Who is Anna O'Brien aka GlitterAndLazers?

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Anna O'Brien aka Glitterandlazers: Leading with Confidence in Plus-Size Fashion and Health Advocacy

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Anna O’Brien is a U.S.-based plus-size fashion creator known as @glitterandlazers, based in Austin, Texas. She combines style, humor, and advocacy in her posts, often highlighting life with lipedema. Her goal is to make fashion accessible and joyful for all body types, especially larger bodies. With 8.4M followers on TikTok, she’s one of the most recognized faces in her niche.

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Anna speaks openly about living with a chronic condition and how it affects her daily life, routines, and fashion choices. She uses her platform to reduce stigma around fatness and illness, while mixing in skits, dancing, and travel clips. Her vibrant presence is rooted in both visual impact and personal voice. Her Instagram account also reaches 1.2M people, where she shares daily photos and body-positive messages.

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In addition to her social content, Anna co-hosts The Medical Detectives Podcast, where she discusses rare diseases and body-related topics. Her voice on this podcast is honest and educational, drawing from her own experiences. She has built a strong community around empowerment and medical understanding. Across her channels, she balances humor with health, while keeping her tone direct and lively.

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She has collaborated with major brands like Starbucks, Amazon Fashion, and Torrid, tagging Starbucks in over 30 posts. Her influence is grounded in her consistency, with posts every day on TikTok and Instagram. Anna’s bold looks, storytelling, and commitment to body visibility continue to drive impact. With an Favikon Influence Score of 8,997, she stands out in the plus-size fashion and health content space.

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An Influencer Active on Social Media

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Anna O'Brien is highly active on TikTok, Instagram, and YouTube, with her largest following and most consistent content performance on TikTok.

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Anna O'Brien’s Social Media Strategy Analysis

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TikTok: Humor, Fashion, and Advocacy at Scale

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Anna O’Brien uses TikTok to spotlight plus-size fashion, medical awareness, and body confidence through bold looks and comedic timing. With 8.4M followers, she posts outfit hauls, dance videos, and lipedema-related updates using humor and personality. Her videos are direct, often filmed casually to highlight authenticity over perfection. She leans into trends but adjusts them to fit her voice and message.

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She posts 4.1 times per week, typically at 1 PM EST, keeping a consistent early schedule. Her average views per video reach 120.1K, while engagement hovers at 4.4K, showing reliable interaction despite her massive following. Her engagement rate is 0.05%, common for creators with high audience volume. Most videos feature jump cuts, on-screen text, and fast-paced delivery to maintain viewer interest.

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Anna’s TikToks often open with a joke or bold statement, immediately pulling the audience in. She uses catchy captions like “Fat girl style check” or “Outfit inspo for Disney moms,” helping her stand out. Her style blends fashion performance with storytelling, turning trends into tools for advocacy. This format supports fast engagement and broad reach in short clips.

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Sponsored content is smoothly integrated, often framed as part of her routine rather than a break in tone. She’s partnered with brands like Starbucks and Amazon Fashion, featuring drinks, outfits, or products in humorous or upbeat posts. These promotions are usually brief, relying on natural product use over scripted ad reads. TikTok remains her most high-visibility platform.

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• Username: @glitterandlazers
• Influence Score: 85.4/100
• Followers: 8.4M
• Activity: 4.1 videos/week
• Engagement Rate: 0.05%
• Growth: 0%
• Average Engagement: 4.4K
• Posting Habits: Every day at 1 PM EST

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Instagram: A Daily Dose of Confidence and Color

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Anna’s Instagram strategy focuses on bold visual storytelling and daily affirmations rooted in fashion. With 1.2M followers and an average of 631.2K views per video, she uses this space to inspire and provoke thought. Her feed is colorful, filled with prints, expressive poses, and empowering messages. Posts often feature close-up fashion shots and location-based backgrounds.

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She shares about 13 posts per month, posting daily around 9 AM EST, keeping her audience engaged late at night. Her engagement rate is 0.41%, and she averages 4.9K interactions per post. Captions often include humor, commentary on body image, or short motivational lines. She connects consistently in the comments, replying to compliments or questions with clarity and care.

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Instagram Reels are also a core part of her strategy, offering a space for dancing, trending audio, and outfit transitions. She tags brands frequently and isn’t afraid to post direct product recommendations. Sponsored Reels with Torrid or Old Navy typically show full-body shots and product close-ups in one take. Her consistency gives brands repeat visibility while keeping the audience’s trust.

