Who is Anna Clara Rios?

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Anna Clara Rios: Blending Fitness and Real Life With Heartfelt Influence

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Anna Clara Rios is a vibrant creator from Brazil who found her voice through storytelling and video. With over 19.9M followers on YouTube, she crafts engaging content rooted in humor and truth. Her journey as a YouTuber started with lifestyle experiments and evolved into full-fledged entertainment. She shares daily routines, mishaps, and viral moments with authenticity.

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Through her content, Anna empowers a younger audience by showcasing real emotions, fitness progress, and relatable thoughts. Her voice resonates with millions, especially on TikTok where she counts 2.3M followers. She plays with audio trends while staying true to her vibrant personality. It's her rawness that builds such strong emotional connections.

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Anna’s visual storytelling on Instagram is a mix of aesthetics and casual energy. She connects with 1.2M people through curated Reels, beach photos, and gym selfies. The platform reflects her confidence and her evolution as both an entertainer and influencer. Her blend of style and substance stands out in a highly visual environment.

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Beyond views and likes, Anna stands for growth—personal, physical, and emotional. From fitness struggles to joy-filled moments, she documents everything with consistency. Her partnerships with brands like Vilma Alimentos show her versatility and impact. With an influence score of 9315, her presence continues to rise.

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An Influencer Active on Social Media

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Anna Clara Rios maintains an active and loyal community across YouTube, TikTok, and Instagram, with nearly 23.4 million followers combined.

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Anna Clara Rios' Social Media Strategy Analysis

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YouTube Strategy: Entertaining with Realness

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Anna’s YouTube strategy centers on authentic storytelling and engaging video formats. She shares real-life experiences, viral challenges, and humorous skits that appeal to a young audience. Her uploads follow a consistent rhythm, keeping fans excited and involved. With 8.8 videos per month, her presence is reliably strong.

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Her videos often start with catchy thumbnails, followed by captivating introductions to hold attention. She uses interactive polls and viewer comments as part of her script ideas. The platform thrives on binge-worthy content, which she crafts intentionally with pacing and emotional hooks. She’s grown +144.3K followers in just 30 days.

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Anninha experiments with YouTube Shorts, combining fast-paced visuals with trending audio. She adapts reels, comedy sketches, and reaction videos into digestible vertical formats. This strategic pivot expands her visibility into more mobile-focused demographics. Her channel has over 19.9M subscribers.

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Her average views hit around 329.4K with a growing base of returning viewers. Her posts remain safe, cheerful, and brand-friendly—a key for monetizing her wide audience. Her engagement rate may seem modest (0.01%), but her massive reach gives brands enormous exposure. The YouTube consistency works in her favor.

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• Username: @anninha
• Influence Score: 92.9/100
• Followers: 19.9M
• Activity: 8.8 videos/month
• Engagement Rate: 0.01%
• Growth: +0.73%
• Average Engagement: 1.5K
• Posting Habits: Twice a week at 8 PM EST

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TikTok Strategy: Fitness with Personality

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Anna Clara Rios brings energy and fitness to TikTok with a flair for viral sounds. She shares gym routines, comedic reactions, and expressive facial trends with a vibrant vibe. Her confident presence and consistent uploads drive audience trust. She maintains 4.9 videos per week.

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She balances scripted skits with spontaneous moments, including dance clips and real-time thoughts. Her high-volume video strategy allows her to test different content quickly. Her audience stays engaged through fun, fast, and fearless storytelling. Her TikTok reach currently stands at 2.3M.

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With an average of 286.5K views per post, her content performs solidly across varied themes. Her signature blend of humor and fitness attracts brand interest, especially in health and beauty. The platform allows for more immediacy, connecting emotionally with fans. Her engagement rate is 0.55%, above many macro creators.

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Anna’s TikToks are usually filmed in casual settings—home, gym, or outdoor spaces. This keeps the vibe informal, making her presence feel accessible and spontaneous. Her regular uploads and fast editing make her perfect for trend collaborations. Her influence continues to rise with her consistent uploads.

