Who is Brynley Joyner?

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Brynley Joyner: Inspiring a Healthy and Balanced Lifestyle Online

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Brynley Joyner is a fitness and lifestyle creator who inspires her audience through wellness, workout routines, and self-care. As a NASM-certified trainer, she provides trusted fitness advice, helping her followers achieve a balanced and healthy lifestyle. Her content blends practical tips with personal experiences, making fitness accessible and enjoyable. With a strong social media presence, she has cultivated a community that values well-being and positivity.

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In addition to her fitness journey, Brynley is the founder of Honey Swim, a swimwear brand that promotes confidence and body positivity. She also collaborates with FORM, a wellness brand that aligns with her commitment to health and fitness. These brand partnerships allow her to integrate business and personal passion, further strengthening her influence. Through her brands, she shares her love for fitness, self-care, and stylish activewear.

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Her social media strategy focuses on TikTok, YouTube, and Instagram, where she engages with over 1.6 million followers. She shares a mix of workout videos, wellness tips, and lifestyle content, ensuring her audience receives diverse and valuable insights. With a growth rate of +0.71%, her platforms continue to expand as more people connect with her message. Her consistency in delivering high-quality content has made her a trusted voice in fitness and well-being.

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Brynley’s content style is cheerful, engaging, and informative, creating a space for motivation and support. She maintains a Very Safe brand safety rating, making her an ideal partner for health and fitness brands. Posting 28 times per month, she ensures her followers receive consistent motivation and guidance. With her influence growing steadily, Brynley continues to inspire a global audience to prioritize their health and happiness.

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An Influencer Active on Social Media

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Brynley has a strong presence across multiple platforms, with 695.1K followers on TikTok, 596K on YouTube, and 340.6K on Instagram. Her steady growth indicates a well-established influence in the fitness and lifestyle niche.

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Brynley's Social Media Strategy Analysis

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TikTok: Fitness and Wellness Content with High Engagement

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Brynley Joyner’s TikTok strategy revolves around quick workouts, fitness challenges, and wellness tips to engage her audience. With 695.1K followers, she shares high-energy videos that make health and wellness feel attainable. Her short-form content allows her to reach a wide audience, making it easy for viewers to follow her fitness routines. She also mixes in travel and lifestyle clips, keeping her content dynamic and engaging.

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Her growth rate is 0.43%, adding 3K new followers in the last 30 days, showing steady engagement. Her engagement rate of 0.33% reflects consistent interactions with her audience, maintaining an active community. With an average engagement of 2.3K per post, her content remains relevant and engaging. Experimenting with viral trends and collaborations could further expand her reach.

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She posts every day at 7 AM, ensuring a steady flow of content that keeps her audience engaged. This posting consistency aligns with TikTok’s algorithm preferences, allowing her videos to gain more visibility. By maintaining this frequency, she keeps her followers motivated with daily fitness and wellness inspiration. Increasing interactive content, like Q&As and challenges, could further boost her engagement levels.

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Her TikTok content is a mix of fitness, travel, and wellness, ensuring a diverse content strategy. She balances educational videos with personal insights, making her brand feel relatable. By incorporating motivational messages and fitness tips, she encourages her followers to stay active and healthy. This strategy positions her as a trusted voice in the fitness community.

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• Username: @brynley.joyner
• Influence Score: 85.3/100
• Followers: 695.1K
• Activity: 9.1 posts per month
• Engagement Rate: 0.33%
• Growth: +0.43% (+3K followers in 30 days)
• Average Engagement: 2.3K
• Posting Habits: Every day at 6 PM EST

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YouTube: In-Depth Wellness and Lifestyle Content

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Brynley’s YouTube channel is a hub for in-depth fitness guides, lifestyle vlogs, and wellness discussions. With 596K subscribers, she provides her audience with well-structured workout plans and health insights. Her videos focus on strength training, mobility workouts, and daily routines, making them valuable for a health-conscious audience. By offering longer-form content, she builds a deeper connection with her viewers.

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Her growth rate on YouTube is 0.73%, gaining 4.3K new subscribers over the past 30 days. While her engagement rate is 0.22%, she maintains an average engagement of 1.3K per post. With 33K average views per video, her content continues to attract a loyal audience. Optimizing SEO, video titles, and collaborations could further enhance her visibility.

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She posts once a week at 7 PM EST, ensuring high-quality content that meets her audience's expectations. This posting schedule allows her to focus on detailed tutorials and motivational talks, keeping her content relevant. Increasing posting frequency or experimenting with live sessions could help her expand her audience reach. Since YouTube rewards consistency, maintaining her upload schedule is crucial for her channel’s growth.

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Her YouTube content complements her TikTok and Instagram strategy, offering deeper fitness insights. She uses personal storytelling, making her videos engaging and relatable. By balancing educational content with personal experiences, she strengthens her connection with viewers. This approach makes her channel stand out in the fitness and wellness space.

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• Username: @brynley.joyner
• Influence Score: 85.3/100
• Followers: 596K
• Activity: 3.8 posts per month
• Engagement Rate: 0.22%
• Growth: +0.73% (+4.3K subscribers in 30 days)
• Average Engagement: 1.3K
• Posting Habits: Once a week at 7 PM EST

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Instagram: Strong Engagement and Aesthetic Wellness Content

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Brynley’s Instagram strategy combines fitness, wellness, and personal storytelling, attracting 340.6K followers. She uses high-quality images, reels, and carousel posts to engage her audience visually. Her content covers workout tips, lifestyle updates, and travel experiences, creating a well-rounded Instagram feed. By maintaining an aesthetic and motivational brand, she ensures a strong connection with her followers.

