Who is Calub Irlbeck aka Wyful?

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Calub Irlbeck aka Wyful: Entertaining the Gaming World with Humor and Fortnite Skills

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Calub Irlbeck, known online as Wyful, is a prominent Fortnite content creator recognized for his engaging and humorous gaming videos. His content blends storytelling with entertaining gaming moments, often incorporating real-life scenarios that resonate with his audience. With a strong focus on creativity, he continuously finds new ways to make gaming content enjoyable for both casual viewers and dedicated players. His unique approach has helped him stand out among other creators in the gaming industry.

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With 1.9 million YouTube subscribers and 1.6 million TikTok followers, Wyful has built a massive online community that eagerly consumes his content. His videos often feature gaming challenges, relationship-based humor, and interactions with other players, making his content highly shareable. His engagement levels reflect his ability to connect with his audience, driving consistent growth across his platforms. His rapid rise highlights his ability to adapt and produce content that resonates with gaming fans.

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Beyond gaming, Wyful leverages his social presence for brand collaborations, frequently partnering with gaming and tech companies. His content remains brand-safe, making him an attractive choice for sponsorships and promotional campaigns. With a posting schedule of 22 posts per month, he maintains a high level of consistency, keeping his audience engaged. His business-oriented mindset allows him to blend entertainment with promotional opportunities seamlessly.

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Wyful’s influence extends beyond content creation, as he has secured rankings in the top 2% of U.S. Fortnite influencers. His ability to entertain while maintaining a professional approach makes him one of the most sought-after gaming personalities. With a steadily growing audience and +1.84% follower increase, his impact continues to expand. As he refines his content and strengthens his social reach, Wyful remains a key figure in the world of online gaming entertainment.

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An Influencer Active on Social Media

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Wyful boasts a massive social media presence with millions of followers across YouTube, TikTok, Instagram, Twitter, and Twitch, engaging fans with humorous gaming content.

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Calub's Social Media Strategy Analysis

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YouTube: Wyful’s Dominant Platform

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Wyful’s YouTube channel is his biggest platform, boasting 1.9 million subscribers and a steady growth rate of +2.46% in the past month. His content revolves around Fortnite, featuring funny gameplay moments, challenges, and storytelling elements that keep his audience engaged. His ability to mix humor with competitive gaming makes his videos entertaining for both casual viewers and hardcore gamers. This strategy has helped him secure a loyal fan base and maintain strong viewership.

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Despite having a large following, his YouTube posting frequency is relatively low, with only 1.2 videos per month. However, his videos consistently reach a broad audience, averaging 167.7K views per upload. His brand-safe and cheerful content makes his channel attractive for sponsorships and collaborations with gaming brands. By increasing his posting schedule, he could further capitalize on his influence.

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Engagement on Wyful’s YouTube videos remains steady, with an average engagement rate of 0.2%, translating to around 3.9K engagements per post. His unique ability to craft engaging narratives around Fortnite gameplay sets him apart from other creators. His focus on relatable gaming experiences ensures that his videos remain highly watchable and shareable. This balance between quality and engagement has been key to his channel’s success.

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His YouTube posting habits are somewhat inconsistent, as he tends to post once a year at 7 PM EST. While this scheduling pattern is unusual, his content still attracts significant traffic when uploaded. With more frequent uploads and better scheduling, Wyful could drive even higher engagement rates. Given his current success, an optimized posting strategy could push his channel’s growth even further.

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• Username: @Wyful
• Influence Score: 89.3/100
• Followers: 1.9M
• Activity: 1.2 videos/month
• Engagement Rate: 0.2%
• Growth (30 days): +2.46% (+45.8K new followers)
• Average Engagement: 3.9K
• Posting Habits: Once a year at 7 PM EST

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TikTok: A Hub for Short-Form Gaming Comedy

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TikTok is Wyful’s second-largest platform, with a strong 1.6 million followers, making it a crucial part of his online presence. His content on TikTok is highly engaging, often featuring quick, humorous clips related to Fortnite and gaming culture. While his growth rate has stalled at 0%, his content remains popular among his dedicated audience. His comedic approach keeps his TikTok videos highly shareable and fun to watch.

