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Who is Alysia Loo?
Alysia Loo is a rising name in the beauty and lifestyle space, captivating audiences with her engaging content across multiple platforms. Known for her makeup tutorials, product reviews, and lifestyle vlogs, she offers a mix of personal experiences and high-end collaborations.

Alysia Loo: Elevating Beauty and Lifestyle Content with Elegance and Authenticity
Alysia Loo is a content creator known for her expertise in beauty and lifestyle. She has built a strong presence across TikTok and Instagram, attracting a loyal audience through her engaging tutorials and reviews. Her ability to blend storytelling with beauty trends has helped her grow rapidly in the digital space.
Her journey in social media began with her passion for makeup and skincare, leading her to create relatable content that resonates with young beauty enthusiasts. She collaborates with brands like Rhode Skin and Haus Labs, highlighting the latest in beauty innovation. With her content evolving, she continues to expand her reach and influence.

Alysia’s TikTok presence is her most influential platform, with 421K followers and a high engagement rate. She actively posts 6.3 videos per week, featuring makeup tutorials, lifestyle insights, and travel moments. Her relatable and vibrant personality makes her content appealing and engaging.
Beyond beauty and fashion, Alysia shares her daily routines and celebrations, creating an authentic connection with her audience. She posts 15 times per month on Instagram, blending luxury aesthetics with relatable storytelling. Her consistent posting habits contribute to her steady growth and high engagement.
An Influencer Active on Social Media

Alysia Loo has built a strong social presence across multiple platforms, with a dominant influence on TikTok and Instagram. She creates a blend of short-form videos, tutorials, and engaging lifestyle content, catering to an audience that seeks both beauty inspiration and authenticity.
Alysia Loo's Social Media Strategy Analysis
TikTok: Alysia’s Most Powerful Platform for Beauty and Lifestyle

Alysia Loo’s TikTok presence is her most influential platform, boasting 421K followers and a strong engagement rate of 6.63%. Her content focuses on beauty tutorials, lifestyle moments, and travel experiences. She maintains a consistent schedule, posting 6.3 videos per week to keep her audience engaged. Her TikTok videos frequently go viral, helping her grow steadily.
Her TikTok content is a mix of makeup tutorials, beauty trends, and personal storytelling, making her highly relatable. She engages her audience through interactive videos, responding to comments and participating in trending challenges. Some of her top-performing videos surpass 1.8M views, reinforcing her impact on beauty trends. Her ability to adapt to trends keeps her content fresh and engaging.

Brand collaborations play a significant role in her TikTok success, with partnerships from Haus Labs and Rhode Skin. She naturally integrates sponsored content, ensuring it aligns with her personal brand and audience interests. She actively participates in product reviews, helping her followers make informed beauty choices. This has strengthened her credibility as a beauty influencer.
Despite her consistent content, Alysia’s growth rate on TikTok remains at 1%, showing a gradual but steady increase. Her posting frequency and engagement rate contribute to her strong visibility on the platform. She continues to refine her content strategy, experimenting with longer-form videos and behind-the-scenes insights. Her dedication to engaging storytelling keeps her followers highly invested.
- Username: @alysialoo
- Influence Score: 89.5/100
- Followers: 421K
- Activity: 6.3 videos/week
- Engagement Rate: 6.63%
- Growth: +1% (4.2K new followers in 30 days)
- Average Engagement: 27.9K
- Posting Habits: Daily at 11 PM EST
Instagram: A Visual Diary of Beauty and Fashion

Alysia’s Instagram account is another key platform, where she has built a strong following of 104K users. She posts an average of 15 times per month, ensuring consistent audience engagement. Her Instagram feed blends beauty, fashion, and lifestyle content, curated to reflect her aesthetic and storytelling skills. Her high engagement rate of 3.95% highlights her strong audience connection.
Her Instagram Reels often go viral, with some videos reaching 5.7M views, showing her influence in beauty and lifestyle. She incorporates travel vlogs, skincare routines, and makeup transformations, offering her followers a mix of aspirational and relatable content. She leverages high-quality visuals, making her content visually appealing and shareable.

