Who is Ava Jules?

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Ava Jules: Blending Wellness, Fashion, and Everyday Life with Authenticity

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Ava Jules is a Hawaiian lifestyle vlogger, wellness advocate, and fashion influencer who has built a loyal following through her relatable and engaging content. She shares her daily life, wellness routines, fashion hauls, and home projects across multiple platforms, making her a trusted voice in the lifestyle community. Her content balances self-care, personal growth, and beauty, resonating with audiences seeking inspiration for an aspirational yet attainable lifestyle. With her bright and inviting personality, she has become a go-to influencer for young adults looking for positivity and motivation.

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Her influence extends beyond content creation, as she has collaborated with major brands like Starbucks Coffee, Aritzia, and Hollister Co., reinforcing her presence in fashion, beauty, and wellness industries. Through her YouTube vlogs, Instagram posts, and TikTok videos, she integrates brand sponsorships in a natural and engaging way, ensuring that her audience remains connected and engaged. Her ability to blend authenticity with promotional content has made her a top choice for lifestyle brands.

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Ava’s content is diverse, ranging from travel experiences to home decor and wellness tips, ensuring that her audience is always entertained and informed. Her personal growth journey and self-care routines have made her an inspiration for followers looking to balance productivity with mindfulness. Whether she’s sharing fashion insights or reflecting on her personal experiences, she does so with genuine enthusiasm and relatability. This approach has helped her establish a strong and engaged community across social media platforms.

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With an Influence Score of 8,999, Ava is ranked among the top lifestyle influencers, particularly in Lifestyle & Reality TV and TikTok categories. Her strong engagement rates across YouTube, Instagram, and TikTok showcase her ability to create meaningful connections with her followers. As she continues to expand her content and brand partnerships, Ava remains a leading figure in the digital space, inspiring her audience with positivity, authenticity, and style.

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An Influencer Active on Social Media

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Ava maintains a strong presence across YouTube, Instagram, and TikTok, with YouTube being her largest platform. She attracts millions of viewers across her content, with her casual and genuine approach to everyday life making her a trusted figure in the wellness and fashion industry. Her high engagement levels ensure that her brand collaborations feel organic and authentic, making her an ideal partner for lifestyle-focused businesses.

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Ava Jules' Social Media Strategy Analysis

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YouTube: Long-Form Content That Connects and Inspires

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Ava Jules' YouTube channel, with 1.6M subscribers, serves as the core of her content strategy, where she shares long-form vlogs, wellness routines, and lifestyle updates. Her videos cover a wide range of topics, including self-care, fashion, home projects, and travel experiences, making her content versatile and engaging. She takes a casual yet aesthetically pleasing approach, allowing her audience to feel like they’re watching a friend rather than a scripted influencer. This down-to-earth style has built a strong sense of loyalty among her followers.

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She uploads an average of four times per month, maintaining a consistent posting schedule that ensures steady audience engagement. Her average engagement per video is 5.9K, proving that her viewers remain actively interested in her content. With 119.4K average views per video, Ava consistently reaches a large audience, reinforcing her influence in the lifestyle space. Her brand collaborations blend seamlessly into her vlogs, making her a reliable partner for fashion, beauty, and wellness companies.

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Her most popular videos include wellness challenges, morning routines, and week-in-my-life vlogs, which resonate with viewers looking for practical lifestyle inspiration. Her audience appreciates her realness and authenticity, making her an ideal creator for both organic content and sponsored brand deals. She has successfully collaborated with brands like Starbucks Coffee and Hollister Co., integrating them naturally into her lifestyle-themed videos. This non-intrusive marketing approach makes her brand partnerships highly effective.

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Her posting habits show that she uploads once a week at 8 PM, keeping her content fresh and consistent for her audience. YouTube remains her strongest platform, providing long-form storytelling that allows for deeper connections with her viewers. As she continues to grow her brand and explore new content themes, YouTube will likely remain a key pillar of her social media strategy.

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• Username: @AvaJules
• Influence Score: 84.5/100
• Followers: 1.6M
• Activity: 4 posts per month
• Engagement Rate: 0.37%
• Growth: 0%
• Average Engagement: 5.9K
• Posting Habits: Once a week at 8 PM EST

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Instagram: Aesthetic and Engaging Lifestyle Curation

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Ava’s Instagram account, @avajules_, with 627.2K followers, is a hub for fashion, travel, and wellness inspiration. Her feed is a blend of polished and candid moments, showcasing her personal life, favorite fashion pieces, and everyday experiences. She frequently shares seasonal outfits, self-care routines, and milestone celebrations, making her a well-rounded content creator in the lifestyle niche. Her audience appreciates her effortless style and approachable personality, which translates into strong engagement.

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She posts six times per month, maintaining a steady presence without overwhelming her followers. Her engagement rate of 4.16% is exceptionally high, proving that her audience is highly interactive and invested in her content. She receives an average of 26.1K engagements per post, showing that her followers actively like, comment, and share her content. Her organic interactions and meaningful conversations with her audience make Instagram one of her most effective platforms for personal branding and partnerships.

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Her most recent posts feature outfit inspirations, travel snapshots, and casual everyday moments, reflecting her balanced mix of authenticity and aesthetics. Her captions are often short, witty, or reflective, allowing her audience to engage with her in a natural way. She has successfully collaborated with fashion brands like Aritzia and Hollister Co., incorporating their pieces seamlessly into her everyday wardrobe. This ability to merge personal content with sponsored posts makes her an in-demand influencer.