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• Username: @annaclarars_
• Influence Score: 87/100
• Followers: 2.3M
• Activity: 4.9 videos/week
• Engagement Rate: 0.55%
• Growth: 0%
• Average Engagement: 12.6K
• Posting Habits: Every day at 5 PM EST

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Instagram Strategy: Aesthetic Meets Energy

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On Instagram, Anna mixes curated aesthetics with behind-the-scenes personal moments. She frequently posts mirror selfies, tropical getaways, and daily fashion outfits. Her storytelling relies on visuals more than captions, which supports mood-based engagement. She shares around 10 posts per month.

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Her Reels emphasize style, music, and movement in a short format. These include gym clips, vacation shots, and casual transitions. The content is optimized for explore discoverability and trending sound usage. Her community includes 1.2M followers.

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While her engagement rate is modest (0.01%), she creates a consistent visual identity. Every post follows a theme, be it minimalism, fitness, or luxury vibes. She curates her feed to mirror empowerment, travel, and youth appeal. Her average engagement hovers around 155 interactions.

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Anna’s Instagram helps her build partnerships with beauty, lifestyle, and fitness brands. Her profile attracts product reviews, ambassador campaigns, and link-in-bio promotions. She keeps things authentic while elevating her online persona. She posts primarily 3 times a week at 11 AM.

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• Username: @annaclararios
• Influence Score: 74.1/100
• Followers: 1.2M
• Activity: 10 posts/month
• Engagement Rate: 0.01%
• Growth: -0.56%
• Average Engagement: 155
• Posting Habits: 3 times a week at 11 AM EST

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Anna Clara Rios' Social Media Influence Summary

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Anna Clara Rios ranks in the Top 1% of creators on YouTube and Video Entertainment in Brazil and globally, placing her among the most influential Gen Z Brazilian creators today.

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Learn more about the Favikon Methodology here

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Content Strategy: Fusing Real-Life Moments with Fitness and Fun in a Youth-Centric

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Anna’s content is built on a foundation of relatability, humor, and real-life storytelling. She doesn’t rely on filters or a polished aesthetic—instead, she leans into vulnerability and casualness, making her feel like a friend to her audience. This approach works especially well on YouTube Shorts and TikTok, where users seek quick, raw content.

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Reachability and Partnerships

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Anna Clara Rios maintains high visibility across YouTube, TikTok, and Instagram with a combined follower base of over 23.4M. Her cross-platform presence ensures that her content reaches both casual viewers and loyal followers. With over 24 posts monthly, her consistency enhances her digital footprint. Her broad reach makes her an ideal candidate for mass-market campaigns.

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On YouTube alone, Anna averages over 329.4K views per video, helping her gain traction within Brazil’s top 1% creator tier. Her high-volume uploads and engagement through storytelling generate sustained audience attention. The platform amplifies her influence through Shorts and long-form content. Her real-time activity increases her discoverability and retention.

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TikTok boosts Anna’s viral potential with an average of 286.5K views and regular exposure to Brazil’s youth demographic. She actively taps into platform trends while integrating health, lifestyle, and humor into her strategy. Her posts appear consistently on “For You” feeds thanks to optimized frequency. With 4.9 videos per week, her content is always current.

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Anna's reach on Instagram adds aesthetic appeal with travel, fashion, and fitness visuals, tailored for her 1.2M followers. While her engagement rate is lower than on TikTok, the platform strengthens her brand-oriented collaborations. Her high-quality photos and reel transitions add aspirational flair. Posting 10 times a month keeps her in algorithmic rotation.

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Conclusion: A Dynamic Voice of Gen Z Empowerment and Authentic Digital Storytelling

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Anna Clara Rios is not just another lifestyle influencer—she’s a real, funny, and unapologetically honest voice in Brazil’s creator scene. Her ability to build a loyal audience across three major platforms while staying true to herself makes her an ideal partner for brands aiming to connect with younger, engaged users.

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View the AI-powered profile

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