Who is Bryan Creely?

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Bryan Creely is a seasoned career coach and recruiting insider with over two decades of experience in the interviewing and hiring process. As the founder of A Life After Layoff, Bryan has dedicated his career to helping individuals reclaim their professional power, land their dream jobs, and take control of their career trajectories. Through his active presence on multiple platforms, Bryan has become a trusted resource for job seekers, offering guidance on topics ranging from resume optimization to navigating layoffs and hiring trends.

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Bryan Creely: Empowering Job Seekers with Career Insights

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Bryan Creely is a seasoned career coach and recruiting insider who leverages over 20 years of experience in human resources to empower job seekers and professionals. Having worked at major corporations like ABB, FedEx, Amazon, and Ford Motors, Bryan possesses an in-depth understanding of hiring systems and corporate expectations. His professional background allows him to coach individuals effectively through their job search journeys, equipping them with the tools and confidence needed to succeed. Bryan is the founder of A Life After Layoff, a resource dedicated to supporting those navigating career transitions. Through services like resume reviews, LinkedIn profile optimization, and career coaching, Bryan has established himself as a trusted guide for individuals seeking to regain control of their professional paths.

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What sets Bryan apart is his ability to deliver authentic, actionable content that resonates with job seekers across industries. His advice is rooted in real-world experience, blending practical tips with industry insights to demystify the hiring process. Bryan’s posts often tackle challenging topics, such as addressing job gaps or navigating hiring biases, in a way that is both relatable and solution-focused. His use of personal anecdotes adds a layer of accessibility, ensuring his advice feels relevant to audiences at all stages of their careers. Whether discussing the importance of networking or sharing insights into workplace dynamics, Bryan’s straightforward approach makes him a valuable voice in the career coaching space.

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By fostering an engaging and supportive online community, Bryan has cultivated a platform where professionals feel understood and empowered to take actionable steps toward their goals. His content not only offers guidance but also instills confidence in individuals facing career uncertainties. His unique ability to combine expert insights, personal relatability, and a touch of humor has allowed him to connect deeply with his audience. Bryan’s dedication to helping others improve their career outcomes makes him a standout figure in the competitive world of career development and coaching.

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An Influencer active on social media

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Bryan Creely leverages LinkedIn, YouTube, and TikTok to engage job seekers and professionals, providing valuable advice on career navigation and hiring trends. LinkedIn is his primary platform, where he shares career tips and reflections, while YouTube complements this with longer-form video content exploring workplace dynamics and recruitment challenges.

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Bryan Creely's Social Media Strategy

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LinkedIn: Bryan’s Primary Hub for Professional Engagement

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LinkedIn is Bryan’s largest platform, with 113.1K followers and a growth rate of +10.48% (+10.8K followers) over the past 30 days, reflecting his strong influence in the career coaching space. His engagement rate of 5.04% is particularly notable, as LinkedIn typically sees lower engagement rates than other social media platforms. Bryan’s ability to foster meaningful conversations is evidenced by posts like his recent discussion on how companies perceive salary negotiations, which garnered 60.7K likes and over 4.7K comments.

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Bryan’s consistent activity—posting 20 times per month—ensures his audience has regular access to his insights and tips. His content often blends personal stories with practical advice, such as his reflections on interviewing candidates and navigating job market trends. His unique ability to humanize the hiring process while offering actionable guidance positions LinkedIn as the cornerstone of his social media strategy. By posting daily at 1 PM, Bryan ensures his content reaches his audience at a time when engagement is high, solidifying his presence as a top-tier career coach.

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• Username: @bryancreely
• Influence Score: 94.5/100
• Followers: 113.1K
• Activity: 20 posts last month
• Engagement Rate: 5.04%
• Growth: +10.48% (+10.8K followers)
• Average Engagement: 5.7K
• Posting Habits: Every day at 1 PM

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YouTube: A Platform for In-Depth Career Guidance

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YouTube is Bryan’s second-largest platform, with 356K subscribers, and serves as a vital channel for delivering longer-form content that delves deeper into career navigation and workplace dynamics. His videos cover topics such as hiring biases, layoffs, and resume best practices, often framed in an engaging and conversational style. For instance, his recent video, “Boomers in the Workplace Are in Serious Trouble,” received over 346K views, 8.5K likes, and generated significant discussions.

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Bryan posts approximately 6.6 videos per month, balancing quality and consistency to ensure his audience receives valuable insights regularly. His content is particularly effective at addressing timely issues, such as the impact of remote work policies or generational shifts in the workforce, which helps him maintain relevance and drive audience engagement. With an engagement rate of 0.96% and an average viewership of 85.8K per video, YouTube complements his LinkedIn presence by providing a space for more in-depth analysis and thought leadership.

