Who is Alicia Hermoss aka By Hermoss?

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Alicia Hermoss: Blending Humor and Style to Captivate a Digital Audience

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Alicia Hermoss is a Tenerife-born, Madrid-based content creator known for her vibrant personality, humor, and unique approach to digital storytelling. She has captivated a broad audience with relatable, engaging content that blends fashion, beauty, and comedy, making her one of the most versatile influencers in Spain. Her ability to connect with her followers through funny, real-life situations and stylish aesthetics has set her apart in the social media landscape. Whether she’s sharing a personal anecdote, trying out a new beauty trend, or posting a spontaneous TikTok, her content always feels authentic and engaging.

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Her journey as an influencer began with a passion for making people laugh, using humor as a way to break through the heavily curated and polished nature of social media. Alicia’s approach is not about perfection—it’s about being real, spontaneous, and unapologetically herself. Her content often features everyday situations, hilarious takes on trends, and unfiltered moments, making her audience feel like they are part of her inner circle. This genuine, approachable style has earned her a dedicated and highly interactive fanbase, allowing her to grow into a major social media figure.

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Beyond entertainment, fashion and beauty are key pillars of Alicia’s brand, with collaborations with some of the biggest names in the industry. As a L’Oréal Professionnel ambassador, she frequently shares beauty transformations, makeup looks, and product experiences, adding a stylish and aspirational touch to her humorous content. Her partnerships with brands like Jo Malone London, NYX Professional Makeup, and Kiehl’s showcase her influence in the lifestyle and beauty space, proving that she is more than just a content creator—she is a trusted voice in the industry.

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Her impact extends across TikTok, Instagram, YouTube, and Twitter, where she creates multi-platform content that resonates with a diverse audience. With millions of followers and an impressive engagement rate, Alicia has solidified her place as one of Spain’s most engaging digital influencers. Whether she’s making her followers laugh, giving beauty recommendations, or sharing her latest travel experiences, Alicia Hermoss has built a dynamic and entertaining brand that continues to grow, evolve, and inspire.

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An Influencer Active on Social Media

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Alicia Hermoss has cultivated a loyal and highly engaged audience across multiple platforms, with a strong presence on TikTok (2.7M followers), Instagram (745.2K followers), YouTube (384K subscribers), and Twitter (218.6K followers). Her content blends comedy, beauty, and daily life storytelling, making her a unique and relatable digital creator.

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By Hermoss' Social Media Strategy Analysis

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TikTok: The Core of Her Influence and Viral Content

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Alicia Hermoss has built her largest and most engaged audience on TikTok, where she boasts 2.7 million followers and an influence score of 89.2/100. Her comedic approach and relatable content have made her a favorite among Spanish-speaking users, allowing her to reach a broad and diverse audience. She thrives on quick, engaging videos that blend humor with lifestyle and beauty, making her content both entertaining and shareable. This ability to balance humor with trends has solidified her status as a leading digital entertainer.

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Her TikTok strategy focuses on authenticity, often featuring everyday moments, funny takes on trends, and spontaneous reactions. She doesn’t rely on overly polished or staged content—instead, she embraces the raw and unfiltered nature of the platform, which resonates deeply with her audience. Her unique sense of humor and expressive storytelling keep her followers coming back for more, leading to high levels of engagement and community interaction. Whether she’s sharing a humorous take on relationships or a quirky beauty transformation, her content always feels real and relatable.

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Despite posting an impressive 12.5 videos per week, her engagement rate of 1.73% and an average of 46.7K interactions per post highlight the dedication of her followers. While her growth has plateaued at 0% in the past 30 days, her content still performs well, suggesting that she maintains a strong and loyal audience. By experimenting with new TikTok trends, collaborations, and interactive challenges, Alicia has the potential to revive her follower growth and maintain her viral success.

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For brands, TikTok is the ideal space for Alicia’s sponsored content, as her casual and engaging style makes promotions feel organic. She has successfully partnered with beauty and fashion brands like L’Oréal Professionnel, Jo Malone London, and NYX Professional Makeup, proving her ability to seamlessly integrate advertisements into her content. With her ability to reach a young, highly engaged audience, Alicia is a top choice for brands looking to connect with the Spanish-speaking Gen Z and millennial demographic.

