Who is Ariane Hoyos?

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Ariane Hoyos: Connecting Cinema, Travel, and Lifestyle with Energy and Imagination

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Ariane Hoyos is a Spanish content creator known for her love of travel, cinema, and pop culture. With over 1,000,000 followers across platforms, she creates content that blends fun, entertainment, and storytelling. Her energetic presence and cheerful tone make her a favorite among Spanish-speaking audiences. She began growing her platforms steadily around 2022.

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Her TikToks and Instagram posts highlight event experiences like the Oscars, scenic trips, and casual daily updates. Ariane mixes humor, insight, and visual creativity to keep her content fresh. She has collaborated with brands like NYX, INTEX, and Foot Locker Europe. Her ability to entertain while staying relatable keeps her audience growing—up +2.38% on TikTok.

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Ariane’s content resonates with a youthful audience interested in lifestyle, fashion, and pop culture events. She shares frequent insights and real-time updates, connecting through personality more than perfection. She averages around 20 posts per month, which reflects her high activity and dedication. Her storytelling helps bridge her love for film with personal everyday moments.

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Despite working across four platforms, she maintains a consistent visual and narrative style. Her tone is bright, safe, and casual, ideal for ongoing collaborations and sponsored campaigns. With over 8,913 influence points, she ranks among the top lifestyle and travel creators in Spain. Ariane’s growth shows no signs of slowing down as she balances fun with purpose in every post.

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An Influencer Active on Social Media

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Ariane is active across four platforms—TikTok, Instagram, X, and YouTube—reaching a combined audience of over 1,000,000 followers, with her biggest presence on TikTok.

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Ariane’s Social Media Strategy Analysis

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TikTok: A Fast-Paced Feed for Pop Culture Lovers

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Ariane’s most impactful platform is TikTok, where she has built a strong community of 543,200 followers and holds an impressive influence score of 91.6/100. Her content centers around travel adventures, cultural commentary, personal stories, and timely references to pop culture events like the Oscars. Her videos are energetic, entertaining, and filled with expressive edits. She combines spontaneity with structure to capture her audience’s attention right away.

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She posts around 3.7 videos per week, maintaining a steady rhythm that keeps her feed active and engaging. With an outstanding engagement rate of 13.07%, she averages about 71,000 interactions per post, far above the platform’s norm. Her mix of cinematic takes and real-life vlogs gives her content a multi-dimensional flavor. This variety allows her to connect with both lifestyle and entertainment-focused audiences.

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Her videos regularly generate 584,500 views, highlighting her strong visibility and performance with TikTok’s algorithm. Ariane’s playful tone and visual storytelling style keep viewers interested from the very first frame. She skillfully uses trending audio, humor, and relatable language without losing her unique identity. These elements help her stand out while keeping her content naturally discoverable and highly shareable.

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She typically posts at 2 PM EST, aligning with peak engagement windows that help boost traction. TikTok is where she experiments with storytelling, commentary, and personality-driven content, often turning viral moments into brand-friendly pieces. This platform is her strongest asset for campaign reach, visibility, and digital storytelling. It’s where her creative spark and digital influence align most powerfully.

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• ‍Username: @arianehoyos‍
• Influence Score: 91.6/100‍
• Followers: 543.2K‍
• Activity: 3.7 videos/week‍
• Engagement Rate: 13.07%‍
• Growth: +2.38%‍
• Average Engagement: 71K‍
• Posting Habits: Everyday at 2 PM EST

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Instagram: Aesthetic Meets Accessibility

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With 491,800 followers and an influence score of 88.9/100, Ariane uses Instagram as her polished visual hub. Her content features vibrant travel snapshots, stylish outfit posts, and behind-the-scenes looks at cultural and entertainment events. It’s a platform where she refines her creative energy while keeping her tone light and personal. Instagram allows her to present a more curated and brand-ready version of her personality.

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She posts around 14 times per month, balancing reels, carousels, and static photos. Her engagement rate sits at 2.53%, with an average of 12,400 interactions per post. Each post captures her aesthetic, using bright colors, clean edits, and relatable captions. Her Instagram feed feels like a visual extension of her storytelling voice.

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Her reels average about 342,400 views, showcasing her strength in short-form video beyond TikTok. Many of her TikTok videos are adapted and reformatted for Instagram, allowing content synergy across platforms. This cross-posting boosts reach and engagement while maintaining her brand identity. She continues to attract both fans and brands looking for content that blends fun with clarity.

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Ariane typically posts at 12 PM EST, taking advantage of early engagement windows for better visibility. She uses Instagram to highlight brand partnerships, travel highlights, and key fashion moments. The platform complements her casual tone with a more structured visual experience. Instagram remains essential for building both influence and creative credibility.

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• ‍Username: @arianehoyos‍
• Influence Score: 88.9/100‍
• Followers: 491.8K‍
• Activity: 14 posts/month‍
• Engagement Rate: 2.53%‍
• Growth: +0.07%‍
• Average Engagement: 12.4K‍
• Posting Habits: Everyday at 12 PM EST

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X: A Platform for Quick Takes and Commentary

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Ariane uses X as a space for cultural commentary and quick personal takes, sharing content that feels immediate and unfiltered. With 21,700 followers and a score of 74.1/100, her presence here is still developing, but shows potential. Her posts include entertainment thoughts, life updates, and reactions to current events. The platform gives her room to be casual and conversational.

