Who is Aila Loures?

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Aila Loures: Shining Bright in Brazilian Humor and Lifestyle Content Creation

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Aila Loures is a dynamic creator from Brazil known for her magnetic energy and humorous storytelling. With over 4.7M followers on TikTok, she captivates audiences through relatable skits and dance trends. Her content radiates positivity and connection, especially with a younger audience. She stands out in the Latin American digital space with a signature mix of charm and spontaneity.

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Beyond entertainment, Aila brings her vibrant personality to the beauty niche, showcasing makeup routines and styling tips. Her presence on Instagram, where she has 1.8M followers, is filled with warm, family-driven content. She connects effortlessly with viewers through genuine moments and lifestyle updates. Each post feels like a glimpse into her day-to-day life.

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Her strong social media impact is supported by consistent engagement and visual appeal. With an engagement rate of 4.75% on Instagram, she exceeds industry standards. Aila’s content blends brand integration and authenticity with ease. Whether in sponsored reels or candid snapshots, she keeps her community at the center.

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Aila is also part of a thriving network, collaborating with top-tier creators like Camila Loures and Glenda Loures. Her influence is reflected in a Favikon score of 9,187 points and multiple top 1% rankings. She brings a natural fit for partnerships in fashion and lifestyle. Her digital presence is fun, inclusive, and built for long-term growth.

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An Influencer Active on Social Media

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Aila Loures is active across TikTok, Instagram, and X, where she shares humorous, beauty-oriented, and lifestyle content with an audience of over 6.5M combined followers.

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Aila Loures' Social Media Strategy Analysis

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TikTok Strategy: Aila Loures’ Playground of Humor and Relatability

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Aila’s TikTok strategy is rooted in comedy, trends, and vibrant expressions of youth culture. With 4.7M followers and a score of 89/100, she’s a powerful figure in Brazil’s entertainment circuit. Her frequent videos (5.8 per week) include dance trends, lip-sync humor, and personal anecdotes. She sustains a strong bond with her community through natural charisma.

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The content is spontaneous yet polished, maintaining a sharp balance between fun and aesthetic appeal. Her average engagement per video sits at 56.5K, with views averaging 345.4K, proving her format's viral potential. Aila consistently capitalizes on trending audio, using them to fuel discovery. Her posting habit is daily, at 7 PM, keeping her audience engaged.

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In terms of growth, Aila shows stability with 0% fluctuation over 30 days, suggesting a loyal audience. Despite saturation on TikTok, she maintains relevancy through humor and family-driven themes. Aila rarely strays from her brand tone, giving her strategy a dependable rhythm. Collaborations, transitions, and group videos keep the energy fresh.

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Aila’s TikTok excels as a launchpad for viral campaigns. Her ranking in Brazil's entertainment space places her in the top 2%, showing strong competitive weight. Her bright personality drives relatability and brand resonance. It’s a platform where she thrives as both creator and entertainer.

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• Username: @ailaloures
• Influence Score: 89/100
• Followers: 4.7M
• Activity: 5.8 videos/week
• Engagement Rate: 1.2%
• Growth: 0%
• Average Engagement: 56.5K
• Posting Habits: Every day at 7 PM EST

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Instagram Strategy: Heartfelt Highlights and Relatable Glam

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Aila’s Instagram is her visual diary—part family album, part style gallery. With 1.8M followers and a Favikon score of 83.3/100, her strategy is emotionally driven and highly visual. She shares beauty tips, personal memories, and brand collabs with high authenticity. Posting twice a month, she favors curated impact over volume.

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Her strength on Instagram lies in engagement, where she achieves a high 4.75% rate and 86.4K average interactions. Despite fewer posts, she garners viral reach through relatable Reels and behind-the-scenes moments. Her tone remains warm, conversational, and often humorous. This consistency strengthens her bond with her audience.

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Fashion, makeup, and humor dominate her aesthetic. Strategic collabs with brands like SHEIN Brasil are seamlessly embedded into content. She uses subtle storytelling to make product placements feel organic. With 1.9M average views, her visibility remains powerful.

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Instagram is where Aila showcases her feminine energy, fashion, and joy. Her casual tone and curated visuals make it ideal for brand deals. Ranking in the top 1% in Brazilian video entertainment, she offers premium visibility. This platform complements her TikTok presence with softness and depth.

