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Who is Brandon Rogers?
Brandon Rogers has established himself as a leading force in character-driven video entertainment. Known for his outrageous comedy, creative storytelling, and role versatility, he has built a multi-platform presence that thrives on immersive content.

Brandon Rogers: Mastering Character Comedy Across Platforms
Brandon Rogers is a comedian and voice actor from the United States, best known for playing Blitzo in the hit animated series Helluva Boss. With over 7.1M YouTube subscribers, he built his audience through high-energy sketches filled with original characters and dark satire. Unlike typical creators, his scripts are fully written and performed solo, often playing every role himself. His work reflects both theatrical training and digital editing precision.
On YouTube, Brandon crafts serialized stories with recurring characters and absurd plotlines, establishing a unique style of immersive comedy. He uses exaggerated expressions, fast-paced editing, and layered voiceovers to enhance the chaos. His videos frequently parody institutions like schools, media, and social norms through character-specific arcs. Each video averages over 494K views, showing his dedicated viewer base.

He expanded to TikTok with 3.5M followers, using short-form skits to bring fan-favorite characters into new formats. These clips often remix sound trends with his own scripted audio, blending algorithm-friendly formats with his original style. Rogers maintains comedic continuity between platforms, ensuring even 15-second clips carry his signature tone. His TikToks earn around 367K views per video.
On Instagram, Brandon highlights fan art, cosplay, and behind-the-scenes content, offering deeper access into his creative world. His page has grown by +3% in the last month, driven by daily updates and personalized posts. Captions are often written in-character, turning Instagram into a narrative tool rather than just promotion. This visual storytelling boosts engagement, averaging over 58K interactions per post.
An Influencer Active on Social Media

Brandon Rogers is a top-tier U.S. comedy creator with strong influence across YouTube, TikTok, and Instagram, known for sketch comedy, animation, and character-driven storytelling.
Brandon’s Social Media Strategy Analysis
YouTube: Home of Brandon’s Cinematic Sketches

Brandon’s channel thrives on multi-character scripts delivered with rapid pacing and theatrical energy. He publishes just 1.1 videos per month, but each video is tightly edited and conceptually complex. Skits often feature absurdist narratives—such as twisted schools or toxic family dynamics. Despite low frequency, he maintains an average of 494K views per upload.
His content often includes puppetry, costuming, and sound design built entirely in-house. Rogers writes, voices, and edits every role, showcasing control over every technical layer. This solo production model separates him from creators who rely on external teams or vlogs. Viewers recognize the consistency of characters like Bryce Tankthrust and Sam.

The engagement on YouTube remains modest at 0.6%, largely due to longer upload gaps. However, his videos have high replay value due to scripted punchlines and quotable dialogue. Many clips from these longer skits are repurposed into memes or shared in fan compilations. His storytelling structure builds loyalty even without constant volume.
He posts at 7 PM EST, suggesting a routine that favors morning release for better discovery. Titles and thumbnails emphasize character faces and over-the-top expressions. Brandon’s video layout follows a cold open, mid-sketch twist, and finale gag—replicating TV sketch formats. This rhythm encourages viewers to binge-watch full episodes.
- Username: @BrandonRogers
- Influence Score: 87/100
- Followers: 7.1M
- Activity: 1.1 videos/month
- Engagement Rate: 0.6%
- Growth: 0%
- Average Engagement: 42.1K
- Posting Habits: Once a month at 7 PM EST
TikTok: Punchline-Packed Short Videos

On TikTok, Brandon’s strategy revolves around short-form content adapted from his longer character bits. With 3.5M followers, he averages 367K views and maintains an engagement rate of 1.61%. Skits are often stitched from original audio, with layered voiceovers playing multiple characters. His use of text overlays and chaotic pacing amplifies humor.
He posts about 1.9 times per week, usually at 2 PM EST, targeting early-bird scrolling habits or peak U.S. east coast traffic. Many clips involve interactions between two personas—both played by him—using props and setting shifts. This visual structure helps the punchline land within seconds.