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• Username: @ALifeAfterLayoff
• Influence Score: 84.2/100
• Followers: 356K
• Activity: 6.6 videos/month
• Engagement Rate: 0.96%
• Growth: +2.37% (+8.2K followers)
• Average Engagement: 3.4K
• Average Views: 85.8K
• Posting Habits: Once a week at 8 AM

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TikTok: A Secondary Platform for Quick Insights

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On TikTok, Bryan Creely has gained 73.6K followers, leveraging the platform to share short-form career advice and recruitment insights. His videos often focus on actionable tips, such as navigating job interviews, addressing employment gaps, and decoding hiring trends. Bryan’s engaging delivery style and ability to distill complex career advice into concise, easy-to-digest content make his videos highly relevant for TikTok’s younger audience. The platform’s fast-paced environment aligns well with Bryan’s knack for delivering impactful, bite-sized advice that resonates with job seekers, particularly those entering the workforce or seeking career pivots.

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While his activity on TikTok has slowed, the platform offers significant potential for growth and engagement. By reactivating his presence and creating fresh, trending content, Bryan could effectively reach a broader audience of Gen Z and millennial professionals. Short videos showcasing quick career hacks, humorous takes on common workplace situations, or myth-busting recruitment misconceptions would allow him to harness TikTok’s viral nature. With his practical and relatable tone, Bryan is well-positioned to establish TikTok as a complementary channel to his existing platforms, expanding his influence in the career coaching niche.

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• Influence Score: 11.7/100
• Followers: 73.6K
• Activity: Inactive
• Engagement Rate: 0%
• Growth: 0%

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Instagram: A Potential Hub for Visual Career Inspiration

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Although Instagram is currently Bryan’s smallest platform, with 1.9K followers, it holds untapped potential as a visual channel to complement his existing content strategy. Instagram could be used to share visually appealing graphics, motivational career quotes, and quick tips tailored for professionals seeking advice on resumes, interviews, or workplace strategies. The platform’s dynamic format—through Reels, Stories, and posts—could also allow Bryan to connect more intimately with his audience by sharing behind-the-scenes looks into his coaching process or day-in-the-life snapshots.

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Despite the lack of recent activity, Instagram offers opportunities for Bryan to engage followers in more creative ways. For example, carousel posts featuring step-by-step career advice or Reels highlighting success stories from his coaching clients could draw in a broader audience. Interactive features like polls, Q&A sessions, and Instagram Lives would allow Bryan to foster two-way communication with his followers, creating a more engaging and community-driven presence. By repurposing content from LinkedIn and YouTube into Instagram-friendly formats, Bryan could revitalize his presence and turn Instagram into a key part of his career coaching toolkit.

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• Username: @alifeafterlayoff
• Influence Score: 7.6/100
• Followers: 1.9K
• Activity: Inactive (last post 4 months ago)
• Engagement Rate: 0%
• Growth: +0.72% (+13 followers)
• Posting Habits: None

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Bryan Creely's Social Media Influence Summary

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Bryan Creely boasts a Favikon authority score of 8,737, placing him in the top 1% of career coaching influencers in the United States. He ranks #7 nationally in Career Coaching, and his steady growth across platforms underscores his influence. LinkedIn remains his strongest channel, with a highly engaged professional audience, while YouTube provides a complementary space for in-depth content.

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Content Strategy: Relatable, Actionable, and Insightful

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Bryan’s content strategy is built on a foundation of relatability, actionable guidance, and expert insights. He excels at breaking down complex recruitment and career topics into digestible advice, often blending personal anecdotes with professional expertise. His focus on timely issues, such as layoffs and generational workplace dynamics, keeps his content relevant and engaging. By combining long-form videos on YouTube with shorter, discussion-driven posts on LinkedIn, Bryan effectively captures and sustains audience interest.

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Reachability and Partnerships

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Bryan’s reachability is moderate, with an estimated sponsored post cost of $6.8K. He presents an excellent partnership opportunity for brands targeting professionals and job seekers. Companies offering resume tools, career platforms, or educational services could benefit from collaborating with Bryan, leveraging his influence and trust within the career development niche.

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Bryan Creely is a leading voice in career coaching and recruitment, using his platforms to inspire and guide job seekers worldwide. His ability to combine personal relatability with professional expertise makes him a standout figure in the competitive landscape of career development influencers. With continued growth on LinkedIn and YouTube, Bryan is well-positioned to expand his impact and solidify his reputation as a trusted resource for professionals seeking to take control of their careers.

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