Who is Bretman Rock?

Bretman Rock Pascual has become a household name in the world of social media and beauty, captivating millions with his unique style, infectious humor, and commitment to authenticity. As a Filipino-American influencer, Bretman has gained international recognition for his makeup tutorials, comedic skits, and vlogs that document his life in Hawaii. With an impressive following across TikTok, Instagram, YouTube, and X (formerly Twitter), Bretman has solidified his position as a powerful voice in beauty, lifestyle, and LGBTQ+ advocacy.

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Bretman Rock Pascual: A Trailblazer in Beauty and Social Influence

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Bretman Rock Pascual, widely recognized as BretmanRock, is a Filipino-American beauty influencer, social media star, and LGBTQ+ advocate. Born in the Philippines and raised in Hawaii, Bretman’s multicultural background is a central part of his identity and influences his unique style and approach to content. He initially found fame on Vine, where his comedic videos quickly gained traction, establishing his reputation as a charismatic and unfiltered personality. As Vine closed, Bretman smoothly transitioned to Instagram and YouTube, where he continued to showcase his humor alongside a newfound passion for beauty and makeup. His distinctive combination of humor, bold personality, and beauty expertise soon set him apart, allowing him to amass millions of followers.

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Bretman’s influence goes beyond makeup tutorials; he uses his platform to celebrate his LGBTQ+ identity and promote self-expression, fearlessly embracing his authentic self. As an openly gay influencer, Bretman has shared his personal experiences with his audience, creating a space for acceptance and empowerment, particularly for young LGBTQ+ fans. His content frequently features family members and close friends, giving followers a glimpse into his life in Hawaii and his strong family connections, which resonate deeply with his audience. This transparency has helped Bretman build a devoted fanbase that values his authenticity and unapologetic approach to life.

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In addition to his social media content, Bretman has expanded his influence in the beauty industry by launching his own makeup line, Jungle Rock, in collaboration with Wet n Wild. This venture allowed him to channel his creativity into a product line that embodies his vibrant personality and style. Over the years, Bretman has collaborated with numerous major beauty brands, such as Morphe and ColourPop, solidifying his position as a beauty industry leader. Through his various ventures and partnerships, Bretman Rock continues to push boundaries in the beauty space, representing diversity and advocating for inclusivity while inspiring millions to embrace their true selves.

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An Influencer active on social media

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Bretman Rock commands a wide reach across multiple platforms, with a cumulative following that underscores his authority and appeal in the beauty and entertainment industries.

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Bretman Rock's Social Media Strategy

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TikTok: Where Bretman Shines with Humor and Trends

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Bretman’s TikTok presence is a testament to his adaptability and creativity. On this platform, he combines comedic skits with beauty tips, family moments, and everyday musings, resonating with his 17.5 million followers. His TikTok videos often capture spontaneous moments, allowing his personality to shine through, whether he's sharing skincare tips, participating in viral challenges, or showcasing his family life. His strategy on TikTok balances relatability with high engagement, keeping his audience entertained and loyal.

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• Username: @bretmanrock
• Influence Score: 93.3/100
• Followers: 17.5M
• Activity: 4 videos/week
• Engagement Rate: 11.31%
• Growth: 0% (Stable)
• Average Engagement: 597.2K
• Posting Habits: Daily at 9 AM

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Instagram: A Mix of Glamour and Real-Life Moments

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Instagram is Bretman’s most diverse platform, where he engages 18.8 million followers through a blend of glamorous photo shoots, humorous videos, and personal moments. Known for his polished aesthetic, Bretman also uses Instagram to showcase his makeup skills, fashion sense, and family events, giving fans a peek into both his public persona and private life. Posts include collaborations with brands, showcasing product endorsements that align with his personality and brand.

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• Username: @bretmanrock
• Influence Score: 90/100
• Followers: 18.8M
• Activity: 10 posts/month
• Engagement Rate: 3.31%
• Growth: -0.13% (Slight decline)
• Average Engagement: 621.9K
• Posting Habits: 3 times a week at 7 AM

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Social Media Influence: Authority Score and Rankings

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With a Favikon authority score of 9,817 points, Bretman ranks among the social media elite, specifically within the beauty and entertainment spheres. He’s positioned as a top influencer in the "Video Entertainment" category in the United States, sitting at #6 overall. His impact on TikTok is particularly notable, where he ranks in the top 1% in the United States, reflecting his influence and reach on this platform.

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Content Strategy: Redefining Beauty with Bold Authenticity and Unfiltered Charm

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Bretman’s content strategy is built on authenticity, relatability, and humor. Each post feels like an invitation into his world, whether he’s showcasing a beauty routine, sharing a family moment, or engaging in comedic skits. His content frequently features family members, which not only humanizes his brand but also makes him more relatable to audiences who appreciate family dynamics. His strategy across platforms varies, but his emphasis remains on being genuine and entertaining.

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Reachability and Partnerships

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While Bretman’s reachability score is classified as "Very Difficult," his partnerships with high-profile brands, including Guess, Jean Paul Gaultier, and Michael Kors, demonstrate his market value and the trust brands place in him to represent them authentically. His partnerships reflect his unique style, merging high fashion with his personal flair. As a beauty guru, he has also collaborated with brands that align with his message, leveraging his influence to promote products he genuinely uses and believes in.

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Bretman Rock Pascual has established himself as an influential and groundbreaking figure in the social media and beauty worlds. His success lies in his unique blend of humor, authenticity, and commitment to inclusivity. Despite his reachability challenges, his partnerships with major brands and dedicated fanbase reinforce his power as a brand ambassador and advocate. With his evolving content and steadfast dedication to being his true self, Bretman Rock continues to captivate audiences and pave the way for more inclusive representation in the beauty industry.

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