Who is Alina Kim aka HOMA?

HOMA, a Kazakhstan-based content creator and fashion designer, has carved a unique niche in the food entertainment industry while expanding into fashion with his brand, "my hommies." With over 53 million followers on TikTok, his dominance in the mukbang genre and humorous vlogs have captured a global audience. This analysis dives into HOMA's social media strategies, influence, and evolving content creation approach.

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HOMA: A Social Media Trendsetter and Fashion Innovator

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HOMA, also known as @homm9k, has risen to fame as one of the most recognized social media personalities in Kazakhstan, celebrated for his engaging mukbang videos and humor-infused content. His journey began with a focus on food entertainment, a genre that quickly captivated audiences globally, thanks to his approachable personality and creativity. Whether sharing massive feasts or lighthearted cooking experiments, HOMA’s content combines an authentic love for food with relatable storytelling, earning him a loyal following of millions on TikTok. His videos are more than just visual treats—they are a reflection of his unique ability to blend cultural nuances, family dynamics, and humor, making him a standout figure in the social media space.

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In addition to his success in food entertainment, HOMA has ventured into fashion by launching his own clothing brand, "my hommies." This bold move highlights his entrepreneurial spirit, as he works to establish a multifaceted brand that resonates with his audience beyond the digital sphere. HOMA’s designs showcase a youthful and contemporary aesthetic, further connecting with his audience’s tastes and interests. By documenting his creative process and involving his followers in the development of new designs, he bridges the gap between influencer and entrepreneur, solidifying his role as a modern-day trendsetter. His ability to balance humor with innovation has positioned him as a pioneer in blending social media influence with business acumen.

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Behind the scenes, HOMA’s content also highlights the importance of family and community in his life. Frequently featuring his friends and loved ones in his videos, he creates an inviting and authentic space that appeals to a wide demographic. This approach not only humanizes his brand but also fosters a sense of closeness with his audience, many of whom see him as more than just a content creator—they see him as a relatable individual with whom they can connect. With his ever-expanding influence and a growing portfolio of creative projects, HOMA continues to redefine what it means to be a digital influencer and entrepreneur in the modern age.

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An Influencer active on social media

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HOMA's social media presence is headlined by TikTok, where he commands an audience of 53 million followers, complemented by 4.1 million YouTube subscribers. His content seamlessly combines food entertainment with personal vlogs, making him a cultural icon in Kazakhstan and beyond.

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TikTok: The Core of HOMA’s Influence

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TikTok is HOMA's primary platform, where he has a staggering 53 million followers. Known for his mukbang videos, family interactions, and playful humor, HOMA posts consistently, maintaining a 4.7 videos per week activity rate. His relatable personality, combined with quality visuals, creates highly shareable content.

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Despite the platform's vast audience, HOMA's engagement rate of 0.18% indicates a focus on mass reach rather than deep interaction. Each video averages 96.7K engagements and 1.3 million views, solidifying his appeal as a top entertainer. TikTok’s format allows HOMA to post at 2 AM daily, ensuring a consistent global reach.

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• Username: @homm9k
• Influence Score: 91.5/100
• Followers: 53M
• Activity: 4.7 videos/week
• Engagement Rate: 0.18%
• Growth: 0% (stable)
• Average Engagement: 96.7K
• Posting Habits: Everyday at 2 AM

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HOMA's Favikon Rankings and Social Media Influence Summary

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HOMA's Favikon authority score of 9,384 places him as a #1 content creator in Food Entertainment in Kazakhstan, with a Top 1% global ranking on TikTok. This score emphasizes his widespread influence and ability to dominate his niche. Despite limited activity on YouTube, his ranking reflects his past successes and potential for future growth.

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Content Strategy: Fusion of Food and Personality

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HOMA’s strategy revolves around two key themes: food entertainment and personality-driven content. Mukbang videos form the core of his content, combining humor, family interactions, and cultural exploration. These elements ensure his videos resonate across demographics.

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His recent venture into fashion underscores his entrepreneurial mindset. By combining vlogs with behind-the-scenes glimpses into his creative process, HOMA keeps his audience invested in both his personal journey and professional endeavors.

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Reachability and Partnerships

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HOMA’s reachability is categorized as Very Difficult, reflecting his premium positioning. With an estimated sponsored post cost of $9K, he remains a valuable partner for brands targeting a global audience. His collaborations span food and fashion, providing brands with diverse promotional opportunities.

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HOMA stands as a leading figure in food entertainment and fashion innovation, dominating TikTok with his unique blend of humor and creativity. While his YouTube presence lags, revitalizing this channel, coupled with a newsletter strategy, could unlock further growth. As he continues to evolve his brand, HOMA's ability to connect with audiences globally cements his status as a top influencer in Kazakhstan and beyond.

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