Who's Who on Social Media
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Who is Anna Lis Souza?

Anna Lis Souza, a travel and lifestyle content creator, has rapidly ascended as a prominent figure in the influencer space. Through her captivating content and consistent social media presence, she showcases her unique style, adventures, and relatable personality, resonating with a growing global audience.

December 27, 2024
Jeremy Boissinot
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Anna Lis Souza: A Leading Voice in Travel and Lifestyle Inspiration

Anna Lis Souza is a travel and lifestyle enthusiast based in Brazil, whose captivating content has won the hearts of audiences worldwide. Her journey as an influencer began with a passion for exploring new cultures and destinations, which she documents through vibrant photography and engaging storytelling. Anna’s posts often feature stunning beaches, picturesque landscapes, and stylish outfits, inspiring her followers to embrace an adventurous and fashionable lifestyle.

Known for her authenticity and charisma, Anna has successfully built a strong connection with her audience. Her content focuses on sharing personal experiences, travel tips, and lifestyle hacks, making her relatable and trustworthy. Beyond travel, Anna’s Instagram also highlights her love for fashion and beauty, often showcasing her favorite brands and outfits. This versatility has enabled her to appeal to a diverse range of followers.

Conquering the Arctic: Anna Lis Souza’s Snowmobile Adventure in the Polar Circle (Source: @souzinhazz, Instagram, March 2024)

Anna’s success extends to platforms like TikTok and YouTube, where she engages her audience with creative and entertaining content. On TikTok, she shares behind-the-scenes moments, dance trends, and travel snippets, offering a glimpse into her day-to-day life. Her YouTube channel provides long-form content, including detailed travel vlogs and collaborations, which cater to her most loyal followers. This multi-platform presence highlights her ability to adapt and innovate.

In addition to her digital achievements, Anna has cultivated partnerships with notable brands, such as Growth Supplements, showcasing her ability to align with products that resonate with her audience. Her influence is further bolstered by her Favikon Authority Score, ranking her among the top creators in Brazil. Anna’s commitment to delivering engaging and high-quality content ensures her place as a leading figure in the travel and lifestyle niche.

An Influencer Active on Social Media

Anna Lis Souza has amassed a combined following of over 1.6 million followers, solidifying her position as a top-tier travel and lifestyle influencer across multiple platforms.

Anna's Social Media Strategy Analysis

Instagram: A Hub of Visual Inspiration

Anna Lis Souza’s Instagram (@souzinhaazz) serves as the core of her digital presence, with 1 million followers who eagerly engage with her captivating content. Her posts combine breathtaking travel photos, lifestyle tips, and fashion inspiration, creating a visually appealing feed that resonates with her audience. This platform allows Anna to highlight her vibrant personality and adventurous lifestyle, offering followers a mix of aspirational and relatable content.

Her posting strategy emphasizes consistency and quality, with daily uploads at 4 PM EST to maintain audience engagement. Anna masterfully uses storytelling in her captions, sharing insights into her travels and personal experiences. Her ability to create a connection through her posts ensures her followers remain loyal and engaged, which contributes to her steady growth.

Anna's growth rate of +4.63% (46.7K new followers) in the last 30 days reflects the platform’s effectiveness as a tool for influence and reach. With a 0.08% engagement rate, her content attracts consistent interactions from followers, proving the quality of her visuals and storytelling. By focusing on meaningful collaborations and authentic content, Anna establishes trust with her audience while driving brand interest.

Her collaborations with brands, such as Growth Supplements, highlight her ability to integrate promotional content seamlessly into her feed. These partnerships are carefully chosen to align with her followers’ interests, ensuring they feel authentic and beneficial. Instagram remains her primary platform, showcasing her expertise in leveraging its features for maximum impact.

  • Username: @souzinhaazz
  • Influence Score: 84.4/100
  • Followers: 1M
  • Activity: Daily at 5 AM
  • Engagement Rate: 0.08%
  • Growth: +4.63% in 30 days
  • Average Engagement: 844
  • Posting Habits: Everyday at 4 PM EST

TikTok: A Platform for Viral Reach

On TikTok (@souzinhaazz), Anna Lis Souza has established herself as a creator who leverages the platform’s dynamic nature to reach a wider audience. With 598.2K followers and 10.6M likes, her TikTok content focuses on short, engaging videos, including travel highlights, dance trends, and humorous moments. This platform enables her to connect with a younger audience and experiment with creative formats.

Anna’s posting frequency of 13.6 videos per week, often uploaded twice daily at 7 AM EST, is a testament to her dedication to the platform. This consistent output ensures that her audience is constantly engaged, while her content’s variety keeps followers entertained. By incorporating trends and relatable moments, Anna successfully boosts her visibility and reach.

Her TikTok engagement rate of 0.03% highlights the challenge of maintaining strong interactions in such a fast-paced environment. However, her 1.6K average views per video and large follower count reflect her growing influence. TikTok serves as a space where Anna can showcase her creativity and connect on a more casual level with her followers.

Brand collaborations on TikTok, including discount codes and product highlights, are seamlessly integrated into her content. These partnerships cater to her followers’ interests while maintaining the authenticity that defines her content strategy. TikTok continues to be a powerful tool in Anna’s social media arsenal, allowing her to expand her reach and diversify her audience.

