Who is Anna McNulty?

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Anna McNulty: Mastering Flexibility and Social Influence

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Anna McNulty is a self-taught contortionist and YouTuber from Canada, recognized for her exceptional flexibility and engaging personality. Her journey began with cheerleading, where she discovered her talent for stretching and contortion. With a natural flair for movement and discipline, Anna began sharing her skills online, quickly attracting attention. Her tutorials and challenge-based videos made her a relatable yet inspirational figure for aspiring fitness enthusiasts worldwide.

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Her YouTube channel, which boasts over 10 million subscribers, became the foundation of her success. Through consistent uploads of flexibility tutorials, stretching routines, and gymnastics challenges, she has created a platform that educates and entertains. Anna’s ability to simplify complex moves and motivate her viewers to participate has been a key factor in her growth. She balances her content between instructional videos and personal milestones, providing an authentic and inspiring experience for her fans.

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Beyond YouTube, Anna has expanded her presence to TikTok and Instagram, where she engages a younger audience through short, creative videos. These platforms allow her to showcase her skills in a trendy, bite-sized format, driving viral content. Anna’s polished, yet approachable aesthetic resonates with her audience, making her a popular name in the Arts & Culture niche, particularly for flexibility, cheerleading, and gymnastics lovers.

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Anna has also ventured into product development, creating stretching guides, apparel, and fitness programs that align with her personal brand. These offerings serve her loyal followers, providing tools to improve their flexibility and physical well-being. By combining her expertise, content creation, and entrepreneurial ventures, Anna McNulty has established herself as a leading voice in flexibility training and fitness inspiration, motivating millions worldwide to achieve their physical goals.

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An Influencer Active on Social Media

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Anna McNulty is an Arts & Culture influencer, with a combined audience of over 19.9 million followers across YouTube, TikTok, and Instagram, focusing on flexibility, contortion, and gymnastics tutorials.

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Anna's Social Media Strategy Analysis

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YouTube: The Power Platform

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YouTube is undoubtedly Anna McNulty’s strongest platform, where she has amassed 10 million followers with an impressive influence score of 91.3/100. Her content primarily revolves around flexibility tutorials, including stretching routines, splits guides, and fitness challenges. Videos like “How to Get Your Splits Fast” resonate with her audience, offering step-by-step guidance for viewers to improve their flexibility at home. Her focus on accessibility and detailed explanations makes her content appealing to both beginners and advanced learners.

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Anna’s ability to keep her content educational yet engaging is key to her success. Each video averages around 3 million views, showcasing her dominance in long-form content within the flexibility niche. Additionally, her consistent posting schedule, releasing videos once a week at 7 PM EST, ensures she maintains a steady connection with her audience. This predictability plays a crucial role in retaining her subscriber base while encouraging steady growth.

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The platform’s analytics highlight her strong engagement rate of 0.16%, complemented by an average of 15.7K engagements per video. Her focus on quality over quantity ensures her audience continues to view her content as a valuable resource. Her growth rate of +1% (+98.8K followers in 30 days) demonstrates the steady demand for her videos and her expanding influence.

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Anna leverages professional production quality to keep her content visually appealing. Collaborations with fellow fitness influencers and creators also amplify her reach. Her YouTube content’s versatility, from in-depth tutorials to flexibility challenges, attracts a diverse audience, making her one of Canada’s leading voices in Arts & Culture.

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• Username: @annamcnulty
• Influence Score: 91.3/100
• Followers: 10M
• Activity: 3.3 videos/month
• Engagement Rate: 0.16%
• Growth: +1%
• Average Engagement: 15.7K
• Posting Habits: Once a week at 7 PM EST

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TikTok: Short-Form Flexibility Content

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TikTok serves as Anna McNulty’s second-largest platform with 8.7 million followers, highlighting her success in the short-form video format. On TikTok, she showcases visually stunning flexibility tricks, gymnastic moves, and viral challenges that captivate viewers instantly. Her content often features creative poses, contortion stunts, and relatable snippets of her stretching routines, tailored perfectly for TikTok’s quick and engaging style.

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Despite her impressive follower count, TikTok currently has limited activity from Anna, with 0 videos posted in the past month. However, her previous videos remain evergreen, continuing to rack up views and keep her audience engaged. TikTok’s algorithm favors creators who produce eye-catching and shareable content, and Anna’s unique flexibility makes her an ideal fit for the platform.

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The platform’s analytics indicate an engagement rate of 0% for the current period, as no new content has been uploaded. However, her loyal fanbase ensures her content continues to receive traction. Her ability to deliver quick, entertaining, and visually impactful videos keeps her audience connected, even during inactive periods.

