Who is Carito Pérez?

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Carito Pérez: Elevating ASMR Food and Lifestyle from Málaga with Personality and Precision

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Carito Pérez is a Málaga-based creator who built her identity through ASMR food preparation videos filmed in natural light and styled with color-blocked backgrounds. Her signature audio style—quiet narration, ingredient crunches, and utensil sounds—established her as a calming digital voice within the Spanish-speaking content sphere. She doesn’t rely on heavy scripting; instead, her tone is conversational, guiding viewers through recipes in soft, rhythmic detail.

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In addition to food content, she frequently posts skincare routines, beauty tips, and personal reflections, merging multiple verticals while maintaining consistency in tone and aesthetics. Her content alternates between pastel-toned kitchens and minimalist bathroom setups, always emphasizing texture and visual clarity. The balance of ASMR with beauty makes her videos both comforting and informative.

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Carito co-founded B3hind Agency, her own creative agency and personal brand, highlighting her move into entrepreneurship. Through this platform, she collaborates with other creators and brands while maintaining creative control. Her agency work also allows her to support fellow lifestyle influencers, adding business credibility to her public persona.

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She’s partnered with brands like SKIN1004 Global Official, SHEGLAM, and Primark, not through flashy placements, but via ambient product use within her lifestyle routines. These partnerships are soft-edged and highly visual, embedded naturally into her content flow. Carito’s ability to blend branded content into peaceful, personal moments is one of the defining traits of her creator style.

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An Influencer Active on Social Media

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Carito Pérez is a Málaga-based ASMR and lifestyle creator who fuses food, skincare, and sensory visuals to build a calm yet vibrant presence across TikTok and Instagram.

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Carito’s Social Media Strategy Analysis

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TikTok: Whisper-Toned Creativity and ASMR Engagement

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Carito Pérez’s TikTok account (@ccarolinapg) is built around slow-paced ASMR cooking with vibrant ingredient colors, close-up textures, and minimal speech. She favors real-time sound design—like knife taps, mixing sounds, or whipped cream folds—to keep her viewers immersed without music overlays. Her camera angles focus tightly on her hands or prep surface, never breaking the fourth wall. This deliberate framing positions her TikTok as a sensory feed, not a personality-driven vlog.

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Her audience of 3.3 million followers responds strongest to videos featuring visually rich foods like glossy cakes, caramel toppings, or layered breakfasts. She keeps narration off-screen, usually captioning in soft fonts, maintaining a tranquil tone even when working with trending audio. Despite posting only 3.3 videos per week, her average views are high at 453K, sustained by rewatch behavior common in ASMR loops. She uploads regularly at 3AM, targeting late-night scrollers in Spain and Latin America.

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Brand integrations on TikTok rely on quiet product visuals—SKIN1004 bottles gliding across counters or SHEGLAM lip gloss applied mid-scene. She avoids naming brands directly on camera and skips traditional promo hooks. Instead, the product appears during authentic prep routines, often alongside a relatable caption like “después de este bizcocho, toca cuidarse la piel.” These ambient placements make her ideal for low-disruption brand storytelling.

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Her 1.5% engagement rate is notably strong for an ASMR-based format with few direct calls to action. This suggests viewers are engaging for atmosphere and routine more than novelty. Carito’s value lies in creating a calming space, not viral spectacle, and her strategy reflects that. She’s a specialist in content that’s more felt than followed.

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• ‍Username: @ccarolinapg‍
• Influence Score: 88.9/100‍
• Followers: 3.3M
• Activity: 3.3 videos/week
• Engagement Rate: 1.5%
• Growth: 0%
• Average Engagement: 49.5K
• Posting Habits: 3 times a week at 2 PM EST

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Instagram: Bright Visuals and High Engagement for Beauty and Food

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Carito’s Instagram (@ccarolinapg) contrasts her quiet TikTok tone with bold visuals and color coordination, showcasing skincare routines, slow-motion food reels, and serene lifestyle snapshots. She uses full-light compositions with pastel filters and soft contrast, avoiding heavy editing or flashy transitions. Each post focuses on a single visual narrative—a skincare product spread, a morning coffee, or a step-by-step dessert shot. The layout feels like a digital magazine with wellness themes.

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She posts 10 times a month, often bundling carousel content around a single moment: morning rituals, beauty routines, or holiday bakes. Her followers—now nearing 1M—engage with intimate captions and high-resolution product reveals. Each caption is brief but curated, often written in lowercase with emojis and soft prompts like “ustedes también hacen esto?” This gives her feed a low-pressure, approachable tone.

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With a 4.35% engagement rate and average of 783K views, her reels often outperform photos, especially when they showcase brand routines or visual recipes. She’s tagged SKIN1004 in multiple formats: from one-handed product shots to texture-focused serum demos in natural lighting. These aren’t ad-looking posts—they resemble self-shot content with enough space for brands to live within her aesthetic.

