Who is Aistė Haas?

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Aistė Haas: Transforming Nail Art into a Creative Beauty Experience

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Aistė Haas is a nail artist, beauty creator, and social media personality known for her creative nail designs and tutorials. She shares a mix of DIY nail art, beauty tips, and product recommendations, making her content both educational and engaging. Her videos highlight seasonal themes, trendy designs, and collaborations with major nail brands. Through her passion for nail art, she has built a loyal audience eager to learn and experiment with new styles.

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With over 1.2 million followers on Instagram, Aistė has established herself as a leading beauty influencer. Her posts range from step-by-step nail tutorials to high-quality product showcases that inspire both beginners and professionals. She uses detailed captions and interactive content to engage her followers, encouraging them to try new designs. By consistently sharing fresh ideas, she maintains an active and engaged beauty community.

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On TikTok, where she has 737.6K followers, Aistė shares short, fast-paced videos focusing on nail trends and beauty hacks. Her content includes quick tutorials, product demonstrations, and nail challenges, making her an entertaining and informative creator. With a 1.51% engagement rate, she keeps her audience engaged through trendy and relatable content. By tapping into viral beauty trends, she continues to grow her reach and attract new followers.

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Beyond social media, Aistė has partnered with top beauty brands such as GELCARE, Daisy Nail Design INC, and Kiara Sky Nails Official. These collaborations allow her to introduce her audience to high-quality nail products while maintaining authenticity. Her expertise in nail care and beauty products makes her a trusted voice in the industry. With her influence expanding, she remains a go-to creator for brands looking to reach a beauty-focused audience.

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An Influencer Active on Social Media

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Aistė has built a strong presence on Instagram, TikTok, and YouTube, where she shares nail art tutorials, product recommendations, and creative designs. Her content reaches a highly engaged audience interested in beauty and self-care.

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Aistė's Social Media Strategy Analysis

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Instagram: High-Quality Nail Art and Engaged Followers

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Aistė’s Instagram is her most influential platform, where she shares detailed nail tutorials, beauty content, and product recommendations. With 1.2 million followers and an influence score of 92.4/100, she has built a highly engaged community. Her posts range from intricate nail designs to seasonal trend highlights, keeping her audience inspired. She combines professional visuals with interactive elements like polls and Q&A sessions to encourage engagement.

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Her engagement rate on Instagram is 2.98%, proving her ability to connect with her followers. She posts around 16 times per month, ensuring her audience receives fresh content regularly. Over the past 30 days, she has gained 8.1K new followers, maintaining a 0.7% growth rate. By posting daily at 12 PM EST, she optimizes her content’s reach and visibility.

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Aistė’s Instagram strategy focuses on both visual storytelling and educational content. She provides in-depth tutorials with step-by-step instructions, making it easy for her audience to replicate her nail designs. She also shares beauty product reviews and collaborations, integrating sponsored content in a way that feels natural. This approach keeps her account engaging while also allowing her to work with beauty brands in an authentic manner.

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Her brand partnerships on Instagram include GELCARE, Daisy Nail Design INC, and Kiara Sky Nails Official. She often tags these brands in her posts, giving her audience direct access to the products she recommends. Her ability to seamlessly blend promotional content with organic posts strengthens her credibility. This makes her an ideal influencer for beauty brands looking to reach nail art enthusiasts.

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• Username: @heygreatnails
• Influence Score: 92.4/100
• Followers: 1.2M
• Activity: 16 posts/month
• Engagement Rate: 2.98%
• Growth (30 days): +0.7%
• Average Engagement: 34.7K
• Posting Habits: Every day at 12 PM EST

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TikTok: Quick and Engaging Nail Art Videos

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Aistė’s TikTok presence is built around quick, engaging videos that highlight nail trends, tutorials, and product reviews. With 737.6K followers and an influence score of 87.5/100, she has solidified herself as a major beauty creator. Her content is designed to be short yet informative, catering to TikTok’s fast-scrolling audience. She takes advantage of viral beauty challenges and trending sounds to maximize visibility.

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Her TikTok engagement rate is 1.51%, with an average of 11.1K interactions per video. She uploads 5.5 videos per week, ensuring she stays active on the platform. Her growth rate is +0.02% over the last 30 days, showing consistent audience retention. Posting daily at 3 PM EST, she reaches beauty lovers during peak engagement hours.

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Aistė’s TikTok content is a mix of step-by-step tutorials, product demos, and nail challenges. She breaks down complex nail designs into easy-to-follow steps, making them accessible for all skill levels. Her videos are fast-paced and visually appealing, often featuring close-up shots of intricate nail art. This approach keeps her audience engaged while also promoting creativity in beauty.

