Who's Who on Social Media
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Who is Amy Timmerman?

Amy Timmerman is a Canadian surfer, entrepreneur, and content creator who has built a powerful presence in the digital space, blending surfing, sustainability, and female empowerment. Based in Mexico, she uses her platforms to inspire women to embrace an adventurous and eco-conscious lifestyle, sharing stories of ocean conservation, ethical travel, and community-driven initiatives.

March 12, 2025
Jeremy Boissinot
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Amy Timmerman: Redefining Surfing and Sustainability in the Digital Space

Amy Timmerman is a Canadian surfer and entrepreneur based in Mexico, where she has built a lifestyle brand that merges adventure and sustainability. As the founder of Save Our Surf, she actively promotes eco-conscious practices while documenting her daily experiences. Her content is a mix of surfing adventures, rescue stories, and female empowerment, offering an authentic perspective on sustainable living. With a growing audience, Amy continues to inspire women to embrace adventure and ethical responsibility.

Her journey into content creation began with a passion for surfing and ocean conservation, leading her to share personal stories that resonated with a wide audience. She combines storytelling and advocacy, ensuring her message reaches those interested in sustainable lifestyles. Through her platforms, Amy educates her followers about responsible travel, sustainable fashion, and marine conservation, all while keeping her content engaging. Her unique approach makes her an influential voice in the surfing and sustainability niche.

Amy Timmerman Captures the Essence of Surf and Serenity in Sayulita (Source: @amy.timmerman, Instagram, March 2024)

Beyond her social media presence, Amy is committed to community impact, working with brands and organizations that align with her values. She has partnered with Dippin' Daisy’s and Indigo Luna Store, both of which emphasize ethical production. Her Save Our Surf initiative extends beyond awareness, offering resources and education on sustainable surfing. With an influence score of 8,063 points, she is recognized as a leading advocate in the eco-conscious lifestyle space.

Amy’s growth as a digital creator has been fueled by her dedication to authenticity, ensuring her content remains impactful. Whether she’s highlighting a surf session, rescuing animals, or sharing travel insights, her message is consistent. Her top-tier rankings in surfing influencers further solidify her credibility, making her an ideal partner for brands focused on sustainability. With a steadily expanding reach, Amy continues to shape conversations around surfing, empowerment, and environmental responsibility.

An Influencer Active on Social Media

Amy Timmerman’s digital footprint spans across Instagram, TikTok, and YouTube, where she connects with an audience passionate about adventure and sustainability. Her content strategy focuses on storytelling, using each platform uniquely to engage her followers.

Amy Timmerman's Social Media Strategy Analysis

TikTok Strategy: Surfing, Sustainability, and Engaging Stories

Amy Timmerman’s TikTok presence is the strongest pillar of her social media influence, attracting a growing audience interested in surfing and sustainability. Her videos showcase her daily experiences, from surfing in Mexico to rescuing animals, creating a blend of adventure and advocacy. She often shares relatable moments, like her viral video about Mexico City's cold weather, which reached 180.5K views. Her TikTok content remains raw and authentic, making it highly relatable to her followers.

Her content strategy focuses on consistent posting, maintaining a high level of activity with 11.1 videos per week. She frequently engages her audience through interactive content, responding to comments and messages to build a stronger community. Unlike highly curated videos, Amy keeps her content spontaneous, ensuring her followers feel connected to her everyday experiences. Whether she’s documenting her surfing routine or highlighting an eco-friendly product, her TikTok posts feel personal.

Amy’s TikTok partnerships align with her advocacy for sustainability, making her an ideal collaborator for brands focused on ethical values. Her genuine approach ensures that sponsored content blends naturally, making it more effective for engagement. By integrating brand promotions seamlessly, she keeps her audience interested, increasing her value as a digital partner. With a steady growth rate of 2.46%, her TikTok following continues expanding, proving her influence in the lifestyle space.

Her engagement levels remain strong, with an average of 405 interactions per post and 8.1K average views per video. She maintains a strict posting schedule, uploading twice a day at 3 PM, ensuring her content reaches a wide audience. This level of consistency helps her maintain high visibility, making her a reliable content creator. As her TikTok presence grows, Amy solidifies her role as a leading figure in surfing and environmental advocacy.

  • Username: @amy.timmerman1
  • Influence Score: 80.9/100
  • Followers: 171.7K
  • Activity: 11.1 videos/week
  • Engagement Rate: 0.24%
  • Growth (30 days): +2.46%
  • Average Engagement: 405
  • Average Views (30 days): 8.1K
  • Posting Habits: Twice a day at 3 PM EST

Instagram Strategy: Aesthetic and Purpose-Driven Content

Amy’s Instagram content blends visual storytelling with sustainability awareness, appealing to a wide audience of adventure seekers. She shares surfing photos, travel highlights, and eco-conscious fashion, maintaining a balance between aesthetics and advocacy. One of her most successful reels, featuring longboarding in Mexico, received 120.4K views, demonstrating her ability to capture lifestyle moments. With a strong visual identity, Amy keeps her Instagram engaging and inspiring.

Her posting strategy is focused on daily updates, ensuring her followers remain connected to her journey. With 15 posts per month, she keeps her feed dynamic, alternating between surfing content, personal reflections, and collaborations. By incorporating Instagram Stories, she provides behind-the-scenes insights, making her audience feel more engaged. Her content remains interactive, encouraging her followers to participate in her sustainability discussions.

Amy’s brand collaborations are a key component of her Instagram strategy, with partnerships including Dippin’ Daisy’s and Indigo Luna Store. She promotes sustainable swimwear, eco-friendly fashion, and conscious living, ensuring her sponsored content remains true to her brand identity. Unlike overly promotional posts, her Instagram partnerships feel authentic and natural, making them more impactful. With an engagement rate of 1.6%, she effectively connects with her audience, reinforcing her credibility as an influencer.