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Instagram is also where Carito expresses her entrepreneurial side through behind-the-scenes content with B3hind Agency. She occasionally shows desk setups, laptop shots, or team mentions—subtle cues that she’s building something beyond content. This adds professional weight to her image and makes her collaborations feel like part of a broader career.

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• ‍Username: @ccarolinapg‍
• Influence Score: 91.9/100‍
• Followers: 956.4K
• Activity: 10 posts/month
• Engagement Rate: 4.35%
• Growth: +0.99%
• Average Engagement: 41.6K
• Posting Habits: 3 times a week at 1 PM EST

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YouTube: Dormant Platform with Archive Potential

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Carito’s YouTube (@ccarolinapg) is currently inactive, with no videos posted in the last 30 days, but it holds 103K subscribers and serves as a calm video archive. The few videos that exist feature extended cooking scenes with little narration, designed for relaxation or passive viewing. Unlike her short-form platforms, these clips focus on length and repetition rather than engagement.

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She hasn’t uploaded recently, but the channel maintains presence in search results due to the niche of ASMR food prep and beauty-focused content. Most videos fall within the 7–15 minute range, with minimal edits and background ambiance like chopping or boiling water. Even without recent uploads, viewers return to older content for sleep aid or soft-focus entertainment.

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Her past uploads include product-based videos—especially for SKIN1004 and K-beauty routines—suggesting YouTube once played a more active role in her skincare content strategy. The videos aren’t overtly monetized or pushy, keeping a consistent tranquil tone. With branded thumbnails and clear titles, they function like a visual library for viewers revisiting specific routines.

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Carito’s YouTube presence isn’t current, but its style and format reflect her broader brand: slow, steady, and visually curated. Should she revive it, it could be repurposed for guided skincare routines, long-form baking tutorials, or ambient sponsor placements. The potential is there—anchored in past consistency, not hype.

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• ‍Username: @ccarolinapg‍
• Influence Score: 78.8/100‍
• Followers: 103K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Carito Pérez’s Social Media Influence Summary

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Carito Pérez holds a Favikon Influence Score of 9,093 points, placing her in the Top 1% on Instagram and in Video Entertainment both in Spain and globally. She ranks #191 on Instagram Spain, #68 in Video Entertainment Spain, and #2,200 worldwide, underscoring her consistency and cross-platform appeal. These positions highlight her unique ability to blend ASMR aesthetics and lifestyle routines into a calming yet influential creator presence.

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Learn more about the Favikon Methodology here

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Content Strategy: Whispered Branding Meets Wellness-Focused Visuals

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Carito’s content strategy merges visual comfort with brand resonance, threading food, skincare, and lifestyle into one cohesive sensory experience. Her ASMR technique sets the rhythm—whether it’s the sound of spreading frosting or the tapping of serum bottles, each clip is tuned for calmness. Every post is part of a visual language designed to slow the scroll and offer pause. She doesn’t push product—but she integrates it. SKIN1004 Global, SHEGLAM, and Primark all appear in scenarios that feel routine-driven and grounded. Her visuals always lead the viewer’s eye to soft-focus textures, reinforcing product presence without intrusive marketing. This is branding by ambiance, not announcements.

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Reachability and Partnerships

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Carito Pérez maintains high accessibility for brand partnerships, with an estimated post rate between $10K and $40K, tailored to high-quality beauty, food, and lifestyle collaborations. She frequently works with SKIN1004 Global Official (12 tags) and SHEGLAM (4 tags), integrating them into ASMR and skincare routines that prioritize calm visuals over aggressive promotion. Her posting rhythm—13 times monthly across TikTok, Instagram, and YouTube—offers multiple entry points for campaigns. Rather than static product shots, her integrations are embedded in movement: pouring, slicing, blending, or applying.

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Her ownership of B3hind Agency also gives her control over content strategy and partnership flow, making her both creator and coordinator. This dual role allows her to execute multi-platform campaigns while preserving her aesthetic standards. She avoids explicit product endorsements in favor of natural, ambient product placement, which fits her whisper-toned brand identity. Brands aligned with wellness, K-beauty, or slow living will find her audience primed for trust-based product visibility.

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Conclusion: A Soft-Spoken Powerhouse in Spain’s Digital Lifestyle Space

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Carito Pérez has redefined what it means to mix food, beauty, and wellness into one cohesive voice—quiet, visually soothing, and consistently engaging. Her top-tier rankings, entrepreneurial drive, and gentle approach to brand partnerships make her a standout in Spain’s lifestyle content scene. From the kitchen to the mirror, Carito’s content is a sensory space her audience returns to—and so do the brands.

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