Who's Who on Social Media
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Who is Alexandra Cooper?

Alexandra Cooper is a prominent figure in the podcasting world, widely known as the host of the hit show Call Her Daddy. Her candid approach to discussing topics such as relationships, mental health, and personal empowerment has captivated millions of listeners globally.

November 23, 2024
Jeremy Boissinot
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Alexandra Cooper is a prominent figure in the podcasting world, widely known as the host of the hit show Call Her Daddy. Her candid approach to discussing topics such as relationships, mental health, and personal empowerment has captivated millions of listeners globally. Alexandra’s influence extends beyond podcasting, with a dynamic presence on social media platforms like Instagram and TikTok, where she connects with her followers through relatable and engaging content.

Alexandra Cooper: A Leading Voice in Podcasting and Digital Influence

Alexandra Cooper began her journey to fame as the creator and host of Call Her Daddy, one of the most popular podcasts globally. With over 100 episodes, Alexandra boldly addresses sensitive and often taboo topics such as relationships, sex, and mental health, delivering them with a unique blend of humor and an unfiltered perspective. Her ability to speak openly and authentically about personal and societal challenges has captivated millions of listeners, making her a trailblazer in the world of podcasting. By fostering honest conversations, Alexandra has redefined how young women consume content, empowering her audience through relatable storytelling and genuine insights. Her work not only resonates with her listeners but also fosters a deeper understanding of self-improvement and emotional well-being.

Beyond podcasting, Alexandra has established herself as a powerful force in the digital world, leveraging her platform to build a diverse and engaged audience. She has collaborated with major brands like Barstool Sports and Prada, showcasing her ability to seamlessly merge her media presence with the world of fashion and luxury. Through her collaborations, Alexandra has proven her versatility as a media personality and influencer, balancing professionalism with her signature authenticity. Her strong social media presence amplifies her reach, providing followers with behind-the-scenes glimpses, personal anecdotes, and thought-provoking discussions that further solidify her connection with her audience.

What sets Alexandra apart is her ability to maintain authenticity while expanding her influence across multiple platforms. Whether sharing moments from her personal life or engaging in thought-provoking interviews, she continues to deliver content that feels both relatable and aspirational. Her success in building a loyal audience, while simultaneously engaging with mainstream and luxury brands, highlights her exceptional ability to bridge the gap between relatability and influence. As a standout figure in media and entertainment, Alexandra Cooper continues to push boundaries and inspire millions, leaving a lasting impact on both her followers and the industry.

Social Coverage: An Influencer active on social media

Alexandra Cooper dominates platforms like Instagram and TikTok, where she balances engaging video content with polished lifestyle posts. Her ability to tailor her content to each platform ensures she maintains a consistent and highly engaged following.

Alexandra Cooper's Social Media Strategy

Instagram: Alexandra’s Hub for Style and Engagement

Instagram serves as Alexandra Cooper’s largest and most influential platform, boasting 3.3 million followers. Here, she provides a polished and curated look into her life, blending professional milestones with personal moments. Her posts often highlight behind-the-scenes glimpses from Call Her Daddy, collaborations with luxury brands like Prada, and lifestyle updates that resonate with her audience. Alexandra’s ability to maintain a balance between aspirational and relatable content is one of the key drivers of her success on Instagram. For example, her collaboration with Forbes, where she shared her professional journey, garnered an impressive 16.3 million views and 608.2K likes, showcasing the broad appeal of her content.

Despite experiencing a 2.46% decline in follower growth over the past 30 days, Alexandra’s engagement rate remains strong at 9.32%, far surpassing platform averages. This indicates that her existing followers are highly engaged and loyal. With an average engagement of 304.9K per post, Alexandra effectively uses Instagram to foster a deeper connection with her audience by blending relatable storytelling with high-quality visuals. Her daily posting schedule at 7 AM ensures consistency and keeps her content fresh, contributing to her sustained relevance as a top-tier influencer in the Podcasting and Lifestyle niches.

  • Username: @alexandracooper
  • Influence Score: 86/100
  • Followers: 3.3 million
  • Activity: 1 post last month
  • Engagement Rate: 9.32%
  • Growth: -2.46% (-82K followers)
  • Average Engagement: 304.9K
  • Posting Habits: Every day at 7 AM

TikTok: A Space for Humor and Relatability

TikTok is Alexandra’s second-largest platform, with 2.3 million followers, and serves as a space for authentic, unfiltered content. Unlike the polished aesthetic of her Instagram, Alexandra’s TikTok focuses on humor, trending topics, and personal takes on everyday situations. Her ability to bring snippets from Call Her Daddy and blend them with relatable content has made TikTok an essential part of her strategy. Videos like her post titled "Oh to be a woman right now" have amassed 5.4 million views and 798.4K likes, illustrating her knack for connecting with her audience on relevant and engaging topics.

Alexandra’s engagement rate on TikTok is an impressive 21.65%, which is significantly higher than her Instagram engagement. With an average 497.9K engagements per post, she capitalizes on the platform’s algorithm by creating content that encourages shares, comments, and likes. While her posting frequency is less frequent at 0.9 videos per week, the high level of engagement indicates that her audience values quality over quantity. TikTok allows Alexandra to appeal to a younger demographic, further broadening her reach and reinforcing her position as a multifaceted digital creator.

