Who is BYSOUK?

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Bysouk: Engaging Lifestyle and Prank Content from Paris

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BYSOUK is a Paris-based content creator known for her funny, engaging, and relatable online presence. She gained recognition through TikTok and Instagram, where she shares pranks, lifestyle vlogs, and food tastings that resonate with a wide audience. Her approach to content creation is playful and interactive, making her a favorite among viewers who enjoy lighthearted entertainment. Her videos often highlight real-life interactions, friendships, and humorous scenarios, giving her content an authentic and spontaneous feel.

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Beyond her viral TikTok videos, BYSOUK is also active on Instagram, where she shares snippets of her personal life, aesthetic visuals, and comedic skits. Her high engagement rate on Instagram reflects a loyal fanbase that actively interacts with her content. While her YouTube and Twitter presence has declined over the years, her strong following across platforms keeps her name relevant in the digital space. She also has a significant Twitch following, hinting at potential growth in the streaming space if she chooses to return.

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One of BYSOUK’s defining qualities is her ability to blend humor with real-life experiences, making her content highly relatable. Her prank videos, often featuring friends and social situations, are a major hit among her audience. She effortlessly integrates lifestyle and humor, ensuring her content remains fresh and entertaining. This approach has helped her establish a niche in the lifestyle and prank genre, making her a recognizable face in the French content creation space.

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With a cheerful and safe brand image, BYSOUK is an attractive figure for potential brand collaborations. Her lighthearted and family-friendly content makes her a great candidate for brand partnerships in lifestyle, fashion, and entertainment. As she continues to engage her audience on TikTok and Instagram, she has the potential to expand her influence further by increasing her posting frequency and reactivating her YouTube and Twitch platforms.

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An Influencer Active on Social Media

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With over 536K followers across all platforms, BYSOUK has built a strong presence in the lifestyle and entertainment niche. She engages her audience through short-form content on TikTok and Instagram, while her Twitch presence suggests live-streaming capabilities.

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Bysouk's Social Media Strategy Analysis

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TikTok: Viral Pranks and Lifestyle Moments

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TikTok is BYSOUK’s strongest platform, boasting 241.7K followers and a consistent flow of engaging content. She primarily shares prank videos, lifestyle clips, and trendy challenges, resonating with a young and interactive audience. Her humor-driven approach and ability to capitalize on trending topics make her a relevant creator in the prank and entertainment niche. With a mix of short-form content and engaging storytelling, she effectively keeps her viewers entertained.

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Her TikTok videos often involve real-life situations, friends, and social interactions, adding authenticity to her content. She has mastered the art of viral moments, frequently featuring humor that is easily shareable and engaging. This makes her content highly interactive, with many viewers commenting and sharing their own experiences related to her pranks. Despite the slight decline in follower growth (-0.48%), her videos continue to attract views, averaging 33.5K per post.

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BYSOUK posts approximately once a week, which is a moderate frequency but could be increased for better engagement and growth. Her engagement rate (0.88%) on TikTok is decent, indicating that she has an active audience, but increasing her interaction with followers through replies and duets could improve this. Many creators with similar content styles post multiple times a week, which might be an opportunity for her to expand her reach further.

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While her TikTok content remains engaging and fresh, there is potential to incorporate collaborations and brand partnerships more effectively. Many brands are seeking influencers in the prank and entertainment niche to promote their products through humorous and organic storytelling. Given her engaging content style, BYSOUK could leverage TikTok for brand deals, giveaways, or sponsored challenges, further strengthening her online presence.

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• Username: @bys0uk
• Influence Score: 75.4/100
• Followers: 241.7K
• Activity: 1.4 posts per month
• Engagement Rate: 0.88%
• Growth: -0.48% (last 30 days)
• Average Engagement: 2.1K
• Posting Habits: Once a week at 12 PM EST

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Instagram: Aesthetic Lifestyle and Comedy Reels

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Instagram serves as BYSOUK’s secondary platform, where she has built an audience of 95K followers. Her content here is a mix of lifestyle, aesthetic snapshots, and short comedy skits, offering a blend of personal and entertaining content. Compared to her TikTok presence, Instagram has a stronger engagement rate (7%), indicating a highly interactive audience. This suggests that her followers are more invested in her personal brand rather than just her prank content.

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She primarily shares reels and static posts that showcase her daily experiences, interactions with friends, and humorous takes on everyday situations. Unlike TikTok, her Instagram feed is visually curated, maintaining a mix of polished aesthetics and casual, relatable moments. Despite this, her growth has been slightly negative (-0.57%), meaning she has lost some followers over the past month. Increasing her posting frequency beyond once a month could help in retaining and attracting more followers.

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BYSOUK’s average reach on Instagram is impressive, with 199.5K average views per post, meaning her content gets visibility beyond her actual follower count. She has the potential to increase her collaborations with brands, especially those in lifestyle, fashion, and beauty, given her strong visual presence. Her audience is highly engaged, making it a great platform for sponsored posts and promotional campaigns. She could also explore Instagram Stories more actively to maintain better engagement between uploads.

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With Instagram’s growing focus on short-form video content, BYSOUK could benefit from repurposing some of her TikTok content for Instagram Reels. This cross-platform strategy could help boost her presence without requiring additional content creation effort. Overall, her Instagram remains an essential pillar of her social media brand, but more frequent posts and interactive engagement (such as Q&As and polls) could solidify her influence even further.

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• Username: @bys0uk
• Influence Score: 76.1/100
• Followers: 95K
• Activity: 1 post per month
• Engagement Rate: 7%
• Growth: -0.57% (last 30 days)
• Average Engagement: 6.7K
• Posting Habits: Once a month at 1 PM EST

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YouTube: An Inactive Yet Established Presence

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While BYSOUK’s YouTube channel has 40.4K subscribers, it has been inactive for two years, leaving a gap in her long-form content strategy. YouTube has immense potential for creators like her, especially for vlogs and prank compilations, which perform well on the platform. Her audience on TikTok and Instagram suggests that there is already a demand for her style of content, making it an untapped opportunity. A return to consistent uploads could significantly boost her online presence and cross-platform growth.

