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Who is Azul Granton?
Azul Granton has built a strong presence in the digital world as a mommy blogger and lifestyle influencer. With a dedicated audience across multiple platforms, she shares content focused on parenting, fitness, and daily life as a mother.

Azul Granton: Connecting with Mothers Through Lifestyle, Parenting, and Fitness
Azul Granton is a mommy blogger and lifestyle influencer with a passion for sharing her journey as a first-time mother. Originally from Argentina, she has built a strong connection with her audience by offering relatable experiences about parenting, fitness, and daily life. Through her engaging content, she provides encouragement to other mothers navigating the challenges of motherhood. Azul’s posts blend humor, honesty, and practical advice, making her a trusted voice in the parenting community.
With a growing following of 4 million on TikTok, Azul has established herself as a major influencer in the Spanish-speaking world. Her content includes a mix of short videos, fitness routines, and personal insights into raising a child. She shares her experiences in an authentic and entertaining way, allowing her audience to feel connected to her journey. Azul’s ability to combine education with entertainment makes her one of the most engaging influencers in her niche.

Azul is also highly active on Instagram, where she has amassed over 702.7K followers. Her profile showcases a mix of lifestyle photography, fitness tips, and moments with her daughter, giving followers an inside look at her everyday life. She frequently collaborates with fashion and beauty brands, seamlessly integrating promotions into her content. Azul’s positive energy and visually appealing posts make her a sought-after influencer for partnerships.
Beyond social media, Azul has expanded her influence by working with major brands such as Fashion Nova, SHEGLAM, and Shopcidermx. Her collaborations are carefully selected to align with her personal brand and resonate with her audience. She maintains a strong level of trust with her followers, ensuring that any product she promotes feels genuine. Azul’s ability to balance motherhood, fitness, and content creation sets her apart as a leading voice in her industry.
An Influencer Active on Social Media

Azul Granton has a strong presence on TikTok and Instagram, where she engages her audience through entertaining and informative content. She also maintains a presence on YouTube, though her activity there is less frequent. Her social media platforms showcase a blend of personal experiences, product recommendations, and collaborations with lifestyle and parenting brands.
Azul’s Social Media Strategy Analysis
TikTok: A Platform for Engaging and Relatable Content

Azul Granton has built an impressive presence on TikTok, where she has captivated an audience of 4 million followers. Her videos showcase the raw, unfiltered realities of motherhood while incorporating humor and fitness tips. By sharing relatable parenting struggles, she connects deeply with other moms who appreciate her honesty. Her ability to blend entertainment with practical advice makes her a standout in the lifestyle and parenting space.
Posting 8.2 videos per week, Azul maintains a consistent content schedule that keeps her audience engaged. Her videos range from funny skits about parenting to informative clips on fitness and self-care. Despite her frequent posts, she ensures that each video offers value, making her account a must-follow for parents. Her steady output allows her to maintain high visibility and engagement on the platform.

With an engagement rate of 1.3%, Azul receives approximately 52.1K interactions per video. Her content often sparks discussions, with followers commenting about their shared parenting experiences. She actively interacts with her audience, responding to comments and encouraging participation. This interactive approach strengthens the bond she has with her community, keeping her audience loyal and engaged.
Azul’s TikTok videos consistently generate 821.2K average views, making her an ideal partner for brands targeting Spanish-speaking parents. Her content is family-friendly, making it suitable for a variety of sponsorships, from baby products to fitness brands. Azul’s ability to create viral and highly relatable content ensures that her posts reach a wide audience. By posting daily at 9 PM EST, she maximizes her reach and engagement on the platform.
- Username: @azulgranton
- Influence Score: 90.2/100
- Followers: 4M
- Activity: 8.2 videos per week
- Engagement Rate: 1.3%
- Growth: 0% (stable)
- Average Engagement: 52.1K
- Posting Habits: Everyday at 9 PM EST
Instagram: A Visual Showcase of Motherhood and Lifestyle

Instagram is Azul’s second-largest platform, where she has gathered an engaged community of 702.7K followers. Her content revolves around a mix of motherhood, fitness, and lifestyle, showcasing both personal and promotional posts. By curating aesthetically pleasing yet authentic content, she strikes a balance between relatability and professionalism. Azul’s ability to create visually compelling posts helps maintain strong audience interest.
She shares 11 posts per month, with a consistent focus on fitness routines, baby milestones, and motivational messages. Unlike TikTok, where her content is more fast-paced, Instagram allows her to craft longer captions and deeper storytelling. She often shares heartfelt moments, offering advice and encouragement to fellow mothers. This storytelling approach makes her content feel more intimate and personal.

