Who's Who on Social Media
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Who is Ash Rathod? | B2B Influencer

Ash Rathod is a prominent figure in storytelling and digital branding, leveraging his 20+ years of experience to help businesses and individuals master brand storytelling. As a Brand Story Strategist and Business Coach, Ash has carved out a niche for himself in the crowded digital space, earning recognition for his expertise in LinkedIn strategy, ghostwriting, and brand coaching.

November 19, 2024
Jeremy Boissinot
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Ash Rathod is a prominent figure in storytelling and digital branding, leveraging his 20+ years of experience to help businesses and individuals master brand storytelling. As a Brand Story Strategist and Business Coach, Ash has carved out a niche for himself in the crowded digital space, earning recognition for his expertise in LinkedIn strategy, ghostwriting, and brand coaching. Ash's content focuses on actionable insights, empowering his audience to shape their narrative with authenticity and precision. He encourages content creators and businesses to start small, build communities, and refine their strategies over time.

With a strong presence on LinkedIn, Ash connects with his followers through authentic, insightful, and relatable posts, often sharing personal stories to reinforce his message. He has become a leading voice in the Marketing & Sales sector, earning top-tier rankings for his impactful storytelling and strategic approach to digital content creation. His ability to balance practical advice with personal vulnerability has fostered a loyal community of professionals seeking inspiration and guidance.

Ash Rathod: A Storytelling Pioneer in Branding and Digital Strategy

Ash Rathod's journey to becoming a recognized authority on LinkedIn is a testament to his passion for storytelling and his exceptional understanding of digital branding. With over two decades of experience in media communications and digital marketing, Ash has honed his skills in helping individuals and businesses articulate their brand narratives with authenticity and impact. His career is marked by a relentless drive to redefine how people approach branding, empowering them to embrace their unique stories and communicate effectively in an increasingly noisy digital world. Over the years, Ash has collaborated with a diverse range of clients, guiding them through the intricate process of refining their voice, amplifying their message, and building meaningful connections with their audience.

Ash's approach to branding is deeply rooted in the principles of authenticity and relatability, urging his clients to create narratives that resonate on a personal level. He recognizes that the power of a brand lies in its ability to connect emotionally with its audience, and he works tirelessly to ensure his clients achieve this connection. Whether coaching professionals on content strategy, developing comprehensive branding solutions, or offering 1:1 LinkedIn training, Ash tailors his guidance to address the unique needs and goals of each individual or organization. His coaching emphasizes the importance of being genuine and consistent while fostering trust and credibility in the ever-evolving digital landscape.

Central to Ash's philosophy is the idea of community and experimentation in content creation. He encourages creators and brands to test ideas, embrace feedback, and continuously refine their strategies to grow their influence organically. Through his candid and practical insights, Ash demystifies the complexities of LinkedIn's algorithms, helping his followers and clients navigate the challenges of a highly saturated platform. He often shares his personal experiences, such as embracing visible changes in his appearance, which demonstrate the value of vulnerability and authenticity in content creation. By intertwining personal anecdotes with professional advice, Ash strikes a balance that humanizes his expertise, making him not only a relatable figure but also an inspiring one.

A Leading Voice Across Social Platforms

Ash Rathod’s social media influence centers on LinkedIn, where his storytelling expertise and consistent posting schedule have solidified his reputation as a thought leader in branding and marketing.

Ash Rathod's  Social Media Strategy

LinkedIn: The Cornerstone of Ash Rathod’s Influence

Ash Rathod’s LinkedIn presence is the heart of his social media strategy, boasting a following of 71.1K. His content is tailored to professionals and businesses looking to enhance their branding efforts, with posts ranging from personal reflections to actionable branding advice. Ash’s engagement on LinkedIn is driven by authenticity, with each post inviting meaningful conversations and interactions.

Ash consistently posts 24 times a month, targeting his audience every day at 2 PM. This steady schedule ensures that his content remains visible and relevant, fostering high engagement rates. His posts are a mix of personal experiences, like embracing visible changes in his appearance, and professional insights, such as navigating LinkedIn’s algorithm challenges. With an engagement rate of 0.58%, his posts consistently resonate with his audience, leading to an average of 414 interactions and 89.5K views per month.

  • Username: @ashrathod
  • Influence Score: 86.8/100
  • Followers: 71.1K
  • Activity: 24 posts last month
  • Engagement Rate: 0.58%
  • Growth: +0.71% (+457 followers)
  • Average Engagement: 414
  • Posting Habits: Daily at 2 PM

Instagram: A Complementary Platform

While Ash’s Instagram presence is secondary to his LinkedIn efforts, it serves as an additional avenue for sharing his insights. With 8.6K followers, Ash’s Instagram content focuses on visual storytelling and brand updates. However, his activity on this platform has significantly diminished, with no posts in over two years. Despite this inactivity, his potential for growth on Instagram remains untapped, especially given his expertise in storytelling.

  • Username: @theashrathod
  • Influence Score: 3.7/100
  • Followers: 8.6K
  • Activity: 0 posts last month
  • Engagement Rate: 0%
  • Growth: -0.55% (-47 followers)
  • Average Engagement: 0
  • Posting Habits: Inactive

Ash Rathod's Social Media Influence: Rankings and Scores

Ash Rathod’s Favikon authority score of 7,898 highlights his strong influence within the Marketing & Sales industry, particularly on LinkedIn. Ranked in the top 1% of LinkedIn influencers in the UK, Ash is a leader in his niche. His ability to connect with professionals through engaging and insightful content has earned him a dedicated following and high visibility.

Content Strategy: Authenticity Meets Expertise

Ash Rathod’s content strategy revolves around authenticity, consistency, and actionable insights. His posts blend personal anecdotes with professional advice, creating a relatable yet authoritative voice. Ash’s focus on storytelling and branding ensures that his content resonates with a broad audience, from aspiring creators to seasoned professionals.

His approach to LinkedIn exemplifies his commitment to community building, with content designed to encourage engagement and dialogue. By sharing his personal challenges and professional expertise, Ash creates a balanced narrative that inspires trust and loyalty among his followers.

Reachability and Partnerships

Ash’s reachability is classified as easy, with an estimated sponsored post cost of $625. This makes him an attractive partner for brands seeking to engage with professionals in the Marketing & Sales space. His authentic approach to branding and storytelling ensures that collaborations align seamlessly with his audience’s interests and values.

Ash Rathod’s influence in the digital branding and storytelling space is undeniable. His authentic content, consistent presence on LinkedIn, and dedication to empowering professionals have positioned him as a trusted advisor and thought leader. With opportunities to expand his reach through Instagram reactivation and a potential newsletter, Ash’s journey as a storyteller and strategist continues to inspire and impact a global audience.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.