Who's Who on Social Media
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Who is Benjamin Braun?

Benjamin Braun, CMO of Samsung Europe, is a visionary marketing leader with over 20 years of experience driving brand innovation and growth. He is renowned for spearheading award-winning campaigns and championing sustainability in the tech industry.

December 22, 2024
Jeremy Boissinot
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Benjamin Braun: A Digital Marketing Strategist Leading Samsung’s Growth in Europe

Benjamin Braun is an accomplished marketing executive with over two decades of experience driving brand growth and innovation. Currently serving as the Chief Marketing Officer at Samsung Europe, Braun is renowned for his ability to blend creativity with strategic thinking to deliver impactful marketing campaigns. His leadership has been instrumental in transforming Samsung’s presence in the European market, ensuring the brand remains at the forefront of technology and consumer engagement.

Prior to his tenure at Samsung, Braun held significant leadership roles, including spearheading Audi UK’s marketing strategy and serving as part of Compare the Market’s executive team. In these roles, he honed his expertise in digital marketing, campaign management, and brand transformation. His success in creating customer-focused strategies has consistently delivered measurable results, earning him recognition as one of the industry’s top marketing professionals.

CMO of Samsung Europe, Benjamin Braun, was joined by Generation17 Young Leaders Tamara Wu and Thuy Ahn Ngo and UNDP Chief Digital Officer, Robert Opp, at the MWC24 panel. (Source: @SamsungMobile, X, 04/03/2024)

Beyond his corporate achievements, Braun is an advocate for fostering diversity and sustainability in marketing. He actively promotes inclusivity in the workplace and champions campaigns that reflect these values. He is also deeply committed to leveraging technology, such as AI, to redefine consumer experiences and build meaningful connections between brands and their audiences.

Braun is also a thought leader who frequently shares his insights on topics ranging from leadership and career development to innovation and the future of marketing. Drawing on his unique experiences, including unconventional roles in his early career, he emphasizes the importance of creativity and adaptability in driving success. His ability to inspire and connect with audiences has solidified his position as a leading voice in the global marketing landscape.

A Growing Social Media Influence in Marketing

Benjamin Braun’s digital influence is steadily growing, particularly on LinkedIn, where his authoritative content resonates with an audience of marketing professionals and tech enthusiasts. With a strong presence on this platform, he effectively leverages his expertise to foster engagement and spark meaningful conversations.

Social Media Strategy Analysis

LinkedIn: A Platform for Professional Authority

Braun’s LinkedIn engagement rate is 1.41%, a significant metric considering his follower count of 39.2K. His content consistently garners hundreds of reactions, with many posts achieving over 500 likes. Braun’s posting habit—approximately twice a month at peak engagement times—reflects a calculated strategy aimed at maintaining quality over quantity.

Benjamin Braun’s primary social media platform is LinkedIn, where he shares thought leadership content, campaign highlights, and industry trends. His posts are a mix of engaging videos, thought-provoking articles, and impactful images that provide value to his audience. He connects directly with professionals by offering actionable insights and showcasing Samsung’s innovation.

  • Username: @braunbenjamin
  • Influence Score: 83.9/100
  • Followers: 39.2K
  • Activity: Moderate (1 post last month)
  • Engagement Rate: 1.41%
  • Growth (30 days): +2.27% (+763 followers)
  • Average Engagement (30 days): 522 reactions
  • Posting Habits: Twice a month at 3 PM

X (Twitter): A Platform with Untapped Potential

On X (formerly Twitter), Braun maintains a presence, though his activity has dwindled over time. With just over 1.2K followers, his content primarily mirrors his LinkedIn activity but lacks the engagement and strategic consistency seen on the latter platform. Braun’s X profile represents an opportunity to diversify his digital strategy and target broader audiences.

  • Username: @benjaminbraun
  • Influence Score: 5.8/100
  • Followers: 1.2K
  • Activity: Inactive (last post 8 months ago)
  • Engagement Rate: 0%
  • Growth (30 days): 0%
  • Average Engagement: 0
  • Posting Habits: N/A

Content Strategy: Blending Innovation with Engagement

Benjamin Braun’s content strategy focuses on combining thought leadership with practical insights to engage his professional audience. Through LinkedIn, his primary platform, Braun shares a mix of high-quality visuals, videos, and articles that highlight Samsung’s innovative campaigns and his perspectives on marketing and technology trends. His ability to tie personal experiences into professional insights creates a sense of relatability and authenticity, which resonates strongly with his followers.

A key element of Braun’s strategy is showcasing Samsung’s role in fostering sustainability and leveraging technology, such as AI, to enhance consumer experiences. He strategically posts content that aligns with trending topics in the industry, ensuring relevance and boosting engagement. By focusing on quality over quantity and delivering value-driven content, Braun maintains his position as a credible and influential voice in the digital marketing landscape. This approach not only enhances his personal brand but also reinforces Samsung’s leadership in the tech industry.

Braun's Influence Through Rankings and Authority

Benjamin Braun holds the #53 position on Favikon's digital marketing ranking in the United Kingdom, with a score of 5,803 points. This places him in the top 7% of marketing professionals in the region, showcasing his strong influence and expertise in the field. His consistent growth and innovative campaigns highlight his ability to stay ahead in the competitive marketing landscape.

Reachability and Partnerships

Braun’s reachability is classified as easy, with an estimated sponsored post cost of $425. This makes him an attractive partner for brands looking to leverage his professional authority and engagement. His content's focus on innovation, sustainability, and AI aligns well with companies in technology and digital transformation sectors.

Benjamin Braun’s creator network features an impressive array of prominent brands and individuals, showcasing his influence in the global marketing landscape. His connections include major tech and innovation leaders like Samsung Electronics, Google, Qualcomm, and TikTok, alongside notable figures such as Don McGuire. This diverse network highlights his collaborations with industry giants and thought leaders, reinforcing his status as a key player in the marketing and tech ecosystems.

Conclusion: Shaping the Future of Digital Marketing

Benjamin Braun exemplifies what it means to be a leader in the digital marketing space. His strategic use of LinkedIn has made him a respected voice in the industry, while his professional accomplishments position him as a thought leader driving innovation at Samsung. With room to expand his influence on platforms like X and potentially a newsletter, Braun is well on his way to becoming a leading figure in digital marketing and technology.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.