  • Username: @fathercooper
  • Influence Score: 90.9/100
  • Followers: 2.3 million
  • Activity: 0.9 videos per week
  • Engagement Rate: 21.65%
  • Growth: 0%
  • Average Engagement: 497.9K
  • Posting Habits: Once a week at 7 AM

YouTube: A Dormant Yet Promising Platform

YouTube is Alexandra Cooper’s third-largest platform, with 309K followers, and while it has been dormant for the past two years, it previously served as a key space for sharing video highlights of Call Her Daddy and other podcast-related content. Unlike Instagram and TikTok, where shorter, snappier content thrives, YouTube allowed Alexandra to delve into longer-form content, such as exclusive interviews and behind-the-scenes footage. This platform once provided her audience with deeper insights into her personality and professional journey, complementing her presence on audio-based platforms like Spotify.

Although her YouTube activity has ceased, there is potential for revitalizing this channel to provide unique, in-depth content that aligns with her podcast’s themes. For instance, Alexandra could use YouTube to share video-exclusive segments, panel discussions, or even vlog-style episodes that showcase her life beyond Call Her Daddy. With no activity and an engagement rate of 0%, the platform remains underutilized but could serve as an excellent tool for reaching a different segment of her audience who prefer visual storytelling and longer engagement formats.

  • Username: @AlexandraCooper
  • Followers: 309K
  • Activity: Inactive
  • Engagement Rate: 0%
  • Growth: -0.47% (-1.4K followers)

X (formerly Twitter): A Supporting Platform for Quick Updates

X, formerly known as Twitter, is Alexandra’s smallest platform with 476.5K followers, where her activity has also declined, with no updates in over two months. Historically, Alexandra used X to share quick updates about her podcast, engage with fans, and comment on trending topics. The platform’s conversational nature allowed her to connect with her audience in a more informal and personal way, complementing her polished presence on Instagram and the humor-centric tone of TikTok.

Despite its current inactivity, X remains a valuable channel for quick, impactful communication with fans, particularly during podcast launches or major collaborations. Alexandra’s decline in growth (-1.29%) and 0% engagement rate reflect the lack of activity, but reactivating this platform could enhance her multi-platform strategy. By posting teasers for upcoming podcast episodes or engaging in discussions about trending topics, she could reignite interest on X, leveraging its immediacy and interactivity to complement her broader content strategy.

  • Username: @AlexandraCooper
  • Followers: 476.5K
  • Activity: Inactive
  • Engagement Rate: 0%
  • Growth: -1.29% (-6.2K followers)

Podcast: Call Her Daddy – The Core of Alexandra’s Influence

At the heart of Alexandra Cooper’s content strategy lies her globally renowned podcast, Call Her Daddy, which serves as the foundation of her digital empire. With over 100 episodes, the podcast is a trailblazer in the industry, tackling sensitive and taboo topics like relationships, sex, mental health, and personal growth with an unfiltered and humorous approach. Its raw and relatable format resonates with millions of listeners, making it one of the most successful podcasts worldwide. Alexandra’s candid storytelling, coupled with her ability to explore issues often left unspoken, has redefined the way young women engage with conversations about empowerment and self-improvement.

The podcast’s success is further amplified by its exclusive deal with Spotify, where it continues to dominate as a chart-topping show. Guests on Call Her Daddy range from celebrities to influencers, bringing unique perspectives and thought-provoking conversations that cater to its diverse audience. Notable episodes, such as her interview with Vice President Kamala Harris, showcase her ability to seamlessly blend entertainment with cultural relevance, creating viral moments that extend far beyond the podcast itself. These discussions, often complemented by Alexandra’s distinct humor and relatability, position the podcast as a cultural phenomenon and cement her status as a leading voice in the podcasting industry.

The podcast also serves as a powerful tool for connecting with her audience on a deeper level. Listeners frequently turn to Call Her Daddy not just for advice and laughs, but for a sense of community and shared experience. Through her ability to navigate both lighthearted and serious topics, Alexandra keeps her audience engaged and returning for more, making the podcast an essential element of her overall content strategy. By continuing to innovate within this space, Alexandra ensures that Call Her Daddy remains at the forefront of the podcasting world.

Alexandra Cooper's Social Media Influence Summary

With a Favikon authority score of 9,397, Alexandra Cooper ranks as one of the Top 1% influencers in the United States for Podcasting & Audio. On Instagram, she consistently performs among the Top 25%, and her TikTok ranking places her in the Top 1% for engagement and reach. Despite slower growth on her secondary platforms, her presence across multiple channels showcases her versatility and broad appeal.

Content Strategy: Bridging Relatability and Influence

Alexandra’s content strategy is built on balancing relatability with aspirational elements. Her Instagram highlights her polished persona and professional achievements, while TikTok serves as a space for unfiltered, humorous content. This dual approach allows her to cater to different segments of her audience, ensuring she remains relevant and engaging across platforms. Her ability to create viral moments, such as her collaborations with high-profile figures like Kamala Harris, demonstrates her knack for blending entertainment with cultural relevance. Whether through podcast highlights or candid lifestyle updates, Alexandra’s content resonates because of its authenticity and relatability.

Alexandra Cooper has cemented her place as a leading voice in podcasting and digital influence. Her candid discussions on sensitive topics, combined with her polished social media strategy, have made her a household name. By continuing to expand her brand through potential initiatives like a newsletter and reactivating dormant platforms, Alexandra can further solidify her influence and leave an even greater mark on the world of media and entertainment.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.