Who is Ann Handley? | B2B Influencer

Ann Handley is a prominent figure in digital marketing and content strategy, known for her expertise in storytelling, email marketing, and content creation. As the Chief Content Officer of MarketingProfs, she has transformed how businesses approach online marketing, emphasizing authenticity and engagement. With a strong following on LinkedIn, X, and Instagram, Ann shares valuable marketing insights, personal stories, and humor, making her a relatable and trusted authority. Her book, Everybody Writes, is a must-read for marketers, further cementing her influence. Ann’s unique style, blending education with humor, resonates across her platforms, and her role as a keynote speaker allows her to impact the marketing community globally. Her career exemplifies the power of authenticity, inspiring a new generation of marketers.

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Ann Handley: A Pioneer in Content Marketing and Digital Storytelling

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Ann Handley is a trailblazer in digital marketing and content strategy, with a career that spans decades of shaping how brands and marketers approach storytelling online. As the Chief Content Officer of MarketingProfs, an internationally recognized training company for marketers, Ann has leveraged her expertise to create a platform that educates and empowers businesses to connect more deeply with their audiences. Her contributions to the industry include a portfolio of insightful articles, books, and keynote addresses that blend practical marketing advice with a unique, personable style. Ann’s bestseller, Everybody Writes, has become a must-read for marketers, offering guidance on content creation that resonates with readers across the globe. Her ability to demystify complex marketing concepts and make them accessible has been a cornerstone of her influence in the field.

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Ann’s journey into content marketing began with a background in journalism, which laid the foundation for her clear and impactful communication style. This experience has been instrumental in her approach to social media, where she combines educational content with humor and relatability. Unlike many in her field, Ann incorporates her own personality into her professional content, using hand-drawn charts and casual language to break down marketing strategies. This personal touch has not only endeared her to her audience but has also established her as a genuine and trustworthy figure in an often impersonal industry. Her content is consistently insightful, offering actionable marketing tips while maintaining a tone that feels accessible and engaging, appealing to both seasoned professionals and newcomers alike.

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Beyond her social media presence, Ann is a respected speaker and thought leader, regularly invited to share her insights at prominent marketing events and conferences. She has built a reputation not only as a content expert but also as a mentor and educator in the marketing community, inspiring others to embrace storytelling and authenticity in their marketing strategies. Ann’s commitment to her craft and her passion for teaching have made her a sought-after speaker, with audiences eager to learn from her. Her dedication to promoting genuine engagement and educating her followers on effective marketing techniques continues to set her apart as a leading figure in content marketing and digital strategy.

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A Leading Voice Across Social Platforms

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Ann Handley maintains a dynamic social media presence across LinkedIn, X (formerly Twitter), and Instagram, where she combines professional insights with authentic, relatable content that resonates deeply with her audience.

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Ann Handley's Social Media Strategy

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LinkedIn: Ann’s Professional Hub and Primary Platform

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Ann Handley’s LinkedIn presence is her most powerful platform, where she engages with an impressive 475.7K followers through insightful and educational content focused on content marketing, email strategies, and digital storytelling. As a prominent figure in marketing, Ann uses LinkedIn as a space to share her professional expertise, delivering actionable advice tailored for both emerging marketers and seasoned professionals. Her posts often feature hand-drawn visuals and personalized messages, which not only add a unique touch to her content but also enhance its relatability. This authenticity has contributed significantly to her high influence score of 87.7/100, marking her as a leader in the industry. Ann’s approach on LinkedIn goes beyond simply sharing information; she fosters a community by encouraging conversation and providing value to her followers.

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Ann’s posting habits on LinkedIn are well-paced, with three posts per month that ensure she remains visible and engaging without overwhelming her audience. Each post resonates deeply, with an average engagement rate of 0.13% and 613 interactions per post, showcasing her ability to connect with her audience meaningfully. Her steady growth of 0.35% in the last 30 days reflects a continued interest in her content, affirming her status as a trusted source of marketing knowledge. By blending educational insights with a touch of humor and personal anecdotes, Ann has crafted a LinkedIn presence that is both informative and accessible, allowing her to stand out as a relatable thought leader in a highly professional space.

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• Username: @annhandley
• Influence Score: 87.7/100
• Followers: 475.7K
• Activity: 3 posts per month
• Engagement Rate: 0.13%
• Growth: +0.35% (1.7K followers in the last 30 days)
• Average Engagement: 613
• Posting Habits: Once a week at 1 AM

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X (Twitter): Insights and Humor in Brief

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On X (formerly Twitter), Ann Handley connects with her 448K followers by sharing brief, impactful insights that capture her knowledge of marketing trends, industry events, and best practices. Known for her wit and approachable style, Ann uses X to deliver quick updates and reflections on the latest in digital marketing, making it a space for her audience to access bite-sized, valuable insights. Her tweets often blend professional commentary with humorous observations, which humanizes her brand and keeps her followers engaged. Through X, she also promotes her participation in industry events like conferences and webinars, allowing her followers to stay updated on her public appearances.

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Ann maintains a moderate posting schedule on X, with 0.5 tweets per week, ensuring that her content remains fresh without inundating her followers. Despite her influence score of 69/100, her engagement rate of 0.01% and average engagement of 23 interactions per tweet are relatively low, highlighting an opportunity for deeper interaction with her audience. However, her consistent growth and visibility on X reflect her commitment to engaging with the marketing community through concise, accessible content. Her presence on X reinforces her reputation as a go-to source for quick and relatable marketing insights, making her a valuable figure in the digital marketing space.

