Who's Who on Social Media
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Who is Anthony Babkine?

Anthony Babkine is a leader in inclusion and diversity, driving systemic change through Diversidays and the Obama Foundation. Recognized globally, he champions equitable opportunities in tech, breaking barriers for marginalized communities and inspiring societal transformation.

December 31, 2024
Jeremy Boissinot
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Anthony Babkine: Championing Diversity and Inclusion in the Digital World

Anthony Babkine is a French social entrepreneur, content creator, and advocate for inclusion and diversity in the digital world. As the Director General of Diversidays, an organization dedicated to promoting equal opportunities in tech and digital industries, he has championed initiatives that provide tools, mentorship, and visibility to underrepresented individuals. His work emphasizes breaking barriers for marginalized communities, ensuring they have access to opportunities that were once out of reach. Through his leadership, Diversidays has grown into a nationally recognized organization for driving systemic change.

Anthony's journey has been shaped by his own experiences of overcoming adversity. Born and raised in France, he navigated challenges that deeply influenced his commitment to social justice and equity. These personal encounters with inequality became the foundation for his advocacy, allowing him to connect authentically with the individuals he empowers. His mission has always been rooted in the belief that diversity is a strength, and he uses his platform to demonstrate the value of inclusion in all aspects of society.

Anthony Babkine at Crédit Agricole La Réunion - Mayotte for the launch of the 19th Déclics Numériques. (Source: @anthonybabkine, LinkedIn, 28/11/2024)

In addition to his work with Diversidays, Anthony has been recognized internationally for his leadership and impact. He is a member of the prestigious Obama Foundation Leaders Europe program, a role that underscores his influence as a change-maker. Furthermore, he has received accolades such as being named among the TOP 35 under 35 by Les Echos, highlighting his contributions to advancing equity in professional and digital spaces. These honors reflect the far-reaching impact of his advocacy and the trust he has earned in the community.

Beyond his professional achievements, Anthony has leveraged his influence on social media and other platforms to amplify his mission. By sharing stories of individuals overcoming societal challenges and advocating for systemic change, he has built a strong and engaged audience. His content blends professional insights, personal experiences, and a call to action, inspiring others to join the movement for a more inclusive and equitable society.

Driving Impactful Conversations Across Digital Platforms

Anthony Babkine’s content predominantly addresses themes of inclusion, diversity, and empowerment, creating a unique space in the social media landscape where purpose meets impact.

Social Media Strategy Analysis

LinkedIn: A Platform for Professional Advocacy

Anthony Babkine has established a significant presence on LinkedIn, boasting 33K followers. This platform serves as his primary space for sharing his expertise in inclusion and diversity while engaging with professionals and organizations passionate about driving systemic change. With a strong influence score and consistent growth, LinkedIn is the cornerstone of Anthony’s digital advocacy.

The content on LinkedIn is deeply professional, featuring thought leadership posts, reflections on diversity challenges in the workplace, and updates on his initiatives such as Diversidays. His content is focused on inspiring action and sparking dialogue among professionals, blending personal insights with actionable recommendations for a more inclusive world.

  • Username: @anthonybabkine
  • Influence Score: 84.9/100
  • Followers: 33K
  • Activity: 12 posts last month
  • Engagement Rate: 0.97%
  • Growth: +1.15% (+374 followers)
  • Average Engagement: 318
  • Posting Habits: Weekly, professional, and insight-driven

X (Twitter): Purpose-Driven Engagement

On X (formerly Twitter), Anthony has a follower base of 12.8K. While less active on this platform, his presence is strategic, engaging his audience with updates about major events and partnerships. Though the growth is currently stagnant, his posts cater to a loyal and cause-driven audience.

Anthony’s tweets primarily focus on event highlights, quick reflections, and professional collaborations. The content is often short and direct, designed to inform and engage audiences seeking concise updates on his work and advocacy efforts.

  • Username: @AnthonyBabkine
  • Influence Score: 50.5/100
  • Followers: 12.8K
  • Activity: 0.3 tweets per week
  • Engagement Rate: 0.01%
  • Growth: -0.44%
  • Average Engagement: 1
  • Posting Habits: Event-driven

Instagram: A Personal and Professional Mix

Anthony’s Instagram account has attracted 3.4K followers, making it a blend of personal and professional engagement. This platform offers him the space to showcase behind-the-scenes moments, build deeper connections with his audience, and highlight his advocacy efforts in a more visual and relatable manner.

The content type on Instagram is diverse, including reels, images from professional events, and advocacy-focused posts. His posts often feature inspiring stories, collaborations with other leaders, and snapshots from his initiatives, making the platform a visually engaging way to connect with his audience.

