Who is Ariana Pettit?

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Ariana Pettit: A Rising Star in Lifestyle and Beauty Content Creation

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Ariana Pettit is a content creator who has gained recognition for her engaging and stylish approach to beauty and lifestyle. She has built a strong presence on social media, primarily on TikTok and YouTube, where she shares fashion tips, personal moments, and relatable humor. Her fun and vibrant personality resonates with a youthful audience, making her a standout influencer in the digital space. With her ability to connect authentically, she continues to grow her reach in the online community.

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With 123K YouTube subscribers and 114.2K TikTok followers, Ariana has successfully built a platform centered around fashion, beauty, and lifestyle. Her content features a mix of personal experiences, trendy outfit inspirations, and beauty routines that engage her audience. She enjoys experimenting with different styles, showcasing her creativity while keeping up with popular trends. Her ability to blend entertainment with informative content has helped her maintain an active and loyal following.

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Despite her popularity, Ariana's Instagram has seen a decline in activity, with no posts in the last 8 months. While her engagement on TikTok remains strong, a renewed focus on Instagram could help her expand her influence in the fashion and beauty industry. Many influencers use Instagram as a visual storytelling platform, and Ariana has the potential to create high-quality fashion and lifestyle content. By leveraging Instagram Reels and carousel posts, she could reestablish a stronger presence.

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Ariana’s influence is marked by her ability to create fun, engaging, and brand-friendly content. She has a Favikon score of 4, indicating a strong yet growing presence in the influencer market. Brands in beauty, fashion, and lifestyle can benefit from her highly engaged audience, particularly on TikTok. As she continues refining her content strategy, Ariana is set to become an even more prominent figure in the lifestyle and beauty space.

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An Influencer Active on Social Media

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Ariana Pettit has a significant presence across multiple social media platforms, particularly on TikTok and YouTube. She shares lifestyle and beauty content, gaining traction among Gen Z and millennial audiences. While her TikTok and YouTube accounts remain active, her Instagram has seen little activity in recent months.

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Ariana's Social Media Strategy Analysis

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TikTok: Ariana’s Primary Platform for Engagement

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Ariana’s TikTok account, @lee_ariana, is where she has built the most engagement, with 114.2K followers actively interacting with her content. She posts lifestyle and fashion videos, often featuring outfit inspirations, beauty tips, and lighthearted personal moments. Her engaging and playful approach keeps her audience entertained, making her a relatable influencer. She shares a mix of humor and styling, creating content that is both entertaining and informative.

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Her Influence Score on TikTok is 79.1/100, placing her in the top 15% of U.S. influencers and top 11% worldwide. This ranking highlights her strong presence in the digital space, especially in the Outfits & Styling category, where she ranks in the top 10% in the U.S. and top 9% worldwide. Her engagement rate of 1.26% indicates that her audience actively interacts with her content. This level of engagement makes her a valuable partner for fashion and beauty brands looking to reach younger consumers.

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Ariana posts an average of 2.4 videos per week, strategically sharing content early in the morning to maximize reach. Her consistency allows her to stay relevant and maintain strong audience engagement. While her growth rate has been at 0% in the last 30 days, her steady engagement suggests she has a loyal fan base. If she increases her posting frequency or introduces new content formats, she could further grow her audience.

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Her TikTok videos receive an average of 16.6K views and 1.4K interactions, proving that her content resonates well with her followers. By experimenting with trending challenges and collaborations, she could attract new audiences and boost engagement. Her TikTok presence is an asset for brand partnerships, especially for fashion and beauty campaigns. With continued strategic content creation, Ariana can further solidify her influence in the lifestyle space.

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• Username: @lee_ariana
• Influence Score: 79.1/100
• Followers: 114.2K
• Activity: 2.4 videos per week
• Engagement Rate: 1.26%
• Growth (30 days): 0%
• Average Engagement: 1.4K
• Posting Habits: Twice a week at 6 PM EST

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YouTube: A Moderate Presence with Room for Growth

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Ariana’s YouTube channel, @Arianapettit, has a strong subscriber base of 123K, giving her a solid foundation to expand her influence. While she has an engaged audience, her upload frequency is relatively low, averaging 2.5 videos per month. YouTube offers her an opportunity to share long-form content that showcases more in-depth beauty tutorials and fashion insights. By leveraging this platform more consistently, she can build a stronger community of dedicated viewers.

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Her Influence Score on YouTube is 69.1/100, which is decent but leaves room for growth compared to her TikTok presence. She has an engagement rate of 1.2%, with an average of 1.5K interactions per video. Her average views per post stand at 22.5K, showing that she has the potential to reach a wide audience. If she increases her upload frequency and optimizes video titles and thumbnails, she could see higher engagement.