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• Username: @byhermoss
• Influence Score: 89.2/100
• Followers: 2.7M
• Activity: 12.5 videos/week
• Engagement Rate: 1.73%
• Growth: 0%
• Average Engagement: 46.7K
• Posting Habits: Twice a day at 4 PM EST

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Instagram: Aesthetic Storytelling Meets Engaging Content

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Alicia’s Instagram is a blend of fashion, beauty, and lifestyle, attracting 745.2K followers and an influence score of 83.6/100. While her TikTok focuses on humor and spontaneous content, her Instagram is more curated and polished, featuring high-quality imagery, travel moments, and stylish fashion content. She uses the platform to showcase her personal style, travel adventures, and behind-the-scenes glimpses of her collaborations. This balance between aspiration and authenticity makes her Instagram a valuable space for both organic content and brand partnerships.

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Her content strategy revolves around storytelling, using captivating captions and engaging visuals to draw in her audience. She frequently posts carousel images, static fashion shots, and Instagram Reels, ensuring high engagement across different content formats. Her Reels, in particular, have become a powerful tool, allowing her to repurpose her TikTok content while gaining traction with Instagram’s algorithm. Whether she’s sharing a stunning travel photo or a candid moment from her daily life, Alicia knows how to keep her audience engaged.

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She maintains an engagement rate of 3.86%, with an average of 28.8K interactions per post, which is impressive given Instagram’s algorithmic challenges. She posts 17 times per month, ensuring she maintains a consistent presence while keeping her content fresh and exciting. However, her growth rate of -0.31% in the past 30 days indicates a slight decline in new followers, suggesting that she could benefit from new content strategies or collaborations to boost visibility.

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For brands, Alicia’s Instagram is a prime space for premium collaborations, particularly in fashion, beauty, and travel industries. She has successfully worked with brands like Kiehl’s, Jo Malone London, and NYX Professional Makeup, proving her ability to create visually appealing and engaging sponsored content. Her Instagram remains a highly valuable platform for brands looking to establish a strong presence among young, fashion-conscious consumers.

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• Username: @byhermoss
• Influence Score: 83.6/100
• Followers: 745.2K
• Activity: 17 posts/month
• Engagement Rate: 3.86%
• Growth: -0.31%
• Average Engagement: 28.8K
• Posting Habits: Everyday at 9 AM EST

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YouTube: A Growing Platform for Long-Form Content

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Alicia’s YouTube channel, though smaller in comparison to her TikTok and Instagram, has significant growth potential, currently boasting 384K subscribers and an influence score of 79.5/100. Unlike her short-form content on TikTok and Instagram, her YouTube videos allow her to dive deeper into lifestyle topics, vlogs, and personal experiences. The platform gives her the opportunity to expand her storytelling, share more detailed insights, and develop a stronger connection with her audience.

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Her YouTube strategy includes a mix of long-form and short-form content, with a focus on vlogs, beauty transformations, and daily life updates. She also utilizes YouTube Shorts, a feature that has allowed her to extend her TikTok success into the YouTube space. By repurposing her most viral TikTok clips, she has managed to increase her engagement on YouTube while continuing to attract new subscribers. However, her channel could benefit from a more structured posting schedule to further strengthen audience retention.

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Despite posting only 4.3 videos per month, Alicia’s YouTube maintains a loyal and interactive audience, with an engagement rate of 0.58% and an average of 2.2K interactions per video. While her growth rate has remained at 0% in the past 30 days, her steady engagement suggests that her followers remain highly interested in her content. With more consistent uploads and unique content tailored specifically for YouTube, she could significantly increase her influence on the platform.

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For brands, YouTube presents an opportunity for longer, more in-depth collaborations, particularly in the beauty and lifestyle sectors. Given Alicia’s previous partnerships with beauty brands and her ability to create engaging product reviews, YouTube could serve as a strong platform for brand storytelling and influencer-driven marketing campaigns. If she continues to refine her long-form video content and engage her audience through interactive content, her YouTube influence is likely to expand in the coming years.

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• Username: @ByHermoss
• Influence Score: 79.5/100
• Followers: 384K
• Activity: 4.3 videos/month
• Engagement Rate: 0.58%
• Growth: 0%
• Average Engagement: 2.2K
• Posting Habits: Twice a week at 8 PM EST

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Twitter: A Space for Personal Thoughts and Audience Connection

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While Twitter is not Alicia Hermoss’s primary platform, it serves as a personal and expressive space where she shares thoughts, emotions, and candid reflections with her audience. With 218.6K followers, Alicia uses Twitter to engage with her community in a more intimate and conversational format, allowing her fans to connect with her on a deeper level. Unlike her highly visual and interactive content on TikTok and Instagram, her Twitter feed focuses on short musings, poetic expressions, and emotionally driven messages, making it a unique extension of her digital presence.

