Who's Who on Social Media
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Who is Bria Lemirande?

Bria Lemirande is a rising culinary lifestyle creator known for her cheerful and relatable approach to food content. Her storytelling is centered on joy, self-care, and discovery—often told through the lens of meals, snacks, and scenic bites during her travels.

April 21, 2025
Josie Renna
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Bria Lemirande: Fueling Culinary Joy Through Authentic Food Storytelling

Bria’s identity as a content creator is built around her love for food as an experience, not just a product. Whether she’s raving about steak salad, showing off a cheesy pasta bowl, or sipping smoothies in cozy sweaters, her energy remains consistently upbeat. Her food enthusiasm is genuine, and it translates into each frame—making even the simplest snacks feel celebratory. She frequently pairs food moments with travel glimpses, creating content that feels spontaneous yet consistent.

Her content avoids polish in favor of personality. She isn’t afraid to get messy with her bites, laugh mid-chew, or wear her quirks proudly. This has earned her a highly engaged community of viewers who come for both the food and the energy. Across TikTok and Instagram, Bria remains true to her tone: casual, heartfelt, and driven by real enjoyment.

Bria Lemirande’s Bold Red Moment: Channeling Confidence and Swiftie Vibes in Style (Source: @brialem, Instagram, June 2023)

Bria has also collaborated with household brands like Mrs. Meyer’s Clean Day, Kerrygold USA, and Nuuly, offering both food and lifestyle alignment. Her visuals are clean but not staged, and her brand integrations never feel forced—often blending naturally into her food routines or local adventures. These brand relationships show her ability to maintain authenticity while scaling partnerships.

Her network connections include creators like Gabby Eniclerico and Violet Witchel, all within a community of young culinary voices shaping the digital food space. Her niche is distinct in that it doesn’t rely on recipes or trends but on a storytelling rhythm that celebrates food’s emotional power. This narrative-first approach sets her apart in a saturated content category.

An Influencer Active on Social Media

Bria Lemirande ranks in the Top 4% for Food Entertainment in the U.S., with a high-performing TikTok profile and a growing lifestyle presence on Instagram.

Bria Lemirande's Social Media Strategy Analysis

TikTok Strategy: Food Content with Personality-Driven Impact

Bria’s TikTok profile (@brialem) is the anchor of her digital strategy, where she’s earned 1.8M followers and an influence score of 85.5/100. Her content is centered around bold, emotional food moments—whether it’s shouting in joy over steak and avocado or breaking into a massive sandwich with childlike excitement. She posts consistently with 7 videos per week, reaching an average of 70.4K views and 9.3K engagements per post.

Bria’s TikToks thrive not only due to the food, but due to her ability to make each video feel like a moment shared with a friend. Her commentary is unfiltered, often humorous, and completely unpretentious—turning her into a comfort creator for Gen Z and millennial viewers alike. Unlike many creators who overly edit or aestheticize, Bria lets texture, sound, and joy lead her storytelling.

She maintains a 0.52% engagement rate, solid for a creator at her scale, with viral videos like her “This and yap!” steak salad earning over 710K views and 104.6K likes. This viral momentum is paired with consistency—her posting time (5PM daily) keeps her audience in a rhythm. Even with no recent follower growth, her content remains algorithmically favored due to its authenticity and retention value.

TikTok’s informal and expressive format is a perfect match for Bria’s raw but intentional tone. Her storytelling often bypasses traditional trends in favor of originality, making her content stand out. This independence helps her build trust with viewers and aligns her naturally with brands that value real voice and joyful storytelling.

  • Username: @brialem
  • Influence Score: 85.5
  • Followers: 1.8M
  • Activity: 7 videos/week
  • Engagement Rate: 0.52%
  • Growth: 0%
  • Average Engagement: 9.3K
  • Posting Habits: Every day at 5 PM EST

Instagram Strategy: Amplifying Community Through Food & Travel Snippets

Bria’s Instagram (@brialem) is a secondary yet active space where she brings her personality to static posts, Reels, and brand moments. With 168.3K followers, she holds a score of 73.4/100 and a noticeable +1.38% monthly growth, showing that her content continues to find new traction. She posts about 15 times per month, including sponsored stories, outfit snaps, and dining out photos.

