Who is Carla Flila?

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Carla Filia: Empowering Audiences Through Body Positivity and Vibrant Lifestyle Content

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Carla Filia is a Spanish digital creator known for her fashion-forward content and body positivity advocacy. With a vibrant aesthetic and relatable tone, she connects with a wide audience through her daily posts. Her visuals are bright and engaging, often filmed in casual settings. She currently has over 5 million combined followers across platforms.

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Her main presence is on TikTok, where she entertains over 4.6 million followers with lifestyle videos, dance trends, and personal updates. Carla’s videos often feature her family and real-life moments, giving her profile a warm and authentic touch. She keeps a consistent rhythm of posting multiple times per day. This has helped her maintain steady engagement and visibility.

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On Instagram, Carla reaches 892K followers with curated outfits, makeup looks, and branded content. Her posts showcase confidence and self-love, making her an inspiration for many young Spanish women. She regularly collaborates with well-known brands in fashion and beauty. This platform also shows her creative side through styled shoots and stories.

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Beyond content creation, Carla is part of a growing Spanish influencer network that includes names like Monica Moran and Aida Domenech. With a Favikon Influence Score of 9,193, she ranks in the top percent for lifestyle and entertainment. Her presence is trusted and brand-safe, making her ideal for partnerships. Carla’s content continues to uplift and resonate across generations.

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An Influencer Active on Social Media

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Carla Filia is a top-ranked Spanish influencer across TikTok and Instagram, with a loyal fanbase and a niche in fashion, lifestyle, and body positivity content.

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Carla’s Social Media Strategy Analysis

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TikTok: Where Carla’s Community Thrives

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Carla Filia’s TikTok strategy is centered around high-frequency, relatable video content. She shares a wide range of topics from fashion and lifestyle to daily routines and body positivity. Her style is casual and playful, often featuring spontaneous clips or short vlogs. With a following of 4.6M, she ranks among the top Spanish creators in her category.

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She posts around 12.5 videos per week, showing strong consistency and dedication to content. These videos maintain a mix of humor, personal moments, and beauty content. Her average views sit at over 677.7K, a sign of strong reach across her audience. She engages mostly with Spanish-speaking young adults, making her content highly relatable.

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Despite having a 0% growth rate over the last 30 days, Carla’s engagement remains steady at 1.28%. Her average engagement sits around 59K, showing loyal interaction from her audience. Her posting habit is twice a day at 12 PM EST, likely aligned with peak viewership in her region. This consistent rhythm keeps her top of feed and top of mind.

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TikTok is clearly her main platform for reach and visibility, and it serves as her largest community hub. Carla’s brand partnerships also often appear here, subtly integrated into organic-style content. Her bright and uplifting tone matches well with lifestyle and fashion sponsors. As a result, TikTok continues to be her strongest channel for both influence and impact.

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• Username: @carlafilia
• Influence Score: 90.6/100
• Followers: 4.6M
• Activity: 12.5 videos/week
• Engagement Rate: 1.28%
• Growth: 0%
• Average Engagement: 59K
• Posting Habits: Twice a day at 12 PM EST

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Instagram: Visual Storytelling With Fashion and Positivity

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On Instagram, Carla presents a more curated, visual-focused strategy that highlights her style and personality. With 892K followers, she ranks in the top 1% of lifestyle creators in Spain. Her content is aesthetically consistent, often shot in soft lighting with vibrant colors. Instagram allows her to showcase her brand partnerships more clearly.

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She posts around 17 times per month, showing regular activity and good visibility. Her average engagement is 35.8K, with an engagement rate of 4.01%. This is a strong performance for an account of her size, reflecting a loyal audience. Her daily posting time is set around 2 PM EST, likely optimized for her core audience.

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Instagram is where Carla’s fashion sense shines the most, with detailed outfits, branded beauty routines, and lifestyle snapshots. She often tags her partners, including brands like NYX, Nocilla, and Singularu Jewels. These tags show both her marketability and value to sponsors. Her ability to blend personal posts with sponsored ones feels natural.

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Her growth has slightly dipped at -0.11%, but overall performance remains healthy. Carla’s visual storytelling and focus on confidence keep her Instagram fresh and engaging. The platform serves as her second strongest channel for partnerships. It complements her TikTok by offering a polished side to her content.

