Who's Who on Social Media
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Who is Brooke Monk?

Brooke Monk has quickly risen as a prominent figure in the digital content creation space. With over 36 million followers across platforms like TikTok, Instagram, and YouTube, she combines creativity and consistency to captivate audiences worldwide.

December 20, 2024
Jeremy Boissinot
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Brooke Monk: A Digital Content Creation Powerhouse

Brooke Monk is a United States-based digital content creator who has captivated millions with her authentic and relatable approach to social media. Rising to fame through TikTok, Brooke quickly gained recognition for her comedic skits, lifestyle content, and creative storytelling. Her ability to connect with a diverse audience has made her a standout figure in the video entertainment industry, attracting fans across all age groups. With a passion for creativity, Brooke continually innovates her content to keep her followers engaged.

Beyond her engaging content, Brooke is an entrepreneurial force, having collaborated with renowned brands like CELSIUS Holdings, Inc. for impactful marketing campaigns. Her dedication to fostering partnerships demonstrates her strategic approach to the business side of social media. She regularly participates in events such as YouTube’s annual Creator Summit, showcasing her commitment to professional growth. With ambitions of launching her own beauty brand, Brooke is poised to expand her influence beyond the digital space.

Brooke Monk Takes Off: First Private Jet Experience Shared with Fans (Source:@brookemonk, Instagram, September 2021)

What sets Brooke apart is her genuine connection with her followers, as she shares insights into her personal life, values, and aspirations. She uses her platforms not just for entertainment but also to inspire her audience, making her a role model for many. Whether it’s through relatable relationship advice, beauty tips, or humorous anecdotes, Brooke has built a loyal community that feels like a close-knit family. Her approachability and authenticity are the foundation of her success.

In addition to her creative endeavors, Brooke balances her career with her personal faith and values, which are evident in her content. Her reference to Bible verses and focus on positivity resonate with followers seeking uplifting and wholesome content. This balance of personal connection, entrepreneurial ambition, and creative expertise has solidified Brooke Monk as one of the most influential and admired digital creators in the world today.

An Influencer Active on Social Media

Brooke Monk boasts an impressive 36M+ followers across major platforms, positioning her as one of the top content creators in the Video Entertainment niche.

Brooke's Social Media Strategy Analysis

TikTok: Brooke's Dominant Platform

TikTok is where Brooke Monk has established her largest and most loyal following, with 34.9 million followers. Her TikTok strategy revolves around relatable and engaging short-form videos, blending humor, personal stories, and trending content. She frequently participates in TikTok challenges and trends, while also incorporating Q&A sessions to directly engage with her audience. This ability to adapt her content to the fast-paced nature of TikTok keeps her presence relevant and fresh.

Brooke's high posting frequency of nearly eight videos per week ensures that her audience always has new content to consume. Her videos are carefully crafted to reflect her personality, creating an authentic connection with viewers. This level of consistency has contributed to her growth rate of 203K followers in the past 30 days, solidifying her position as a top influencer on the platform. Her use of humor and conversational tones makes her videos highly shareable, driving viral growth.

The engagement metrics on her TikTok account are equally impressive, with an average engagement of 744.5K per post. Her 2.13% engagement rate highlights the quality of her content and her strong connection with her audience. By uploading content daily at 5 AM, Brooke optimizes her posts for visibility and aligns with audience activity trends, maximizing reach and interaction.

Brooke’s success on TikTok lies in her ability to balance authenticity with creativity. She maintains a relatable yet aspirational image, making her videos appealing to a wide demographic. As TikTok evolves, Brooke continues to lead by example, adapting to new trends while maintaining her signature style. Her ability to stay authentic while embracing innovation is the key to her sustained dominance on TikTok.

  • Username: @brookemonk_
  • Influence Score: 98.9/100
  • Followers: 34.9M
  • Activity: High (Daily posts)
  • Engagement Rate: 2.13%
  • Growth: +0.59% (30 days)
  • Average Engagement: 744.5K
  • Posting Habits: Daily at 4 PM EST

Instagram: Visual Storytelling at its Finest

Instagram is where Brooke Monk showcases a more polished and aesthetic side of her brand, engaging with her 6.6 million followers. Her Instagram strategy centers around a mix of curated lifestyle photos, fashion content, and behind-the-scenes glimpses of her life. This combination allows her to connect with her audience on both a personal and aspirational level, creating a balanced and engaging profile.

