Who is April Buckles?

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April Buckles: Redefining ASMR and Lifestyle Influence with Humor and Heart

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April Buckles is a lifestyle and ASMR creator based in the United States, known for her soft-spoken videos and emotional tone. She posts calming content around pregnancy, motherhood, and wellness, often adding light humor and real-life details. Her unique voice and delivery style have helped her stand out in the ASMR space. She currently has over 1.3M followers on TikTok, where her calming presence draws consistent engagement.

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Her storytelling is built on personal experience, covering topics like relationships, postpartum life, and self-care. She creates a space where her audience feels seen and supported, especially young women navigating similar stages. April also models with Wilhelmina, which adds a visual layer to her content on Instagram. Her videos often combine softness with vulnerability, building trust with viewers across her 397.6K Instagram audience.

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April’s YouTube channel, “April’s ASMR,” is focused on whisper videos, tapping sounds, and nighttime routines. While she posts less frequently, her channel holds steady viewership with strong average watch times. Her audience uses this platform as a tool for sleep, anxiety relief, and quiet connection. She has over 442K subscribers on YouTube, with each video reaching about 82.6K views.

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Outside content creation, April interacts actively with her followers through comments and brand features. She has worked with Lancôme, SPINA Bride, and Domino’s Pizza, often blending those products into soft-spoken reviews or visual posts. Her network includes fashion and wellness brands, showing her value across different markets. With an Favikon Influence Score of 8,991, she remains one of the top lifestyle creators in the ASMR category.

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An Influencer Active on Social Media

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April Buckles is active on TikTok, Instagram, YouTube, and Twitter (X), with her largest and most impactful audience on TikTok.

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April’s Social Media Strategy Analysis

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TikTok: Where ASMR and Community Meet

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April Buckles uses TikTok to share calming ASMR, soft-spoken storytelling, and personal moments around pregnancy and relationships. Her use of slow speech, gentle tapping, and emotional context sets her apart. She blends ASMR techniques with casual, supportive language that resonates with young adults. With 1.3M followers and an average of 657.2K views per video, her videos reach a wide audience.

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She posts around 3.6 videos per week, typically at 4 PM EST, aligning with early risers or late-night scrollers. Her content includes whisper-toned product demos, soft roleplays, and direct community messages. April often addresses her audience as “my loves,” reinforcing a personal connection. Her tone stays calm, supportive, and consistent across all content.

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Her engagement rate is 4.64%, reflecting how well her style resonates with her base. Each video averages 60.3K engagements, with strong responses in comments and shares. April’s growth is steady at +6.23%, showing her content continues to attract new followers without viral gimmicks. Most of her videos follow a simple structure, focusing on sounds and relatable dialogue.

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TikTok is also where she features sponsored products, integrating them into ASMR-style videos without interrupting flow. She’s collaborated with Domino’s Pizza and SPINA Bride, using her signature voice to create immersive brand spots. These promotions maintain the calm, personal feel her followers expect. TikTok remains her highest-performing platform for both reach and connection.

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• Username: @aprilmbuckles
• Influence Score: 92/100
• Followers: 1.3M
• Activity: 3.6 videos/week
• Engagement Rate: 4.64%
• Growth: +6.23%
• Average Engagement: 60.3K
• Posting Habits: 3 times a week at 4 PM EST

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Instagram: Visual Storytelling with Personality

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April’s Instagram is a mix of beauty, fashion, and lifestyle visuals that highlight her modeling career and personality. With 397.6K followers and a score of 89.8/100, it’s her second most influential platform. She posts about 9 times a month, including selfies, beauty routines, and sponsored content. The feed keeps a soft, inviting aesthetic that aligns with her ASMR vibe.

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Her Instagram posts average 19.2K engagements and 427.4K views, and she often uses captions to reflect on her personal life. She posts around 2 PM EST, leaning into calm morning engagement patterns. Her feed includes pregnancy updates, skin care routines, and behind-the-scenes shots from modeling gigs. The platform also supports her brand storytelling through Stories and Reels.

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Her engagement rate is 4.83%, slightly higher than TikTok, and shows a tight-knit audience that regularly interacts. She responds to comments and shares follower shoutouts in Stories. Her visual content often features pastel tones, soft lighting, and minimal edits. Instagram plays a key role in shaping her public image.

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Product features are embedded into daily lifestyle posts, making her feed feel natural instead of overly curated. She has tagged Lancôme in beauty posts and featured Cadillac in event-related content. Instagram lets her showcase both casual and polished looks while keeping her audience close. The platform supports her broader identity as both a model and lifestyle influencer.

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• Username: @aprilmbuckles
• Influence Score: 89.8/100
• Followers: 397.6K
• Activity: 9 posts/month
• Engagement Rate: 4.83%
• Growth: +1.74%
• Average Engagement: 19.2K
• Posting Habits: Twice a week at 2 PM EST

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YouTube: Dedicated ASMR for a Loyal Audience

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April’s YouTube channel, “April’s ASMR,” is dedicated to whisper videos, tapping, skincare routines, and roleplay. She currently has 442K subscribers and posts about once a month. The content is slower and more immersive than her TikToks, designed to help viewers relax and sleep. Each upload garners an average of 82.6K views and 5.3K engagements.