  • Username: @souzinhaazz
  • Influence Score: 73.1/100
  • Followers: 598.2K
  • Activity: 13.6 videos per week
  • Engagement Rate: 0.03%
  • Growth: Stable
  • Average Engagement: 164
  • Posting Habits: Twice a day at 7 AM EST

Twitter (X): A Minimalistic Presence

Anna’s presence on Twitter (X) (@souzinhaazz) is modest, with 10.6K followers, making it her least active platform. Her content here primarily focuses on sharing links to her Instagram and TikTok posts, as well as occasional personal updates. Despite its smaller audience, Twitter serves as a complementary platform to her overall strategy.

Her posting activity on Twitter is sporadic, with no set schedule, which limits her ability to maximize engagement on the platform. While her engagement rate and growth remain static, her presence still allows followers who prefer text-based interactions to stay connected with her updates. The platform acts as a space for casual interactions rather than heavy content production.

Anna's influence score of 12.1/100 on Twitter reflects the platform’s lower priority within her overall strategy. While her focus remains on Instagram and TikTok, maintaining a presence on Twitter allows her to broaden her reach. The platform’s potential for real-time interactions could be further utilized in the future.

Although Twitter is not a key focus, it provides a foundation for potential growth opportunities. By leveraging trends or engaging in popular conversations, Anna could enhance her influence on the platform. For now, it serves as a supplementary channel to her primary social media efforts.

  • Username: @souzinhaazz
  • Influence Score: 12.1/100
  • Followers: 10.6K
  • Activity: None currently
  • Engagement Rate: 0%
  • Growth: Static
  • Average Engagement: 0
  • Posting Habits: Sporadic

YouTube: A Growing Space

Anna’s YouTube channel (Anna Lis), with 1.77K subscribers, is a platform where she explores long-form content to engage her most dedicated followers. Her videos include travel vlogs, brand collaborations, and lifestyle tips, providing her audience with a deeper insight into her personality and experiences. While her following is smaller here, the platform allows her to connect on a more intimate level.

Her YouTube activity is currently limited to 0.1 videos per month, which restricts her ability to grow her subscriber base. However, her existing content is well-curated, focusing on quality rather than quantity. Anna’s ability to share detailed stories through video complements her more dynamic content on Instagram and TikTok.

Despite the slower growth on YouTube, the platform presents opportunities for future expansion, especially in the travel niche. By uploading more frequently and experimenting with formats such as destination guides or Q&A sessions, Anna could further solidify her presence. YouTube’s long-form format also offers potential for monetization through ads and sponsorships.

Brand collaborations on YouTube align with Anna’s travel and lifestyle focus, allowing her to provide in-depth reviews and personal insights. The channel serves as a valuable extension of her overall content strategy, offering her audience a well-rounded view of her experiences and expertise.

  • Username: @Souzinhazz
  • Influence Score: 5.6/100
  • Followers: 1.77K
  • Activity: 0.1 videos per month
  • Engagement Rate: 0%
  • Growth: Static
  • Average Engagement: 0
  • Posting Habits: Rare uploads

Anna Lis Souza's Social Media Influence Summary

Anna Lis Souza’s Favikon Authority Score of 7,904 places her among the top-tier influencers in Brazil, especially in the travel niche. Her Instagram ranks her in the top 5% nationally, while her travel-focused content makes her a top 7% creator in her niche.

Content Strategy: A Journey of Authenticity

Anna’s content strategy revolves around authentic storytelling and visual appeal. She focuses on creating immersive experiences through high-quality photos and engaging captions that resonate emotionally with her audience. Her ability to maintain consistency and quality across platforms makes her a standout creator in her niche. Her emphasis on travel and lifestyle themes allows her to connect with brands and followers seeking inspiration in these areas. By blending personal moments with professional collaborations, Anna creates a unique balance that appeals to her audience and partners alike.

Reachability and Partnerships

Anna Lis Souza’s reachability is a standout feature of her influencer strategy, making her a highly sought-after collaborator for brands. Her diverse social media presence, spanning Instagram, TikTok, Twitter, and YouTube, ensures she reaches a wide audience with varying interests and demographics. This multi-platform approach enables her to connect with over 1.6 million followers globally, amplifying her influence and reach. Her estimated sponsored post cost of $15.8K reflects her market value and the potential returns she offers to brand partners.

Anna’s collaborations focus on aligning with brands that resonate with her niche and audience. For example, her partnership with Growth Supplements integrates seamlessly into her lifestyle and travel content. These partnerships are always carefully curated to maintain authenticity, a key component of her success. Her audience trusts her recommendations because they align with her personal brand and values, ensuring high conversion rates and positive brand perception.

An overview of Anna’s top influential connections across key industries. (Source: Favikon)

Her proven track record of engaging her followers through creative content makes her a prime choice for partnerships in travel, lifestyle, and fashion industries. Anna’s ability to balance promotional content with organic posts ensures that her brand collaborations feel genuine rather than overly commercial. By maintaining this balance, she not only retains audience trust but also delivers measurable value to her brand partners, making her a reliable choice for long-term collaborations.

Anna is also highly approachable and professional, working with brands to create custom campaigns that align with both her style and the company’s goals. Her flexibility in producing content tailored to a brand’s needs—be it through Instagram posts, TikTok videos, or YouTube collaborations—enhances her desirability as a partner. This combination of reach, authenticity, and professionalism makes Anna an ideal influencer for brands looking to expand their presence in the travel and lifestyle markets.

Conclusion: Inspiring Adventures and Authentic Connections

Anna Lis Souza exemplifies the modern travel influencer, blending authenticity, creativity, and strategic partnerships to build a loyal audience. Her multi-platform presence and growing influence position her as a leading voice in the travel and lifestyle space, inspiring followers to explore the world with curiosity and style.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.