Who is Andressa Karoline?

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Andressa Karoline: Blending Fitness, Fun, and Authenticity for a Growing Community

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Andressa Karoline began her digital journey focused on fitness, aiming to inspire others through discipline and consistency. Over time, she expanded her storytelling to include humorous skits, lifestyle updates, and personal moments, adding layers of relatability to her content. This blend of fitness and entertainment has helped her capture a broader audience beyond just fitness enthusiasts.

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Hailing from Brazil, Andressa shares content in Portuguese and resonates strongly with young audiences seeking both inspiration and lightheartedness. Her posts often feature group collaborations, showing a focus on community and connectivity. Andressa’s style remains casual and approachable, aligning perfectly with the upbeat, wellness-driven culture she represents.

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Throughout her growth, she has stayed true to her mission: showing that living a healthy, active lifestyle doesn’t have to come without fun. Her fitness advice is often mixed with jokes or candid moments, creating a balance that keeps her followers engaged long-term. Her loyalty to these values has been crucial in maintaining trust among her community.

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Andressa’s profile today reflects an authentic influencer who appeals to both brands and fans alike. Whether she’s sharing workout tips, day-in-the-life videos, or celebrating milestones, her connection with her audience remains at the heart of her influence. She’s a vibrant example of how personal branding rooted in authenticity and positivity can lead to sustained digital success.

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An Influencer Active on Social Media

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Andressa Karoline maintains a powerful fitness and entertainment presence across TikTok and Instagram, reaching millions with her humorous, motivational content.

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Andressa Karoline's Social Media Strategy Analysis

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TikTok Strategy: Engaging Fitness and Humor in Every Scroll

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TikTok remains Andressa Karoline’s largest and most dynamic platform, boasting a vibrant 4.1M follower base. Her TikTok strategy blends workout inspiration with highly relatable humor, often showcasing workout mishaps, grocery hauls, or candid life moments. This dual approach makes her fitness content more accessible and human, rather than intimidating or overly polished.

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Her average activity rate on TikTok stands at about 0.9 videos per week, indicating a lighter but high-impact posting schedule. Despite a moderate posting frequency, her videos consistently deliver strong engagement, with an average of 18.7K engagements per post and around 290.6K average views. She captures spontaneous, slice-of-life humor without overproducing her content, a key to her authentic appeal.

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The 0.46% engagement rate on TikTok, while modest, reflects solid interaction considering the size of her audience and the entertainment-focused nature of her posts. Notably, her growth remains stable with a 0% fluctuation over the past month, suggesting she has a loyal fanbase even during quieter activity periods.

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Her TikTok content is heavily lifestyle-driven, always rooted in fitness or wellness but presented with humor and real-world relatability. Short skits about daily struggles, playful challenges, and travel vlogs make her feed diverse, keeping her audience entertained while still promoting a wellness-oriented lifestyle.

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• Username: @euandressakaroline
• Influence Score: 85.2/100
• Followers: 4.1M
• Activity: 0.9 videos/week
• Engagement Rate: 0.46%
• Growth: 0%
• Average Engagement: 18.7K
• Posting Habits: once a week at 8 PM EST

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Instagram Strategy: Mixing Fitness Inspiration with Viral Humor

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Andressa Karoline’s Instagram strategy showcases an even more polished blend of fitness, lifestyle, and entertainment, helping her cultivate 1.9M followers. Her Instagram presence feels vibrant and personal, with consistent collaborations and visually captivating reels that align with trending audio and humor-driven storytelling.

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Despite slightly lower posting activity at 5 posts per month, her posts are extremely effective, reaching an average engagement of 76.7K per post and an impressive 1.4M average views across reels. These numbers showcase her strong visual communication skills and ability to leverage Instagram’s short-form video features for maximum exposure.

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Her 4.02% engagement rate on Instagram is exceptionally high, indicating that her audience not only watches but also actively interacts with her content. Growth over the past month remains positive at +1.54%, translating to roughly +28.8K new followers, driven mainly by viral reels and lifestyle collaborations.

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Her Instagram strategy heavily leans into fitness, but is punctuated with relatable humor, dance trends, behind-the-scenes travel, and relationship moments. This mix ensures her feed feels less curated and more like a real window into her active, light-hearted life, strengthening emotional bonds with her audience.

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• Username: @euandressakaroline
• Influence Score: 92.5/100
• Followers: 1.9M
• Activity: 5 posts/month
• Engagement Rate: 4.02%
• Growth: +1.54%
• Average Engagement: 76.7K
• Posting Habits: once a week at 6 PM EST

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YouTube Strategy: Dormant Platform with Past Fitness Influence

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Andressa Karoline’s YouTube presence, while once an active part of her digital ecosystem, has become largely dormant. With 557K subscribers, the channel currently shows no posting activity in the last three years, and engagement sits at 0% across all metrics.

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The lack of recent content indicates that YouTube is no longer a strategic focus for Andressa. However, her past uploads still reflect a strong alignment with her brand — fitness tutorials, humorous vlogs, and lifestyle advice, matching the tone and audience of her other platforms.

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• Username: @AndressaKaroline
• Influence Score: 20.2/100
• Followers: 557K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: once a year at 8 PM EST

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Andressa Karoline's Social Media Influence Summary

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Andressa Karoline ranks in the top 1% of Brazilian influencers across fitness and Instagram categories, according to Favikon rankings. She holds strong positions like #595 Instagram Brazil and an even more impressive #15 Fitness for Women Brazil, reflecting her authority in the wellness niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Fitness, Humor, and Real-Life Moments into Authentic Engagement

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Andressa Karoline’s content strategy prioritizes light-hearted fitness inspiration mixed with authentic, real-life humor. She avoids overly produced videos, favoring a spontaneous style that resonates naturally with her demographic. Her brand safety is rated as safe, and her positivity score is cheerful, ensuring strong advertiser confidence.

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Reachability and Partnerships

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Andressa is highly reachable for brand collaborations, especially across fitness, beauty, wellness, and lifestyle sectors. Her profile shows active tagging with brands like Nova Noiva, Curaçao Brasil, and Bisutti, showcasing her openness to partnerships that align with her image.

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She offers significant value for brands aiming to reach Portuguese-speaking fitness enthusiasts, given her strong presence in Brazil and casual but influential online style. Sponsorships with Andressa would benefit from her authentic endorsements and direct engagement with a vibrant community. Her potential pricing estimate ranges between $15K - $60K per post, offering competitive rates for a creator of her engagement level and demographic specificity.

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Conclusion: Andressa Karoline: Inspiring Fitness with Fun and Relatability

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Andressa Karoline has built a powerful online presence by balancing motivation with entertainment. Her authenticity, humor, and consistent interaction with followers make her a standout creator in Brazil’s wellness and fitness space. As her audience continues to grow, Andressa represents a highly reliable and engaging partner for brands looking to inspire, energize, and connect with young, vibrant communities.

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