‍

‍

Amaranta Venegas: Fashion, Travel, and Digital Influence

‍

‍

Amaranta Venegas is a Colombian social media influencer who has made a name for herself in the fashion and travel industries. Her content reflects a blend of luxury, adventure, and personal style, attracting a loyal audience across platforms like TikTok and Instagram. With a passion for exploring new destinations and curating stylish outfits, she has turned her love for travel and fashion into a thriving digital career. Her ability to combine stunning visuals with engaging storytelling has made her one of the most influential lifestyle creators in Latin America.

‍

Her rise to fame is fueled by authenticity, consistency, and creativity, which have helped her build a strong personal brand. Unlike traditional travel bloggers who focus solely on destinations, Amaranta integrates fashion and beauty into her journey, giving her content a unique touch. Whether she is showcasing fashionable looks in Thailand or documenting her beach getaways in Brazil, her followers are drawn to her ability to merge adventure with style. This blend of luxury and relatability has allowed her to create a deep connection with her audience.

‍

‍

Amaranta has collaborated with major fashion and beauty brands, including FashionNova, Liverpool México, and Pandora, proving her commercial appeal and influence. She promotes these partnerships in a natural and engaging way, ensuring that sponsored content feels like a seamless part of her personal brand. Her ability to integrate fashion into various cultures and destinations makes her an ideal influencer for brands looking to reach young, fashion-forward travelers. With an aesthetic-driven approach, she has successfully positioned herself as a go-to creator for lifestyle inspiration.

‍

Beyond her stunning visuals and brand deals, Amaranta maintains a genuine connection with her followers, frequently engaging with them through Q&As, behind-the-scenes clips, and travel tips. Her audience trusts her recommendations, making her an influential voice in the fashion and travel space. As she continues to grow her presence, she remains a key figure in digital media, inspiring her followers to embrace both adventure and style with confidence.

‍

An Influencer Active on Social Media

‍

‍

Amaranta Venegas has built a solid audience across multiple platforms, with TikTok and Instagram leading the way. Her content blends fashion-forward moments, travel diaries, and collaborations with top brands, making her an attractive influencer for both lifestyle and fashion companies. She connects deeply with her audience, sharing not just curated images but also her real experiences, insights, and behind-the-scenes glimpses of her travels.

‍

‍

Amaranta Venegas' Social Media Strategy Analysis

‍

‍

TikTok: High-Energy Fashion and Travel Inspiration

‍

‍

With 15.9 million followers, TikTok is Amaranta Venegas’ most powerful platform, where she shares a mix of fashion trends, travel experiences, and engaging storytelling. Her videos often feature outfit transitions, aesthetic location showcases, and daily vlogs, keeping her content diverse and fresh. She blends music, fashion, and travel visuals in a way that feels immersive and aspirational, making her videos stand out in a highly competitive digital landscape. Her ability to engage her audience through visually striking and dynamic content makes TikTok a key part of her success.

‍

Despite her growth remaining at 0% in the last 30 days, her engagement remains strong, with an average of 1.6 million views per video and an engagement rate of 1.99%. This suggests that while she isn’t rapidly gaining new followers, her current audience is actively consuming and interacting with her content. Her posting frequency of twice a week at 8 PM ensures consistency, allowing her to maintain audience engagement without overwhelming her followers. By incorporating more interactive elements like challenges, duets, or live streams, she could potentially boost her engagement and reignite her follower growth.

‍

‍

A significant factor behind her TikTok success is her ability to seamlessly blend travel and fashion content, making her profile appealing to brands and followers alike. Whether she’s showcasing swimwear on a tropical beach or sharing streetwear looks in a bustling city, she knows how to create visually compelling content. Her use of fast-paced edits, trending sounds, and bold visuals ensures that her videos remain fresh and engaging. She has successfully built a strong, recognizable aesthetic that aligns well with high-end fashion and lifestyle brands.

‍

To further grow on TikTok, Amaranta could experiment with viral trends, incorporate more behind-the-scenes travel clips, or engage in collaborations with other influencers. Expanding into longer-form storytelling through TikTok’s newer video formats could also help keep her audience engaged for longer durations. While her influence is already strong, adapting her content strategy to increase interaction and virality could push her TikTok presence to even greater heights.

