Who is Ariel Benedetti? | B2B Influencer

Ariel Benedetti is a recognized B2B influencer who leverages his expertise across multiple platforms, including LinkedIn, X, Instagram, TikTok, and YouTube. With a focus on sharing strategic business insights, he has become a trusted figure in the professional community, particularly on LinkedIn where he has the highest engagement and influence.

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Ariel Benedetti: A Strategic B2B Influencer

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Ariel Benedetti is a digital marketing expert and B2B influencer based in Argentina. With years of experience in consulting and training, he has worked with over 200 leading companies, including Intel, Pfizer, and Grupo Bimbo. Known for his insights on digital transformation, leadership, and marketing strategies, Ariel has built a significant following on LinkedIn, where he shares daily content aimed at professionals and businesses. His approach combines practical advice, motivational content, and strategic insights, making him a recognized figure in the marketing and sales community across Latin America.​

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A B2B Creator Active on Social Media

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Ariel Benedetti uses social media as a tool to connect with a Spanish-speaking audience, particularly targeting business leaders. His presence on multiple platforms allows him to deliver a steady stream of actionable advice and thought leadership.

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LinkedIn: Thought Leadership & Engagement

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Ariel Benedetti’s LinkedIn strategy focuses on providing motivational content, insightful quotes, and thought-provoking posts. Through a mix of videos, images, and carousels, he shares advice on leadership, team management, and personal growth. His content often features powerful quotes from influential figures, paired with practical advice. With 89.9K followers and a high posting frequency (29 times last month), he manages to maintain a steady engagement rate, showing that his audience is actively interacting with his content. Recent samples illustrate a blend of motivational content, addressing topics like perseverance and effective leadership communication. This consistency and blend of visual, motivational, and educational posts make LinkedIn his most active platform, fostering connections and expanding his professional influence.

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• Followers: 89.6K

• Influence Score: 89.9/100

• Activity: Ariel posts regularly, with 29 posts last month. His LinkedIn strategy is centered around thought leadership, sharing insights on business growth and professional development.

• Engagement Rate: 0.57%

• Growth: +2.83% (+2.7K followers in the last 30 days)

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TikTok: Inspirational Videos with a Punch

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Though Ariel’s TikTok presence is minimal, he shows potential with a high engagement rate of 4.94%. Posting 0.4 videos per week, he targets viewers who appreciate short, inspiring content. TikTok could be an underutilized channel for Ariel, as its format suits sharing concise leadership and motivational content, which aligns with his core messaging style.

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• Followers: 2.4K

• Influence Score: 8/100

• Activity: 0.4 videos per month

• Engagement Rate: 4.94%

• Growth: Steady, with no significant increase.

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X (Formerly Twitter): Real-Time Business Insights

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Ariel’s presence on X is comparatively less impactful. Posting around 0.7 tweets weekly, his engagement rate remains low at 0.01%. His X account mainly features retweets or short comments, likely aiming to maintain presence rather than build a strong following. For a more effective strategy here, he might consider sharing snippets of his LinkedIn content to attract engagement and boost brand awareness.

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• Followers: 38.9K

• Influence Score: 50.1/100

• Activity: With just 0.7 tweets per week, Ariel’s activity on X is more sporadic.

• Engagement Rate: 0.01%

• Growth: -0.13% (-11 followers)

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Instagram: Visual Content with a Professional Edge

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On Instagram, Ariel taps into a slightly different audience with visual posts that mix professional insights with a more casual tone. With 11.8K followers and a modest activity of 4 posts per month, his approach involves using images, infographics, and quotes. The engagement rate, though lower than expected (0.23%), suggests a need for more compelling visual storytelling or increased posting frequency to captivate his audience. Nonetheless, he has been consistent in sharing relatable professional tips, which adds to his overall brand.

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• Followers: 11.8K

• Influence Score: 48/100

• Activity: 4 posts per month

• Engagement Rate: 0.23%

• Growth: +0.06% (+7 followers)

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Youtube: Short-Form Content with a Focus on Business Topics

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Ariel’s YouTube content is quite limited, with his channel showing sporadic activity. Posting short videos about general business and motivational topics, his engagement rate is 2.72%. While his reach is not extensive here, a more structured video strategy, perhaps incorporating longer, insightful content, could leverage this platform better.

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• Followers: 927

• Influence Score: 7.3/100

• Activity: 0.7 videos per month

• Engagement Rate: 2.72%

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Ariel Benedetti’s Social Media Influence

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Ariel Benedetti’s cross-platform strategy emphasizes consistency and motivational messaging, mainly resonating on LinkedIn, where he shares a mix of visual and textual content that engages professionals. While his strategies on other platforms are not as effective, there is potential for growth by repurposing his LinkedIn success into short-form content on X, Instagram, and TikTok. Additionally, his sporadic use of platforms like YouTube indicates an opportunity to establish a consistent video content schedule, potentially boosting his engagement across more channels.

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Content Strategy

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Ariel Benedetti’s cross-platform strategy emphasizes consistency and motivational messaging, mainly resonating on LinkedIn, where he shares a mix of visual and textual content that engages professionals. While his strategies on other platforms are not as effective, there is potential for growth by repurposing his LinkedIn success into short-form content on X, Instagram, and TikTok. Additionally, his sporadic use of platforms like YouTube indicates an opportunity to establish a consistent video content schedule, potentially boosting his engagement across more channels.

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Ariel Benedetti holds strong rankings, particularly on LinkedIn, where he is in the Top 1% of users in Argentina and ranked #6 in Marketing & Sales. This high ranking indicates his authority and consistent engagement on the platform, making him a notable voice in his field.

Regarding reachability, Ariel’s LinkedIn engagement is quite accessible for brands with an estimated sponsored post cost of $2.5K. However, on platforms like X, his lower activity and engagement rates make collaboration opportunities less impactful, reflected in his lower influence scores and engagement.

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Activity & Growth

• Growth: Ariel Benedetti’s social media growth is primarily driven by his LinkedIn presence, where he has seen a +2.83% increase (+2.7K followers) in the last 30 days. His consistent posting schedule, with 29 posts last month, has helped maintain steady engagement and growth.
  

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Ariel Benedetti’s social media strategy revolves around a strong focus on LinkedIn, where he maintains consistent engagement and growth through regular content, posting daily at 1 PM. His LinkedIn success can be attributed to his effective use of motivational content, leadership insights, and professional advice. However, his strategy on other platforms like X, Instagram, and TikTok appears less active and lacks the same level of engagement, suggesting a need for diversification and a more unified cross-platform approach. Overall, Ariel excels on LinkedIn but has room to expand his influence elsewhere.

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