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Her Twitter strategy revolves around authenticity and relatability, with posts that often touch on personal emotions, relationships, and everyday experiences. This approach allows her followers to see a more reflective side of her personality, making her content feel more genuine and heartfelt. However, she does not leverage interactive elements like polls, Q&A sessions, or trending discussions, which could help boost engagement and attract new followers.

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Despite being the smallest of her platforms, Alicia maintains a loyal and interactive audience that consistently engages with her tweets. However, her growth rate is currently at -0.22%, suggesting that she is losing followers rather than gaining new ones. This decline could be due to infrequent posting or a lack of interactive discussions, indicating a need for a more structured content strategy that includes consistent updates and audience participation.

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With an average engagement of 162 interactions per tweet, Alicia’s audience still responds well to her raw and introspective content, particularly when she shares relatable life thoughts or emotional insights. If she increases her posting frequency and experiments with more engaging content formats, such as Twitter threads, community-driven conversations, or real-time reactions to trending topics, she could significantly expand her reach and strengthen her Twitter presence.

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• Username: @byhermoss
• Influence Score: 74.3/100
• Followers: 218.6K
• Activity: 1 tweet/week
• Engagement Rate: 0.07%
• Growth: -0.22%
• Average Engagement: 162
• Posting Habits: Once a week at 5 PM EST

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By Hermoss' Social Media Influence Summary

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Alicia Hermoss holds a strong social media ranking, placing in the top 4% of TikTok creators in Spain, the top 1% in the Video Entertainment category, and maintaining a highly engaged presence across Instagram, YouTube, and Twitter, solidifying her status as a leading digital influencer in the Spanish-speaking community.

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Learn more about the Favikon Methodology here

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Content Strategy: Mastering Humor, Style, and Storytelling for Engaging Digital Content

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Alicia Hermoss’s content strategy seamlessly blends humor, lifestyle, beauty, and fashion, using relatable storytelling, comedic skits, and aesthetic visuals across TikTok, Instagram, YouTube, and Twitter to create authentic, engaging, and highly shareable content that resonates with her audience.

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Reachability and Partnerships

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Alicia Hermoss is a highly approachable and marketable influencer, making her an ideal partner for brands in fashion, beauty, and lifestyle sectors. Her ability to create authentic, engaging, and humorous content allows her to seamlessly integrate sponsored collaborations into her social media platforms without disrupting her natural storytelling. Whether she is showcasing beauty transformations, sharing personal fashion insights, or giving comedic takes on daily life, Alicia has mastered the art of organic brand placement, making her one of the most versatile influencers in Spain.

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With an estimated campaign cost ranging from $5K - $10K per post, Alicia provides affordable yet impactful marketing opportunities for brands. Her multi-platform presence allows for diverse partnership strategies, from high-energy viral campaigns on TikTok to aesthetic-driven Instagram collaborations and in-depth YouTube product showcases. This adaptability makes her a valuable brand ambassador, offering companies multiple ways to target Gen Z and millennial audiences through engaging and interactive content.

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Alicia has already worked with prestigious brands such as Jo Malone London, NYX Professional Makeup, Kiehl’s, and L’Oréal Professionnel, reinforcing her credibility and trustworthiness in the beauty industry. Her collaborations go beyond simple sponsorships—she creates content that aligns with her personal brand, ensuring that promotions feel authentic rather than overly commercial. This natural integration of brand messaging into her content enhances audience trust and makes her a highly effective digital marketer.

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Her strong engagement rates across TikTok, Instagram, and YouTube make her an excellent choice for brands looking for both reach and audience interaction. She is open to various types of collaborations, including sponsored posts, brand ambassadorships, event partnerships, and affiliate marketing. As a content creator who understands the importance of brand-audience alignment, Alicia remains a top-tier influencer for brands aiming to connect with young, stylish, and humor-driven audiences in Spain and beyond.

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Conclusion: Why Alicia Hermoss is a Digital Powerhouse

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Alicia Hermoss has successfully built a unique digital identity, combining humor, fashion, and lifestyle content to engage her audience. With strong engagement across multiple platforms and a growing portfolio of brand collaborations, she is set to become one of Spain’s top lifestyle influencers.

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View the AI-powered profile

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