Who's Who on Social Media
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Who is Ana Romero?

Ana Romero, founder of Tribu Power and Mujeres Power, is a renowned entrepreneur empowering women in business through leadership, personal branding, and impactful content.

October 25, 2024
Natália Duarte
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Who is Ana Romero?

Ana Romero is an influential figure in the digital world, known for her roles as an entrepreneur, writer, philanthropist, and community leader. Her impressive social media presence reflects her expertise in empowering women and businesses. In this analysis, we’ll dive into Ana Romero’s strategy across various platforms and how she has grown her audience and maintained engagement.

Ana Romero hails from Peru and is a prominent figure in empowering women and businesses. She is the founder of Tribu Power, a certification program aimed at power trainers, and Women Power franchises, which support women leaders worldwide. Ana is also the CEO of Tacos Fuertes, a company that produces comfortable shoes for strong women. In addition to her business ventures, she is a passionate speaker and author, helping professionals and companies establish and enhance their personal brands on LinkedIn. Through her Mujeres Power initiative, she leads a community of over 130,000 women leaders focused on entrepreneurship and empowerment.

Social Coverage Summary

Ana Romero has established herself as a top influencer in the fields of marketing, sales, and content strategy, especially through her presence on LinkedIn.

LinkedIn: Building a Professional Community

Ana’s LinkedIn strategy centers on professional empowerment and leadership. She shares content that inspires, educates, and motivates, positioning herself as an authority in the marketing and business sectors. Her frequent posting schedule allows her to maintain strong engagement with her audience, highlighting tips on career growth, business insights, and motivational messages.

Username: @anaromerolinkepower

Influence Score: 93.7/100

Followers: 702.1K

Activity: 110 posts last month

Engagement Rate:0.16%

Growth: +0.63% (+4.4K)

Average Engagement: 1.1K

Posting Habits: 3 times a day at 3 PM

Instagram : Empowering Women and Sharing Inspirational Insights

Ana’s Instagram focuses on visual storytelling, often posting motivational quotes and images that align with herpersonal brand of empowerment and leadership. For example, a recent post about creating a mark rather than a scar attracted 299 likes and several comments, underscoring her connection with her followers.

Username: @anaromerolinkedin

Influence Score: 70.5/100

Followers: 29.7K

Activity: 16 posts last month

Engagement Rate: 0.28%

Growth: +0.89% (+261)

Average Engagement: 82

Posting Habits:Daily at 10 PM

YouTube: The Missing Piece

Although Ana’s presence on YouTube is minimal, her content here once focused on educational videos related to business growth and leadership. However, with no recent activity, this platform remains an underutilized asset in her social media strategy.

Username: @TribuPower

Influence Score: 9.7/100

Followers: 4K

Activity: 0 videos/month (Last activity: 2 years ago)

Engagement Rate: 0.88%

Growth: 0% (+0)

Average Engagement: 100

Posting Habits: No consistent posting pattern

Social Media Influence and Rankings

Ana Romero's strong authority score of 8,809 reflects her prominence across platforms, particularly LinkedIn, where she is ranked #1 in Marketing & Sales in Peru. Her content resonates with professionals, helping her build a loyal following.

Brand Partnerships and Reachability

Ana’s established credibility makes her a sought-after collaborator for brands looking to connect with a professional audience. With an estimated cost of $3.8K per sponsored post, her reach is considered 'Normal,' offering brands a reliable channel to engage a large, active audience in the professional and empowerment sectors.

Content Strategy

Ana’s content is defined by a consistent focus on motivation, leadership, and personal growth. On LinkedIn, she shares practical advice for professionals, which is often supported by her own experiences. On Instagram, her posts are more reflective, mixing personal insights with broader messages on self-empowerment. Despite her potential on YouTube, she has yet to fully capitalize on this platform.

Ana Romero’s consistent presence on LinkedIn has cemented her status as a leader in professional empowerment. While her activity on Instagram complements her brand with more personal content, the potential to expand on YouTube remains untapped. By continuing to inspire her audience and leveraging her platforms for engagement, Ana is likely to maintain and grow her influence, solidifying her as a key figure in the business and empowerment spheres.

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About the author

Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.