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Her YouTube engagement rate is 1.2%, which is solid for long-form ASMR content. April uses this platform to build deeper trust through extended content sessions. Most videos range from 15–30 minutes and are usually shot in a quiet, softly lit setting. She speaks directly to her audience, often including personal updates in between ASMR sequences.

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She posts once a month at 7 PM EST, keeping a consistent pattern her followers rely on. Her uploads often feature layered sounds, close-up visuals, and softly spoken product demonstrations. This channel works well for deeper sponsorships because of the focused attention span it allows. April balances intimacy and information well in these longer formats.

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While her TikTok content captures attention quickly, YouTube allows her to build emotional depth. She’s featured products like skincare lines or accessories in whisper reviews. Even without heavy editing or transitions, her calm presence holds viewers’ attention. This platform strengthens her connection to loyal fans looking for longer experiences.

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• Username: @AprilsASMR
• Influence Score: 69.1/100
• Followers: 442K
• Activity: 0.8 videos/month
• Engagement Rate: 1.2%
• Growth: 0%
• Average Engagement: 5.3K
• Posting Habits: Once a month at 7 PM EST

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Twitter (X): Low Activity, Minimal Impact

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April’s Twitter account, @aprilbofficial, has 3.9K followers and has not seen new content in over two months. Unlike her other platforms, she doesn’t use Twitter for engagement, updates, or interaction. There are no recent tweets, replies, or retweets that reflect her current creator activity. The account appears to be inactive with minimal audience growth.

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Her engagement rate on Twitter is currently 0%, showing no clicks, likes, or retweets in the recent performance window. The lack of activity suggests it’s not part of her brand communication strategy. There are no product mentions, ASMR-related threads, or lifestyle discussions. For someone with strong reach elsewhere, her presence here is clearly secondary.

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April’s Twitter bio links back to her other platforms, reinforcing that this profile functions more as a placeholder than a communication tool. Her followers are likely redirected from TikTok or YouTube, where she actively posts. There’s no pinned tweet or regular posting schedule. Unlike her Instagram and TikTok, this channel lacks her usual tone and emotional voice.

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She may maintain the account to hold her handle and prevent impersonation, but it's not used to build her brand. Twitter is the only major platform where she shows no consistent strategy or content flow. For now, it does not contribute to her brand visibility or partnerships. With no growth and no updates, her Twitter remains inactive and non-essential to her audience.

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• Username: @aprilbofficial
• Influence Score: 8.6/100
• Followers: 3.9K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.19%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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April Buckles’ Social Media Influence Summary

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April Buckles holds an Favikon Influence Score of 8,991, placing her in the top 1% across both ASMR and lifestyle categories. She ranks #19 in ASMR – U.S. and #973 in TikTok – U.S., confirming her high visibility and consistent engagement. These rankings show her strong position for U.S.-based campaigns targeting calm, emotional, and personal content.

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Learn more about the Favikon Methodology here

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Content Strategy: Comfort-Driven, Relatable, and Personal

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April’s content is built on connection. Her strategy is based on creating a safe space for viewers—whether they’re tuning in for ASMR or looking for real talk about relationships and motherhood. She’s consistent in tone across all platforms: warm, calm, and grounded in personal storytelling. She often blends humor and emotional honesty, making her stand out from traditional ASMR creators. Whether she’s tapping on products or unpacking a life update, her videos always feel human. April’s identity as a model and lifestyle creator also brings aesthetic strength to her feed, especially on Instagram.

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Reachability and Partnerships

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April Buckles is highly open to brand deals, with clear experience in sponsored content across TikTok, YouTube, and Instagram. She has featured products in soft-spoken ASMR formats, making brand mentions feel organic. Her estimated rate ranges from $10K to $40K per post, depending on platform and depth. Brands like Domino’s Pizza, Lancôme, and SPINA Bride have partnered with her for repeat activations.

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Her content is marked “very safe” and “cheerful,” appealing to wellness, beauty, and family-focused companies. She often integrates sponsorships into relaxing videos, maintaining tone and trust. April ranks in the top 1% for ASMR creators in the U.S., boosting her visibility in a focused category. With an Influence Score of 8,991, she remains a strong option for campaigns seeking emotional connection and community-driven reach.

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Conclusion: Building Calm and Connection in the Digital Space

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April Buckles proves that influence isn’t just about reach—it’s about how you make people feel. With a strong presence across TikTok, Instagram, and YouTube, she’s carved out a unique space by pairing ASMR with real-life stories. Her top-tier rankings in the ASMR niche, combined with her modeling and lifestyle presence, make her a versatile creator who knows how to balance calm with clarity. For brands looking to connect with a thoughtful, loyal audience, April Buckles is a standout voice.

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View the AI-powered profile

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