Brooke maintains a high posting frequency, with 19 posts last month, keeping her audience consistently engaged. Her content resonates strongly, reflected in an engagement rate of 4.77%, which is above average for creators of her size. With an average engagement of 317K per post, Brooke leverages Instagram to build deeper connections with her followers. Her regular use of captions that invite interaction, such as questions or personal anecdotes, fosters meaningful audience engagement.

Her growth on Instagram has been steady, with 99.2K new followers in the last 30 days, highlighting her continued relevance on the platform. Brooke also uses Instagram Stories to give followers real-time updates, share brand collaborations, and promote her content from other platforms. These interactive features enhance her connection with her audience and allow her to showcase her personality more directly.

Brooke’s Instagram success is built on her ability to create visually appealing yet relatable content. By combining her natural charisma with strategic use of Instagram's features, she continues to grow her influence. Her ability to balance polished content with personal storytelling ensures her presence remains impactful and engaging.

  • Username: @brookemonk
  • Influence Score: 97.9/100
  • Followers: 6.6M
  • Activity: High (Daily posts)
  • Engagement Rate: 4.77%
  • Growth: +1.52% (30 days)
  • Average Engagement: 317K
  • Posting Habits: Daily at 4 PM EST

YouTube: Long-Form Content Mastery

YouTube provides Brooke Monk with a platform to share long-form content and connect with her audience on a deeper level. With 8.2 million subscribers, her channel features a variety of content, including vlogs, tutorials, and collaborations. This diversity allows Brooke to showcase her versatility as a content creator, appealing to a broad audience. Her focus on high-quality production enhances her credibility and professionalism.

Brooke’s posting frequency of two videos per week ensures her channel remains active and relevant. She strategically posts videos at 7 PM EST, optimizing for audience engagement and visibility. Her content often includes themes of self-improvement, humor, and everyday life, providing value to her viewers. This balance of entertainment and relatability has contributed to her growth of 111.7K subscribers in the past month.

While her engagement rate on YouTube is 0.13%, her videos still achieve 224K average views, indicating a loyal core audience. YouTube allows Brooke to expand on topics that may be too detailed for TikTok or Instagram, offering her fans deeper insights into her life and thoughts. This makes her channel a cornerstone of her social media strategy.

Brooke’s success on YouTube lies in her ability to create content that is both authentic and high-quality. By leveraging the platform’s long-form format, she provides value to her audience while maintaining her unique style. Her growth trajectory indicates a strong understanding of the platform, making YouTube a vital part of her overall strategy.

  • Username: @Brookemonk
  • Influence Score: 90.8/100
  • Followers: 8.2M
  • Activity: Moderate (2 videos/week)
  • Engagement Rate: 0.13%
  • Growth: +1.38% (30 days)
  • Average Engagement: 10.7K
  • Posting Habits: Twice a week at 7 PM EST

LinkedIn: A Professional Footprint

LinkedIn serves as Brooke Monk’s platform for connecting with a professional audience, showcasing her entrepreneurial ambitions and brand collaborations. With 26.9K followers, her LinkedIn profile highlights her achievements as a digital creator with 36M+ followers across platforms. Brooke uses the platform to position herself as a thought leader in content creation, sharing updates on collaborations and industry insights. This professional approach sets her apart from other influencers who primarily focus on consumer-facing content.

Her LinkedIn content strategy focuses on showcasing her business acumen and involvement in large-scale campaigns, such as her partnership with CELSIUS Holdings, Inc. She uses the platform to emphasize her ability to drive value for brands, highlighting the results of her collaborations. By sharing these professional updates, Brooke attracts potential brand partners and industry stakeholders who are interested in influencer marketing opportunities.

Brooke’s activity on LinkedIn is more infrequent compared to her other platforms, with just one post in the past month. However, her posts tend to focus on high-impact topics, such as her attendance at YouTube’s Creator Summit and her ambitions to launch a beauty brand. This targeted approach ensures her content resonates with LinkedIn’s professional audience while aligning with her personal and entrepreneurial goals.

While LinkedIn is not her primary platform, it provides Brooke with a unique opportunity to build relationships with brands and industry professionals. Her authority score of 80.7/100 reflects her growing presence in the professional space, and her strategic use of LinkedIn enhances her credibility. By increasing her posting frequency and sharing more behind-the-scenes insights into her collaborations, Brooke can further leverage LinkedIn to expand her professional network and secure additional partnerships.