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She tweets at a low frequency—just 0.4 times per week—but still maintains an engagement rate of 0.85%. Her tweets generate around 185 interactions, showing her core audience is responsive despite fewer posts. Followers enjoy her film-inspired humor and off-the-cuff observations. This style works well for relatable, real-time moments.

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Her content reaches an average of 14,200 users, suggesting that even low-volume posting can lead to meaningful visibility. X gives Ariane a platform to be reactive without worrying about visuals or curation. It's also a space where fast replies and conversations with followers keep her voice authentic. She complements her short-form video content with text-based spontaneity.

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She typically posts around 4 PM EST, twice a month, often sharing light reflections or timely opinions. The early posting pattern helps her stand out during quieter feed times. X adds variety to her overall content strategy and could easily become more impactful with higher frequency. If she decides to increase activity, it could strengthen her brand's conversational reach.

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• ‍Username: @hoyosariane
• Influence Score: 74.1/100‍
• Followers: 21.7K‍
• Activity: 0.4 tweets/week‍
• Engagement Rate: 0.85%‍
• Growth: 0%‍
• Average Engagement: 185‍
• Posting Habits: Twice a month at 4 PM EST

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YouTube: Light Use, High Engagement

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Although Ariane’s YouTube channel has a smaller base of 10,000 subscribers, it holds an influence score of 61/100 and delivers solid engagement. Her videos focus on long-form lifestyle content such as personal vlogs, event coverage, and reflections on her creative journey. It’s a space where she slows down and shares more in-depth experiences. YouTube allows her to connect more intimately with viewers who enjoy contextual storytelling.

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She posts an average of 1.8 videos per month, which is low compared to her other platforms but still impactful. Her engagement rate stands at a strong 8.76%, with each video generating about 873 interactions. This shows that her audience is engaged and values the longer format. With thoughtful captions and relaxed presentation, Ariane brings a more personal tone to her channel.

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Her videos average 16,900 views, demonstrating that even with limited uploads, her content is reaching the right audience. YouTube provides more space for her to dive into travel recaps, film commentary, or behind-the-scenes moments. The platform offers long-term content value that isn’t reliant on trends. It's a powerful tool for evergreen and story-driven content.

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Ariane usually uploads at 7 PM EST, though currently she posts only once or twice a year. With more consistency, she could scale the channel and build a strong subscriber base. YouTube holds real potential for expanding her brand through detailed storytelling and personal insights. It rounds out her content ecosystem with depth and versatility.

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• ‍Username: @arianehoyos‍
• Influence Score: 61/100‍
• Followers: 10K‍
• Activity: 1.8 videos/month‍
• Engagement Rate: 8.76%‍
• Growth: 0%‍
• Average Engagement: 873‍
• Posting Habits: Once a year at 7 PM EST

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Ariane Hoyos’ Social Media Influence Summary

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Ariane holds a Favikon Influence Score of 3 with 8,913 points, placing her firmly among Spain’s top-tier creators. She ranks #36 in Travel Bloggers - Spain (Top 1%) and #226 on TikTok - Spain (Top 2%), with a global TikTok rank of #6960 (Top 1%). Her steady rise highlights her growing influence in lifestyle, travel, and entertainment content.

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Learn more about the Favikon Methodology here

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Content Strategy: Rooted in Pop Culture and Personality

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Ariane’s content stands out for its combination of cinema, travel, and upbeat lifestyle elements. Her feed feels real and expressive, with each platform serving a unique purpose. She blends casual content with polished storytelling and creates quick-hit entertainment that’s easy to follow. Her content is campaign-friendly and brand-safe, with a tone that’s cheerful, clean, and engaging.

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Reachability and Partnerships

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Ariane is highly reachable for brands aiming to engage Spanish-speaking audiences, especially in the lifestyle and entertainment space. With a total following of over 1,000,000, she offers strong multi-platform exposure. Her content is rated as “safe” and carries a consistent, positive tone. She’s ideal for brands looking for cheerful, casual storytelling.

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On TikTok, she averages 71,000 engagements and 584,500 views per video, thanks to her high-energy style. Her engagement rate of 13.07% is a standout in the industry. She connects especially well with Gen Z and younger millennials. This makes her a go-to choice for relatable, fast-paced campaigns.

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She has already partnered with brands like Foot Locker Europe, NYX, and INTEX, tagging them in over 4 posts. These partnerships feel seamless and blend well into her organic feed. She maintains trust by promoting only products that align with her personal interests. Her tone stays authentic even in paid content.

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Ariane ranks Top 1% among Travel Bloggers in Spain and Top 2% on TikTok nationally. Her consistent growth (+1.23% overall) and daily activity make her highly reliable. Brands looking for frequent visibility and high audience retention will find value in her. She brings energy, professionalism, and consistency to every collaboration.

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Conclusion: Inspiring a New Generation of Creators

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With a growing audience across four platforms and an unmatched sense of energy, Ariane Hoyos is building a multi-faceted creator brand. She blends fast storytelling, fun visuals, and strong audience connection. Her mix of cinema, lifestyle, and travel makes her one of Spain’s most exciting young voices in digital content. Whether she’s posting a quick video, a detailed post, or a personal opinion, Ariane knows how to engage and entertain. For brands, audiences, and future followers—she’s one to watch.

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View the AI-powered profile

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