Who's Who on Social Media
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Who is Andrea Annersite aka Annersite?

Andrea Annersite is a Spanish makeup artist and content creator whose vibrant social media presence centers around beauty, empowerment, and self-expression. Her content on TikTok, Instagram, and YouTube blends creative makeup tutorials with personal reflections and cultural influences.

April 2, 2025
Justine Castany
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Andrea Annersite: Celebrating Empowerment and Creativity through Makeup

Andrea Annersite is a Spanish makeup artist and content creator who uses her platform to celebrate creativity and empowerment. Her journey in the beauty industry began with a passion for makeup as a form of self-expression. Over the years, she has cultivated a vibrant community that resonates with her message of embracing individuality. Andrea's content is a blend of artistic looks and heartfelt reflections.

Her social media presence spans across TikTok, Instagram, and YouTube, where she showcases her makeup transformations and shares personal experiences. Andrea’s focus on empowering women sets her apart from other influencers. She often highlights the importance of self-love and confidence through her posts. Her audience values her authenticity and relatable approach.

Andrea Annersite: A Glamorous Night at the TikTok Awards (Source: @annersite, Instagram, January 2025)

Andrea collaborates with well-known brands such as Disney Junior España, Universal Pictures, and Universal Music Spain. These partnerships reflect her commitment to promoting positive messages through creative content. She integrates products naturally, aligning with her artistic vision and community interests. Andrea’s collaborations are thoughtfully crafted to maintain her genuine voice.

Aside from her professional achievements, Andrea is a strong advocate for women's rights and freedom. Her content frequently addresses issues like empowerment and the importance of standing up for one’s beliefs. Andrea uses her platform to support female empowerment, encouraging her followers to express themselves confidently. Her dedication to advocacy adds a deeper layer to her vibrant makeup content.

An Influencer Active on Social Media

Andrea Annersite has a diverse presence across TikTok, Instagram, and YouTube, where she engages her community with a unique blend of beauty content and empowerment messages.

Andre Annersite’s Social Media Strategy Analysis

TikTok: Creative Makeup and Empowerment

Andrea Annersite’s TikTok presence is defined by a combination of makeup tutorials, empowerment messages, and pop culture references. With 997.2K followers, she consistently creates engaging videos that showcase her creative makeup looks. Andrea’s content often blends artistic expression with powerful messages, resonating with young women who value both beauty and authenticity. Her videos are visually captivating while also delivering a positive message.

She posts about 2.2 videos per week, balancing quality and consistency. Her engagement rate on TikTok is 0.85%, reflecting steady interaction with her community. Andrea leverages trending sounds and challenges while putting her unique twist on each trend. By maintaining a conversational and relatable tone, she makes her content accessible to a wide audience.

Andrea also collaborates with popular brands such as Disney Junior España and Universal Pictures. These collaborations blend seamlessly with her content, as she incorporates products naturally into her creative projects. Her partnerships are crafted thoughtfully, ensuring that her audience sees them as authentic and relevant. Andrea’s ability to maintain brand coherence has strengthened her reputation.

A significant aspect of her TikTok strategy is addressing women’s issues and empowerment. Whether through makeup transformations or spoken reflections, Andrea uses her platform to uplift women and promote self-love. This approach sets her apart from typical beauty creators, adding depth and meaning to her presence. By combining makeup artistry with social advocacy, Andrea builds a supportive and inspired community.

  • Username: @annersite
  • Influence Score: 85.7/100
  • Followers: 997.2K
  • Activity: 2.2 videos/week
  • Engagement Rate: 0.85%
  • Growth: +0.04%
  • Average Engagement: 8.5K
  • Posting Habits: Twice a week at 3 PM EST

Instagram: Thoughtful Reflections and Vibrant Visuals

Andrea’s Instagram profile features a more curated and visually appealing collection of her makeup looks and personal reflections. With 71.1K followers, she balances aesthetic appeal with honest insights. Her posts are thoughtfully composed, reflecting her artistic vision while sharing moments from her everyday life. This blend makes her profile both stylish and relatable.

She shares about 9 posts per month, maintaining consistent visibility. Andrea’s engagement rate on Instagram is 1.8%, which shows her followers’ genuine interest. Stories play a significant role in her strategy, allowing her to connect on a more personal level. She often shares behind-the-scenes moments, daily routines, and glimpses into her creative process.

