Who is Andrea Zúñiga?

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Andrea Zúñiga: Spooky Meets Stylish – A Fashion and Lifestyle Icon of Gen Z

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Andrea Zúñiga is a dynamic creator from Mexico with over 16M followers across platforms. Known for her captivating content, she blends lifestyle aesthetics with haunting narratives. Her fashion-forward posts often feature collaborations with major brands. She uses visual storytelling to hook her Gen Z audience.

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She rose to fame on TikTok and YouTube, where her unique mix of fashion and horror earned viral attention. From spooky tales to trendy looks, Andrea keeps her audience engaged with consistent drops. She shares 1.8 to 2.2 posts weekly depending on platform. Her most viral videos exceed 5.8M views.

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On Instagram, she’s amassed 5.7M followers, often tagging major fashion brands like Fashion Nova and SHEGLAM. Her reels and couple shoots attract strong attention from her target demographic. She averages 8 posts monthly and hits around 1.1K engagements. Her stylish yet casual tone defines her visual language.

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Andrea’s digital presence is amplified by her creative partnership with Tavo Betancourt. Together, they’ve produced over 15 co-tagged videos, reaching millions. She’s also part of a tight-knit network, collaborating with creators and fashion labels alike. Her Influence Score currently stands at 9,000 points.

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An Influencer Active on Social Media

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Andrea Zúñiga is active across TikTok, Instagram, YouTube, and X, with consistent cross-platform posting and millions of followers, making her a dynamic multi-platform creator.

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Andrea ZúñigaSocial Media Strategy Analysis

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TikTok Strategy – Storytelling & Relationship-Driven Engagement

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Andrea’s TikTok thrives on engaging storytelling and couple-based videos. Her most popular clips include scripted skits, humorous pranks, and spooky roleplays. She posts around 1.8 times per week to maintain consistency. With 4.5M followers, this is her most active storytelling hub.

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She uses dynamic visuals, strong pacing, and emotional hooks to retain viewers past the first 3 seconds. The strategy blends casual acting with real-life moments to feel authentic. Her average engagement is 25.3K—led by high-energy dialogue and trends.

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Andrea’s success here is also thanks to her chemistry with Tavo Betancourt, which adds relationship appeal. Videos like the “backyard dance challenge” or “romantic twist reveal” pull in millions. One viral video peaked at 5.8M views and 488K likes. That content model earns her solid traction.

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By mixing humor with emotional connection, Andrea builds a loyal fanbase. Her growth has plateaued at 0%, but stability shows sustained reach. She’s ranking in the top 7% in Mexico and top 4% worldwide. Her TikTok influence remains both strategic and story-centered.

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• Username: @soyandreazuniga
• Influence Score: 86.7/100
• Followers: 4.5M
• Activity: 1.8 videos/week
• Engagement Rate: 0.56%
• Growth: 0%
• Average Engagement: 25.3K
• Posting Habits: Twice a week at 6PM EST

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Instagram Strategy – Fashion-Forward Visual Diary

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On Instagram, Andrea leads with curated photoshoots and branded visuals. Her grid often includes fashion-forward looks, high-aesthetic couple moments, and luxury backdrops. She averages 8 posts per month, engaging 5.7M followers. Her Influence Score on this platform is 76.8.

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A strong part of her Instagram strategy is collaboration with Fashion Nova, SHEGLAM, and Glowmode. These sponsored posts mix elegance and accessibility to engage both fans and buyers. Reels offer added depth with behind-the-scenes content. Her average engagement is 1.1K per post.

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Andrea maintains strong consistency, often uploading twice per week at 4PM. Though her 30-day growth dipped by -0.1%, she continues to rank among top fashion influencers in Mexico. Her hashtag strategy and vibrant visual palette create a seamless brand aesthetic.

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The mix of reels, static shots, and promotional posts keeps her grid balanced. She’s ranked top 1% in Fashion Artists & Designers in Mexico. Fashion content, couple portraits, and elegant poses drive visibility. Her brand presence remains aspirational yet approachable.

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• Username: @soyandreazuniga
• Influence Score: 76.8/100
• Followers: 5.7M
• Activity: 8 posts/month
• Engagement Rate: 0.02%
• Growth: -0.1%
• Average Engagement: 1.1K
• Posting Habits: Twice a week at 4PM EST

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YouTube Strategy – Horror Meets Lifestyle

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Andrea’s YouTube channel stands out with bold, horror-themed thumbnails and intense storytelling. Her spooky videos feature haunted houses, creepy discoveries, and real-time reactions. She publishes 2.2 videos per month to an audience of 6.4M subscribers.