Brandon’s characters are easily recognizable due to costume consistency, accent exaggeration, and vocal pitch changes. Popular formats include mock interviews, fake commercials, and satirical rants. Despite the 60-second limit, many of these TikToks reference storylines from YouTube, building an interconnected audience.
His content aligns well with sound trends but avoids overused templates, instead inserting his own pre-recorded voice lines. These original sounds are sometimes picked up by other users, extending his comedic influence. Although growth is at 0%, strong interaction per post keeps his profile visible in feeds.
- Username: @brandonrogers
- Influence Score: 87.5/100
- Followers: 3.5M
- Activity: 1.9 videos/week
- Engagement Rate: 1.61%
- Growth: 0%
- Average Engagement: 56.2K
- Posting Habits: Twice a week at 2 PM EST
Instagram: Visual Comedy and Community Closeness

Brandon’s Instagram presence, under @brandonbored, has grown to 1.8M followers with an Influence Score of 93.3/100. He posts 13 times per month and boasts an impressive 3.27% engagement rate. His content ranges from behind-the-scenes photos to animated previews and fan shoutouts. Each post gets over 1.1M views.
He publishes every day at 2 PM EST, which aligns with his consistent posting habits across platforms. Many uploads feature stylized selfies in costume, turning his feed into a visual character gallery. He uses reels to amplify skits or push awareness about new YouTube releases. Each reel maintains his slapstick tone with sharp visual edits.

What sets his profile apart is the immersive captioning—often in-character and extending a sketch’s storyline. This method adds narrative depth without needing additional media. Hashtags are minimal, focusing instead on direct humor and fan-driven discovery. Followers often respond with character catchphrases or quotes.
Brandon also highlights fan art, cosplay, and DM screenshots in his stories, increasing loyalty among long-time fans. His visual strategy favors deep contrast, neon colors, and mid-action shots to reflect his comedic chaos. The result is a platform that feels personal and high-energy at once. His growth of +3% last month reflects this momentum.
- Username: @brandonbored
- Influence Score: 93.3/100
- Followers: 1.8M
- Activity: 13 posts/month
- Engagement Rate: 3.27%
- Growth: +3%
- Average Engagement: 58.9K
- Posting Habits: Everyday at 2 PM EST
Brandon Rogers’ Social Media Influence Summary

Brandon Rogers holds an impressive Favikon Influence Score of 9,290, ranking in Tier 2. He places in the Top 1% for both Video Entertainment and Instagram in the U.S., with standout positions like #164 and #763 respectively. These rankings reflect his dominance in character-driven comedy and consistent influence across U.S.-based and global audiences.
Learn more about the Favikon Methodology here
Content Strategy: Comedy Meets Character Worlds
Brandon Rogers’ content thrives on consistent character development across platforms. His storytelling is grounded in visual continuity, recognizable personas, and an irreverent tone. He merges long-form cinematic editing on YouTube with fast-paced cuts on TikTok and stylized visuals on Instagram. Each post extends a universe familiar to fans—such as characters from Helluva Boss or recurring sketch archetypes.
Reachability and Partnerships

Brandon’s audience is largely U.S.-based and composed of comedy fans familiar with digital animation and alternative humor. His style resonates most with Gen Z and millennial viewers who follow character-driven series. With a total following of over 12.4M, his reach spans platforms while maintaining niche loyalty. His content often appears in fan forums, meme accounts, and cosplay communities.

He has worked with brands like Netflix and SpindleHorse Toons, signaling alignment with entertainment-focused campaigns. His tone is classified as “safe” and “cheerful,” with minimal political risk, making him ideal for scripted promotions and merchandise. Estimated rates between $15K–$60K per post reflect his upper-tier creator value. His strong network includes collaborators from Helluva Boss and animated series circles.
Conclusion: Brandon Rogers’ Multi-Character Comedy Dominance
Brandon Rogers has cultivated an unmistakable identity in the comedy and animation space. With high scores in engagement and influence, he blends narrative arcs with humor across YouTube, TikTok, and Instagram. His carefully managed content calendar and character-first approach allow him to deliver both entertainment and audience loyalty. As a creator, Rogers continues to thrive by staying visually consistent, culturally aware, and humor-forward.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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