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• Username: @carlafilia
• Influence Score: 84.2/100
• Followers: 892K
• Activity: 17 posts/month
• Engagement Rate: 4.01%
• Growth: -0.11%
• Average Engagement: 35.8K
• Posting Habits: Everyday at 2 PM EST

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YouTube: Minimal Presence

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Carla’s YouTube presence is minimal, with just 55.1K subscribers and no recent content. Her last upload was over a year ago, indicating that this channel is not a current focus. With 0% engagement and no regular posting, YouTube does not contribute to her overall reach. Her growth is at -0.24%, with a complete stop in activity.

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Despite the low stats, this platform still holds potential due to her large audience elsewhere. If reactivated, she could leverage her TikTok and Instagram audiences for cross-platform traffic. Long-form content could allow her to explore deeper lifestyle topics or brand campaigns. For now, however, YouTube remains dormant in her strategy.

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• Username: @Carlaflila
• Influence Score: 18.3/100
• Followers: 55.1K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.24%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Twitter/X: Inactive Platform

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arla’s Twitter/X strategy is currently inactive, with just 9.8K followers and no recent posts. Her last activity was over 8 days ago, and engagement has dropped to 0%. This platform does not serve a functional role in her content distribution. While still accessible, it holds very little value in her current media mix.

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Her growth rate sits at 0%, showing that the account has remained stagnant. There is also no engagement, with 0 average interactions in the last 30 days. Carla posts just once per year at 2 PM EST, further highlighting the platform’s low priority. Her followers here represent a small portion of her overall audience.

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• Username: @carlafilia
• Influence Score: 9.1/100
• Followers: 9.8K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 2 PM EST

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Carla Flila’s Social Media Influence Summary

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Carla holds an impressive Influence Score of 9,193 pts, placing her in the top 2% of TikTok influencers in Spain and top 1% globally for Video Entertainment. On Instagram, she’s ranked in the top 1% within her niche, solidifying her authority in both fashion and lifestyle content. In the Favikon network, she ranks #39 in Spain for Video Entertainment, sitting alongside top creators like Monica Moran, Curioso Ben, and Pablo de la Cruz.

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Learn more about the Favikon Methodology here

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Content Strategy: Bold, Positive, and Personal

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Carla’s content strategy revolves around authenticity and community. Her tone is casual and interactive, with a consistent focus on body positivity and inclusive fashion. Whether she’s creating dance videos on TikTok or sharing outfit inspiration on Instagram, she keeps her content grounded in personal experiences. She tends to avoid political or polarizing topics, maintaining a “brand-safe” and “bright” content style. Her audience is primarily Gen Z and Millennials in Spain, and her visuals are colorful, relatable, and uplifting. This clarity in content positioning makes her an excellent fit for brands in the fashion, beauty, and lifestyle sectors.

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Reachability and Partnerships

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Carla Filia is highly reachable for brand collaborations, with clear indicators of openness to partnerships. Her profile shows a strong track record of working with known brands like NYX Professional Makeup, Singularu Jewels, and Nocilla. These collaborations are often visible through tags and mentions across her posts. She has tagged these brands a total of 14 times.

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She regularly produces over 30 posts per month across platforms, offering great visibility for sponsored content. Her casual, engaging style allows her to promote products without losing authenticity. Brands targeting Spanish-speaking Gen Z and Millennial audiences would find her particularly effective. Her audience responds well to playful and inclusive messaging.

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Her content is classified as safe and bright, making her a strong fit for family-friendly and youth-focused campaigns. Carla avoids political themes, keeping her profile neutral and brand-compatible. This increases her potential for partnerships across a wider market. Her positivity and real-life tone give campaigns a relatable touch.

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Carla's influence score of 9,193 places her in the top tier of Spanish lifestyle influencers. She ranks among the top 1% globally in video entertainment, making her valuable for video-based campaigns. With strong networks and daily activity, she is easy to contact and highly responsive to collaborative efforts. This makes her a top choice for brands seeking trusted digital voices.

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Conclusion: A Bright Voice in Fashion, Lifestyle, and Body Positivity

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Carla Filia is more than just a content creator—she is a community builder, a body positivity advocate, and a relatable digital voice for Gen Z and Millennial audiences in Spain. With top-tier rankings, strong engagement, and a visually consistent brand, she stands out as a valuable collaborator for lifestyle-focused campaigns. Her authenticity and personal tone continue to resonate, making her one of Spain’s most impactful lifestyle influencers today.

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View the AI-powered profile

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