Who is Amanda Padilla?

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Amanda Padilla: Blending Fashion, Beauty, and Lifestyle with Influence

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Amanda Padilla is a fashion and lifestyle content creator based in the United States. She is known for her engaging posts on makeup, fitness, and personal experiences, which resonate with her audience. Her ability to mix beauty tutorials, stylish outfits, and workout content makes her stand out. With a growing presence across multiple platforms, she continues to influence the beauty and fashion industry.

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Her largest platform is Instagram, where she has built a strong following of 536.6K users. She shares a mix of beauty tips, fitness routines, and outfit inspiration, making her page both informative and visually appealing. Her content often includes collaborations with major brands like Fashion Nova and Shein, increasing her credibility. By maintaining a balance between professional styling and personal storytelling, she keeps her audience engaged.

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Amanda’s TikTok presence has also expanded, attracting 268.6K followers who enjoy her quick and engaging videos. Her content on TikTok is more interactive, featuring beauty transformations, trending challenges, and fitness motivation. With an engagement rate of 31.47%, her followers actively engage with her videos. Posting twice a week at 6 PM EST, she ensures her content reaches her audience at peak hours.

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While Amanda’s YouTube channel once played a key role in her content strategy, it has been inactive for 4 years. With 42K subscribers, her past videos included makeup tutorials, lifestyle vlogs, and fashion tips. Although her current focus is on Instagram and TikTok, a return to YouTube could expand her influence. If she decides to restart her channel, she could use it to produce long-form beauty and lifestyle content.

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An Influencer Active on Social Media

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Amanda has a strong presence on Instagram and TikTok, where she actively engages with her followers through a mix of beauty, fitness, and fashion content. While her YouTube channel has seen less activity in recent years, she remains a recognized influencer in the industry.

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Amanda's Social Media Strategy Analysis

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Instagram: A Fashion and Lifestyle Powerhouse

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Amanda Padilla’s Instagram is her most powerful platform, with 536.6K followers engaging with her beauty, fitness, and fashion content. She curates a mix of polished photos, stylish outfits, and behind-the-scenes glimpses into her daily life. Her strong visual identity and consistent posting keep her audience invested. Collaborations with brands like Fashion Nova and Shein enhance her influence in the fashion industry.

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She maintains an active posting schedule, averaging 8 posts per month, which keeps her followers engaged without overwhelming them. Her engagement rate of 7.13% is high for her follower count, showing her ability to create impactful content. Each post receives an average of 38.3K engagements, reflecting a strong connection with her audience. Her content style balances personal storytelling with promotional posts, making her a trusted influencer.

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Amanda’s Instagram strategy includes posting twice a week at 6 PM EST, ensuring visibility when her audience is most active. This consistency helps boost her reach and keeps her engagement levels steady. Her content primarily features fashion and makeup, but she also shares personal moments to maintain authenticity. This balance makes her an attractive partner for lifestyle and beauty brands.

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With her growth rate at +0.54%, Amanda’s Instagram audience continues to expand, despite an already strong presence. She remains a go-to source for fashion inspiration, beauty tips, and fitness motivation. Her collaborations with top brands further establish her credibility in the influencer space. With continued engagement and consistency, her Instagram is expected to keep growing.

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• Username: @stunnabby_
• Influence Score: 91.1/100
• Followers: 536.6K
• Activity: 8 posts per month
• Engagement Rate: 7.13%
• Growth: +0.54%
• Average Engagement: 38.3K
• Posting Habits: Twice a week at 6 PM EST

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TikTok: Engaging and High-Impact Videos

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Amanda’s TikTok presence is another major part of her social media strategy, with 268.6K followers. Her content is a mix of makeup transformations, fitness challenges, and fun lifestyle videos. She takes advantage of trending sounds and challenges to keep her content fresh. Her engaging personality and quick edits make her videos shareable and relatable.

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She posts approximately 1.7 videos per week, which keeps her audience consistently engaged. Despite posting less frequently than on Instagram, her engagement rate is an impressive 31.47%, showing strong audience interaction. Each video receives an average of 84.5K engagements, proving her ability to capture attention. She successfully blends beauty, humor, and fitness into short, digestible clips.

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Amanda ensures her content reaches her audience by posting twice a week at 6 PM EST, aligning with peak engagement times. Her videos receive an average of 620.1K views per month, further solidifying her influence. By keeping her content fun and interactive, she attracts new followers while retaining her loyal audience. Her TikTok is an ideal platform for brands looking to tap into high-energy, trend-driven marketing.

