Who is Ami Charlize?

Ami Charlize is a dynamic force in the fashion and styling niche across social media platforms, building a strong presence with millions of followers. Her influence reaches far beyond just sharing content about outfits and styling—she connects deeply with her audience through authenticity, consistent engagement, and strategic collaborations with brands. As the owner of Mon Ami, her impact stretches across entrepreneurship, fashion, and lifestyle, making her a leading figure among young influencers in the United Kingdom.

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Ami Charlize: A Rising Star in Fashion and Social Media

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Ami Charlize is a young, influential YouTuber and social media personality from the United Kingdom, who has made a name for herself in the fashion and lifestyle industry. With over 3.5 million followers on TikTok and 200,000 subscribers on YouTube, Ami’s rise to fame has been fueled by her creativity, authenticity, and deep connection with her audience. Her content often revolves around fashion trends, styling advice, and personal moments, giving her followers a glimpse into her life. In March 2021, she took her passion for fashion a step further by launching her own clothing brand, Mon Ami. This brand, which offers trendy and stylish apparel aimed at a younger audience, has been a major success, reflecting Ami’s keen understanding of her audience’s evolving tastes and her entrepreneurial spirit.

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Ami’s transparency and relatability have played a crucial role in building her loyal fanbase. She frequently shares insights into her personal life, including her daily routines, her relationship with her parents—who help manage her career—and her thoughts on balancing work and life. This level of openness allows her followers to connect with her on a deeper level, as they see not only the glamorous side of her life but also the more everyday, human aspects. Her humility shines through in her frequent expressions of gratitude, whether through personal messages to her fans or by hosting giveaways to celebrate milestones, such as when she reached 400K Instagram followers. This genuine engagement has only strengthened her influence in the competitive world of fashion influencers.

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In addition to running her own brand, Ami is also a sought-after brand ambassador, partnering with a variety of well-known companies. These collaborations highlight her business acumen and ability to balance sponsored content with organic posts that feel authentic to her audience. Whether she’s promoting a new clothing line, skincare product, or other lifestyle items, Ami ensures that her partnerships align with her personal brand and resonate with her followers. Her ability to seamlessly integrate brand endorsements into her content without compromising her voice has helped her maintain credibility with her audience, further boosting her standing in the influencer community.

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What sets Ami apart from many other influencers is her ability to stay on top of trends while maintaining a strong sense of individuality. Her content is always fresh, whether she’s sharing her latest outfit ideas, giving styling tips, or offering a behind-the-scenes look at her life as a young entrepreneur. She keeps her followers engaged by being both aspirational and relatable, presenting herself as someone who is fashionable yet down-to-earth. Her multifaceted content strategy, which spans across TikTok, Instagram, and YouTube, allows her to reach a wide audience and keep them captivated, making her a trusted figure in the fashion and lifestyle space.

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An influencer active on social media

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Ami Charlize’s content spans across TikTok, Instagram, and YouTube, where she regularly engages her audience with her outfit ideas, styling tips, and brand collaborations.

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TikTok Strategy: Fashion-Forward with a Fun Twist

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Ami’s largest platform, TikTok, is where she captivates her 3.5 million followers with quick, engaging fashion content. Her videos, often featuring trendy looks or humorous moments, cater to her audience’s love for fast, easily digestible entertainment. Her content is visually appealing, with a balance between lighthearted clips and more curated fashion shows. The fast-paced nature of TikTok allows Ami to quickly react to new fashion trends while putting her own spin on them, keeping her followers engaged and eagerly awaiting her next post.

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The platform’s algorithmic reach has allowed Ami to continually grow her audience while her high engagement rates—13.28%—ensure that her content resonates with viewers. Her frequent posting schedule, twice daily at 12 AM, ensures that she is consistently present in her followers’ feeds. This constant engagement has led to over 90.8K average engagements and 684K average views per post, solidifying her status as a TikTok fashion icon.