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• Username: @marketingprofs
• Influence Score: 69/100
• Followers: 448K
• Activity: 0.5 tweets per week
• Engagement Rate: 0.01%
• Growth: 0%
• Average Engagement: 23
• Posting Habits: Twice a month at 2 AM

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Instagram: A Glimpse into Ann’s Personal Side

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Ann’s Instagram account, with 31.7K followers, provides a more intimate look into her life, where she blends personal moments with glimpses of her professional journey. This platform allows her audience to see the relatable side of Ann, with posts that capture event highlights, travel experiences, and day-to-day reflections. By sharing these moments, Ann builds a closer connection with her followers, showcasing her interests beyond her career and giving her audience a chance to engage with her on a more personal level. Her Instagram presence is characterized by colorful visuals and authentic storytelling, making her profile feel warm and accessible.

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Despite her lower activity on Instagram, with no posts in the last three months, her content maintains relevance, as her influence score of 27.8/100 and average views of 26.3K demonstrate. Although her engagement rate is currently stagnant, Ann’s authentic approach to Instagram ensures that her posts remain impactful when she does share. Her followers appreciate the opportunity to see a more candid side of Ann, making Instagram a valuable platform for her to complement her professional insights with personal highlights and visual storytelling.

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• Username: @annhandley
• Influence Score: 27.8/100
• Followers: 31.7K
• Activity: 0 posts per month
• Engagement Rate: 0%
• Growth: 0%
• Average Views: 26.3K

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YouTube: A Minimal Presence

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Though YouTube is not Ann Handley’s primary focus, with 1.4K followers and no new videos in the past year, it still holds potential for her to explore longer-form content and in-depth marketing insights. Ann’s influence score of 4.7/100 on this platform reflects her minimal activity, but it also represents an untapped space where she could engage her audience through video content, tutorials, and perhaps even behind-the-scenes insights into her work as a content marketing expert. Given her expertise and engaging communication style, YouTube could serve as a powerful platform for Ann if she chose to increase her activity here.

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Currently, Ann’s YouTube channel has no measurable engagement rate or growth, as her presence has been inactive. However, this platform offers her the opportunity to expand her reach by catering to followers who prefer visual and longer-form content. Should Ann decide to invest more time into her YouTube strategy, she could potentially build a strong following by sharing her insights and personality through video, tapping into an audience eager for in-depth marketing education.

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• Username: @AnnHandley
• Influence Score: 4.7/100
• Followers: 1.4K
• Activity: 0 videos per month
• Engagement Rate: 0%
• Growth: 0%

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Newsletter: A Core Component of Ann’s Content Strategy

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Ann Handley’s newsletter is one of her key content outlets, offering a more in-depth connection with her audience. Through her newsletter, she shares exclusive insights, marketing tips, and personal reflections, allowing her to reach readers on a more personal level. Her writing style is engaging, practical, and infused with humor, which has helped her build a loyal subscriber base. The newsletter stands as a testament to her skills in content creation and storytelling, providing value to her readers and reinforcing her reputation as a thought leader.

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Unlike the fast-paced nature of social media, Ann’s newsletter gives her the space to explore topics in more detail. Subscribers benefit from actionable marketing advice, in-depth analysis, and Ann’s unique perspective on industry trends. Her newsletter is a must-read for marketers, serving as a trusted source of knowledge and inspiration.

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Ann’s ability to maintain a consistent newsletter presence demonstrates her dedication to her community. By offering valuable, well-curated content, she continues to build trust and reinforce her brand, making her newsletter an essential part of her digital strategy.

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Ann Handley's Social Media Influence Summary

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With an authority score of 7889, Ann Handley ranks as a recognized authority on social media within the marketing and content creation fields. Her highest-ranking platform is LinkedIn, where she is in the top 1% of influencers in the United States and holds the #7 rank in Content Marketing & Copywriting. Ann’s social media influence is most pronounced on platforms like LinkedIn and X, where her professional expertise and insights resonate with a broad audience of marketers and professionals.

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Content Strategy: Balancing Professionalism and Personality

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Ann’s content strategy is a balanced mix of marketing insights, educational content, and personal touches. She combines professional knowledge with a unique, approachable style, often using visuals like hand-drawn charts to illustrate her points. This approach not only enhances engagement but also sets her apart from other industry influencers. Ann’s posts often include humorous and relatable commentary, which helps humanize her brand and makes her insights more accessible.

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Reachability and Partnerships

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Ann’s reachability is rated as normal, with an estimated sponsored post cost of $875. Her partnerships reflect her standing as a respected thought leader in the marketing world. Ann collaborates with brands that align with her content, reinforcing her influence in the industry. Her presence as a keynote speaker and contributor at major events further amplifies her reach, making her an attractive partner for brands looking to engage a professional marketing audience.

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Ann Handley stands out as a leading figure in content marketing, with a social media presence that combines professional insights with personal touches. Her influence is most prominent on LinkedIn, where she connects deeply with her professional audience. Through her newsletter, she further establishes herself as a trusted source of marketing wisdom, reaching readers on a more personal level. Ann’s dedication to her craft, her unique approach to content, and her strategic partnerships make her a pioneer in the marketing industry, continually shaping how professionals approach digital storytelling.

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