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Her top-performing videos like “Found the ghost child in the basement” reached 95.8K views and 3.2K comments. Each title and thumbnail is optimized for click-through with horror buzzwords. Collaborations with Tavo Betancourt boost her traffic. Engagement sits around 2.5K per upload.

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Although her monthly growth is 0%, her format keeps people coming back. Her horror-lifestyle blend is niche but consistent, with casual scripting and authentic dialogue. The balance between personal storytelling and shocking moments drives subscriber retention.

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She positions herself as an explorer of the eerie within everyday life. The platform is an extension of her storytelling style, offering long-form content. Andrea uses sound design, editing, and visual cues to build suspense. YouTube remains her third-biggest visibility pillar.

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• Username: Andrea Zúñiga
• Influence Score: 73.9/100
• Followers: 6.4M
• Activity: 2.2 videos/month
• Engagement Rate: 0.04%
• Growth: 0%
• Average Engagement: 2.5K
• Posting Habits: Once a month at 8PM EST

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X (Twitter) Strategy – Legacy Presence, No Active Strategy

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Andrea’s X (formerly Twitter) presence is minimal, with 14.3K followers and low activity. Her last known post was 7 years ago, showing no current strategy. She has an Influence Score of just 8.8, the lowest among her networks.

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The profile is still linked across platforms, likely for consistency and brand recall. However, there are no tweets, media uploads, or active engagement. X is currently not leveraged in any meaningful way.

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• Username: @soyandreazuniga
• Influence Score: 8.8/100
• Followers: 14.4K
• Activity: 0
• Engagement Rate: 0%
• Growth: -0.04%
• Average Engagement: 0
• Posting Habits: Once a year at 3PM EST

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Andrea Zúñiga's Social Media Influence Summary

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Andrea ranks in the Top 1% of Fashion Artists & Designers in Mexico and Top 4% on TikTok globally. With a Favikon Influence Score of 9,000 pts, she’s positioned just below elite-level creators, offering high value for partnerships, especially in fashion and storytelling-focused campaigns.

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Learn more about the Favikon Methodology here

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Content Strategy: Fashion, Frights, and Flair

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Andrea Zúñiga’s content strategy is refreshingly original. She combines haunted tales, cinematic edits, and fashion-forward looks, resulting in a versatile feed with consistent hooks. Her couples content with Tavo Betancourt adds viral appeal and relatability, boosting organic reach.

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Reachability & Partnerships

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Andrea maintains high visibility through multi-platform presence, engaging with over 16.6M combined followers. Her strongest reach stems from YouTube, Instagram, and TikTok, where content is optimized by algorithm-friendly formats. With an average of 12 posts per month, she stays present across feeds. Her upload frequency ensures consistent audience exposure.

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Her audience is primarily based in Mexico and Latin America, with a dominant Spanish-speaking demographic. This regional focus increases her impact in the fashion and entertainment niches. Andrea ranks in the top 1% in Fashion Artists & Designers within Mexico. Her reach extends beyond numbers—it's cultural resonance that elevates her.

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Andrea’s partnerships with Fashion Nova, SHEGLAM, and Glowmode reflect her commercial influence. She’s tagged Fashion Nova over 41 times, proving long-term collaboration. Brand-safe metrics, like her “cheerful” content tone and “safe” profile rating, enhance campaign trustworthiness. Her visibility makes her a top-tier campaign pick.

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With a projected post value between $30K – $60K, Andrea is considered a high-reach influencer. Her visual content, especially on TikTok and Instagram, attracts engagement through emotional relatability and couple-centered narratives. This generates average views of over 330.3K per video. Her reach is both wide and interactive, maximizing partnership impact.

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Conclusion: Andrea Zúñiga – Merging Fantasy with Fashion in the Digital Era

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Andrea Zúñiga stands out not just for her numbers but for the narratives she creates. She’s not simply a fashion influencer—she’s a digital storyteller whose spooky adventures and glamorous looks command attention across millions of screens. With her growing brand deals, unique tone, and loyal Gen Z audience, Andrea is poised to remain a top-tier influencer across Latin America and beyond.

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View the AI-powered profile

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