Who is Carlota Moon?

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Carlota Moon: Advocating Mental Health Through Beauty, Books, and Bold Honesty

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Carlota Moon is a Spanish content creator, author, and mental health advocate based in Vigo. Her online presence is rooted in vulnerability, as she shares personal reflections on eating disorders, recovery, and emotional healing. Known for her poetic tone and introspective content, she has built a supportive and loyal community. Her platforms are safe spaces for Spanish-speaking youth navigating mental health challenges.

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With a deep commitment to authenticity, Carlota uses her influence to break societal taboos and shed light on inner struggles often left unspoken. Her content doesn’t follow trends—it follows truth. Whether she's softly narrating her feelings on TikTok or sharing handwritten thoughts on X, she offers comfort to those feeling unseen. Her signature blend of storytelling and serenity sets her apart in the digital world.

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Carlota’s background as an author enhances her storytelling depth, turning each post into a reflection or invitation to heal. She speaks openly about body image, trauma, therapy, and personal growth, creating content that prioritizes empathy over aesthetics. Her collaborations with wellness and beauty brands always align with her values, making her a trusted voice for conscious consumers.

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Beyond content creation, Carlota is a passionate mental health advocate who integrates her personal experiences into everything she shares. She continues to use her platforms not just to express herself, but to empower others to begin their own healing journeys. In a noisy digital space, Carlota’s calm, slow, and honest approach offers rare emotional clarity. She is proof that softness can be revolutionary.

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An Influencer Active on Social Media

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Carlota Moon is a multi-platform content creator with a strong presence on TikTok, YouTube, Instagram, and X, delivering mental health-focused content to a primarily Spanish-speaking audience.

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Carlota Moon's Social Media Strategy Analysis

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TikTok: Emotional Healing Meets Storytelling

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Carlota Moon’s TikTok presence is her strongest, with over 690K followers and a deeply engaged audience. Her videos are a mix of heartfelt reflections, vulnerable storytelling, and minimalist aesthetics, often filmed in calming, familiar settings like her bathroom. She pairs slow-motion visuals with emotional captions and soft music, creating a therapeutic scroll experience. Each post feels like a whispered journal entry, inviting viewers to pause and reflect.

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Her content is consistently aligned with mental health awareness, often diving into the nuances of recovery, trauma, and self-perception. She avoids over-editing or filters, relying instead on raw facial expressions and voiceovers to deliver impact. These small moments—just her, the camera, and a feeling—build intimacy with her followers. She posts frequently, maintaining a strong rhythm of about 6.4 videos per week.

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The high engagement rate of 1.5% reflects the emotional resonance she has with her audience, especially in Spain. Her videos often surpass hundreds of thousands of views, with comments filled with gratitude, shared experiences, and support. Rather than chasing trends, Carlota sets her own tone, cultivating a space where her community feels understood. She embraces repetition in themes, helping followers emotionally anchor to her message.

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Her posting habits are remarkably consistent, with uploads scheduled daily at 3 PM—optimizing for early-morning engagement and global visibility. Her content cycle is designed to meet followers where they are emotionally, often accompanying them during quiet hours. With a content style marked “conversational,” Carlota’s TikTok strategy is about depth, not virality. She’s not just a creator—she’s a digital confidante.

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• Username: @carlottamoon
• Influence Score: 80.5/100
• Followers: 692.5K
• Activity: 6.4 videos/week
• Engagement Rate: 1.5%
• Growth (30 days): -0.25%
• Average Engagement: 10.4K
• Posting Habits: Daily at 3 PM EST

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X (formerly Twitter): Bite-Sized Reflections and Poetic Microblogs

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Carlota’s X profile is an extension of her inner world—each tweet reads like a thought plucked from a diary. With just over 45K followers, she treats the platform as a personal journal, filled with one-liners that resonate with introspective youth. She doesn’t engage in discourse or trends—instead, she offers emotional stillness in the scroll. Her short texts explore grief, love, existential thoughts, and recovery.

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Her tweets typically receive lower engagement but high relatability, with users frequently retweeting or quoting them to express personal emotions. While her growth here is modest and activity is limited to twice a month, every post aligns with her overall tone of gentle vulnerability. Carlota’s presence on X is more passive and poetic than strategic or promotional.

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She isn’t trying to grow quickly here; instead, she’s cultivating emotional impact and authenticity. Unlike creators who flood the feed with noise, Carlota offers quiet, deliberate pauses in the digital conversation. This aligns perfectly with her role as a mental health advocate—less noise, more presence.

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Her engagement rate sits at 0.08%, with an average of 35 interactions per post. This is not her primary platform for visibility or brand work but remains important for building her writer-voice and fostering a more reflective audience. Here, she’s not a content creator—she’s a modern-day poet.