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Instagram helps shape her public image as a confident, stylish, and unapologetic plus-size advocate. Her poses, expressions, and color use are always intentional, aiming to break stereotypes around larger bodies. She shows vulnerability through carousel captions and high-energy visuals. For community-based and aesthetic-led content, Instagram plays a central role.

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• Username: @glitterandlazers
• Influence Score: 88.7/100
• Followers: 1.2M
• Activity: 13 posts/month
• Engagement Rate: 0.41%
• Growth: +1.42%
• Average Engagement: 4.9K
• Posting Habits: Every day at 9 AM EST

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YouTube: A Quiet but Established Space

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Anna’s YouTube channel has 2.3M subscribers, but her activity has significantly slowed, with only 2.2 videos per month and no visible engagement. While the platform once supported her hauls, vlogs, and DIYs, it now serves more as a passive channel. Current engagement rate sits at 0%, and she receives no new views or interactions during the last 30 days. Despite this, the archive of past uploads reflects her core content themes.

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Earlier videos included plus-size lookbooks, destination guides, and shopping reviews from a confident, comedic lens. She used YouTube for storytelling and in-depth product testing, usually over 10 minutes per video. These long-form clips had strong replay value and helped build early credibility in fashion content. However, she hasn’t maintained the same frequency or attention on this platform in recent months.

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Posts are typically uploaded once a year at 7 PM EST, showing that YouTube is no longer central to her strategy. Her audience now prefers shorter, more regular interactions through TikTok and Instagram. While YouTube still has potential for campaign expansion, it currently serves as an archive. Her most recent content shows a shift away from video essays toward visual-first content elsewhere.

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Despite the drop in activity, YouTube still contributes to her overall influence score of 8,997. It offers longer visibility windows for past collaborations and tutorials. Brands featured here benefit from SEO exposure and deeper engagement when videos are still relevant. But for active campaigns, her energy is clearly focused on more dynamic, short-form channels.

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• Username: @GlitterAndLazers
• Influence Score: 77/100
• Followers: 2.3M
• Activity: 2.2 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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GlitterAndLazers’s Social Media Influence Summary

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Anna O'Brien holds an Favikon Influence Score of 8,997, ranking in the top 1% across both Instagram and plus-size fashion categories. She places #4 in Plus-Size Fashion – U.S. and #5373 in Instagram – U.S., confirming her strong presence and consistent impact. These rankings highlight her role as a top creator for inclusive fashion and lifestyle content.

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Learn more about the Favikon Methodology here

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Content Strategy: Bold, Empowering, and Always Authentic

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Anna’s content strategy is driven by visibility, humor, and body confidence. She uses fashion as a tool to empower her audience, blending trend-based videos with personal storytelling. Her content is direct, energetic, and full of personality, making it instantly recognizable. She frequently addresses topics like lipedema and self-image, which keeps her platform informative and socially relevant. Her tone is always upbeat and non-judgmental, inviting all body types to celebrate style and self-worth. She also brings advocacy into her visuals without losing the creative and colorful nature of her content.

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Reachability and Partnerships

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Anna O’Brien is highly reachable for brand collaborations, especially through TikTok and Instagram where she posts daily. She’s worked with major brands like Starbucks (tagged 30 times), Amazon Fashion, Torrid, and Old Navy, consistently integrating them into organic content. Her estimated rate per sponsored post ranges from $7.5K – $15K, depending on platform and format. Most partnerships appear within outfit hauls, daily updates, or comedic product intros.

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Her content is labeled “very safe” and “cheerful,” ideal for inclusive fashion, health, and lifestyle campaigns. Anna often uses product placements within outfit transitions or voiceover storytelling, keeping the tone aligned with her audience. Her engagement is strongest on Instagram and TikTok, where she combines humor and direct messaging. With an Favikon Influence Score of 8,997, her high visibility adds strong value for repeat brand activations.

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Conclusion: Driving Confidence, Inclusion, and Fashion With Heart

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Anna O'Brien proves that influence starts with honesty, humor, and consistent visibility. With millions of followers across TikTok, Instagram, and YouTube, she continues to lead conversations around plus-size fashion and health. Her colorful content, educational tone, and passion for advocacy have placed her among the top creators in her niche. For brands looking to connect with audiences through empowerment and personal storytelling, Anna is one of the most compelling voices online today.

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View the AI-powered profile

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