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She posts twice a week at 4 PM, ensuring her content reaches followers early in the day. With her high engagement levels and consistent posting habits, Instagram remains one of her most valuable platforms for personal branding and brand collaborations. Her ability to blend aspirational and relatable content makes her a highly effective lifestyle influencer.

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• Username: @avajules_
• Influence Score: 82.2/100
• Followers: 627.2K
• Activity: 6 posts per month
• Engagement Rate: 4.16%
• Growth: -0.49% (-3.1K followers)
• Average Engagement: 26.1K
• Posting Habits: Twice a week at 4 PM EST

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TikTok: Fast-Paced, Trend-Driven Content

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Ava’s TikTok account, @avajules, with 509.9K followers, is where she shares fun, spontaneous, and relatable short-form videos. Unlike her curated Instagram feed and structured YouTube vlogs, her TikTok content is raw, humorous, and aligned with trending formats. She frequently participates in challenges, lip-sync trends, and lifestyle storytelling, making her highly engaging for a Gen Z audience. Her laid-back style and lighthearted humor make her one of the most relatable lifestyle creators on TikTok.

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She posts an average of 8.7 times per month, keeping her content fresh and interactive. Her engagement rate of 3.37% shows that her followers are highly active, regularly interacting with her posts. She has maintained consistent follower growth of +0.85% over 30 days, proving that her TikTok presence is steadily expanding. With an average of 17.2K engagements per video, she keeps her audience entertained with engaging and shareable content.

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Her most viral videos include funny moments, beauty and skincare routines, and spontaneous travel clips, resonating well with TikTok’s fast-paced nature. She recently hit 2.1M views on a single post, proving her ability to create viral content. Her collaborations with other influencers, like Hannah Meloche and Ellie Thumann, boost her reach and engagement across platforms. Her TikTok strategy effectively balances trends with personal content, ensuring she remains relevant and highly engaging.

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Her posting habits show that she uploads daily at 5 PM, keeping her content visible in the morning hours when many users browse TikTok. Given the platform’s algorithm-driven nature, her ability to capture audience attention quickly makes her an effective content creator. As TikTok continues to grow, Ava’s presence on the platform ensures she remains a key player in the lifestyle and entertainment space.

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• Username: @avajules
• Influence Score: 89.2/100
• Followers: 509.9K
• Activity: 8.7 posts per month
• Engagement Rate: 3.37%
• Growth: +0.85% (+4.3K followers)
• Average Engagement: 17.2K
• Posting Habits: Every day at 5 PM EST

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Ava Jules' Social Media Influence Summary

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Ava holds an Influence Score of 8,999, placing her among the top lifestyle influencers. She ranks #144 in Lifestyle & Reality TV in the U.S., positioning her in the Top 1% of influencers in this category. She is also ranked #3,441 on TikTok in the U.S., placing her in the Top 3%. Her high engagement rates across platforms reinforce her authority and reach in the digital space.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Wellness, Fashion, and Everyday Life with Authenticity

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Ava Jules' content strategy blends wellness, fashion, travel, and self-care through relatable vlogs, aesthetic Instagram posts, and engaging TikTok videos, creating an authentic and interactive experience for her audience.

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Reachability and Partnership

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Ava Jules is highly approachable for brand collaborations, making her a valuable partner for lifestyle, fashion, and wellness brands. With an Influence Score of 8,999, she has built a strong and engaged audience across YouTube, Instagram, and TikTok. Her ability to create organic and relatable content ensures that sponsored posts feel natural, making her a trusted influencer for digital marketing campaigns. Her partnerships with Starbucks Coffee, Aritzia, and Hollister Co. highlight her influence in the fashion and wellness industry.

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Her brand safety rating is high, making her a low-risk influencer for businesses seeking long-term partnerships. She maintains a bright and positive online presence, avoiding controversial topics and focusing on self-care, wellness, and fashion inspiration. Her engagement levels across all platforms ensure that brands receive maximum visibility and audience interaction. Whether through Instagram fashion hauls, TikTok lifestyle trends, or YouTube product reviews, her content seamlessly integrates sponsored promotions without feeling forced.

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Ava’s high engagement rates, especially on TikTok and Instagram, make her an effective choice for interactive campaigns. Her 4.16% engagement rate on Instagram proves that her followers actively engage with her content, making her a strong asset for brands looking for audience connection. Her TikTok presence, with an average of 17.2K engagements per video, ensures that her content reaches wider audiences through viral trends and algorithm-driven visibility. This makes her an ideal partner for brands that want to connect with Gen Z and millennial audiences.

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She is open to brand partnerships, particularly in fashion, beauty, wellness, and lifestyle sectors. Her ability to maintain an authentic voice while collaborating with major brands ensures that her content remains trustworthy and engaging. Her steady posting habits and high engagement rates make her a reliable and consistent influencer for long-term collaborations. With her strong digital presence and loyal following, Ava continues to be a leading influencer in the lifestyle and wellness industry.

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Conclusion: Inspiring a Lifestyle of Wellness, Fashion, and Everyday Joy

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Ava Jules is a leading lifestyle influencer, known for her relatable content, high engagement, and diverse platform presence. Her strong following across YouTube, Instagram, and TikTok allows her to reach a wide audience while maintaining authenticity. She has successfully partnered with top brands, making her a sought-after name in the lifestyle and wellness industry.

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View the AI-powered profile

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