Who is Aitana Soriano?

‍

‍

Aitana Soriano: Redefining Beauty and Lifestyle Content with Vibrant Energy

‍

‍

Aitana Soriano is a vibrant and influential Spanish content creator who has captivated a massive audience with her engaging presence on TikTok, Instagram, and YouTube. Known for her dynamic personality and authentic approach, she seamlessly blends beauty, lifestyle, and cultural storytelling into her content. From sharing beauty routines to capturing personal milestones, Aitana connects with her followers by offering a glimpse into her life while maintaining a highly relatable and energetic presence. Her ability to balance aspirational aesthetics with everyday experiences has made her a go-to influencer for brands and audiences alike.

‍

Her journey into social media stardom began with her natural passion for beauty and storytelling, which quickly translated into viral success on platforms like TikTok. She has mastered the art of short-form video content, consistently delivering engaging and emotionally resonant clips that keep her audience invested. Whether she’s sharing a heartfelt surprise, showcasing her favorite beauty products, or documenting everyday moments, Aitana ensures that her content feels genuine and exciting. This authenticity has allowed her to maintain strong engagement rates and a dedicated fan base.

‍

‍

Beyond beauty and lifestyle, Aitana also incorporates elements of Spanish culture into her content, celebrating traditions and events such as Fallas. This cultural connection adds an extra layer of relatability for her Spanish-speaking audience, reinforcing her status as a beloved Gen Z influencer. Her openness about her personal life, including relationships and challenges, further strengthens her bond with her followers. By sharing both the highlights and struggles of her journey, she fosters a community that values honesty and connection.

‍

Aitana’s growing influence has led her to collaborate with top-tier beauty brands like L’Oréal, Lancôme, and Clarins, proving her credibility in the industry. Her partnerships are seamlessly integrated into her content, ensuring that product promotions feel organic rather than forced. With a continuously expanding audience and an ever-evolving content strategy, Aitana remains at the forefront of beauty and lifestyle influencing. Whether through viral TikToks, curated Instagram posts, or personal YouTube vlogs, she continues to inspire and entertain, solidifying her position as one of Spain’s most promising digital creators.

‍

‍

An Influencer Active on Social Media

‍

‍

Aitana Soriano maintains a robust presence across TikTok, Instagram, and YouTube, with TikTok leading as her strongest platform. Each platform offers unique content, tailored to engage her audience effectively.

‍

‍

Aitana Soriano's Social Media Strategy Analysis

‍

‍

TikTok: Aitana’s Viral Playground for Emotionally Engaging Content

‍

‍

Aitana Soriano’s TikTok presence is her strongest, with over 1 million followers, making it the heart of her content strategy. She thrives on creating emotionally charged and relatable videos, often centered around personal moments, surprises, and heartwarming interactions. Her ability to evoke strong emotions in her audience, whether through joyful reactions or touching moments with loved ones, contributes to her high engagement rate. By keeping her videos raw, unfiltered, and deeply personal, she ensures a genuine connection with her audience.

‍

Her TikTok content strategy revolves around consistency and spontaneity, posting three times a day at 9 AM to maintain visibility and engagement. She balances trendy, fast-paced content with more intimate storytelling, giving her audience both entertainment and emotional depth. Videos featuring her boyfriend, friends, and family tend to perform exceptionally well, as they showcase her natural charisma and real-life moments. This mix of authenticity and trend-awareness allows her to stay relevant in TikTok’s ever-changing landscape.

‍

‍

With an engagement rate of 5.58% and an average engagement of 55.8K, Aitana has established herself as a powerful voice in Gen Z content creation. Her ability to humanize beauty and lifestyle by blending them with real emotions makes her content stand out. She also integrates product placements in an organic way, ensuring that brand partnerships feel natural rather than overly promotional. This strategy not only increases her influence but also solidifies her reputation as a trusted digital creator.