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Anna’s TikTok presence highlights her strength in leveraging short-form content to appeal to younger demographics. As TikTok thrives on viral trends, her flexibility skills give her a distinct edge, allowing her to capitalize on trending audios, challenges, and formats. By increasing her activity, Anna has the potential to dominate TikTok once again.

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• Username: @annamcnulty
• Influence Score: 15.5/100
• Followers: 8.7M
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Inactive

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Instagram: The Flexibility Showcase

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Anna McNulty’s Instagram account, with 1.2 million followers, serves as a hub for visual inspiration centered around fitness, flexibility, and gymnastics. Her Instagram feed is a curated blend of striking photos showcasing her impressive poses, flexibility progress, and lifestyle content. This platform allows her audience to get a closer look at Anna’s personality, creative aesthetic, and day-to-day fitness journey.

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Anna’s influence score on Instagram stands at 44.3/100, reflecting her strong niche presence within the fitness and flexibility community. While her growth rate has seen a slight decline of -0.25% (-2.9K followers), her content remains valuable to her dedicated audience. Anna posts approximately once a month, focusing on high-quality visuals and engaging captions that resonate with her followers.

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Her Instagram engagement rate is 0.01%, with an average of 163 engagements per post. While the engagement appears lower compared to her YouTube and TikTok, Instagram plays a key role in her overall strategy. The platform allows Anna to collaborate with other influencers and share branded partnerships, aligning her with fitness and wellness companies.

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Anna’s strategy focuses on quality over quantity, ensuring her posts remain aesthetically pleasing and impactful. Through visually captivating imagery and occasional short videos, she continues to inspire her audience to pursue their fitness and flexibility goals. By increasing her posting frequency, Anna could further optimize her Instagram reach and influence.

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• Username: @annaemcnulty
• Influence Score: 44.3/100
• Followers: 1.2M
• Activity: 1 post/month
• Engagement Rate: 0.01%
• Growth: -0.25%
• Average Engagement: 163
• Posting Habits: Once a month at 2 PM EST

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Anna McNulty's Social Media Influence Summary

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Anna’s Favikon Authority Score of 9,201 points positions her as a leading creator in Arts & Culture. She ranks #10 in Arts & Culture in Canada and is among the Top 1% on YouTube, reflecting her impressive niche dominance.

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Content Strategy: Mastery in Flexibility and Fitness

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Anna’s content strategy revolves around creating engaging, tutorial-based videos tailored for fitness and flexibility enthusiasts. Her primary content pillars include stretching challenges, flexibility tutorials, and personal achievements, which resonate deeply with her audience. On platforms like YouTube and TikTok, Anna maintains a visual and educational approach, inspiring viewers through her impressive skills. This consistency has made her content relatable and actionable, solidifying her as a top-tier fitness influencer.

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Reachability and Partnerships

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Anna McNulty’s reachability is classified as very difficult, making her a premium influencer in the fitness and flexibility niche. With an estimated sponsored post cost of $30K, partnering with Anna comes at a high price, but brands benefit from access to her highly engaged and niche-targeted audience. Her authority as a leader in flexibility tutorials ensures that partnerships align with quality, credibility, and authenticity.

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Anna prioritizes collaborations with brands that reflect her core values, such as health, fitness, and wellness. This selective strategy ensures her audience sees her partnerships as genuine and meaningful. Brands in activewear, stretching equipment, and wellness programs are ideal fits, given Anna’s focus on stretching routines, fitness challenges, and contortion expertise. By partnering with brands that complement her content, Anna maintains trust and relatability with her followers.

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Her partnerships often focus on products that enhance physical performance and cater to her niche audience. Whether it’s through sponsored YouTube tutorials, product placements in Instagram posts, or short promotions on TikTok, Anna seamlessly integrates brand messaging without compromising content quality. This allows her audience to engage with promotions naturally, leading to effective conversion rates for her collaborators.

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Despite her “difficult” reachability status, Anna’s influence in the Arts & Culture niche positions her as a highly valuable partner for brands. Companies aiming to target fitness enthusiasts, aspiring gymnasts, and flexibility learners can benefit immensely from her influence. By delivering impactful campaigns, Anna ensures that her partnerships are both authentic and highly successful, aligning with her vision and audience needs.

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Conclusion: Inspiring Millions to Unlock Their Flexibility Potential

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Anna McNulty’s influence in the flexibility and fitness space is unmatched, with her content inspiring millions across platforms. Through high-quality tutorials and engaging challenges, she continues to dominate YouTube and TikTok. As a top Canadian creator in Arts & Culture, Anna’s social media strategies, though facing occasional stagnation, remain effective in driving growth and audience impact.

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