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Her brand collaborations on TikTok include nail polish companies, beauty tools, and fashion-related brands. She integrates sponsored content seamlessly, ensuring it blends naturally with her usual posts. Her authenticity and expertise make her a trusted voice for beauty brands looking to promote their products. By maintaining a balance between organic and sponsored content, she keeps her audience engaged while partnering with relevant companies.

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• Username: @heygreatnails
• Influence Score: 87.5/100
• Followers: 737.6K
• Activity: 5.5 videos/week
• Engagement Rate: 1.51%
• Growth (30 days): +0.02%
• Average Engagement: 11.1K
• Posting Habits: Every day at 3 PM EST

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YouTube: Long-Form Beauty Content

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Aistė’s YouTube channel, Hey Great Nails, has 236K subscribers, but it is not her primary focus. Unlike Instagram and TikTok, her YouTube content is less frequent, with 0 videos per month. However, her past videos continue to attract views from beauty enthusiasts. YouTube provides a platform for longer, more detailed tutorials, allowing her to explain nail techniques in depth.

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Her YouTube engagement rate is currently 0%, as she has not posted new content recently. Despite this, she still holds a strong presence in the beauty niche, with a potential to grow. Her growth rate remains at 0%, but her audience remains loyal to her existing content. With the right content strategy, she could re-engage her followers and expand her reach.

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Aistė’s YouTube strategy could benefit from more frequent uploads, in-depth tutorials, and product reviews. Her expertise in nail art and beauty could attract an audience looking for step-by-step guidance. Expanding into long-form content would give her the opportunity to showcase detailed designs, collaborations, and beauty education. If she reintroduces regular uploads, she could further establish herself in the YouTube beauty community.

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Her brand collaborations on YouTube would be ideal for in-depth product demos, beauty tool reviews, and nail care education. Companies in the nail and beauty industry could benefit from her detailed approach to explaining and showcasing their products. If she expands her YouTube presence, she could attract high-value partnerships. This would allow her to offer more comprehensive content while strengthening her brand collaborations.

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• Username: @heygreatnails
• Influence Score: 76/100
• Followers: 236K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Aistė Haas’ Social Media Influence Summary

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Aistė is ranked #6 in Nail Art / Manicure - United States (Top 1%) and #12 worldwide (Top 1%), making her one of the top beauty creators in her niche. She also holds a Top 1% ranking on Instagram in the U.S. (#1422) and worldwide (#6155), reflecting her strong influence. Her consistent engagement and high-quality content position her as a standout figure in beauty content creation.

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Learn more about the Favikon Methodology here

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Content Strategy: Bringing Creativity and Innovation to Nail Art and Beauty Content

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Aistė’s content strategy is focused, visually engaging, and educational, making her a trusted source for nail art enthusiasts. She combines tutorials, product reviews, and trend-based content to keep her audience engaged. Aistė’s content focuses on DIY nail art tutorials, seasonal trends, beauty product recommendations, and brand collaborations with giveaways. Her mix of artistry and beauty education has helped her build a loyal and interactive following.

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Reachability and Partnerships

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Aistė’s reachability extends across Instagram, TikTok, and YouTube, making her an ideal partner for beauty and nail brands. With a total following of over 2.1 million, she has built a highly engaged and interactive audience. Her ability to create high-quality content while keeping it accessible makes her a strong influencer in the beauty industry. Her content appeals to both beginners and professionals, ensuring a wide reach.

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She has collaborated with major beauty brands, including GELCARE, Daisy Nail Design INC, and Kiara Sky Nails Official. These partnerships focus on nail polish, nail care tools, and beauty products, allowing her to introduce her audience to high-quality items. She seamlessly integrates sponsored content into her regular posts, maintaining authenticity and credibility. This approach helps brands connect with a highly engaged beauty audience.

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Aistė’s engagement metrics make her an attractive choice for sponsored content and brand collaborations. She maintains a 2.98% engagement rate on Instagram, with an average of 34.7K interactions per post. On TikTok, her 1.51% engagement rate and 11.1K interactions per video demonstrate strong audience connection. These numbers ensure that brands working with her receive high visibility and meaningful interactions.

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For businesses in the nail and beauty industry, Aistė offers an excellent platform for product promotion and brand visibility. She is open to partnerships that align with her passion for nail art, beauty education, and product innovation. Her authentic approach to content ensures that sponsored collaborations feel natural and engaging for her audience. With her growing influence, she remains a sought-after creator for brands looking to connect with beauty enthusiasts.

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Conclusion: Inspiring Beauty Enthusiasts with Creative Nail Art and Expert Content

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Aistė Haas has established herself as a leading nail artist and beauty creator, captivating a loyal audience with her engaging content. With millions of followers across Instagram and TikTok, she continues to grow her influence in the beauty industry. Her DIY tutorials, brand collaborations, and trend-driven content keep her at the forefront of nail art content. As she expands her brand, Aistė remains a trusted voice for beauty lovers seeking creativity and inspiration.

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