‍

Aitana’s TikTok growth remains stable, maintaining a strong influence score of 89.7/100 with a loyal fan base that regularly engages with her content. While she hasn’t shown rapid numerical growth recently, her high retention and consistent views indicate a dedicated audience. Brands looking to reach Gen Z consumers through TikTok collaborations can benefit from Aitana’s emotional storytelling approach and strong engagement metrics. Her TikTok serves as a hub for viral, heartfelt, and visually captivating content, making it her most impactful platform.

‍

• Username: @aitanasoriano
• Influence Score: 89.7/100
• Followers: 1M
• Activity: 20.9 videos/week
• Engagement Rate: 5.58%
• Growth: 0%
• Average Engagement: 55.8K
• Posting Habits: 3 times a day at 9 AM EST

‍

‍

Instagram: Aitana’s Aesthetic & Lifestyle Showcase

‍

‍

Aitana’s Instagram strategy revolves around blending lifestyle aesthetics with authentic, personal storytelling, making it a compelling platform for beauty and fashion enthusiasts. With 485.7K followers and a 10.04% engagement rate, she commands an engaged audience eager for insights into her daily life. She frequently shares personal milestones, friendships, travel experiences, and beauty-related content, all while maintaining a highly curated yet approachable aesthetic. Her ability to seamlessly mix polished brand collaborations with candid, heartfelt moments makes her profile stand out.

‍

Her posting schedule of twice a week at 1 PM ensures her content remains fresh without overwhelming her audience. She crafts each post with careful attention to visual appeal, storytelling, and engagement-driven captions, ensuring a balance between aspirational content and relatable experiences. Aitana’s Instagram serves as a portfolio of her life, showcasing glamorous events, simple daily moments, and behind-the-scenes glimpses of her influencer journey. This approach creates a strong connection with her followers, as they feel like they are a part of her world.

‍

‍

Aitana is highly active in brand collaborations, working with major names like L’Oréal, Lancôme, and Clarins, making her a top choice for beauty campaigns. Her posts seamlessly integrate sponsored products, often through tutorials, reviews, or casual lifestyle shots. Thanks to her bright and engaging personality, these promotions feel organic and natural, which boosts audience trust and interest. Brands looking for an influencer who can blend aesthetic appeal with genuine endorsement will find Aitana’s Instagram highly effective.

‍

While her growth rate is currently at +0.1%, her steady audience engagement and high influence score (91.2/100) solidify her position as a powerful Instagram presence. Her strategic mix of influencer marketing, beauty content, and personal storytelling ensures she remains relevant and influential. With a well-curated feed and strong engagement metrics, Aitana’s Instagram serves as an essential pillar of her social media empire, offering a mix of lifestyle, beauty, and emotional connection.

‍

• Username: @aitanasoriano
• Influence Score: 91.2/100
• Followers: 485.7K
• Activity: 7 posts/month
• Engagement Rate: 10.04%
• Growth: +0.1%
• Average Engagement: 48.7K
• Posting Habits: Twice a week at 1 PM EST

‍

‍

YouTube: Aitana’s Space for Long-Form Storytelling

‍

‍

Although Aitana’s YouTube presence is smaller compared to her TikTok and Instagram, it remains a crucial part of her brand. With 53.7K subscribers, her YouTube channel focuses on in-depth, long-form storytelling, allowing her to connect with her audience on a deeper level. Her content ranges from travel vlogs and university experiences to personal reflections and relationship updates, giving followers a behind-the-scenes look into her life. This platform allows her to showcase her personality beyond quick snippets, offering a more immersive experience.

‍

She posts approximately 1.8 videos per month, with uploads typically scheduled once a month at 8 PM. While her posting frequency is lower compared to other platforms, each video is well-produced and deeply engaging, making her audience eagerly anticipate new content. Her 4-exam university vlog, house tour, and relationship updates perform exceptionally well, as they offer insightful, personal narratives. Aitana uses YouTube as a storytelling tool, allowing her to share more thoughtful and extended content compared to TikTok’s fast-paced nature.

