Who's Who on Social Media
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Who is Brooke Hyland?

Brooke Hyland, widely recognized for her time on the reality show Dance Moms, has transformed her initial fame into a thriving career as a social media influencer. With a diverse presence on Instagram, TikTok, and YouTube, Brooke shares lifestyle, dance, and personal moments with her millions of followers.

February 2, 2025
Jeremy Boissinot
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Brooke Hyland: From Reality TV to Social Media Powerhouse

Brooke Hyland first gained recognition as a young dancer on Dance Moms, where her skill, poise, and determination captivated viewers. The show catapulted her into the spotlight, providing a platform that she expertly transitioned into a thriving social media presence. Over the years, Brooke has developed an authentic online persona that reflects her multifaceted interests. From her days on reality TV to her present as an influencer, she continues to inspire her audience by sharing her journey with openness and charm.

Instagram has become Brooke’s digital stage for showcasing her vibrant lifestyle. With a mix of fashion-forward outfits, scenic travel photos, and candid moments with friends and family, her posts exude relatability and sophistication. Her ability to balance aspirational content with glimpses of everyday life has endeared her to a diverse audience. This relatability, paired with a polished aesthetic, has made Brooke a favorite among her followers, as well as brands seeking meaningful collaborations.

Brooke Hyland: Red Carpet Elegance at 'The Man in the White Van' Premiere
(Source:
@brookehyland, Instagram, December 2024)

On TikTok, Brooke taps into her playful side, creating content that is dynamic and engaging. Her feed is a mix of lighthearted dance routines, humorous skits, and personal anecdotes that resonate with her younger audience. By embracing popular trends and adding her unique spin, Brooke keeps her content fresh and relevant. Her vibrant personality shines through in every post, fostering a genuine connection with her followers and ensuring she stays at the forefront of the platform’s fast-paced environment.

Brooke’s YouTube channel offers a more intimate glimpse into her life. While her posting schedule is less frequent, her vlogs and short lifestyle videos allow her fans to see her in a more personal light. From travel diaries to special milestones, her content adds depth to her online persona. These videos often reflect the trust and loyalty of her fanbase, as viewers consistently engage with her longer-format storytelling. YouTube complements her Instagram and TikTok presence, creating a well-rounded digital portfolio that appeals to a wide audience.

An Influencer active on social media

Brooke Hyland’s multi-platform strategy allows her to connect with millions of followers, blending dance, fashion, and lifestyle content for maximum engagement.

Brooke's Social Media Strategy and Performance Analysis

Instagram Strategy: Showcasing Lifestyle and Aspirations

Brooke Hyland’s Instagram account is the cornerstone of her social media presence, attracting over 4.3 million followers. The platform serves as a canvas for her to share a carefully curated blend of aspirational and personal content. From breathtaking travel photos to snapshots of her daily life, Brooke’s posts reflect her dynamic personality and diverse interests. Collaborations with brands like Princess Polly further enhance the aesthetic of her feed, combining style with relatability.

Her visual storytelling goes beyond simply showcasing products; it captures authentic moments that resonate with her audience. Brooke often shares milestones, such as anniversaries and holidays, which add a heartfelt touch to her profile. This authenticity fosters a genuine connection with her followers, making her content both relatable and inspiring. Her ability to balance personal highlights with promotional collaborations ensures her content remains engaging and trustworthy.

Consistency is a cornerstone of Brooke’s Instagram strategy, as she adheres to a regular posting schedule to maintain engagement. By keeping her audience updated with fresh content, she secures a prominent position on their feeds. Whether it’s a throwback memory, a new adventure, or a brand partnership, Brooke’s consistent activity keeps her followers invested in her journey.

In addition to showcasing her glamorous side, Brooke uses Instagram to connect on a more personal level. Her posts often highlight moments with friends and family, offering glimpses into her life off-camera. This mix of aspirational and everyday content appeals to a wide demographic, ensuring her continued relevance as a social media influencer. By combining visual appeal with authentic storytelling, Brooke has successfully built a thriving and loyal Instagram community.

  • Username: @brookehyland
  • Influence Score: 94.2/100
  • Followers: 4.3M
  • Activity: 12 posts last month
  • Engagement Rate: 1.7%
  • Growth: +0.41%
  • Average Engagement: 73.8K
  • Posting Habits: Daily at 2 PM EST

TikTok Strategy: Engaging Through Humor and Dance

On TikTok, Brooke Hyland has cultivated an impressive following of 4.1 million, engaging her audience through a combination of humor, relatable content, and her signature dance routines. Leveraging her background as a professional dancer, she creates engaging videos that highlight her skills while remaining approachable and fun. From viral dance challenges to personal anecdotes, Brooke seamlessly blends her talents with trending content, making her profile dynamic and captivating for her followers.

Her consistent posting schedule plays a vital role in maintaining her visibility and relevance on the platform. With 18 videos uploaded weekly, Brooke ensures her content remains fresh and aligned with the latest trends. This frequency not only keeps her audience entertained but also increases her chances of appearing on TikTok’s “For You” page, expanding her reach and attracting new followers. Her adaptability in using trends creatively sets her apart from other influencers in the arts and lifestyle niches.

Despite her engagement rate standing at a modest 0.95%, Brooke's content strategy prioritizes consistency and authenticity, which resonate deeply with her followers. Her audience, primarily younger users, connects with her lighthearted and genuine approach, leading to a loyal fanbase that appreciates her efforts. She balances lighthearted moments with dance-related content, offering a mix that appeals to a wide demographic while staying true to her roots.