Andrea’s collaborations on Instagram include campaigns with Universal Music Spain and other brands focused on beauty and empowerment. She ensures that her sponsored posts align with her personal values and aesthetics. Her followers appreciate the transparency, as Andrea openly discusses why she supports certain products. This openness fosters trust within her community.

Her use of Instagram Stories allows for real-time interaction, which complements her feed’s curated nature. Andrea uses stories to share short clips of her makeup process, life updates, and motivational messages. This dynamic approach helps her maintain a strong connection with her followers, balancing between polished content and spontaneous moments.

  • Username: @annersite
  • Influence Score: 83.6/100
  • Followers: 71.1K
  • Activity: 9 posts/month
  • Engagement Rate: 1.8%
  • Growth: +2.1%
  • Average Engagement: 1.3K
  • Posting Habits: Twice a week at 9 AM EST

YouTube: A Dormant Platform

Andrea’s YouTube presence is currently minimal, with only 14.8K followers and no recent uploads in the past two years. Although the channel has a low engagement rate, it still holds potential due to Andrea’s existing fanbase on other platforms. The lack of content makes it an untapped space for longer-form makeup tutorials and lifestyle vlogs.

Her audience on YouTube could benefit from seeing more in-depth looks at her creative process. Since Andrea’s followers are accustomed to quick clips on TikTok and Instagram, YouTube could offer more detailed storytelling. Addressing social issues through longer videos could also help her expand her advocacy efforts.

  • Username: @annersite
  • Influence Score: 16.8/100
  • Followers: 14.8K
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Annersite’s Social Media Influence Summary

Andrea Annersite’s Favikon authority score places her among the top influencers within the beauty niche, reflecting her strong online presence and community engagement. Her rankings include TikTok Spain: Top 10% (#1440), TikTok Worldwide: Top 5% (#62714), Makeup Spain: Top 5% (#63), and Makeup Worldwide: Top 3% (#2610). This impressive positioning highlights her ability to connect with young women through authentic content that blends artistry and empowerment.

Learn more about the Favikon Methodology here

Content Strategy: Merging Art and Advocacy

Andrea’s content strategy revolves around merging beauty tutorials with messages of empowerment. Her focus on female empowerment is a recurring theme, making her relatable to a community that values creativity and social advocacy. Andrea’s content often includes makeup transformations inspired by Disney and popular culture, which add a fun and relatable element to her posts.

Reachability and Partnerships

Andrea Annersite’s reachability is rooted in her ability to connect with her audience on an emotional and visual level. Her consistent presence on TikTok and Instagram makes her a reliable partner for brands targeting young, empowered women. Andrea’s commitment to advocacy and creativity allows her to bridge the gap between artistic expression and social responsibility. This unique approach makes her an attractive candidate for collaborations.

Her collaborations have ranged from beauty brands like Disney Junior España to media companies like Universal Pictures. By incorporating products naturally into her content, Andrea maintains authenticity while promoting sponsored items. Brands looking to convey messages of empowerment and positivity find her platform ideal. Her audience appreciates this transparency, as they trust her recommendations.

An overview of Andrea’s top influential connections across key industries. (Source: Favikon)

Andrea’s ability to maintain a consistent voice across her platforms strengthens her partnership potential. She ensures that sponsored content aligns with her personal values and resonates with her community. This careful selection of brands reflects her dedication to maintaining integrity. As a result, Andrea’s partnerships tend to be more impactful and receive positive feedback from her followers.

Her audience demographics—primarily young Spanish-speaking women interested in beauty and social issues—make her an appealing choice for brands focusing on lifestyle, empowerment, and creativity. Whether promoting skincare products or collaborating on campaigns, Andrea’s influence goes beyond just numbers. Brands that value purpose-driven marketing recognize her as a valuable collaborator.

Conclusion: Empowering Through Beauty and Authenticity

Andrea Annersite is more than just a makeup artist; she is a voice for empowerment and creativity. Through her social media channels, she uplifts her audience while showcasing her artistic journey. Her unique blend of beauty and advocacy makes her a standout figure in the Spanish influencer community. As she continues to grow, Andrea’s commitment to self-expression and women’s rights will keep her content both impactful and inspiring.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.