‍

• Username: @amarantavp_
• Influence Score: 91.8/100
• Followers: 15.9M
• Activity: 2 posts last month
• Engagement Rate: 1.99%
• Growth: 0%
• Average Engagement: 315.8K
• Posting Habits: Twice a week at 8 PM EST

‍

‍

Instagram: A Polished Space for Luxury and Lifestyle

‍

‍

Instagram serves as Amaranta’s second-largest platform, with 4.9 million followers, where she shares high-quality fashion and travel photography. Unlike TikTok, which is more fast-paced and trend-driven, Instagram allows her to curate polished, editorial-style content. Her posts include stunning outfit shots, luxury travel experiences, and brand collaborations, making her profile a visual diary of her stylish adventures. She balances lifestyle aesthetics with engagement-focused storytelling, ensuring that her followers stay interested and connected.

‍

Her engagement rate on Instagram is 1.65%, with an average of 80.8K interactions per post, proving that her audience is active and invested in her content. While her follower growth has slightly declined by -0.53% in the last 30 days (-26K followers), she continues to generate millions of views on her Reels. She posts once a week at 7 PM, maintaining a consistent but exclusive content flow, allowing each post to gain traction before publishing new content. By diversifying her Instagram content with more real-time updates, interactive stories, and live Q&As, she could improve her retention and engagement rates.

‍

‍

Instagram is also a major hub for her brand collaborations, as she frequently works with fashion and lifestyle brands such as FashionNova, Liverpool México, and Pandora. Her ability to seamlessly integrate sponsored content into her lifestyle makes her an ideal partner for high-end fashion and travel brands. She ensures that each collaboration maintains her visual style, making her promotions feel organic and engaging rather than overly commercial. Her audience trusts her fashion and beauty recommendations, making her a highly valuable influencer for product promotion.

‍

To maintain her growth and engagement on Instagram, Amaranta could increase her focus on interactive content like polls, behind-the-scenes clips, and exclusive previews of upcoming projects. Engaging with her audience through comment responses, Q&As, and Instagram Lives could also help boost interaction and strengthen community loyalty. Since Reels have become a major driver of Instagram’s algorithm, incorporating more short-form video content with a balance of travel and fashion themes could enhance her visibility and reach new audiences.

‍

• Username: @amarantavp
• Influence Score: 83.8/100
• Followers: 4.9M
• Activity: 2 posts last month
• Engagement Rate: 1.65%
• Growth: -0.53%
• Average Engagement: 80.8K
• Posting Habits: Once a week at 7 PM EST

‍

‍

X (Twitter): A Personal and Conversational Space

‍

‍

Unlike her visually curated content on TikTok and Instagram, Amaranta’s Twitter presence is smaller and more personal, with 122.5K followers. Instead of focusing on aesthetics, she uses Twitter as a space for thoughts, reflections, and casual conversations with her audience. Her tweets are short and to the point, often expressing personal insights, emotions, or witty remarks that resonate with her fans. This platform allows her to connect with her followers in a more unfiltered and direct way.

‍

Her engagement rate on Twitter is low, at 0.05%, with an average of 59 interactions per tweet, indicating that while she has a moderate following, the level of interaction is not as strong as on her other platforms. Additionally, she has experienced a slight decline in growth (-0.26% in the last 30 days, losing 321 followers), suggesting that her Twitter audience is not expanding at the same pace as her TikTok and Instagram. However, she maintains an active posting habit, sharing 12.7 posts per month, often engaging in casual conversations and lifestyle-related updates.

‍

‍

Twitter provides Amaranta with an opportunity to promote her TikTok and Instagram content, driving traffic to her most visually appealing platforms. By cross-promoting her videos, sharing travel insights, and engaging in trending conversations, she could increase her Twitter engagement. While Twitter does not contribute significantly to her overall brand deals and digital presence, it remains an additional touchpoint for interacting with her most dedicated followers.

‍

To improve her Twitter engagement, she could start interacting more with other influencers, participating in trending topics, and asking her audience questions. Hosting occasional Twitter Spaces or interactive polls could also boost engagement and strengthen her connection with her followers. While her focus remains on Instagram and TikTok, maintaining an active and engaging Twitter presence could support her overall digital brand.