With an engagement rate of 4.33%, Azul’s Instagram posts receive an average of 30.4K interactions. She actively engages with her audience through comments, polls, and interactive stories. By responding to followers and creating discussions around parenting and wellness, she keeps her community highly involved. This approach strengthens the trust her followers have in her recommendations and advice.
Azul’s Instagram videos and reels receive an impressive 608.1K average views, proving her ability to capture attention. She posts three times a week at 3 PM EST, ensuring her content reaches audiences during peak engagement times. Her collaborations with brands like Fashion Nova and SHEGLAM have been well received, blending seamlessly into her lifestyle content. With her strong visual appeal and authenticity, Azul continues to thrive on this platform.
- Username: @azul.granton
- Influence Score: 90.9/100
- Followers: 702.7K
- Activity: 11 posts per month
- Engagement Rate: 4.33%
- Growth: +0.73% (+5K followers in 30 days)
- Average Engagement: 30.4K
- Posting Habits: 3 times a week at 3 PM EST
YouTube: A Secondary Platform with Lower Activity

While Azul’s presence on YouTube is smaller, she uses it as a space for more detailed content. With 9.6K subscribers, she creates videos that expand on topics she covers on TikTok and Instagram. Her content includes longer discussions on parenting, fitness guides, and behind-the-scenes glimpses of her daily life. This format allows her to provide more depth and value to her audience.
Currently, she uploads only one video per month, focusing on quality over quantity. Azul’s YouTube videos allow her to build deeper connections with viewers who prefer longer-form content. While her posting frequency is lower, her videos still generate meaningful engagement from loyal followers. This platform has potential for growth if she decides to increase her activity.

Her 5.69% engagement rate on YouTube shows that her content resonates well with her subscribers. Despite having a smaller audience here, the people who do engage are highly dedicated. Azul’s ability to maintain a strong engagement level proves that her content remains impactful across all platforms. She uses YouTube as a complementary tool to her other social media efforts.
On average, her YouTube videos receive 8K views, making them a great opportunity for brand collaborations. Posting once a week at 7 PM EST, she ensures her content aligns with her audience’s viewing habits. As she continues to grow her presence, YouTube could become a valuable platform for Azul to expand her influence. With the right strategy, she can leverage her existing audience to boost her success here.
- Username: @azulgrantonoficial
- Influence Score: 67.1/100
- Followers: 9.6K
- Activity: 1 video per month
- Engagement Rate: 5.69%
- Growth: 0% (stable)
- Average Engagement: 546
- Posting Habits: Once a week at 7 PM EST
Azul Granton’s Social Media Influence Summary

Azul Granton ranks in the top 1% of influencers in Argentina and within the top 25% of travel bloggers worldwide. Her influence score of 9,144 points places her among the leading parenting and lifestyle influencers in the Spanish-speaking community. With strong engagement rates and steady growth on Instagram, she remains an attractive collaborator for brands in the parenting, fitness, and lifestyle industries.
Learn more about the Favikon Methodology here
Content Strategy: Balancing Motherhood, Fitness, and Lifestyle
Azul’s content revolves around motherhood, fitness, and everyday life. Her content style is conversational and approachable, making her highly relatable to her audience. She maintains a balance between entertainment and informational content, sharing personal experiences, parenting hacks, fitness tips, and brand collaborations. Her brand safety score is categorized as “very safe,” making her a great partner for family-friendly and wellness-focused brands.
Reachability and Partnerships

Azul Granton has established herself as a highly engaging influencer, making her a valuable partner for brands in the parenting, lifestyle, and fitness industries. With an audience of over 4 million, her content reaches a vast network of Spanish-speaking mothers and lifestyle enthusiasts. She has a strong reputation for authenticity, ensuring that any collaboration feels natural and relatable. Brands looking to connect with family-oriented audiences find her platform ideal for targeted marketing.
Her past collaborations include major brands such as Fashion Nova, SHEGLAM, and Shopcidermx, showcasing her versatility. These partnerships are seamlessly integrated into her content, maintaining her usual tone and storytelling style. Azul ensures that the products she promotes align with her values, reinforcing trust with her followers. Her ability to blend sponsorships with organic content enhances brand credibility and audience engagement.

Azul’s high engagement rates across platforms make her an excellent choice for product launches, sponsored posts, and brand ambassadorships. With 52.1K average engagements on TikTok and 30.4K on Instagram, her posts generate significant interaction. Her audience actively participates in discussions, further amplifying brand messages. This level of involvement ensures that her promotional content does not feel forced but rather naturally integrated into her daily routine.
Her structured posting schedule makes her partnerships predictable and efficient for brands. Posting 8.2 videos per week on TikTok and 11 posts per month on Instagram, Azul provides consistent visibility. This regular content cycle allows brands to plan campaigns effectively, ensuring maximum reach. With her credibility and audience loyalty, Azul remains a prime candidate for long-term partnerships and brand collaborations.
Conclusion: A Growing Force in the Parenting and Lifestyle Space
Azul Granton is an influential mommy blogger with a dedicated audience on TikTok and Instagram. She effectively connects with her community through engaging and relatable content that resonates with mothers and lifestyle enthusiasts. Her strong engagement rates, content consistency, and successful brand collaborations position her as a valuable influencer in the parenting and lifestyle niche. As she continues to grow her platform, Azul remains a go-to creator for brands looking to engage with Spanish-speaking mothers in an authentic and meaningful way.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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