Brand collaborations are a key part of her Instagram growth, as she partners with Rhode Skin, Haus Labs, and Mario Dedivanovic. Her posts frequently feature product recommendations, allowing her audience to discover new beauty products. She seamlessly integrates sponsored content, ensuring it feels authentic and engaging. These collaborations enhance her credibility as a beauty influencer.
Her Instagram growth is at 3.76%, indicating a steady increase in engagement and followers. She consistently posts at 5 PM daily, maintaining a predictable schedule for her audience. Her ability to blend personal storytelling with beauty insights keeps her followers engaged and returning for more. This strategy helps her maintain a loyal audience and attract new followers.
- Username: @alysialoo
- Influence Score: 86.4/100
- Followers: 104K
- Activity: 15 posts/month
- Engagement Rate: 3.95%
- Growth: +3.76% (3.7K new followers in 30 days)
- Average Engagement: 4.1K
- Posting Habits: Daily at 5 PM EST
YouTube: A Developing Space for Beauty Shorts

Alysia’s YouTube presence is still in its early stages, with 11K subscribers and a low activity level. She has posted only 0.2 videos per month, resulting in limited engagement and growth. Despite this, her content focuses on beauty and personal care, aligning with her other social media platforms. She has potential to expand her audience by increasing her upload frequency.
Her YouTube Shorts feature quick beauty tips, such as overnight heatless curls and skincare routines. These videos, though less frequent, align with her brand and aesthetic. With the rise of short-form content, she has the opportunity to grow her presence on the platform. Increasing her posting frequency could enhance her visibility and engagement.

Although her YouTube engagement rate is at 0%, her past content still attracts some views and interactions. She has the potential to leverage her Instagram and TikTok audience, directing them to her YouTube channel. Expanding into longer-form content, such as beauty tutorials and lifestyle vlogs, could increase her subscriber base and engagement.
To establish a stronger YouTube presence, Alysia could collaborate with beauty brands for in-depth product reviews and tutorials. Her experience in beauty content creation makes her a great candidate for growth in this space. If she increases her video uploads, she could transform YouTube into a major platform for her content strategy.
- Username: @alysialoo
- Influence Score: 17.6/100
- Subscribers: 11K
- Activity: 0.2 videos/month
- Engagement Rate: 0%
- Growth: 0% (no recent increase in subscribers)
- Average Engagement: 0
- Posting Habits: Once a year at 8 PM EST
Alysia Loo’s Social Media Influence Summary

Alysia’s Favikon authority score positions her in the top 2% of TikTok influencers in the U.S. and top 1% worldwide for outfits & styling content. Her strong engagement, frequent posting, and brand collaborations make her an ideal partner for beauty and fashion campaigns.
Learn more about the Favikon Methodology here
Content Strategy: Beauty, Lifestyle, and Community Engagement
Alysia’s content strategy revolves around beauty tutorials, personal experiences, and high-quality collaborations. She consistently shares makeup application tips, product recommendations, and engaging daily routines, creating an approachable and engaging environment.
Reachability and Partnerships

Alysia Loo has a strong presence in the beauty industry, making her an ideal collaborator for brands seeking authentic engagement. Her influence spans multiple platforms, with 421K followers on TikTok and 104K on Instagram. She maintains a high engagement rate, particularly on TikTok at 6.63%, demonstrating her ability to drive conversations. With an active posting schedule, she is highly accessible for brand partnerships.
Her brand collaborations include Haus Labs, Rhode Skin, and Mario Dedivanovic, reinforcing her position in the beauty space. She frequently features products in her content, whether through TikTok reviews, Instagram Reels, or giveaways. Her audience trusts her recommendations, increasing the effectiveness of sponsored posts. She seamlessly integrates promotional content, ensuring high audience retention and engagement.

Alysia’s posting habits indicate a commitment to consistency, with 6.3 TikTok videos per week and 15 Instagram posts per month. She follows a structured schedule, posting at 11 PM on TikTok and 5 PM on Instagram, allowing brands to plan collaborations efficiently. Her predictable engagement patterns make her a valuable marketing asset, particularly for product launches and promotions.
Despite her limited presence on YouTube, her strong audience base across TikTok and Instagram provides sample opportunities for brand exposure. She actively engages with her followers, responding to comments and participating in interactive content. This level of reachability makes her a reliable influencer for brands looking to maximize their digital campaigns. Her growth potential suggests she will remain a sought-after partner in the beauty and lifestyle space.
Conclusion: Alysia Loo’s Rising Influence in the Beauty Industry
Alysia Loo has established herself as a beauty and lifestyle influencer with a dedicated following across TikTok and Instagram. Her ability to engage audiences, produce high-quality content, and collaborate with luxury brands positions her as a top creator in the beauty space. With continued growth and consistent posting, Alysia is on track to further expand her influence in beauty, fashion, and lifestyle content creation.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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