‍

• Username: @amaranta_vpp
• Influence Score: 68.5/100
• Followers: 122.5K
• Activity: 12.7 posts last month
• Engagement Rate: 0.05%
• Growth: -0.26%
• Average Engagement: 59
• Posting Habits: Twice a day at 2 PM EST

‍

‍

YouTube: An Inactive but Established Platform

‍

‍

Despite her strong presence on TikTok and Instagram, Amaranta Venegas has a smaller and currently inactive presence on YouTube, with 356K followers. Unlike her short-form, fast-paced content on other platforms, YouTube offers a space for longer, in-depth storytelling, which could complement her travel and fashion niche well. However, she has not posted in the last five months, indicating that YouTube is not a primary focus of her content strategy. Given her high engagement rates on other platforms, reactivating her YouTube channel could provide an opportunity to expand her influence with more detailed travel vlogs, fashion hauls, and behind-the-scenes content.

‍

Her engagement rate on YouTube is currently 0%, with no recent activity, meaning her audience on this platform remains untapped. While growth has stagnated, her existing subscriber base still presents an opportunity if she decides to relaunch content. Many fashion and travel influencers use YouTube for longer-form videos, such as travel diaries, styling guides, and brand collaborations, all of which align well with Amaranta’s aesthetic and storytelling abilities. If she were to restart her YouTube strategy, she could leverage her existing TikTok and Instagram followers to cross-promote content, ensuring higher visibility and engagement.

‍

• Username: @AmarantaVenegas
• Influence Score: 20/100
• Followers: 356K
• Activity: 0 posts in the last 5 months
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST (currently inactive)

‍

‍

Amaranta Venegas' Social Media Influence Summary

‍

‍

Amaranta Venegas holds a strong position in the fashion and travel influencer space, ranking #4 in Outfits & Styling in Colombia and #49 worldwide, demonstrating her significant influence in the digital fashion and lifestyle industry.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy:

‍

Amaranta Venegas' content strategy focuses on blending fashion, travel, and lifestyle storytelling, using high-quality visuals and engaging narratives to create aspirational yet relatable content that resonates with her young, fashion-conscious audience across TikTok and Instagram.

‍

‍

Reachability & Partnerships

‍

‍

Amaranta Venegas has become a highly sought-after influencer in the fashion and travel industries, making her an ideal partner for brand collaborations. Her content naturally blends style, adventure, and luxury, making her the perfect match for brands looking to reach young, fashion-conscious travelers. Whether she’s showcasing trendy outfits, traveling to exotic locations, or reviewing beauty products, her ability to create engaging and aspirational content ensures strong audience interest. This makes her highly accessible to brands aiming for an audience that values both aesthetics and lifestyle experiences.

‍

Her partnerships with FashionNova, Liverpool México, and Pandora highlight her commercial value and ability to drive brand awareness and engagement. Unlike influencers who create overly promotional content, Amaranta maintains a natural, stylish approach, ensuring that sponsored posts feel like an authentic part of her lifestyle. Her high engagement on TikTok and Instagram guarantees that brands partnering with her get strong visibility and audience interaction. Companies looking for organic, trend-driven marketing strategies can benefit greatly from her storytelling skills and visual appeal.

‍

‍

Amaranta’s multi-platform presence makes her an attractive partner for brands wanting to maximize their reach. While Instagram serves as a hub for high-quality visuals, TikTok allows for quick engagement and viral potential. This adaptability means brands can leverage her content in different formats, from short-form fashion transitions to long-form travel storytelling. By combining aesthetic visuals with lifestyle-driven messaging, Amaranta ensures that each partnership delivers both reach and authenticity.

‍

For brands interested in collaborating, Amaranta is highly approachable and likely to accept partnerships that align with her fashion, travel, and beauty-focused content. Her strong influence in Latin America makes her an excellent ambassador for companies targeting Spanish-speaking audiences. Whether promoting luxury fashion, travel destinations, or beauty essentials, she has the ability to create impactful, visually stunning campaigns. With her consistent engagement and growing reputation, Amaranta remains a key digital voice in the fashion and travel space.

‍

‍

Conclusion: A Digital Star in Fashion and Travel

‍

Amaranta Venegas has established herself as a leading influencer in the fashion and travel industry, captivating millions with her stylish content and global adventures. While her TikTok remains her strongest platform, her Instagram is a close second, offering high-quality, curated content.

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Jessica Zabala - Complete Social Media Analysis‍

✨ Fernanda Ortega - Complete Social Media Analysis

✨ Tatiana Ortega- Complete Social Media Analysis