Who is Beatriz Guarezi?

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Beatriz Guarezi: A Leading Voice in Branding and Marketing Strategy

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Beatriz Guarezi is a seasoned brand strategist with over 8 years of experience in consulting, content creation, and management. Throughout her career, she has worked with leading brand consulting agencies, helping companies develop and implement impactful brand positioning strategies. Her expertise spans managing multi-layered branding projects, leading cross-functional teams, and crafting campaigns that connect businesses with their audiences.

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Currently, Beatriz serves as the Brand Manager at a top startup, where she oversees product positioning, customer experience initiatives, and strategic marketing campaigns. Her leadership skills have enabled her to drive results that align brands with market demands, fostering growth and recognition. Her ability to combine strategy with creative execution has made her a respected figure in the branding and marketing community.

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Beyond her professional role, Beatriz is the founder and editor of the influential newsletter "Bits to Brands," which delves into the evolution of brands, consumer trends, and societal shifts. With over 15,000 subscribers, the newsletter provides valuable insights into the world of branding and marketing, creating an engaged and informed community. Beatriz's clear, concise style allows her to distill complex ideas into actionable advice for professionals.

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Beatriz is also a sought-after speaker and lecturer, regularly contributing to major events and conferences in the marketing industry. Her engaging delivery and expertise make her a favorite among audiences eager to explore branding trends and innovative strategies. Her influence, coupled with her dedication to elevating the field of branding, cements her status as a leader in her niche.

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Active Influence Through Strategic Thought Leaderships

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Beatriz Guarezi effectively leverages LinkedIn, Instagram, and X to connect with marketing professionals, offering a blend of strategic insights, real-time trends, and creative storytelling.

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LinkedIn Strategy: Building Authority in Branding and Marketing

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LinkedIn is Beatriz Guarezi's strongest platform, where she commands 28.4K followers with consistent growth of 5.24% (+1.1K followers) in the past month. Beatriz shares highly engaging posts, including thought leadership content, event highlights, and viral takes on trending marketing topics. Her most impactful posts generate significant engagement, reflecting her influence as a thought leader in the branding niche.

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Her recent content, like the Prêmio Share recognition and posts about rebranding trends, garners thousands of views and hundreds of reactions. She posts approximately 3 times a week at 10 PM, maintaining high visibility among her audience of professionals.

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• Username: @beatrizguarezi
• Influence Score: 86.9/100
• Followers: 28.4K
• Activity: 11 posts last month
• Engagement Rate: 1.96%
• Growth: +5.24% (+1.1K followers)
• Average Engagement: 541
• Posting Habits: 3 times a week at 10 PM

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Instagram Strategy: Personal Branding Through Visual Content

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On Instagram, Beatriz maintains an engaged following of 9.3K, experiencing steady growth of 5.97% (+510 followers). Her content strategy here focuses on blending professional branding with personal narratives. Posts range from snapshots of industry events, travel stories, and everyday insights that connect her expertise to her personality.

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Her Instagram posts, such as those from Rome and autumn reflections, highlight a relatable yet strategic presence. With a 2.46% engagement rate, her audience resonates with both visual storytelling and captions that weave professional learnings into casual contexts.

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• Username: @beatrizguarezi
• Influence Score: 70.9/100
• Followers: 9.3K
• Activity: 10 posts last month
• Engagement Rate: 2.46%
• Growth: +5.97% (+510 followers)
• Average Engagement: 230
• Posting Habits: Twice a week at 7 AM

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X Strategy: Quick Insights and Real-Time Trends

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On X, Beatriz Guarezi holds a smaller yet consistent audience of 6K followers, with tweets averaging 66 engagements and reaching 2K views monthly. While her growth is currently stable, her posts reflect her sharp insights into real-time marketing moments and trends.

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Her content includes humorous takes, campaign commentary, and industry trends like Spotify retrospectives and rebranding critiques. Despite lower posting frequency—1.1 tweets per week—her top tweets showcase a knack for creating shareable, insightful content.

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• Username: @beatrizguarezi
• Influence Score: 69.9/100
• Followers: 6K
• Activity: 1.1 tweets per week
• Engagement Rate: 1.1%
• Growth: 0%
• Average Engagement: 66
• Posting Habits: Once per week

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Newsletter: Bits to Brands

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Beatriz Guarezi’s newsletter, "Bits to Brands," has become a must-read for professionals interested in branding evolution and consumer trends. Delivered every Thursday, it dives into the intersection of branding and societal changes, offering actionable insights and case studies.

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With over 15,000+ subscribers, the newsletter connects her strategic expertise to her audience’s needs, making her a respected thought leader. Each edition distills complex branding strategies into clear, engaging content, fostering deep trust and ongoing dialogue with readers.

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Social Media Influence Through Rankings and Authority

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Beatriz Guarezi ranks in the Top 1% of LinkedIn creators in Brazil, with an impressive Favikon authority score of 7,580 points. Her rankings reflect her success in the Marketing & Sales and Branding & Positioning categories, where she holds the #15 position in Brazil. Her ability to combine visual storytelling, professional thought leadership, and relatable narratives sets her apart.

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Content Strategy: Blending Professional Expertise with Creative Storytelling

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Beatriz’s content strategy prioritizes value-driven content, combining professional expertise with personal relatability. On LinkedIn, she creates in-depth posts that spark conversations, while her Instagram and X presence offer lighter, visually appealing, and real-time insights.

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Her diverse approach ensures a strong connection across platforms, balancing authority-building content, real-time commentary, and storytelling. Her newsletter further solidifies her thought leadership, creating a full-circle content strategy that engages her community effectively.

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Reachability and Partnerships

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Beatriz Guarezi’s easy reachability and established influence make her an ideal partner for brands seeking access to professionals in marketing and branding. With a sponsored post cost ranging between $500-$750 for LinkedIn and $25-$50 for Instagram, her platforms provide measurable, targeted reach. Her strong growth metrics, content quality, and niche focus ensure excellent ROI for brand collaborations.

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Beatriz Guarezi’s creator network includes a dynamic mix of influential professionals, thought leaders, and prominent brands in the marketing and business landscape. She is connected with key figures like Scott Galloway, an NYU professor and bestselling author, and rising creators such as Galileu Nogueira and Guta Tolmasquim, who excel in branding and startups. Brands like Meta further amplify her professional reach. This diverse network reflects Beatriz's strong position within the branding, marketing, and innovation ecosystem, showcasing her influence and ability to connect with leading voices across industries.

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Conclusion: Shaping the Future of Branding with Authority and Innovation

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Beatriz Guarezi has successfully established herself as a prominent leader in the branding and marketing landscape. Through her years of experience and dedication to the craft, she has helped businesses elevate their brand positioning and connect with evolving consumer demands. Her role as the founder of the "Bits to Brands" newsletter showcases her commitment to educating professionals and fostering a deeper understanding of branding trends and strategies.

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Her ability to balance thought leadership with creative storytelling across platforms further strengthens her influence. Whether through strategic insights, speaking engagements, or written content, Beatriz inspires professionals to innovate and adapt. As she continues to shape conversations around branding, her expertise and authority position her as a driving force in the

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