Who is Brooklyn McKnight?

Brooklyn McKnight is a popular content creator, entrepreneur, and one half of the twin duo Brooklyn and Bailey. Known for her relatable and down-to-earth personality, Brooklyn first gained fame on YouTube, where she and her sister shared fun, family-friendly videos that captured the attention of millions. Over the years, she has expanded her influence beyond social media, launching successful business ventures in beauty and fashion, including the skincare brand itk skincare. With a blend of lifestyle content, personal updates, and entrepreneurial insights, Brooklyn has become an influential figure in the digital space, inspiring her followers with both her creativity and business acumen. Her journey showcases the power of authenticity and innovation, making her a role model for young audiences around the world.

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Brooklyn and Bailey: Twin Creators Turning Influence into Impact

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Brooklyn McKnight is a well-known content creator, entrepreneur, and social media personality who rose to fame as one half of the dynamic twin duo, Brooklyn and Bailey. Together with her sister, Bailey, she launched a successful YouTube channel that captured the hearts of millions by sharing snippets of their everyday lives, challenges, beauty tips, and family adventures. Brooklyn’s natural charisma and fun-loving spirit resonated with audiences, and her relatable, family-friendly content quickly turned her into a recognizable figure in the world of digital media. The channel’s success allowed her to expand her reach across multiple social media platforms, amassing a devoted following and creating a powerful brand that continues to thrive.

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In addition to her online presence, Brooklyn has ventured into the world of business, co-founding itk skincare with Bailey. The skincare line has become popular for its focus on accessibility, simplicity, and quality ingredients, reflecting Brooklyn’s dedication to offering genuine, practical products that appeal to her audience’s needs. The success of itk skincare has helped solidify Brooklyn’s reputation as a savvy entrepreneur with an eye for understanding her followers’ preferences. She also launched a clothing line, which further showcases her creativity and passion for fashion. Her entrepreneurial journey has inspired many young people who look up to her as a role model, admiring her ability to balance content creation with a growing business empire.

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Brooklyn’s influence extends far beyond her entrepreneurial ventures. She uses her platforms not only to promote her brands but also to share glimpses into her personal life, including major milestones, family moments, and fun lifestyle updates. Whether she’s discussing beauty, offering advice, or simply sharing a laugh with her sister, Brooklyn’s warmth and authenticity shine through. Her unique blend of relatability and business savvy has made her a respected figure among her peers and a beloved personality to her followers. As she continues to grow both as a creator and a businesswoman, Brooklyn remains committed to inspiring her audience, staying true to her values, and making a positive impact in the digital space.

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An Influencer active on social media

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Brooklyn and Bailey have a powerful presence across TikTok, YouTube, and Instagram, engaging millions of followers with diverse content that blends personal updates, business ventures, and creative challenges.

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TikTok: A Platform for High-Engagement Moments and Viral Content

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TikTok is Brooklyn and Bailey’s largest platform, boasting 7 million followers and an influence score of 94.1/100. On TikTok, the twins share a range of content, from dance challenges and humorous skits to pregnancy updates and relatable sibling moments. Known for their high-energy videos, Brooklyn and Bailey post about 9.1 videos per week, ensuring that their audience always has fresh content to engage with. Their approachable style, combined with their creativity in video concepts, has led to impressive engagement rates, with each post resonating well among their young and active follower base.

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• Username: @brooklynandbailey
• Influence Score: 94.1/100
• Followers: 7M
• Activity: 9.1 videos/week
• Engagement Rate: 9.18%
• Growth: 0% (last 30 days)
• Average Engagement: 491.5K
• Posting Habits: Daily at 6 AM

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YouTube: The Foundation of Their Influence and Long-Form Storytelling

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YouTube is where Brooklyn and Bailey originally found fame, and it remains a significant platform with 7.3 million subscribers and an influence score of 88.2/100. Their YouTube channel offers more in-depth content, such as vlogs, business insights, and personal milestones. With an average posting schedule of 4.6 videos per month, they balance quality with consistency, sharing content that goes beyond the shorter clips seen on TikTok. YouTube allows them to delve deeper into topics, providing a closer look at their entrepreneurial journey, lifestyle tips, and family dynamics. This platform is crucial for their brand, as it provides a space for storytelling that fosters a deep connection with their audience.

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• Username: @BrooklynAndBailey
• Influence Score: 88.2/100
• Followers: 7.3M
• Activity: 4.6 videos/month
• Engagement Rate: 3.11%
• Growth: 0% (last 30 days)
• Average Engagement: 21.3K
• Posting Habits: Weekly at 8 AM

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Instagram: A Platform for Personal Updates and Brand Aesthetics

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On Instagram, Brooklyn and Bailey share curated photos, Reels, and Stories with 9.6 million followers, making it their largest platform in terms of followers. Their Instagram feed offers fans a more polished look at their lives, from holiday photos to major life events like anniversaries and Halloween costumes. With an influence score of 87.5/100, Instagram allows them to maintain a personal yet professional aesthetic, balancing family moments with promotional content for their skincare and clothing brands. They post frequently, with an average of 16 posts per month, creating a strong presence that keeps their followers engaged with both visual and personal storytelling.

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• Username: @brooklynandbailey
• Influence Score: 87.5/100
• Followers: 9.6M
• Activity: 16 posts/month
• Engagement Rate: 1.04%
• Growth: -0% (-421 followers last 30 days)
• Average Engagement: 99.5K
• Posting Habits: Daily at 5 AM

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Brooklyn Mcknight's Favikon Authority Score and Rankings Summary

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With a Favikon authority score of 9,629 points, Brooklyn and Bailey are positioned among the elite creators on social media. They are ranked as #2 in the "Twins & Siblings" category in the United States, a testament to their influence and impact within this niche. This top-tier status highlights their ability to engage and maintain a vast audience across multiple platforms. Their strong influence scores on TikTok, YouTube, and Instagram showcase their versatility as content creators who successfully navigate diverse social media channels, reinforcing their role as leaders in the family and lifestyle space.

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Content Strategy: Balancing Family Moments, Business Ventures, and Creative Engagement

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Brooklyn and Bailey’s content strategy is rooted in authenticity and relatability, with a focus on family dynamics, lifestyle updates, and entrepreneurial insights. Their posts range from lighthearted sibling moments to informative business content, capturing the attention of a wide demographic. By sharing glimpses into their lives, such as pregnancy updates and business milestones, they build trust and foster a sense of community with their followers. Each platform serves a unique purpose: TikTok for high-energy, quick engagements; YouTube for in-depth storytelling; and Instagram for a curated mix of personal and promotional content.

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Reachability and Partnerships

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Brooklyn and Bailey’s estimated sponsored post cost of $21K and "Very Difficult" reachability status reflect their high value as brand partners. They have established collaborations with notable brands, including itk skincare and other lifestyle companies. Their ability to seamlessly integrate brand partnerships into their content without sacrificing authenticity has made them a sought-after choice for collaborations. Their strong engagement and loyal fan base make them ideal for brands looking to connect with a family-oriented, lifestyle-conscious audience.

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Brooklyn and Bailey have transitioned from popular YouTubers to influential lifestyle entrepreneurs, balancing content creation with successful business ventures in skincare and fashion. Their engaging, family-oriented content and approachable personalities have resonated with millions, creating a loyal following across TikTok, YouTube, and Instagram. As they continue to grow their brand and expand their reach, Brooklyn and Bailey remain role models in the social media space, blending entertainment with impact and maintaining their authenticity as they scale their influence.

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