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Ariana’s content style on YouTube revolves around fashion, beauty tutorials, and personal vlogs. This platform allows her to share longer, more detailed content, unlike TikTok’s short-form videos. Her current posting habits suggest she uploads only once a year at 7 PM EST, which limits her growth potential. If she transitions to a more consistent posting schedule, she could significantly expand her reach and improve her influence score.

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With a more strategic approach, Ariana could capitalize on YouTube Shorts, collaborations, and detailed beauty and fashion content. Creating a mix of trending challenges, styling guides, and personal lifestyle content could help her attract a larger audience. Her ability to connect with followers through relatable and entertaining videos gives her an edge in the influencer space. By optimizing her content and increasing her posting frequency, she could turn YouTube into a major platform for her brand.

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• Username: @Arianapettit
• Influence Score: 69.1/100
• Subscribers: 123K
• Activity: 2.5 videos per month
• Engagement Rate: 1.2%
• Growth (30 days): 0%
• Average Engagement: 1.5K
• Posting Habits: Once a year at 7 PM EST

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Instagram: A Dormant Yet Potentially Strong Platform

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Ariana’s Instagram, @lee.ariana, has 55.8K followers, but her engagement has significantly declined due to inactivity. She has not posted in the last 8 months, which has resulted in an engagement rate of 0%. Instagram remains a critical platform for lifestyle and beauty influencers, making it an area of opportunity for Ariana. By revitalizing her presence, she could tap into a new audience and strengthen her brand.

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Her Influence Score on Instagram is currently 12.3/100, highlighting the need for a content refresh. Unlike her other platforms, Instagram has yet to contribute significantly to her overall social media influence. With an increase in Reels, carousel posts, and collaborations, she could regain traction. Many brands prioritize Instagram for marketing, making it essential for Ariana to reactivate her content strategy.

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• Username: @lee.ariana
• Influence Score: 12.3/100
• Followers: 55.8K
• Activity: 0 posts per month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Ariana Pettit’s Social Media Influence Summary

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Ariana Pettit ranks in the top 15% of TikTok influencers in the U.S. and top 11% worldwide, proving her relevance in the digital space. In the Outfits & Styling category, she holds top 10% U.S. rankings and top 9% worldwide, reinforcing her authority in beauty and fashion. Her Favikon Influence Score is 4, meaning she holds a respectable position but has room for expansion.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Style, Beauty, and Playful Authenticity in Digital Content

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Ariana’s content is built around relatable lifestyle moments, beauty tutorials, and fashion styling. Her casual and playful approach resonates with younger audiences, making her a strong choice for brands in beauty, fashion, and lifestyle. Her positivity is rated as "cheerful", making her content welcoming and engaging.

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Reachability and Partnerships

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Ariana Pettit is a content creator with a strong appeal for brands in fashion, beauty, and lifestyle. With a youthful and engaged audience, she is an ideal candidate for sponsored posts and product reviews. Her high engagement on TikTok, where she maintains an active presence, makes her a valuable partner for brands targeting Gen Z and millennials. By leveraging her influence, companies can effectively promote their products to a highly interactive audience.

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Her Influence Score of 4 indicates she is well-positioned for collaborations but has room to grow her digital presence. She ranks in the top 15% of U.S. TikTok influencers and the top 10% in the Outfits & Styling category, making her a relevant figure in the beauty and fashion space. Brands looking to work with an influencer who blends style with authenticity would benefit from her reach. By expanding her brand collaborations, she could further establish herself in the influencer marketing industry.

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Ariana's posting habits and audience interaction levels suggest she would be receptive to brand partnerships. She maintains a "very safe" brand image, ensuring collaborations remain positive and engaging. With an average of 16.6K views per TikTok video and 1.4K interactions per post, brands could expect strong visibility for their products. By working with established companies and niche brands, she can continue to grow her influence while delivering value to her audience.

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Her Instagram and YouTube accounts, though less active, present additional opportunities for partnerships. Revitalizing these platforms with exclusive collaborations, behind-the-scenes content, and fashion lookbooks could increase her reach. With consistent posting, she could attract long-term brand deals, particularly in beauty and fashion. By expanding her content strategy and increasing engagement, Ariana has the potential to become a top influencer in her niche.

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Conclusion: A Rising Influencer with the Potential to Dominate Beauty and Fashion

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Ariana Pettit has successfully built a strong presence in the lifestyle and beauty space, particularly on TikTok. With an engaged audience and a safe brand image, she holds great potential for further growth through increased activity on Instagram and YouTube. As she expands her content strategy, she could solidify herself as a key influencer in the beauty and fashion industry.

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