Brooke’s ability to adapt her dance expertise to TikTok’s fast-paced, trend-driven environment underscores her versatility as a content creator. By merging her artistic background with entertaining and relatable elements, she has carved a unique space for herself on the platform. Her success on TikTok not only reinforces her status as a prominent social media personality but also showcases her capacity to evolve with changing digital trends, ensuring her ongoing relevance and growth.

  • Username: @brookehyland_1
  • Influence Score: 89/100
  • Followers: 4.1M
  • Activity: 18 videos per week
  • Engagement Rate: 0.95%
  • Growth: 0%
  • Average Engagement: 39K
  • Posting Habits: Thrice daily at 3 PM EST

YouTube Strategy: Sharing Personal Insights

Brooke’s YouTube channel serves as a complementary platform where she offers a more intimate glimpse into her life. With 820K subscribers, her channel attracts viewers who are interested in getting to know her beyond her TikTok and Instagram personas. Her content typically focuses on life updates, including travel adventures, personal milestones, and meaningful moments with friends and family. By maintaining a tone that is both conversational and relatable, Brooke ensures that her audience feels connected and valued.

Although her posting schedule is less frequent compared to her other platforms, each video is thoughtfully curated and well-received by her loyal subscribers. Her ability to convey authenticity in every upload allows her to maintain a strong relationship with her audience despite the lower activity. Whether she’s sharing a milestone like a birthday or offering insights into her daily life, her content feels genuine and personal, which resonates with her viewers.

Brooke’s concise video format is another standout feature of her YouTube strategy. While her uploads are brief, they are packed with content that is both engaging and impactful. This approach caters to modern audiences who prefer shorter, easy-to-digest videos while still creating an opportunity for deeper connection. Her ability to engage viewers in a limited timeframe demonstrates her skill in crafting meaningful content that holds their attention.

Despite having fewer uploads compared to her TikTok or Instagram accounts, Brooke’s YouTube channel adds a unique dimension to her content strategy. It provides her followers with longer-format videos that capture the essence of her personality and lifestyle. This platform serves as a space where Brooke can expand on the snippets shared on other platforms, offering her fans a well-rounded understanding of her life and further strengthening their loyalty.

  • Username: @BrookeHylandxx
  • Influence Score: 85.7/100
  • Followers: 820K
  • Activity: 0.6 videos per month
  • Engagement Rate: 0.08%
  • Growth: +1.78%
  • Average Engagement: 669
  • Posting Habits: Twice monthly at 7 PM EST

Brooke Hyland's Social Media Influence Summary

Brooke Hyland holds a Favikon authority score of 9,286 points, showcasing her position as a leading voice in the social media space. Ranked #27 in the Dance & Choreography category in the United States, she leverages her strong presence on Instagram and TikTok to connect with millions of followers. Her consistent engagement and collaborations with notable brands underline her influence and versatility as a content creator.

Content Strategy: Brooke Hyland’s Digital Success

Brooke Hyland’s content strategy focuses on maintaining authenticity while staying relevant to current trends. She effortlessly blends aspirational lifestyle content with personal and relatable moments, crafting a dynamic and engaging online presence. Her background in reality TV provides a foundation for her storytelling, which resonates with audiences across platforms. By adapting her content to suit the unique characteristics of each platform, Brooke successfully appeals to a diverse and loyal fanbase.

Reachability and Partnerships: Expanding Her Influence

Brooke’s reachability, rated as “very difficult,” reflects her exclusivity and the high value she brings to brand collaborations. Her premium positioning as a content creator is further demonstrated by her estimated sponsored post cost of $21K, indicating the significant investment required for brands to engage her. This exclusivity enhances her desirability as a partner, particularly for high-end or niche brands looking to tap into her dedicated and diverse audience.

Her collaborations with popular brands like Princess Polly and Azazie highlight her influence in the lifestyle and fashion sectors. These partnerships not only showcase her style but also establish her as a trusted voice for her followers. By promoting curated products that align with her image, Brooke has successfully built a reputation for authentic and relatable endorsements that resonate with her audience, ensuring high engagement rates for sponsored content.

An overview of Brooke’s top influential connections across key industries. (Source: Favikon)

Broadening her partnerships beyond fashion could unlock new opportunities for Brooke to diversify her appeal. Expanding into health or wellness-related collaborations, for instance, would align with a growing audience interest in self-care and holistic living. This diversification would also position her as a versatile influencer capable of connecting with audiences across various lifestyle niches, enhancing her market value further.

In addition to exploring new industries, Brooke’s family-oriented content opens doors for collaborations with parenting or relationship-focused brands. Her ability to seamlessly integrate personal moments into her content provides an authentic backdrop for such campaigns. By leveraging her relatability and trustworthiness, brands catering to families or couples could find immense value in partnering with Brooke to reach her engaged and loyal following.

Conclusion: Brooke Hyland’s Journey of Reinvention

In conclusion, Brooke Hyland exemplifies the art of reinvention, transitioning seamlessly from a young reality TV star to a thriving social media influencer. By staying true to her roots while embracing new opportunities, she has cultivated a loyal following that values her authenticity. Brooke’s ability to adapt and evolve in the ever-changing digital landscape highlights her staying power. As she continues to inspire and connect with her audience, her future in the digital space looks incredibly promising.

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Country of author
Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.