn more about the Favikon Methodology here

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Content Strategy: Daily Beauty with Humor and Trust

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Carol’s content is defined by consistency, humor, and practical beauty application. She avoids overly polished or abstract visuals in favor of real-time tutorials, quick hacks, and relatable storytelling. Her Reels often feature minimalist editing and unfiltered shots, helping her build trust among users who favor authenticity over perfection.

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Reachability and Partnerships

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Carol is highly reachable for brand collaborations, especially in the beauty and skincare space. She has strong ties with Salon Line (tagged 23 times), Sephora Brasil, and Benefit Cosmetics—frequently featuring their products in her TikToks and Reels. These brands are well integrated into her everyday routines, which enhances authenticity and conversion potential.

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Her network map shows proximity to major industry players like Maybelline, Avon, and Nivea, suggesting further partnership opportunities. Her estimated cost per post ranges from $9K to $22.5K, reflecting her consistent engagement and safe content style. With casual but effective visuals, Carol is well-positioned for long-term brand ambassadorships and product launches.

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Conclusion: Carol Mamprin and the Power of Real-World Beauty

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Carol Mamprin continues to inspire a growing Brazilian beauty audience through real-world routines, cheerful tutorials, and daily posting. Her grounded approach to beauty content—rooted in education, humor, and visual relatability—makes her a favorite for both followers and brand partners. With a promising digital presence and growing educational branch, she exemplifies the evolution of beauty influencers into trusted, everyday experts.

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