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• Username: @carlottamoon
• Influence Score: 66.7/100
• Followers: 45.1K
• Activity: 0.5 tweets/week
• Engagement Rate: 0.08%
• Growth (30 days): -0.21%
• Average Engagement: 35
• Posting Habits: Twice a month at 5 PM EST

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Instagram: Aesthetic Introspection and Light Lifestyle

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Carlota’s Instagram is curated with softness—pastel palettes, beach sunsets, and tranquil smiles. With 165K followers, the platform serves as a visual diary, reflecting peace, seasonal moods, and subtle fashion moments. Though not highly active (0 posts/month), her few uploads are meaningful, receiving thousands of likes and quiet engagement.

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Her content centers around stillness—selfies by the sea, slow mornings, and glimpses of joy. Her captions are short and poetic, echoing her signature tone. While Instagram is not her fastest-growing platform, it remains a key piece of her visual identity. Every photo adds to her broader narrative of personal growth and healing.

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Carlota doesn’t rely on stories or reels to boost engagement; she treats the platform as an emotional scrapbook. Her followers don’t expect frequency but authenticity, and she delivers. Her brand collaborations on Instagram, when they appear, are subtle, values-driven, and seamlessly integrated into her lifestyle.

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Despite minimal activity, her content still sparks emotional responses and is often reshared. She ranks in the top 3% of Spanish beauty bloggers, a strong indicator of her visual influence and trustworthiness in the wellness space. Here, she isn’t selling perfection—she’s celebrating the small, real moments that matter.

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• Username: @carlottamoon
• Influence Score: 28.1/100
• Followers: 165.2K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth (30 days): -0.99%
• Average Engagement: 0
• Posting Habits: Once a year at 8 AM EST

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YouTube: Longform Expression and Authorial Presence

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Carlota Moon’s YouTube channel, with 376K subscribers, offers a deeper dive into her psyche and storytelling. The content spans from personal reflections and spoken-word pieces to book promotions and lifestyle commentary. While activity here is low (1 video/month), her presence is powerful, building trust through longer, more thoughtful formats.

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YouTube serves as a complement to her TikTok: where TikTok is bite-sized and emotional, YouTube is slow, reflective, and narrative-driven. The platform allows her to discuss mental health with more context and nuance. Her video thumbnails are minimalist, and her editing style mirrors her writing—calm and composed.

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• Username: @carlottamoon
• Influence Score: 21.4/100
• Followers: 376K
• Activity: 1 video/month
• Engagement Rate: 0%
• Growth (30 days): -0.18%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Carlota Moon's Social Media Influence Summary

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Carlota Moon ranks in the top 3% of beauty bloggers in Spain, standing out for her heartfelt content and meaningful digital presence.

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Learn more about the Favikon Methodology here

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Content Strategy: Emotion as Influence

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Carlota’s content strategy hinges on authenticity. Her videos and captions are slow, calm, and reflective—meant not to entertain, but to heal. She doesn't rely on trends or flashy aesthetics. Instead, she leans into vulnerability, silence, and simplicity, creating content that comforts and connects.

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Reachability & Partnerships

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Carlota Moon’s digital presence is marked by authenticity, which makes her particularly approachable for brands that prioritize emotional connection over flashy campaigns. Her content resonates deeply with Spanish-speaking young adults, especially women navigating personal growth and mental health. This audience trusts Carlota not just as a creator but as a relatable guide. Her DMs and comment sections often overflow with stories from followers, a sign of the powerful bond she has built.

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She is highly reachable for partnerships, especially through platforms like TikTok and Instagram where she has previously collaborated with brands like M·A·C Cosmetics, Gavín Dermatólogos, and L’Oréal Paris. These collaborations are intentionally aligned with her values—beauty, wellness, and mental health. Carlota doesn’t promote a product unless it genuinely integrates into her lifestyle. This selective approach adds value to her endorsements, as followers see them as extensions of her life rather than sponsored noise.

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Her calm, consistent tone makes her an ideal partner for long-term campaigns centered on wellness, emotional wellness, skincare, and self-expression. With a posting cadence of 6.4 videos per week on TikTok, she offers ample real estate for organic product mentions. She’s also open to creative storytelling formats—using metaphors, voiceovers, or journaling visuals to present a brand. This flexibility allows sponsors to blend into her content flow naturally and meaningfully.

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Moreover, her proven ability to navigate serious themes with grace positions her as a unique asset for purpose-driven campaigns. Whether it’s spreading awareness about eating disorders or promoting mental health support, Carlota uses her voice with intention. Brands that aim to connect with audiences on a deeper, values-based level will find her platform ideal. She’s not just influencing purchase behavior—she’s shaping emotional conversations.

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Conclusion: Inspiring Resilience and Empowerment Through Every Post

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Carlota Moon stands out as one of the most emotionally resonant creators in Spain's digital landscape. She redefines beauty and lifestyle influencing by centering emotional truth, self-compassion, and personal growth. From whispery TikTok reflections to poignant tweets, Carlota creates content that feels like a letter to the soul.

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