  • Username: @brookemonk
  • Influence Score: 80.7/100
  • Followers: 26.9K
  • Activity: Low (Monthly posts)
  • Engagement Rate: 1%
  • Growth: +1.83% (30 days)
  • Average Engagement: 270
  • Posting Habits: Once a month at 11 AM EST

Twitter: Engaging with a Smaller but Dedicated Audience

Brooke Monk uses Twitter to connect with her audience on a more personal and informal level. Despite having the smallest following of 7,821, her Twitter account provides an opportunity to share her thoughts, ask questions, and post candid updates. Her tweets often reflect her personality, blending humor and relatability, which resonates with her audience.

Brooke’s activity on Twitter is sporadic, with irregular posts that primarily include casual selfies and lighthearted interactions. This lower frequency is reflected in her 0% engagement rate, suggesting the platform remains underutilized compared to her other accounts. However, her conversational tweets and interactive tone demonstrate her potential to grow on the platform.

To maximize her presence on Twitter, Brooke could leverage its unique features, such as trending topics, Twitter Spaces, or threads. These strategies would enable her to reach a wider audience and drive greater engagement. Brooke’s use of hashtags and mentions in tweets also helps increase discoverability, although consistent activity is needed to fully capitalize on the platform.

While Twitter is not her primary focus, it provides Brooke with an additional avenue to connect with her fans and share a different side of her personality. By aligning her Twitter strategy with her other platforms, she could strengthen her overall social media presence and create a more cohesive brand identity.

  • Username: @brookemonk
  • Influence Score: 11.3/100
  • Followers: 7,821
  • Activity: Low (Irregular posts)
  • Engagement Rate: 0%
  • Growth: 0% (30 days)
  • Average Engagement: Low
  • Posting Habits: Sporadic, often tied to selfies and light updates

Brooke Monk's Social Media Influence Summary

Brooke Monk ranks #3 in Video Entertainment (U.S.) with a Favikon Authority Score of 9865. She consistently ranks in the top 1% of influencers, highlighting her ability to maintain relevance and engagement across multiple platforms.

Content Strategy: A Relatable Approach

Brooke’s content thrives on authenticity and relatability, often addressing everyday topics like relationships, self-care, and humor. By staying true to her personality, she ensures her audience remains engaged and connected. Her diverse content strategy spans short-form entertainment to longer, introspective pieces, catering to a broad audience base.

Reachability and Partnerships

Brooke Monk’s reachability status is classified as "Very Difficult," reflecting the high demand and exclusivity associated with partnering with her. As a creator with 36M+ followers across platforms, she has cultivated an elite influencer status, making her a sought-after collaborator for premium brands. This exclusivity drives up her estimated sponsored post cost of $45K, which positions her in the upper echelon of digital creators. While this exclusivity may pose challenges for smaller brands, it underscores the significant ROI potential she offers.

Despite her high reachability barrier, Brooke has demonstrated a willingness to collaborate with brands that align with her values and audience interests. Her partnership with CELSIUS Holdings, Inc. exemplifies her ability to deliver impactful marketing campaigns that resonate with her followers. She carefully selects partnerships that feel authentic to her personal brand, ensuring that her audience remains engaged and trusting. This selectivity enhances her credibility and maintains her value as a brand ambassador.

An overview of Brooke’s top influential connections across key industries. (Source: Favikon)

Brooke's reachability is amplified by her multi-platform presence, which allows her to promote products and campaigns across TikTok, Instagram, YouTube, and LinkedIn. By tailoring her messaging to each platform, she ensures that her partnerships reach diverse segments of her audience. For example, while TikTok showcases quick and engaging promotional content, LinkedIn highlights her professional collaborations, appealing to industry stakeholders. This cross-platform approach makes her an effective partner for brands seeking both mass exposure and targeted reach.

Her forward-looking entrepreneurial aspirations also play a significant role in her partnership strategy. With ambitions to launch her own beauty brand, Brooke is exploring opportunities to collaborate with companies that align with her future goals. These partnerships are not just transactional but are part of a larger vision to build a long-lasting personal brand. By strategically aligning her collaborations with her personal growth, Brooke sets the stage for impactful and meaningful partnerships in the future.

Conclusion: Redefining Influence with Authenticity and Ambition

Brooke Monk’s meteoric rise as a digital content creator demonstrates the power of authenticity and consistency. With millions of followers across platforms, she has cemented her place as a top influencer in the Video Entertainment niche. From relatable content to strategic collaborations, Brooke continues to captivate audiences and drive meaningful connections.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.