‍

‍

Her engagement rate on YouTube is 2.29%, with an average engagement of 1.2K views per video, reflecting her ability to maintain an interested and loyal audience despite having a smaller following. While YouTube growth is slower, her consistent engagement and audience retention show potential for future expansion. Her content strategy prioritizes authenticity and relatability, ensuring that even in a long-form format, her storytelling remains captivating.

‍

While YouTube is not her primary platform, it serves as a valuable asset for brand collaborations that require more in-depth product demonstrations or personal experiences. Given her ability to engage an audience over longer content, brands seeking thoughtful, detailed promotions can leverage her YouTube for effective campaigns. As her influence continues to grow, expanding her YouTube strategy with more frequent uploads and diverse content could further solidify her presence in the long-form content space.

‍

• Username: Aitana Soriano
• Influence Score: 69.2/100
• Followers: 53.7K
• Activity: 1.8 videos/month
• Engagement Rate: 2.29%
• Growth: +0.76%
• Average Engagement: 1.2K
• Posting Habits: Once a month at 8 PM EST

‍

‍

Aitana Soriano's Social Media Influence Summary

‍

‍

Aitana Soriano holds a Favikon Influence Score of 9,075, ranking #2 in Beauty Bloggers (Spain), #147 in Beauty Bloggers (Worldwide), and #280 in Instagram (Spain), placing her among the top 1% of influencers in her niche.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Blending Positivity and Authenticity

‍

Aitana’s content stands out for its energetic, youthful vibe and emotional depth. Her TikTok videos often showcase heartwarming moments with her partner, family, and friends, creating a strong sense of authenticity that resonates deeply with Gen Z.

‍

‍

Reachability and Partnerships

‍

‍

Aitana Soriano has proven herself as a highly accessible and brand-friendly influencer, making her an ideal collaborator for beauty, lifestyle, and fashion brands. Her ability to integrate sponsored content naturally into her posts allows brands to benefit from high engagement without compromising authenticity. With partnerships with industry giants like L’Oréal, Lancôme, and Clarins, Aitana has successfully established herself as a trusted voice in beauty and skincare. Her audience resonates with her recommendations, making her a valuable asset for product launches and brand campaigns.

‍

One of Aitana’s biggest strengths is her adaptability across platforms, making her an excellent candidate for multi-platform brand campaigns. On TikTok, she excels in creating emotionally engaging and relatable content, making her ideal for viral product showcases. On Instagram, her aesthetic storytelling elevates luxury brands and lifestyle products, allowing for polished yet organic promotions. On YouTube, her long-form content offers a space for detailed reviews, tutorials, and lifestyle integrations, ensuring a well-rounded promotional strategy.

‍

‍

Her content safety, bright positivity, and minimal political messaging make her a safe and reliable choice for brands that seek a wholesome and widely appealing ambassador. Unlike influencers who focus on controversy-driven content, Aitana maintains a clean, engaging, and high-energy presence that aligns well with beauty, fashion, and wellness brands. With an influence score of 9,075 and a high engagement rate across platforms, she provides brands with measurable results and strong audience trust, essential for successful collaborations.

‍

Aitana is also open to partnerships, particularly in the beauty and fashion sectors, where she has already worked with premium brands. Given her rising influence, steady engagement, and ability to create viral content, she is an excellent choice for product launches, influencer events, and social media-driven brand promotions. Whether through sponsored posts, TikTok challenges, or in-depth product features, Aitana offers brands a direct and effective way to connect with Gen Z consumers.

‍

‍

Conclusion: A Rising Star in Beauty and Lifestyle Influencing

‍

Aitana Soriano has carved a distinct niche in the social media landscape with her engaging content, vibrant personality, and impressive influence. Her ability to connect emotionally with her audience while maintaining a consistent flow of lifestyle, beauty, and cultural content sets her apart. Whether showcasing beauty tips, sharing heartfelt experiences, or collaborating with major brands, Aitana’s ability to inspire and connect continues to elevate her influence in the social media world.

‍

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Abril Cols - Complete Social Media Analysis‍

✨ Claudia Garcia - Complete Social Media Analysis

✨ Celia Reina - Complete Social Media Analysis