Her Instagram feed leans more curated but still embraces imperfection. One post may show her devouring ice cream in sweats, another might capture her dancing before a Thai dinner outing in Portland. Her captions are simple and conversational—“Absolutely loving Telluride!”—which maintains the accessibility that fans love. Bria’s feed feels like a food diary with a side of lifestyle updates.

Despite a lower engagement rate of 0.06%, her Instagram content has generated successful brand deals, particularly with Mrs. Meyer’s and Nuuly. Sponsored content blends in through joyful storytelling—whether it’s a picnic, grocery trip, or cozy morning in bed. She gives brands a “day in the life” flavor, making her Instagram a useful partnership platform despite smaller numbers.

Instagram also acts as a social proof platform for Bria. It supports her TikTok virality by extending moments beyond video and into conversations with fans and collaborators. It’s also where she gets tagged most often by fans replicating her food finds or day-out adventures, showing influence in real-life consumer behavior.

  • Username: @brialem
  • Influence Score: 73.4
  • Followers: 168.3K
  • Activity: 15 posts/month
  • Engagement Rate: 0.06%
  • Growth: +1.38%
  • Average Engagement: 107
  • Posting Habits: Every day at 5 PM EST

YouTube Strategy: Short-Form Extensions Without Strategic Priority

Bria’s YouTube channel (@brialem) is her least active platform, with 8.2K followers, a score of 16.5/100, and an upload rate of 0.5 videos/month. Her last post was two months ago, and she currently shows 0% growth, engagement, or views, marking YouTube as a dormant extension of her brand. Her posted Shorts follow a similar format to TikTok but don’t receive the same traction. This suggests the platform isn’t yet part of her active content workflow.

The Shorts feature includes clips like “There’s nothin like a Japanese sweet potato” or smoothie prep—but lacks cross-promotion or sustained presence. With low effort placed into thumbnails, titling, and interaction, it’s clear YouTube is not optimized. Videos rarely pass 1.8K views, and engagements remain minimal. The channel doesn’t currently support Bria’s commercial or narrative strategy.

Still, YouTube holds potential if Bria chooses to repurpose her most viral TikToks or build out slightly longer food diaries. Her personality is well-suited for “What I Ate Today” content, city food guides, or kitchen vlogs with branded product mentions. These formats would offer her fans depth without sacrificing tone. It could also diversify income streams via ads or affiliate partnerships.

To turn YouTube into a true asset, Bria would need a light but consistent strategy focused on authentic long-form uploads—especially food- or travel-themed. Until then, her current presence serves more as passive SEO value than active growth. YouTube is available to her as a growth lever, but at this stage, it’s more of a missed opportunity than a live channel.

  • Username: @brialem
  • Influence Score: 16.5
  • Followers: 8.2K
  • Activity: 0.5 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 8 PM EST

Bria Lemirande's Social Media Influence Summary

Bria Lemirande ranks in the Top 4% for Food Entertainment in the U.S. and Top 6% on TikTok U.S., reflecting her strong niche authority and consistent viewer engagement.

Learn more about the Favikon Methodology here

Content Strategy: Food as a Story, Not Just a Trend

Bria’s content strategy is anchored in joy, simplicity, and emotional connection to food. Her visuals are bright but real, her captions playful but purposeful. She doesn’t follow trends—she follows feelings, and that has become her digital signature. She’s not creating content about food; she’s creating content through food.

Reachability & Partnerships

Bria is highly approachable for campaigns, with an estimated rate between $5K–$10K per post. Her past partnerships with Mrs. Meyer’s Clean Day, Kerrygold USA, and Nuuly show her ability to align with both food and lifestyle verticals. She seamlessly incorporates products into her everyday scenes—like using a branded cleaner in a kitchen tour or tagging brands mid-snack.

An overview of Bria Lemirande’s top influential connections across key industries. (Source: Favikon)

She’s part of a strong creator network, with connections to Gabby Eniclerico, Violet Witchel, and brands like Philz Coffee and Folgers. Her community credibility and consistent output make her an ideal long-term ambassador.

Conclusion: Bria Lemirande – Serving Emotion, Bite by Bite

Bria Lemirande doesn’t just document what she eats—she turns it into a moment worth remembering. Through bold personality, joyful tone, and consistent storytelling, she has carved out a space that feels like home to millions. For brands seeking authentic connections, Bria offers more than exposure—she offers emotional resonance.

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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.