  • Username: @anthonybabkine
  • Influence Score: 46.6/100
  • Followers: 3.4K
  • Activity: 7 posts last month
  • Engagement Rate: 0.5%
  • Growth: 0%
  • Average Engagement: 17
  • Posting Habits: Bi-weekly, visual storytelling

YouTube: Long-Form Advocacy and Storytelling

Anthony’s YouTube channel, with 858 subscribers, focuses on long-form video content. This platform is dedicated to deeper storytelling, providing viewers with an intimate look at his advocacy work and the individuals whose lives he’s helping to transform.

The YouTube content often includes interviews, inspiring stories, and episodes from his show Prends ta Place. The videos are insightful, offering a thorough exploration of the challenges and successes of marginalized communities, with a goal to educate and inspire change.

  • Username: @anthony_babkine
  • Influence Score: 22.2/100
  • Followers: 858
  • Activity: 1.5 videos per month
  • Engagement Rate: 1.39%
  • Growth: 0%
  • Average Engagement: 12
  • Posting Habits: Monthly, interview-driven

TikTok: Emerging Content for a Younger Audience

With 371 followers, TikTok is still an emerging platform for Anthony. While his presence here is minimal, the platform presents significant potential for reaching a younger, socially conscious audience with his impactful advocacy work.

The content on TikTok, though currently limited, has focused on short-form, dynamic videos that touch on inclusion and accessibility. With a strategic focus, this platform could become a key medium for delivering his message to a broader demographic.

  • Username: @anthonybabkine
  • Influence Score: 7.6/100
  • Followers: 371
  • Activity: 0 videos posted
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Inactive

Podcast Appearance: The First Value to Invest in is You!

Anthony’s appearance in the It’s the Path That Counts podcast complements his digital presence by providing a space for reflective and in-depth discussions. Episode 21, “The First Value to Invest In Is You,” highlights his approach to fostering personal growth and empowerment. The podcast has become an essential extension of his mission, delivering value to an engaged audience.

This platform allows Anthony to address complex topics in a way that other mediums may not permit. It emphasizes his versatility as a communicator and positions him as a thought leader.

Social Media Strategy: Aligning Advocacy with Digital Influence

Anthony Babkine’s social media strategy is centered around leveraging each platform's strengths to amplify his mission of inclusion and diversity. On LinkedIn, he focuses on professional advocacy, sharing thought leadership and success stories that resonate with an engaged audience of professionals and organizations. Instagram provides a more personal touch, where he combines visual storytelling with behind-the-scenes glimpses of his advocacy work, creating a relatable and inspiring presence. On X, his strategy emphasizes concise, impactful updates to maintain relevance during key events and collaborations.

While platforms like YouTube and TikTok are still developing, Anthony uses them for niche storytelling opportunities. YouTube is his space for long-form content, such as interviews and deep dives into inclusion-focused topics, while TikTok serves as an untapped avenue to connect with younger, socially conscious audiences. By tailoring his content to each platform, Anthony ensures that his advocacy work reaches a broad and diverse audience, effectively sparking conversations and driving engagement across the digital landscape.

Anthony’s Influence Through Rankings and Authority

Anthony Babkine holds a Favikon Authority Score of 7,396 and ranks #64 globally in the Inclusion & Social Impact category, placing him within the Top 4% of creators in this niche. His consistent performance and influence in driving social justice conversations reflect his exceptional ability to engage with and mobilize his audience. Despite a slight drop in ranking, his impact remains prominent, backed by his robust following and authentic advocacy.

Reachability and Partnerships

With an estimated sponsored post cost of $425 and a reachable audience primarily in France, Anthony is an attractive partner for organizations focused on inclusion, diversity, and social justice.

Anthony Babkine's creator network is a vibrant mix of renowned brands and influential individuals advocating for inclusion and social justice. He collaborates with notable entities such as Google, France Travail, and Agefiph, amplifying his reach and credibility. His network also includes impactful personalities like Arnaud Assoumani, a celebrated Paralympian, and Thibaut Guilluy, a leader in inclusive employment. These connections highlight Anthony's strong position in fostering partnerships that drive meaningful societal change.

Conclusion: Strengthening Inclusion Through Targeted Advocacy

Anthony Babkine’s focused approach to leveraging digital platforms has established him as a key advocate for diversity and inclusion in the tech industry. By aligning his social media efforts with his broader mission, he has successfully engaged diverse audiences and built meaningful partnerships with influential organizations. His ability to combine storytelling with strategic outreach highlights his commitment to creating tangible impact in the digital and professional worlds.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.