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Wyful posts 3.7 videos per week, keeping his TikTok page active and fresh. His content strategy revolves around creating fast-paced, meme-driven videos that appeal to gaming enthusiasts. By consistently delivering short-form content, he maintains audience interest and ensures that his videos appear on users’ feeds frequently. His ability to blend trending topics with gaming humor makes his content widely relatable.

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Engagement on his TikTok videos is solid, with an average engagement rate of 0.29%, translating to 4.7K engagements per post. While this is lower than on other platforms, the nature of TikTok’s algorithm allows his content to reach new viewers. His ability to create fun and engaging content ensures that his videos continue to perform well. A focus on increasing interaction could further enhance his presence on the platform.

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Wyful posts on TikTok every day at 4 PM EST, ensuring consistent visibility. This regularity helps maintain his audience’s interest, even if his growth rate has slowed. By leveraging viral trends and expanding his video themes beyond Fortnite, he could reignite his growth. TikTok remains an essential part of his strategy, providing a space for him to experiment with new content styles.

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• Username: @Wyful
• Influence Score: 85.1/100
• Followers: 1.6M
• Activity: 3.7 videos/week
• Engagement Rate: 0.29%
• Growth (30 days): 0%
• Average Engagement: 4.7K
• Posting Habits: Every day at 4 PM EST

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Instagram: Rapid Growth and Daily Engagement

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Wyful’s Instagram presence has been growing rapidly, with 67K followers and a massive 46.54% increase in the past month. His content is a mix of gaming highlights, personal moments, and lifestyle posts, making it more diverse than his other platforms. His Instagram posts help bridge the gap between his gaming persona and real-life personality, giving fans a glimpse into his world. This mix of content types has helped fuel his fast growth.

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He maintains an active posting schedule, averaging 12 posts per month, ensuring a steady stream of content for his audience. His Instagram engagement rate is remarkably high at 13.83%, indicating a strong connection with his followers. His posts receive an average of 9.3K interactions, showing that his audience is highly engaged with his content. This level of interaction makes his Instagram page valuable for potential brand partnerships.

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Instagram allows Wyful to showcase a more personal side of his brand, making him more relatable to his audience. His growth rate has been impressive, with +19.4K new followers in just 30 days. His mix of gaming-related content and behind-the-scenes moments gives his audience a reason to stay engaged. This diversity in content sets him apart from other gaming influencers.

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Wyful’s Instagram posting habits are consistent, with uploads every day at 7 PM EST. This regular posting schedule ensures that he stays relevant and visible in his followers’ feeds. Given his rapid growth, Instagram is proving to be a key platform in his social media strategy. By continuing this momentum, Wyful could further expand his reach and influence on the platform.

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• Username: @realwyful
• Influence Score: 88.7/100
• Followers: 67K
• Activity: 12 posts/month
• Engagement Rate: 13.83%
• Growth (30 days): +46.54% (+19.4K new followers)
• Average Engagement: 9.3K
• Posting Habits: Every day at 7 PM  EST

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Twitter/X: A Growing Presence with Mixed Engagement

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Wyful’s Twitter/X presence is still developing, with 33.8K followers and a slow growth rate of +0.92%. Unlike his other platforms, Twitter is more of a communication tool, allowing him to interact with fans, share updates, and discuss gaming topics. However, his engagement rate is significantly lower than on other platforms, standing at 0.06%. While his tweets receive fewer interactions, they still contribute to his overall brand presence.

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He tweets approximately 5 times per week, keeping his audience updated with thoughts, gaming news, and personal insights. Unlike his TikTok or YouTube, where video content dominates, Twitter allows for direct audience interaction. His tweets typically receive an average of 21 engagements, reflecting the lower interaction levels on the platform. To boost engagement, he could focus on interactive posts such as polls or Q&A sessions.

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Despite lower engagement, Twitter helps Wyful maintain a direct connection with his fans. His audience growth is slower compared to other platforms, but his presence on Twitter is still valuable. By increasing the use of hashtags and trending topics, he could expand his reach beyond his current following. Twitter remains an essential part of his strategy for engaging with the gaming community.