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While her growth rate is currently 0%, her consistent engagement suggests strong retention of her followers. She actively interacts with her community through comments and collaborations, strengthening her presence. As she continues refining her content strategy, her TikTok remains a key platform for expanding her influence. With her ability to create viral content, Amanda is well-positioned for further growth.

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• Username: @stunnababy_
• Influence Score: 88.2/100
• Followers: 268.6K
• Activity: 1.7 videos per week
• Engagement Rate: 31.47%
• Growth: 0%
• Average Engagement: 84.5K
• Posting Habits: Twice a week at 6 PM EST

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YouTube: An Inactive Platform with Past Influence

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Amanda’s YouTube channel once played a key role in her content strategy, but it has been inactive for 4 years. Despite having 42K subscribers, she has shifted her focus to Instagram and TikTok. Her past content consisted of makeup tutorials, fashion hauls, and lifestyle vlogs. These videos helped establish her as an expert in beauty and personal styling.

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Currently, her engagement rate is 0%, and her channel has lost -0.21% of its followers in the past month. Without new uploads, audience interaction has completely halted. However, her older videos still attract views, meaning she retains some level of influence on the platform. If she decides to return, she could use YouTube for more detailed beauty and fashion content.

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• Username: @stunnabbby_
• Influence Score: 18.3/100
• Followers: 42K
• Activity: 0 videos per month
• Engagement Rate: 0%
• Growth: -0.21%
• Average Engagement: 0
• Posting Habits: Once a year at 8 AM

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Amanda Padilla’s Social Media Influence Summary

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Amanda’s authority score on Favikon is 8,935 points, with an Influence Score of 3, reflecting her strong impact in fashion and beauty. She ranks in the top 1% of Instagram influencers in the U.S. (#2,706) and worldwide (#11,910), while excelling in makeup, placing in the top 1% in the U.S. (#87) and worldwide (#418). These high rankings highlight her strong engagement and influence across multiple platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Beauty, Fashion, and Fitness with Personality

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Amanda’s content blends beauty, fashion, and fitness, creating a well-rounded presence across platforms. Her Instagram serves as a stylish showcase, while her TikTok delivers quick, engaging videos. She maintains a fun and casual tone, making her content relatable to her audience. Her posting frequency is well-structured, ensuring that she stays present while maintaining quality. Amanda’s collaborations with brands like Fashion Nova and Shein highlight her influence in fashion. With high engagement rates, she is an attractive choice for beauty and lifestyle partnerships.

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Reachability and Partnerships

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Amanda Padilla is a highly engaged influencer, making her an attractive partner for brands in fashion, beauty, and fitness. Her ability to create stylish and relatable content allows her to connect with a wide audience. With a strong presence on Instagram and TikTok, she offers multiple platforms for brand promotions. Her consistent engagement and audience trust make her a valuable asset for sponsored collaborations.

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Her Instagram engagement rate of 7.13% makes her a top choice for brand partnerships in fashion and beauty. She regularly collaborates with Fashion Nova and Shein, showcasing her ability to drive engagement. Her posts receive an average of 38.3K engagements, ensuring high visibility for promotional content. With a structured posting schedule of twice a week at 6 PM EST, brands can rely on her consistency.

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On TikTok, Amanda's engagement is even stronger, with an impressive 31.47% rate, making her content highly interactive. Each video receives an average of 84.5K engagements, proving her ability to generate viral moments. With a following of 268.6K, she is ideal for brands looking to target young, trend-driven audiences. Her fun and interactive content style makes her a great fit for engaging brand campaigns.

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Although her YouTube channel has been inactive for 4 years, it still holds potential for future brand partnerships. With 42K subscribers, she has an existing audience that could be re-engaged with the right strategy. If she returns to long-form content, she could offer brands in-depth tutorials, fashion hauls, and lifestyle vlogs. Her multi-platform presence allows her to create cross-promotional content, enhancing brand reach.

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Conclusion: Impact in Fashion and Beauty Influencing

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Amanda Padilla has solidified herself as a fashion and lifestyle influencer with a strong presence on Instagram and TikTok. With her engaging content, high engagement rates, and successful brand collaborations, she remains a key figure in beauty and fashion. While her YouTube is inactive, her growth on Instagram and TikTok continues to make her an attractive choice for brand partnerships. With a dedicated audience and strong rankings, Amanda is set to remain a major influencer in her niche.

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View the AI-powered profile

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