Her Instagram presence continues to grow, with a monthly growth rate of 4.38%, indicating a steadily expanding reach. She posts every day at 6 PM, ensuring her content reaches a global audience at an optimal engagement time. By combining visual appeal with meaningful advocacy, Amy has created an Instagram platform that inspires and educates. This strategy has positioned her as a top creator in the surfing and sustainability space.

  • Username: @amy.timmerman
  • Influence Score: 81.7/100
  • Followers: 41.8K
  • Activity: 15 posts/month
  • Engagement Rate: 1.6%
  • Growth (30 days): +4.38%
  • Average Engagement: 669
  • Average Views (30 days): 18.4K
  • Posting Habits: Every day at 6 PM EST

YouTube Strategy: Storytelling and Advocacy in Long-Form Videos

Amy’s YouTube content is a blend of storytelling, adventure, and advocacy, allowing her to explore topics in greater depth. Her videos include travel vlogs, dog rescue stories, and sustainability tips, providing a comprehensive look into her lifestyle. One of her most engaging videos, a Sayulita travel vlog, highlights her ability to connect with viewers on a personal level. Unlike short-form content, her YouTube videos allow her to create lasting impact.

Her content strategy prioritizes quality over quantity, with an upload frequency of 0.6 videos per month. She ensures that each video delivers value, focusing on high-quality production and meaningful storytelling. While her YouTube following is smaller, her growth rate of 6.39% suggests a strong potential for expansion. By maintaining consistent themes, she appeals to an engaged niche audience.

Amy’s YouTube partnerships focus on conscious living, making her an ideal creator for eco-friendly brands. She has integrated sustainability messaging into her videos, ensuring her content remains aligned with her mission. Her engagement rate of 2.96% indicates that her viewers actively interact with her long-form content, demonstrating a deep connection with her audience. As she continues to build her channel, she has the potential to expand her reach in the eco-conscious space.

Her YouTube strategy complements her TikTok and Instagram presence, allowing her to deliver longer narratives that reinforce her advocacy. She posts once a year at 8 PM, focusing on high-quality video production rather than frequent uploads. With an average of 2.1K views per video, Amy’s content reaches a dedicated audience, ensuring her impact remains strong.

  • Username: @AmyTimmerman1
  • Influence Score: 70.7/100
  • Followers: 2.2K
  • Activity: 0.6 videos/month
  • Engagement Rate: 2.96%
  • Growth (30 days): +6.39%
  • Average Engagement: 66
  • Average Views (30 days): 2.1K
  • Posting Habits: Once a year at 8 PM EST

Amy Timmerman's Social Media Influence Summary

Amy Timmerman ranks in the Top 1% of U.S. surfing influencers, the Top 9% of Instagram influencers in the U.S., and holds an impressive Favikon Influence Score of 8,063 points, solidifying her as a leading voice in the eco-conscious and adventure lifestyle space.

Learn more about the Favikon Methodology here

Content Strategy: Blending Surf, Sustainability, and Storytelling for Impactful Content

Amy Timmerman’s content strategy seamlessly blends surfing, sustainability, and personal storytelling, using authentic experiences, engaging visuals, and advocacy-driven messaging to connect with her eco-conscious audience across TikTok, Instagram, and YouTube.

Reachability and Partnerships

Amy Timmerman has positioned herself as a highly reachable influencer, making her an ideal partner for brands that align with her sustainability mission. With a TikTok audience of 171.7K and an Instagram following of 41.8K, she has built a community that is both engaged and loyal. Her consistent content strategy ensures that her sponsored posts reach a targeted audience of eco-conscious consumers. By integrating brand collaborations naturally, Amy maintains her credibility and authenticity in the surfing and sustainability space.

Her partnership portfolio includes Dippin’ Daisy’s, Indigo Luna Store, and her own brand Save Our Surf, all of which emphasize ethical production. She has tagged Save Our Surf 41 times, showcasing her commitment to advocacy and awareness. Additionally, her collaborations with Dippin’ Daisy’s (9 tags) highlight her influence in the swimwear and surf fashion niche. Unlike generic influencer marketing, Amy ensures her sponsored content aligns with her personal brand and audience values.

An overview of Amy Timmerman’s top influential connections across key industries. (Source: Favikon)

Amy’s engagement metrics further enhance her value as a brand partner, with an Instagram engagement rate of 1.6% and a TikTok engagement rate of 0.24%. These numbers indicate that her followers actively interact with her content, making her an ideal candidate for authentic promotions. Her posting consistency—with daily Instagram updates and twice-daily TikTok videos—ensures that her partners receive continuous visibility. By leveraging storytelling and personal experiences, she maximizes brand exposure while keeping her content engaging.

Amy’s reachability extends beyond brand partnerships, as she also collaborates with nonprofits and community-driven initiatives. Her ranking in the Top 1% of U.S. surfing influencers further solidifies her influence in the sports and environmental space. With a Favikon Influence Score of 8,063 points, Amy remains a sought-after digital creator for brands and organizations looking to connect with an eco-conscious audience. As she continues to expand her reach, she is set to become a leading figure in sustainability-driven influencer marketing.

Conclusion: Leading the Surfing and Sustainability Movement

Amy Timmerman is more than just a surfing influencer—she’s a movement leader in sustainability and female empowerment. Her content inspires action, her partnerships drive impact, and her mission resonates deeply with an audience passionate about ethical living. With a growing influence, she remains a top-tier digital creator, redefining what it means to merge adventure with advocacy.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.