Who is Amalia Báez aka Aaamalia?

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Amalia Báez: Fashion and Beauty with a Touch of Psychology

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Amalia Báez is a Spanish psychologist and fashion enthusiast who captivates her audience with a unique blend of style and mental health awareness. Known for her daily outfit inspirations and makeup tips, she brings a refreshing perspective to social media by combining personal style with positive self-expression. Her content resonates with young audiences looking for both fashion inspiration and motivational messages. Through her content, Amalia has established herself as a prominent figure in the fashion and beauty community.

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Her journey as a content creator began when she started sharing her passion for affordable fashion and everyday beauty routines. Amalia's authentic approach and dedication to showcasing real-life moments have attracted a large following on TikTok and Instagram. By regularly collaborating with brands like Sephora España and Rare Beauty, she reinforces her position as a trusted influencer in the beauty space. Her commitment to sharing practical tips makes her relatable and admired by many.

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Amalia's background as a psychologist plays a significant role in her content strategy. She often intertwines mental health messages with fashion and beauty posts, encouraging her followers to embrace self-love and positivity. Her cheerful, upbeat attitude shines through her videos and photos, helping her build a supportive community. This unique combination of style and mental well-being makes her content stand out from typical fashion influencers.

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Amalia has made a significant impact on social media, with over 1.4 million followers on TikTok and more than 114,300 on Instagram. Her influence goes beyond numbers, as she inspires her audience to find confidence through personal style and self-care. With a consistent posting schedule and a focus on trendy yet accessible fashion, Amalia continues to grow her presence while maintaining strong engagement and genuine interactions.

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An Influencer Active on Social Media

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Amalia Báez has established a significant presence on social media, primarily on TikTok and Instagram, where she shares her fashion and beauty journey with her audience.

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Amalia Baez’s Social Media Strategy Analysis

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TikTok: The Hub of Fashion and Mental Health

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Amalia’s TikTok presence is the heart of her social media strategy, where she captivates her audience of over 1.4 million followers with fashion and beauty content. Her videos feature quick outfit transitions, styling hacks, and makeup tutorials, often paired with motivational messages. Amalia’s ability to blend fashion with mental well-being resonates with her young followers, who appreciate her relatable and trendy posts. Her consistent, upbeat tone makes her content both engaging and uplifting.

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Her videos maintain a balance between trendy challenges and practical tips, making them highly shareable. She posts about 8.1 videos per week, primarily at 2 PM EST, optimizing her content to reach a global audience. Amalia’s content focuses on affordable fashion and accessible beauty routines, showcasing brands like Sephora España and Rare Beauty. These collaborations reinforce her credibility as a fashion and beauty expert.

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Amalia’s engagement strategy includes responding to comments and participating in popular TikTok trends, which helps her stay relevant and visible. She maintains an impressive engagement rate of 0.35%, driven by her dedication to posting regularly and connecting with her followers. Her relatable approach encourages interactions, which boosts her presence on the platform.

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Despite a recent growth rate of 0%, Amalia’s average video garners around 55.8K views, demonstrating consistent reach. Her loyal audience continues to support her by liking, sharing, and commenting on her posts. By keeping her content genuine and visually appealing, Amalia sustains her influence within the TikTok fashion community.

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• Username: @amaliabaezz
• Influence Score: 84.5/100
• Followers: 1.4M
• Activity: 8.1 videos per week
• Engagement Rate: 0.35%
• Growth: 0%
• Average Engagement: 5K
• Posting Habits: Daily at 2 PM EST

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Instagram: Aesthetic Visuals and Brand Collaborations

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Amalia’s Instagram is a carefully curated space where she shares polished fashion looks and makeup tips. With 114.3K followers, her profile showcases her love for style while incorporating elements of self-care. Amalia’s aesthetic approach sets her apart, emphasizing coordinated outfits, soft colors, and thoughtful poses. Her captions often reflect positive affirmations and personal reflections, creating a sense of connection with her audience.