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• Username: @amicharlize
• Influence Score: 90.9/100
• Followers: 3.5M
• Activity: 16.6 videos per week
• Engagement Rate: 13.28%
• Growth: 0%
• Average Engagement: 90.8K
• Posting Habits: Twice a day at 12 AM

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Instagram Strategy: Curated Fashion with Personal Insights

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On Instagram, Ami’s strategy differs slightly from TikTok. With 702.9K followers, she focuses on more polished, curated fashion content, often sharing posts from events like the National Television Awards and behind-the-scenes glimpses into her daily life. Her posts, which receive an average of 40.5K engagements, are crafted to maintain a sleek, aesthetically pleasing feed that aligns with her brand, Mon Ami. She regularly interacts with her followers in the comments, further solidifying her connection with her community.

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Instagram Stories also play a significant role in Ami’s content strategy, where she can share real-time updates, polls, and direct interaction with her fans. With a 5.76% engagement rate, she’s successfully maintained a balance between quality content and personal engagement. Posting twice weekly at 2 AM, her content consistently appears at optimal times for her audience, contributing to her steady growth of +3.2K new followers over the past month.

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• Username: @amicharlize
• Influence Score: 92.8/100
• Followers: 702.9K
• Activity: 9 posts per month
• Engagement Rate: 5.76%
• Growth: +0.46% (+3.2K)
• Average Engagement: 40.5K
• Posting Habits: Twice a week at 2 AM

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YouTube Strategy: Lifestyle and Long-Form Content

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Although YouTube is Ami’s smallest platform with 383K followers, it’s where she shares more in-depth, long-form content. Her channel features everything from vlogs and fashion hauls to challenges and Q&A sessions with fans. While her engagement rate is lower on this platform at 2.48%, her content averages 1.6K engagements and 65K views per video, showcasing that her dedicated audience follows her across multiple platforms.

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Her content calendar on YouTube includes posting 6.1 videos per month, allowing her to maintain relevance while giving her followers more detailed insight into her life and style. Videos like “What I Got For My Birthday + PR Unboxing” and her popular car reveal series showcase her ability to blend lifestyle with fashion content.

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• Username: @AmiCharlizex
• Influence Score: 83.5/100
• Followers: 383K
• Activity: 6.1 videos per month
• Engagement Rate: 2.48%
• Growth: +2.64% (+10K)
• Average Engagement: 1.6K
• Posting Habits: Once a week at 8 AM

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Favikon Authority Score and Rankings

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Ami Charlize’s overall influence is clear through her impressive Favikon authority score of 9,258, placing her among the leading voices in fashion and styling. Ranked #2 in the United Kingdom for Outfits & Styling, Ami's influence extends across platforms, solidifying her place as a top creator. This score showcases not just her follower count, but also her engagement, content quality, and partnerships, indicating her as a prime candidate for collaborations and influencer marketing campaigns.

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Content Strategy: Authenticity Meets Fashion

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Ami Charlize’s content strategy is built on authenticity, relatability, and a deep connection with her audience. Whether she’s posting playful TikToks, sharing glamorous Instagram photos, or giving fans a peek into her life on YouTube, her content is always infused with her personal touch. She balances sponsored content with organic posts, ensuring that her partnerships feel natural and in line with her personal brand. Her ability to remain authentic, even when collaborating with brands like PrettyLittleThing, has helped maintain her credibility with followers.

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Reachability and Partnerships

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While Ami Charlize’s reachability is rated as “Difficult,” with an estimated sponsored post cost of $10.5K, this exclusivity only adds to her allure for high-end brands. Companies looking to partner with Ami would gain access to a highly engaged audience with a particular interest in fashion and lifestyle. As she frequently collaborates with fashion brands, her partnerships have been well-integrated into her content, ensuring high visibility and engagement for brand messages.

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Ami Charlize has established herself as a leading figure in the world of fashion and social media. With a strong, engaged following on TikTok, Instagram, and YouTube, she’s perfectly positioned to continue her rise as a fashion influencer and entrepreneur. Her ability to connect authentically with her audience, coupled with her strategic partnerships, ensures that she remains a key player in the influencer space.

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