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Despite zero recent activity, BYSOUK’s existing follower base means she has a foundation to rebuild if she chooses to re-engage with the platform. Since YouTube allows for longer videos, she could create behind-the-scenes content, extended prank compilations, and vlog-style storytelling, providing her followers with more in-depth and personal content. Many TikTok and Instagram creators use YouTube as a secondary hub for more detailed content, which could work in her favor.

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• Username: @Bysouk
• Influence Score: 18.5/100
• Followers: 40.4K
• Activity: No posts in the last two years
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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X (Twitter): Minimal Activity

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With 4.8K followers, BYSOUK’s Twitter (X) account has been inactive for two years, leading to zero engagement or growth. Twitter has traditionally been a platform for discussions, memes, and quick updates, which doesn’t necessarily align with her visual and video-based content style. Given her low activity and engagement, it is unlikely to be a major focus for her moving forward.

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Despite her inactivity, there is potential for Twitter to complement her other social media platforms. Many creators use Twitter to interact with their audience in a more casual and direct way, sharing behind-the-scenes thoughts, engaging in trending topics, or posting quick life updates. If BYSOUK chooses to reactivate her account, she could use it to announce new content, interact with fans, or engage with fellow creators.

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• Username: @bysouuk
• Influence Score: 7.4/100
• Followers: 4.8K
• Activity: No posts in the last two years
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 12 PM EST

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Twitch: Potential for Live Engagement

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Twitch is BYSOUK’s second-largest platform, with an impressive 155K followers, yet there is little data on her recent activity. Unlike TikTok and Instagram, which rely on short-form content, Twitch is built for longer, interactive live streams, which could allow her to engage directly with her audience in real time. Given her strong following, there is potential for reactivation if she chooses to return to live streaming.

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Twitch offers unique engagement opportunities, allowing creators to monetize through donations, subscriptions, and sponsorships. Many lifestyle and prank creators host live Q&A sessions, casual gaming streams, or real-time pranks, all of which could align well with BYSOUK’s personality and content style. A return to Twitch could help her diversify her content while building deeper connections with her audience.

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• Username: @Bysouk
• Influence Score: N/A
• Followers: 155K
• Activity: No recent data
• Engagement Rate: N/A
• Growth: 0%
• Average Engagement: N/A
• Posting Habits: Once a year at 7 PM EST

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Bysouk's Social Media Influence Summary

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With a Favikon influence score of 8,351 points, BYSOUK is ranked among the top 10% of Instagram creators in France. She also ranks in the top 1% of uncategorized influencers in France and the top 2% worldwide. Despite her lack of activity on YouTube and X, her strong presence on Instagram and TikTok keeps her in the top 15% of worldwide influencers.

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Learn more about the Favikon Methodology here

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Content Strategy: Lifestyle, Pranks, and Engagement

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BYSOUK’s content strategy revolves around relatable and humorous content. Her audience engages the most with her prank videos and daily life vlogs, which are trendy and shareable. While her TikTok and Instagram maintain a solid audience, her YouTube and X presence could benefit from reactivation. She has strong engagement on Instagram but could increase her activity for better growth. Meanwhile, Twitch remains a potential opportunity if she returns to live streaming.

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Reachability and Partnerships

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BYSOUK is a highly approachable influencer with a strong presence in the prank and lifestyle niche, making her a great choice for brands looking to reach a young and engaged audience. Her content is lighthearted, fun, and shareable, which aligns well with brands seeking organic and entertaining promotions. Given her high engagement rates on Instagram (7%) and TikTok (0.88%), she has proven audience interaction, making her an effective brand ambassador.

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Her brand safety score is high, meaning she maintains a non-controversial and advertiser-friendly image. Unlike influencers who engage in political or divisive topics, BYSOUK keeps her content neutral, ensuring she is suitable for a wide range of brand partnerships. Her cheerful and friendly persona makes her a great fit for lifestyle, fashion, beauty, and entertainment brands. She could also work well with food and beverage companies, given her frequent food tastings and lifestyle vlogs.

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One of her biggest strengths is her ability to create viral moments, which can be a major asset for brands looking to increase their visibility through influencer marketing. Prank-based collaborations, such as humorous brand challenges or playful product placements, could seamlessly integrate into her content style. Brands looking for authentic and organic promotion strategies can benefit from her highly engaged TikTok and Instagram audiences. Additionally, her cross-platform presence means she can amplify brand messages across multiple social channels.

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While her YouTube and Twitch accounts remain inactive, reactivating these platforms could provide longer-form content opportunities for brands. Many companies prefer YouTube for detailed sponsorships and storytelling-based advertisements, meaning BYSOUK could unlock additional revenue streams if she revives her channel. On Twitch, live sponsorships and real-time product endorsements could further enhance her brand partnerships. With her strong influence in the French digital space, BYSOUK remains an ideal partner for brands seeking dynamic and engaging influencer marketing campaigns.

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Conclusion: A Rising Digital Star with Untapped Potential

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BYSOUK is an engaging lifestyle creator with a strong presence on TikTok and Instagram. While she has inactive accounts on YouTube and X, her high engagement on Instagram and TikTok keeps her audience engaged. If she increases her posting frequency and reactivates her YouTube or Twitch, she could see stronger growth in 2025. With a safe and cheerful brand image, BYSOUK remains a great partner for brands looking to engage with a youthful, lifestyle-focused audience.

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View the AI-powered profile

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