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Her content strategy on Instagram revolves around posting stylish photos, beauty routines, and motivational quotes. Amalia posts around 16 times per month, typically at 4 PM EST, maintaining a routine that her followers expect. She collaborates with well-known brands like BERSHKA and Sephora España, reinforcing her image as a fashion-forward influencer. These partnerships highlight her ability to represent diverse beauty and fashion brands.

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Amalia’s engagement rate on Instagram stands at 0.87%, showcasing a more loyal and interactive community compared to her TikTok audience. The average engagement per post is 989, which is significant for a niche fashion creator. By staying consistent and authentic, she manages to keep her followers invested in her daily updates.

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Amalia’s growth on Instagram has recently seen a slight decline of -0.46%, but her content quality and regular interaction keep her profile dynamic. Her focus on relatable fashion and mental health makes her a trusted voice among her followers. As she continues to evolve her aesthetic, Amalia’s dedication to positive content remains at the core of her strategy.

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• Username: @amaliabaezz
• Influence Score: 76.5/100
• Followers: 114.3K
• Activity: 16 posts per month
• Engagement Rate: 0.87%
• Growth: -0.46%
• Average Engagement: 989
• Posting Habits: Daily at 4 PM EST

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Aaamalia’s Social Media Influence Summary

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Amalia's strong presence on TikTok positions her in the top 1% of creators in Spain and top 6% worldwide, while her niche category of Outfits & Styling ranks in the top 4% in Spain and top 3% worldwide. Her influence score of 84.5 on TikTok and 76.5 on Instagram demonstrates her effectiveness in connecting with her audience, primarily young fashion enthusiasts and beauty lovers in Spain.

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Learn more about the Favikon Methodology here

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Content Strategy: Merging Fashion, Beauty, and Mental Wellness with Authenticity

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Amalia's content strategy is rooted in authenticity and relatability. By blending fashion with psychology, she fosters a unique connection with her followers. Her ability to showcase everyday fashion with a personal touch keeps her content relevant and engaging. She maintains brand safety while focusing on cheerful and casual themes, with minimal political influence.

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Reachability and Partnerships

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Amalia Báez is highly reachable for brand collaborations, thanks to her consistent presence and genuine engagement on both TikTok and Instagram. Her openness to working with fashion, beauty, and lifestyle brands makes her an ideal partner for campaigns targeting young, stylish audiences. Amalia’s focus on affordable and accessible fashion aligns well with both emerging and established brands. This approach has led to successful collaborations with major names like Sephora España, Rare Beauty, and BERSHKA.

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Her content is brand-safe, with a high positivity score and minimal political content, which is crucial for companies looking to partner with creators. Amalia maintains a consistent posting schedule, with 8.1 videos per week on TikTok and 16 posts per month on Instagram, ensuring that sponsored content reaches her audience effectively. Her ability to blend promotional content with her personal style makes partnerships feel natural and authentic.

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Amalia's audience primarily consists of young, fashion-forward individuals based in Spain, making her an attractive partner for local and international brands aiming to tap into this demographic. Her followers appreciate her cheerful and positive approach, which translates well into sponsored posts. Amalia’s collaborations are not only visually appealing but also rooted in genuine product recommendations, which strengthens brand trust.

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Amalia’s collaborative nature extends beyond brands to other influencers and creators in the beauty and fashion space. Her network includes well-known figures and brands like Mario Dedivanovic and Clinique, which amplifies her reach. By leveraging her connections and maintaining a professional yet relatable online presence, Amalia continues to attract new partnership opportunities, reinforcing her role as a key fashion and beauty influencer.

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Conclusion: Inspiring Confidence Through Style and Positivity

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Amalia Báez stands out as a content creator who combines fashion and mental health in a unique and relatable way. With a loyal following on TikTok and Instagram, her content consistently resonates with young audiences. As she continues to grow her online presence, Amalia's approach to blending personal insights with styling inspiration positions her as a positive and influential figure in the fashion and beauty community.

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View the AI-powered profile

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