Who is Bayashi?

Bayashi is a Japanese cooking video creator with a staggering social media presence, boasting over 55 million TikTok followers. Known for his food-related ASMR content and innovative recipes, he has become a household name in the Food & Nutrition niche. From YouTube Shorts to Instagram reels, Bayashi engages his global audience through visually captivating videos, authentic storytelling, and collaborations. His ability to combine ASMR with cooking has elevated him to the top tier of social media influencers in Japan and beyond.

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Bayashi: Redefining Food Content Creation with Creativity and ASMR

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Bayashi’s rise to social media stardom began with his passion for food and creativity in showcasing recipes. Hailing from Japan, he specializes in crafting unique, visually appealing dishes that highlight different cuisines. His content resonates globally, appealing to food enthusiasts and ASMR lovers alike. His unique style, blending cooking tutorials with auditory relaxation, has set him apart in a competitive niche.

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In addition to his cooking videos, Bayashi launched a low-sugar cookbook titled "The Ultimate Dish with Bayashi's Ultra-Low Sugar Recipes." This cookbook reflects his dedication to promoting healthier food choices without compromising on taste or presentation. His entrepreneurial spirit is also evident in his merchandise line, which includes T-shirts, aprons, and hoodies, allowing fans to connect with his brand on a personal level.

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Bayashi’s ability to innovate has garnered attention from a diverse audience, ranging from casual viewers to dedicated food enthusiasts. His content often features experimental dishes, cultural cuisines, and collaborations with other creators, offering variety and entertainment. Whether he’s deep-frying pasta or crafting a giant fried rice dish, his videos are both educational and engaging, making him a trendsetter in the food influencer space.

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Through regular posting across platforms like TikTok, YouTube, and Instagram, Bayashi has cultivated a loyal following that eagerly anticipates his next creation. His consistent growth and cross-platform strategy have solidified his position as one of the leading voices in food content creation, inspiring millions worldwide to explore cooking in a fun, interactive way.

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An Influencer active on social media

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Bayashi commands a social media following of over 92 million across TikTok, YouTube, Instagram, and X, making him one of the most influential food creators in the world.

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Bayashi's Social Media Strategy Analysis

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TikTok: The Powerhouse of ASMR Cooking Content

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Bayashi’s TikTok is his largest platform, with 55.5 million followers, and serves as the foundation of his online success. His TikTok videos blend ASMR sounds with mouthwatering visuals, captivating a global audience. From frying crispy tempura to pouring gooey melted cheese, his content combines creativity with auditory satisfaction. His use of popular hashtags like #TikTokFood ensures he reaches both existing fans and new viewers.

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Despite a slight decline in growth at -0.18% (-99.4K followers) over the last 30 days, Bayashi’s TikTok remains highly active, with 1.8 videos posted weekly. His engagement rate of 0.52% reflects consistent interaction with his audience, and each video averages an impressive 3.4 million views, showcasing his viral appeal.

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Bayashi’s ability to follow trends while staying true to his cooking niche has made his TikTok a hub for food lovers. Videos like his giant fried rice preparation, which garnered over 18.3 million views, illustrate his knack for creating shareable, memorable content. By incorporating cultural and experimental cuisines, Bayashi ensures his videos are both educational and entertaining.

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TikTok continues to be Bayashi’s most significant platform for driving engagement and growth. His mix of visually stunning recipes and ASMR elements ensures his content remains highly shareable, making him a key influencer in the food niche.

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• Username: @bayashi.tiktok
• Influence Score: 87.7/100
• Followers: 55.5M
• Activity: 1.8 videos/week
• Engagement Rate: 0.52%
• Growth (30 Days): -0.18% (-99.4K)
• Average Engagement (30 Days): 290.9K likes
• Posting Habits: Twice a week at 3 PM

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YouTube: Creative Food Experiments and ASMR Magic

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Bayashi’s YouTube channel, with 30.2 million subscribers, is his second-largest platform and focuses heavily on Shorts. His videos feature a mix of experimental recipes, like "Let's Deep Fry Pasta!" and cultural favorites, such as ramen and tonkatsu. With 4.5 videos posted monthly, he ensures a consistent stream of high-quality content that appeals to food enthusiasts worldwide.

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His growth rate on YouTube is remarkable, with a 1.33% increase (+397.5K new subscribers) over the last 30 days, indicating a continually expanding audience. While his engagement rate is currently 0%, likely due to the nature of YouTube Shorts’ algorithm, his videos average 2.2 million views, showcasing their massive reach.

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Bayashi leverages YouTube’s Shorts format to showcase quick, impactful cooking content that complements his longer-form TikTok videos. The platform allows him to expand on his signature style while reaching new audiences who prefer short, engaging content. His ability to adapt his videos for different formats ensures that his content is accessible and impactful across diverse demographics.

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YouTube provides Bayashi with a platform to experiment with new ideas, making it a key part of his overall social media strategy. His consistent uploads and unique recipes ensure he remains a top creator in the food content niche.

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• Username: @BayashiTV_
• Influence Score: 95.4/100
• Followers: 30.2M
• Activity: 4.5 videos/month
• Engagement Rate: 0%
• Growth (30 Days): +1.33% (+397.5K)
• Average Engagement (30 Days): 0 likes
• Posting Habits: Twice a week at 9 PM

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Instagram: Visually Stunning Food Content

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Bayashi’s Instagram is another vital platform, with 5.6 million followers. His Instagram content emphasizes high-quality visuals, including reels of his unique recipes and behind-the-scenes moments. Posts like "I need one more Coke!" featuring fried tonkatsu, have received over 4.8 million views, highlighting the effectiveness of his content on this platform.

