Who is Beatriz Michelle?

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Beatriz Michelle: Celebrating Beauty, Adventure, and Authentic Lifestyle Storytelling

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Beatriz Michelle is an adventurous Brazilian lifestyle creator who has turned her experiences abroad into a source of inspiration for her audience. Living in Ukraine, she shares a mix of fashion, skincare routines, travel moments, and personal reflections that emphasize authenticity and emotional connection.

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Her content frequently showcases her evolving fitness journey, beauty tips, and moments of love and family life, creating a relatable and aspirational digital space. This blend of self-expression and wellness resonates especially well with young, beauty-conscious audiences in Brazil and Ukraine.

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Beatriz has also expanded her entrepreneurial efforts through her personal brand, Bia Michelle, strengthening her connection to beauty, lifestyle, and self-care communities. Her approachable style and cheerful tone have helped her carve a unique space among emerging lifestyle influencers.

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Despite operating across two very different cultures, she manages to authentically blend Brazilian vibrancy with European influences, allowing her to appeal to a wider demographic that values both spirited living and emotional storytelling.

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An Influencer Active on Social Media

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Beatriz Michelle leverages TikTok and Instagram as her primary channels, where she consistently promotes beauty, fitness, and vibrant lifestyle moments to an engaged and youthful audience.

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Beatriz Michelle's Social Media Strategy Analysis

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Instagram Strategy: Visual Storytelling Focused on Emotion and Aesthetic

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Beatriz Michelle’s Instagram presence is rooted in polished yet relatable storytelling. With 1.7M followers and 14 posts per month, her feed blends beauty shots, fitness updates, and intimate diary-like reflections. She crafts emotional narratives through highly visual Reels and carousel posts that encourage daily audience interaction. Her average views per post reach around 313.7K, highlighting strong visual appeal even at a moderate 0.48% engagement rate.

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She maintains a steady posting rhythm of three times a week, often early mornings at 6 PM. Posts like "Querido Diário" allow her to humanize her image while showcasing outfits, wellness routines, or scenic Ukrainian landscapes. Beatriz’s use of Portuguese language captions adds to her authentic connection with Brazilian and Lusophone followers. Her audience appreciates both her aspirational beauty and grounded personal updates, reinforcing her casual, cheerful content style.

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Her Instagram growth slightly dipped at -0.33% over the last month, losing about 5.5K followers. Despite that, her visual consistency and storytelling-driven Reels maintain loyalty among her core demographic. Emotional moments, such as celebrating fitness milestones or sharing small daily joys, resonate better than highly promotional content. She sustains visibility through community engagement strategies, replying to comments and resharing audience interactions.

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Ranking in the top 1% for Outfits & Styling creators in Brazil, Instagram remains her strongest platform. Her combination of lifestyle aesthetics with emotional relatability positions her as a rising figure for beauty, fashion, and self-love-focused brand partnerships. Beatriz leverages everyday authenticity while keeping a polished tone, ensuring broad audience appeal without losing her intimate storytelling style.

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• Username: @biamichelle
• Influence Score: 81.1/100
• Followers: 1.7M
• Activity: 14 posts/month
• Engagement Rate: 0.48%
• Growth: -0.33% (30 days)
• Average Engagement: 8K
• Posting Habits: 3 times a week at 6 PM EST

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TikTok Strategy: Relatable Lifestyle Snapshots and Trend Participation

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On TikTok, Beatriz Michelle holds a community of over 926.7K followers, driven by casual storytelling and authentic beauty-focused content. She posts about 8 videos weekly, positioning herself as a consistent presence on Brazilian TikTok. Her videos feature relatable humor, fitness progress, personal reflections, and family moments, maintaining a natural vibe despite the platform’s fast-paced nature.

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Her TikTok engagement rate sits at 0.53%, supported by an average of 4.9K interactions per post. Although not hyper-viral, her videos like “Querido Diário” or relaxed moments in Ukraine reveal her audience’s preference for emotional authenticity over trend-chasing. Posting daily at 12 PM aligns her content well with early Brazilian TikTok traffic peaks, optimizing discoverability.

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Growth on TikTok is positive, showing a +0.75% increase over the past 30 days (+6.9K followers). She strategically balances visual storytelling with quick, relatable snapshots, helping retain attention despite TikTok’s rapid content turnover. While some posts focus on fitness aesthetics, others dive into love, life abroad, or humorous challenges, creating a flexible yet cohesive identity.

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Beatriz ranks within the top 3% of TikTok creators in Brazil and worldwide, showing strong positioning among beauty and lifestyle niches. Her storytelling-first approach resonates across emotional content formats and local cultural themes, making her appealing to brands wanting to connect authentically with young, beauty-conscious Brazilian audiences.

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• Username: @biamichelle
• Influence Score: 87.2/100
• Followers: 926.7K
• Activity: 8 videos/week
• Engagement Rate: 0.53%
• Growth: +0.75% (30 days)
• Average Engagement: 4.9K
• Posting Habits: Every day at 12 PM EST

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YouTube Strategy: Dormant Channel with Brand Legacy Presence

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Beatriz Michelle’s YouTube activity is currently minimal, with only 8.3K subscribers and no active posting for four years. Her YouTube score reflects this inactivity, at just 14.4/100, and she has a negligible engagement rate of 0%. Previously, her channel content aligned with lifestyle vlogging and beauty tutorials but has since become static.

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The lack of recent uploads and audience interaction shows that YouTube is not a current priority for her content strategy. Despite the dormant status, the existing videos maintain residual value for SEO and searchability within beauty-related topics. Her YouTube branding remains aligned with her Instagram visual identity, helping maintain cohesion across platforms even if passive.

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• Username: @biamichelle
• Influence Score: 14.4/100
• Followers: 8.3K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0% (30 days)
• Average Engagement: 0
• Posting Habits: Inactive (last posted 4 years ago)

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Beatriz Michelle’s Social Media Influence Summary

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Beatriz Michelle stands among the Top 1% for Outfits & Styling influencers in Brazil and Top 3% of TikTok influencers in Brazil, demonstrating her solid authority and community-driven engagement in beauty and lifestyle spaces.

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Learn more about the Favikon Methodology here

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Content Strategy: Storytelling Through Beauty, Fitness, and Love

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Beatriz’s content strategy is rooted in emotional authenticity, combining fitness progress, romantic milestones, and vibrant beauty showcases. She successfully maintains a balance between aspirational visuals and heartfelt diary entries, allowing her to build deep emotional connections with her audience.

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Reachability and Partnerships

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Beatriz Michelle demonstrates strong reachability, particularly via Instagram and TikTok, where her community interaction remains consistent and positive. Her partnerships so far, including collaborations with Growth Supplements and Madallola, prove her potential to further expand into broader beauty and wellness sectors.

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Her openness to brand collaborations, along with a natural fit for lifestyle-focused promotions, positions her as an accessible and valuable partner for campaigns targeting Brazilian and international Gen Z and millennial markets.

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Conclusion: Beatriz Michelle: Empowering Beauty and Personal Growth Across Cultures

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Beatriz Michelle's journey as a Brazilian beauty creator living in Ukraine highlights the power of cross-cultural connection, self-expression, and authentic storytelling. Her growing influence on Instagram and TikTok, combined with her entrepreneurial spirit, makes her a vibrant figure to watch in the beauty and lifestyle spaces.

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