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His posting habits indicate that he tweets every day at 12 PM EST, ensuring a steady flow of content. While his engagement levels are not as high as on other platforms, Twitter still serves as an important communication channel. By focusing on more interactive content, he could increase his visibility. Overall, Twitter plays a supporting role in his broader content strategy.

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• Username: @realwyful
• Influence Score: 78.8/100
• Followers: 33.8K
• Activity: 5 tweets/week
• Engagement Rate: 0.06%
• Growth (30 days): +0.92% (+305 new followers)
• Average Engagement: 21
• Posting Habits: Every day at 12 PM EST

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Twitch: A Small Yet Dedicated Audience

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Wyful’s Twitch presence is currently the smallest among his platforms, with only 4.5K followers. Despite its smaller audience, Twitch remains a valuable space for live streaming and direct engagement with fans. His growth rate is slow, at +0.14%, but this indicates potential for expansion if he increases his activity. Twitch could serve as a platform for more personal interactions with his viewers.

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Unlike his other platforms, Wyful’s Twitch activity is minimal, with no consistent streaming schedule. His lack of regular streaming limits his ability to build a strong following on the platform. However, given his popularity on other platforms, he has the potential to grow quickly if he commits to more frequent streams. His engaging personality would make live streaming a great fit for his brand.

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• Username: @wyful
• Influence Score: N/A
• Followers: 4.5K
• Activity: N/A
• Engagement Rate: N/A
• Growth (30 days): +0.14% (+6 new followers)
• Average Engagement: N/A
• Posting Habits: Once a year at 7 PM EST

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Wyful’s Social Media Influence Summary

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Wyful holds a Favikon Influence Score of 8,984, placing him among the top-tier gaming influencers. He ranks #20 among Fortnite content creators in the U.S. and #1100 among U.S. YouTube creators. His influence extends globally, ranking #39 among Fortnite influencers worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Gaming, Humor, and Relatable Storytelling

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Wyful’s content is carefully curated to entertain gaming enthusiasts, blending humor with gaming-related challenges. His videos often feature funny scenarios involving relationships, gaming rivalries, and pop culture references, making them widely shareable.

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Reachability and Partnerships

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Wyful is a highly approachable content creator, making him a strong candidate for brand collaborations in the gaming industry. His content is brand-safe, ensuring that companies can confidently associate with his persona. His strong presence on multiple platforms allows brands to reach diverse audiences through sponsored content. With an engagement score of 8,984, he ranks among the top gaming influencers.

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His posting consistency across platforms makes him a reliable partner for promotions. With 22 posts per month, he can integrate sponsored content naturally into his usual uploads. His YouTube videos, which average 167.7K views, offer high visibility for brands looking to advertise gaming products. His ability to create entertaining yet informative ads ensures organic engagement with his audience.

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Wyful’s partnerships are best suited for gaming, technology, and youth-oriented brands. His cheerful content resonates with younger demographics, making him ideal for campaigns targeting teen and young adult gamers. With an average Instagram engagement rate of 13.83%, his sponsored posts are likely to generate high interaction. His track record of successful sponsorships makes him a trusted influencer for brands.

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For companies looking for long-term collaborations, Wyful offers cross-platform promotions to maximize reach. His multi-platform strategy allows him to amplify brand messages across YouTube, TikTok, Instagram, and Twitter. With a steadily growing audience (+1.84%), he presents an opportunity for brands to invest in a rising star. Wyful remains open to sponsorships, ensuring strong promotional value for gaming-related businesses.

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Conclusion: A Top-Tier Gaming Entertainer with Huge Influence

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Wyful has cemented his status as a premier gaming entertainer. His mix of humor, gaming expertise, and storytelling has earned him a dedicated fan base and strong influence across multiple platforms. With a growing presence on Instagram, stable performance on TikTok, and dominance on YouTube, Wyful is one of the most influential gaming content creators today.

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View the AI-powered profile

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