Who is Ashley Couto? | B2B Influencer

Ashley Couto is a social media creator who stands out in the personal branding and inclusion space. With a rapidly growing presence on LinkedIn, she has carved a niche as a thought leader for diverse, LGBTQIA+, and disabled leaders, focusing on helping them build and monetize their personal and creator brands. Her mission resonates strongly with her audience, as evidenced by a remarkable +212.90% growth in her following over the past month. This surge highlights her ability to address timely, relevant topics, especially regarding female empowerment and inclusive workplaces.

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A prolific content creator, Ashley consistently delivers insightful, actionable posts that combine her extensive professional experience as a former COO and CMO with her passion for inclusion and social impact. Her work is more than just a personal journey—it’s a movement toward greater visibility and opportunity for historically marginalized voices. In this analysis, we’ll explore how Ashley’s strategic content, engagement tactics, and growing influence have solidified her position as a leading voice for diverse leadership development on LinkedIn.

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Ashley Couto: Empowering Diverse Leaders Through Personal Branding

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Ashley Couto is a personal branding expert, former executive, and passionate advocate for equity, diversity, and inclusion who uses her professional background to empower underrepresented leaders. Hailing from Canada, Ashley’s journey into advocacy began at a young age, when she first gained media attention at just nine years old for speaking out about disability representation in the media. This formative experience laid the foundation for her lifelong commitment to advancing the voices and opportunities of marginalized communities. Her upbringing and experiences shaped her drive to challenge systemic barriers and amplify voices that are too often overlooked.

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Over the course of her career, Ashley has achieved numerous milestones that highlight her dedication and impact. As a former COO and CMO for fully remote companies, she has led innovative strategies to foster inclusion in professional environments. Her work has included conducting research on systemic inequities, spearheading affordable housing initiatives, and crafting media campaigns that address critical issues like workplace accessibility and inclusive leadership. Beyond her executive roles, Ashley has consistently pushed for systemic change, whether through academic research, mentoring rising leaders, or advocating for equity in industries ranging from media to venture capital. Her multi-faceted expertise allows her to bridge the gap between strategic leadership and social impact, ensuring her work has lasting, meaningful effects.

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Today, Ashley is more than just a content creator; she is a mentor, a future therapist, and a trusted voice for individuals seeking to navigate and thrive in professional spaces that historically excluded them. Her mission is deeply rooted in empowerment and social impact, with a focus on providing actionable advice to help others succeed. Through her work, she addresses critical issues like red flags in toxic workplaces, negotiating salaries, and building equitable work cultures. By sharing her own experiences and leveraging her extensive knowledge, Ashley offers an authentic voice that resonates deeply with her audience. Her ability to distill complex challenges into relatable, impactful content has earned her a position among the top 1% of LinkedIn creators in Canada, a testament to her growing influence in the realm of leadership and inclusion. Through her platform, Ashley continues to inspire others to embrace their potential while creating spaces where everyone has the opportunity to thrive.

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A Leading Voice active on social media

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Ashley Couto’s social media presence is centered around LinkedIn, where her focus on personal branding and inclusive leadership engages a growing professional audience, positioning her as a leading voice in diversity and empowerment initiatives.

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Ashley Couto's Social Media Strategy

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Dominance on LinkedIn: Amplifying Diverse Leadership Conversations

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LinkedIn is Ashley Couto’s primary platform, where her expertise in personal branding for diverse leaders resonates deeply with her professional audience. Her content is uniquely designed to tackle real workplace challenges, offering practical, actionable advice through carousels and infographics. Posts like “9 Interview Red Flags for Job Seekers” and “How to Negotiate a Higher Starting Salary” are not only informative but also visually engaging, making complex topics accessible and shareable. By addressing common pain points in the workplace, Ashley positions herself as a trusted mentor for her followers. Her ability to deliver practical insights tailored to the needs of diverse professionals fosters a high level of engagement, as readers actively interact with her posts through comments, shares, and reactions. Her content strategy reflects a blend of expertise and approachability, creating a space where her audience feels both informed and empowered.

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Ashley’s growth on LinkedIn has been nothing short of extraordinary, with a +212.90% increase in followers over the past month, a testament to her relevance and influence in professional conversations. She posts daily at 7 PM, optimizing visibility by aligning her schedule with peak user activity on the platform. With a 5.47% engagement rate, which is notably high for LinkedIn, her posts consistently capture her audience’s attention, driving significant traffic to her profile. By focusing on topics like toxic work environments, workplace green flags, and improving company culture, Ashley cements her role as a thought leader in career development and leadership growth. Her use of visual storytelling techniques paired with an expert yet relatable tone ensures her audience not only engages with her content but also views her as a reliable source of advice. This strategic approach enables her to maintain a strong connection with her audience while continuously expanding her influence in the leadership and inclusion space.

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• Username: @ashleycouto
• Influence Score: 91/100
• Followers: 16K
• Activity: 30 posts last month
• Engagement Rate: 5.47%
• Growth: +212.90% (10.8K followers in 30 days)
• Average Engagement: 874 interactions
• Posting Habits: Daily at 7 PM

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Newsletter: The Missing Piece?

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While Ashley has yet to launch a newsletter, the demand for a deeper connection with her content suggests significant potential. A newsletter could serve as a platform to expand her reach and share exclusive resources, such as detailed career guides, actionable leadership tips, and insights into branding strategies. This would allow her audience to engage with her ideas beyond LinkedIn, fostering a stronger community around her mission.

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In addition, a biweekly newsletter could offer subscribers personalized advice and case studies, building on her posts’ themes and providing even more value. For Ashley, a newsletter represents an opportunity to establish thought leadership in a format that supports long-form storytelling, which her LinkedIn content only hints at.

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Ashley’s Social Media Influence and Rankings

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Ashley’s influence on LinkedIn is undeniable, reflected in her 91/100 Favikon authority score and ranking as the #10 creator in Inclusion & Social Impact in Canada. Her growth trajectory showcases her ability to consistently create impactful content while engaging her audience effectively. As part of the top 1% of creators in her field, Ashley leverages her platform to discuss critical topics, offering solutions that resonate widely.

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Content Strategy: Redefining Workplace Narratives

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Ashley’s content strategy focuses on delivering practical, visually compelling advice to her audience. Her carousels on LinkedIn effectively use bold, attention-grabbing titles and concise storytelling to communicate ideas, ensuring her content remains accessible and shareable. Topics like “How Leaders Can Spot Red Flags in Hiring” and “10 Things That Destroy Company Culture” illustrate her ability to address workplace issues with both depth and relatability.

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By incorporating illustrations and infographics, Ashley ensures her posts are not only engaging but also informative. This approach has helped her carve out a niche in the competitive space of career and leadership development, making her a go-to voice for professionals seeking inclusive workplace solutions.

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Ashley Couto’s journey as a personal branding advocate for diverse leaders underscores her dedication to empowering marginalized communities. Her strategic use of LinkedIn has propelled her into the top 1% of creators, with a consistent focus on topics that matter most to her audience. With significant growth, impactful content, and untapped potential for ventures like a newsletter, Ashley continues to establish herself as a leading voice in inclusion and social impact. Her ability to blend expert insights with actionable advice ensures her influence will only continue to expand, making her a pivotal figure in redefining leadership narratives for a more equitable future.

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