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With a growth rate of 0.53% (+29.4K followers) in the past month, Bayashi’s Instagram continues to expand steadily. His engagement rate of 1.32% and an average engagement of 73.1K likes per post reflect his audience’s appreciation for his visually stunning creations. He maintains a consistent posting schedule of two posts per week, ensuring his followers always have fresh content to enjoy.

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Bayashi uses Instagram to showcase his creativity and connect with his audience through engaging captions and hashtags. His reels, such as his Collab Sigma Cooking video with 5.1M views, demonstrate his ability to produce viral content while fostering collaborations. Instagram’s visual nature aligns perfectly with his focus on aesthetics and food presentation.

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• Username: @bayashi_tv
• Influence Score: 94.3/100
• Followers: 5.6M
• Activity: 9 posts/month
• Engagement Rate: 1.32%
• Growth (30 Days): +0.53% (+29.4K)
• Average Engagement (30 Days): 73.1K likes
• Posting Habits: Twice a week at 9 PM

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X former Twitter: Engagement Through Bite-Sized Food Content and Interactivity

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Bayashi’s Twitter account (@bayashi_tv_2), with 54.8K followers, offers an excellent opportunity to connect with his audience in a more conversational and real-time way. While smaller compared to his other platforms, Twitter allows him to share behind-the-scenes moments, quick recipe ideas, and updates on his creative process. By sharing casual, bite-sized content, Bayashi can use Twitter to provide his audience with a deeper connection to his culinary journey. This approach would make his brand more relatable and approachable.

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To foster engagement, Bayashi could create interactive posts like polls or questions related to food and cooking. For instance, tweets such as “Sweet or savory for dinner tonight?” can encourage fan participation and make them feel part of his creative process. Pairing such posts with trending hashtags like #FoodieFriday or #ASMRFood can help Bayashi increase his visibility while staying relevant. Interacting with followers through replies and retweets can also strengthen his connection with his audience.

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Twitter also serves as a great platform to promote Bayashi’s content on TikTok, Instagram, and YouTube. By posting teaser clips, short GIFs, or snippets of his viral videos, Bayashi can redirect traffic to his primary platforms. Sharing links to his cookbook, merchandise, or special collaborations further enhances the platform’s utility for marketing and driving conversions. Strategic promotional tweets can be mixed with casual content to maintain a balance between engagement and brand-building.

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Consistency will be key to Bayashi’s success on Twitter. Increasing his posting frequency to three to five tweets per week with a mix of interactive, promotional, and behind-the-scenes content will help him establish a stronger presence. By experimenting with posting times and content formats, Bayashi can determine what resonates most with his audience, ultimately driving higher engagement and expanding his reach.

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• Influence Score: 73.5/100
• Followers: 54.8K
• Activity: 0.9 tweets/week
• Engagement Rate: 0.39%
• Growth (30 Days): -0.1%
• Average Engagement (30 Days): 213 likes per tweet
• Posting Habits: Once a week at 6 AM

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Bayashi's Social Media Influence Summary

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Bayashi’s Favikon Authority Score is 9,707 points, making him the #1-ranked food blogger in Japan. His global influence and dominance across platforms place him in the top 1% of creators worldwide, cementing his status as an elite figure in the food and nutrition niche.

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Content Strategy: Blending ASMR, Cooking, and Creativity

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Bayashi’s content strategy revolves around ASMR cooking videos, cultural food exploration, and experimental recipes. By combining visually stunning presentations with unique audio elements, he creates immersive experiences for his audience. His ability to adapt content for TikTok, YouTube, and Instagram ensures he remains relevant across all platforms.

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Reachability and Partnerships

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Bayashi’s reachability is categorized as “very difficult,” reflecting the exclusivity and high demand surrounding his brand. With an estimated sponsored post cost of $45K, Bayashi positions himself as a premium influencer in the Food & Nutrition niche. This exclusivity ensures that his partnerships are highly curated, aligning with his values and audience’s interests. While this limits accessibility for smaller brands, it elevates his collaborations by guaranteeing quality and relevance, creating significant ROI for those who work with him.

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Collaborations are a key aspect of Bayashi’s strategy, enabling him to blend creativity with brand storytelling. His partnerships seamlessly integrate into his content, appearing authentic and engaging rather than promotional. For example, his collaborations with kitchenware brands or food companies fit naturally into his cooking demonstrations and ASMR videos. This approach not only enhances the credibility of the promoted products but also fosters trust within his audience, making Bayashi a highly effective marketing partner.

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Bayashi’s global appeal and massive audience make him an ideal partner for brands seeking broad international reach. His unique content style, combining visually captivating recipes and ASMR elements, appeals to a wide demographic. Brands that align with Bayashi benefit from his ability to consistently generate high engagement, with millions of views across platforms like TikTok, YouTube, and Instagram. His multilingual content also ensures his partnerships resonate with both domestic and international audiences.

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Despite the challenges in reachability, Bayashi’s exclusivity enhances the impact of his partnerships. His careful curation of collaborations ensures his content remains authentic, preserving the loyalty of his followers. For brands that manage to secure his endorsement, the results are impactful, with significant visibility and audience engagement. This exclusivity, paired with his unmatched creativity, makes Bayashi a highly sought-after figure in the influencer marketing space.

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Bayashi has revolutionized food content creation with his innovative ASMR approach and visually captivating recipes. His ability to connect with a global audience across platforms like TikTok, YouTube, and Instagram highlights his influence and creativity. As a leading figure in the food influencer space, Bayashi continues to inspire millions while setting new standards for engaging content.

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