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Her growth rate is 1.24%, gaining 4.2K new followers in the past 30 days, showing steady engagement. She has an engagement rate of 1.38%, with an average engagement of 4.7K per post. Her average view count is 132.8K, proving that her Instagram content is widely appreciated. By increasing her reels and interactive stories, she could further improve her visibility.

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She posts every day at 12 PM EST, keeping her content fresh and consistent. This posting frequency ensures her followers receive daily motivation and updates, strengthening her community engagement. Her brand collaborations, including Honey Swim and FP Movement, enhance her Instagram influence. Increasing behind-the-scenes content and live Q&A sessions could further boost her engagement.

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Her Instagram content successfully blends fitness, wellness, and lifestyle, ensuring a diverse content mix. She leverages brand collaborations to introduce her audience to high-quality fitness and wellness products. By keeping her content personal and motivational, she creates an inspiring space for her community. This strategy positions her as a leading voice in fitness and well-being.

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• Username: @brynley.joyner
• Influence Score: 87.5/100
• Followers: 340.6K
• Activity: 15 posts per month
• Engagement Rate: 1.38%
• Growth: +1.24% (+4.2K followers in 30 days)
• Average Engagement: 4.7K
• Posting Habits: Every day at 12 PM EST

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Podcast: A Deep Dive into Wellness and Balance

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Brynley Joyner extends her influence beyond social media with her podcast, "Talk Healthy to Me", where she shares insights into fitness, wellness, and personal growth. This platform allows her to connect with her audience in a more in-depth and conversational format. Her episodes focus on self-care, mental health, fitness routines, and finding balance in daily life. Through storytelling and expert advice, she provides her listeners with practical strategies to live a healthier and more fulfilling lifestyle.

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Her podcast episodes blend personal experiences with expert knowledge, creating an engaging and relatable atmosphere. She often discusses overcoming burnout, improving self-discipline, and building sustainable wellness habits, making her content valuable for those seeking guidance on personal growth. The format is designed to feel like a conversation with a friend, making it easy for her listeners to absorb actionable tips. Her approachability in each episode fosters a stronger connection with her audience, reinforcing her brand as a wellness advocate.

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As a fitness and lifestyle creator, Brynley uses her podcast to complement her social media content, providing a more detailed perspective on the topics she covers. While her TikTok and Instagram posts offer quick fitness tips and motivation, her podcast allows for longer discussions on mindset shifts, self-improvement, and healthy living. This multi-platform approach ensures her message reaches different types of audiences, from those who prefer short content to those who enjoy in-depth discussions. Her ability to adapt her content to different platforms strengthens her overall influence in the wellness space.

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"Talk Healthy to Me" also serves as a great opportunity for brand partnerships, as it allows companies to reach an engaged wellness-focused audience through sponsored segments and product mentions. By promoting health-related brands in a natural and informative way, she enhances her credibility as a trusted influencer. The podcast space continues to grow, and Brynley’s presence in this area further solidifies her position as a leading voice in fitness, lifestyle, and self-improvement.

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Brynley Joyner's Social Media Influence Summary

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Brynley has an Influence Score of 8,762 points, placing her in the Top 3% for Instagram influencers and the Top 1% in Healthy Lifestyle (United States). Her strong ranking reflects her impact in the fitness and wellness industry.

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Learn more about the Favikon Methodology here

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Content Strategy: A Perfect Balance of Fitness, Wellness, and Lifestyle

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Brynley Joyner’s content strategy focuses on three key areas: fitness, wellness, and lifestyle, making her a well-rounded creator in the health space. She shares authentic insights into her workout routines, nutrition habits, and mental well-being, ensuring her audience receives both practical and inspirational content. Her mix of long-form videos, short clips, and personal reflections keeps her followers engaged across multiple platforms. She carefully balances educational fitness content with personal storytelling, making her content feel relatable and motivating.

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Reachability & Brand Partnerships

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Brynley Joyner is highly approachable for brands looking to collaborate in the fitness, wellness, and lifestyle space. With an Influence Score of 8,762 points, she is ranked in the Top 3% on Instagram and Top 1% in Healthy Lifestyle (United States). Her strong engagement and consistent content make her a valuable partner for health-focused companies. She has built a trusted audience that actively interacts with her sponsored content.

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She has successfully collaborated with Honey Swim, FORM, and FP Movement, showcasing her ability to promote fitness and wellness brands. These partnerships reflect her authenticity, as she only endorses products that align with her values. By integrating sponsored content into her daily posts, she ensures that her brand promotions feel organic and engaging. Her audience trusts her recommendations, leading to higher conversion rates for brand collaborations.

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Her network overview includes partnerships with Free People, Sami Clarke, and Mary Margaret Custer, broadening her reach beyond just fitness content. Collaborating with other wellness influencers has helped her tap into new audiences, increasing her visibility. She engages with brands in fashion, fitness, and personal growth, strengthening her influence across industries. This multi-industry reach allows her to expand her partnerships while maintaining a consistent brand identity.

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With a posting schedule of 28 posts per month, Brynley ensures ongoing visibility for her brand collaborations. Her content strategy keeps her followers engaged, making her a reliable partner for long-term sponsorships. As a Very Safe brand choice, she is a strong candidate for sustainable partnerships in the health and fitness industry. Companies looking for an authentic and trusted influencer will find her platform an ideal fit.

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Conclusion: A Leader in Fitness and Lifestyle Content

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Brynley Joyner is a rising influencer in the health and wellness community. Her authentic approach, balanced with brand partnerships and educational content, makes her a trusted voice in the industry. With her consistent growth, she is set to expand her influence even further. By continuing to refine her content strategy, she will strengthen her position as a top fitness and lifestyle creator.

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