Who's Who on Social Media
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Who is Andrew Ng? | B2B Influencer

Andrew Ng is a prominent figure in artificial intelligence, widely recognized for his work as a co-founder of Coursera and a key figure in Stanford’s AI faculty. With a robust LinkedIn presence and a consistent posting strategy, he’s influential in the AI and tech community.

November 4, 2024
Josie Renna

Andrew Ng is a prominent figure in artificial intelligence, widely recognized for his work as a co-founder of Coursera and a key figure in Stanford’s AI faculty. With a robust LinkedIn presence and a consistent posting strategy, he’s influential in the AI and tech community. This analysis breaks down Ng’s social media approach and highlights how he connects with and educates an audience keen on advancements in AI and machine learning.

Andrew Ng: The AI Innovator Shaping the Future of Technology

Andrew Ng has a storied career in AI, having co-founded Coursera and led projects at Baidu and Google Brain. Known for pioneering online education in machine learning and AI, Ng has dedicated his career to making AI accessible to a broader audience. Currently, he shares his expertise on LinkedIn and Twitter, focusing on topics like serverless LLM applications and vector databases. His background and accomplishments make him an authoritative voice in the tech industry, engaging followers who aspire to learn from one of the foremost educators in AI.

Social Coverage Summary

Andrew Ng’s social media influence is concentrated on LinkedIn, where he actively engages with his audience through educational posts and insights. With a significant following across platforms, Ng has positioned himself as a thought leader in AI and machine learning.

Social Media Strategy

LinkedIn: Educating and Engaging the AI Community

Andrew Ng leverages LinkedIn to share his knowledge and insights with an audience of 1.8 million followers. His content ranges from thought-provoking posts on AI’s ethical considerations to promotional posts for his online courses. Each post serves as a tool to educate and inspire his followers, often resulting in lively discussions in the comments.

Andrew’s LinkedIn presence is his most impactful platform, as he consistently posts content designed to resonate with professionals interested in AI and machine learning. His authority score of 8,793 points reflects his standing as a top voice in AI, ranked #10 in LinkedIn’s Career Coaching category and #4 in AI & Machine Learning in the U.S.

KPIs for LinkedIn

Username: @andrewsyng

Influence Score: 96.5/100

Followers: 1.8 million

Activity: 8 posts last month

Engagement Rate: 0.36%

Growth: +1.93% (+34.1K)

Average Engagement: 6.6K

Posting Habits: Twice a week at 4 PM

X (formerly Twitter): Concise AI Insights

On X, Andrew Ng connects with 1.1 million followers, where he shares quick thoughts and updates on AI-related developments. This platform allows him to engage with a more diverse tech audience and respond to real-time industry news.

Despite a lower engagement rate, Ng’s X platform is crucial for brief, impactful updates that reach a broader audience quickly. His tweets often highlight industry shifts, announce new courses, and celebrate AI advancements, fostering quick and direct interactions with the tech community.

KPIs for X (formerly Twitter)

Username: @andrewyng

Influence Score: 89/100

Followers: 1.1 million

Activity: 2.8 tweets per week

Engagement Rate: 0.14%

Growth: +1.05% (+11.4K)

Average Engagement: 1.5K

Posting Habits: 3 times a week at 10 PM

Andrew Ng' Influence on social media

Andrew Ng’s influence is largely anchored in his LinkedIn presence, where he commands a substantial audience with high engagement on AI and machine learning topics. His authority score of 8,793 places him as a prominent online figure, particularly in the fields of AI and machine learning, where he ranks #4 in the United States. Ng’s growth on LinkedIn and X illustrates his effective reach, with steady follower increases and active engagement in discussions on both platforms.

Content Strategy Overview

Andrew Ng’s content strategy is deeply educational and structured around his mission to make AI accessible to all. His posts often include deep dives into specific AI topics, updates on new educational resources, and reflections on AI ethics and societal impact. He uses LinkedIn for long-form content and nuanced discussions, while X is reserved for concise updates and timely industry responses. By balancing educational content with practical advice and insights, Ng maintains his reputation as an industry thought leader and educator.

Reachability and Partnerships

Andrew Ng maintains a normal reachability rate and is open to partnerships that align with his mission to advance AI education and innovation responsibly. He has collaborated with prominent organizations and experts in the field, including Meta and Meta AI, João Moura, Llama Index, and OpenAI. These collaborations enhance his credibility and extend his reach within the AI and tech community, reinforcing his status as a trusted voice in artificial intelligence and machine learning.

Andrew Ng’s influence as a creator is firmly rooted in his role as an educator and innovator in AI. His social media strategy on LinkedIn and X showcases a commitment to educating and engaging a global audience of AI enthusiasts and professionals. With his strategic content approach and steady growth on both platforms, Ng exemplifies how experts can leverage social media to drive meaningful conversations and democratize access to complex knowledge in the tech space.

About the author

Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.