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• Username: @ailaloures
• Influence Score: 83.3/100
• Followers: 1.8M
• Activity: 2 posts/month
• Engagement Rate: 4.75%
• Growth: -0.27%
• Average Engagement: 86.4K
• Posting Habits: Once a week at 4 PM EST

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X (Twitter) Strategy: Humor, Commentary, and Unfiltered Realness

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Aila’s X (formerly Twitter) strategy brings out her candid side. With 80K followers and a score of 77.4/100, she engages in real-time humor and pop culture commentary. She tweets around 4 times/week, reflecting on media, celebrities, and relatable drama. Her average engagement sits at 98 likes.

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Although growth is stagnant (0%), Aila thrives in community interactions. She uses tweets to amplify her voice during trending moments and award shows. This unfiltered format allows fans to see her personality in its rawest form. Her reach is modest but loyal and emotionally connected.

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X is not her highest-performing platform in terms of reach, but it's crucial for brand-building. Aila’s humorous tone makes her a reliable presence in Brazil’s casual digital space. Her tweets complement her visual content with wit and commentary. Topical reactions help maintain presence in broader cultural conversations.

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The platform showcases her versatility and timing, making her appealing to media brands. It’s where she can experiment, voice opinions, and connect on a deeper level. While not optimized for monetization, her influence remains authentic. As part of a diversified social mix, X enhances her digital persona.

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• Username: @aila_loures
• Influence Score: 77.4/100
• Followers: 80K
• Activity: 4 tweets/week
• Engagement Rate: 0.12%
• Growth: 0%
• Average Engagement: 98
• Posting Habits: Every day at 11 PM EST

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Aila Loures' Social Media Influence Summary

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Aila Loures ranks in the Top 2% on TikTok in Brazil and Top 1% for video entertainment creators nationally. Globally, she also ranks in the Top 2% on TikTok and Top 1% in her entertainment niche, reflecting her high-performing and consistent presence across platforms. Her Favikon Influence Score of 9,187 points positions her as one of the top Brazilian creators in humor and beauty, with excellent reach and content versatility.

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Learn more about the Favikon Methodology here

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Content Strategy: Centered Around Humor, Beauty, and Relatability

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Aila Loures’ content strategy thrives on relatability, energy, and visual storytelling. Whether she’s taking on trending TikTok formats, sharing family love on Instagram, or reacting to entertainment moments on X, her posts always carry a dose of authenticity and fun. Her content is casual but sharp, always aligned with a youthful and approachable aesthetic.

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Reachability and Partnerships

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Aila Loures is easily accessible for collaborations via her consistent presence across platforms, making her a top pick for brands seeking visibility. She maintains an active schedule, averaging 12 posts monthly on Instagram and nearly 6 videos weekly on TikTok. Her reliable posting habits build strong availability. This high frequency ensures her audience is regularly engaged.

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Her average engagement per post on Instagram stands at an impressive 86.4K, while TikTok boasts 56.5K, showing strong audience interaction. With 4.7M followers on TikTok and 1.8M on Instagram, her reach is both wide and effective. These figures reflect her ability to deliver impactful campaigns. Her consistency strengthens long-term partnerships.

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Aila has previously partnered with top brands like SHEIN, Medprev, and SHEIN Brasil, where she effectively drives visibility through sponsored content. With content averaging over 345.4K views on TikTok and 1.9M on Instagram, she delivers excellent results. Her history of collaborations makes her highly viable for future campaigns. She balances creativity with brand messaging seamlessly.

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Aila’s reachability is also strengthened by her vibrant network, which includes creators like Camila Loures and Glenda Loures, boosting collective audience exposure. Her content stays aligned with brand-safety, uplifting tones, and minimal political themes, making her a risk-free choice. Posting habits show she is active everyday, further elevating her accessibility. Her digital footprint ensures reliable response for interested collaborators.

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Conclusion: A Burst of Brazilian Energy and Beauty Online

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Aila Loures is a dynamic creator from Brazil known for her magnetic energy and humorous storytelling. With over 4.7M followers on TikTok, she captivates audiences through relatable skits and dance trends. Her content radiates positivity and connection, especially with a younger audience. She stands out in the Latin American digital space with a signature mix of charm and spontaneity.

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View the AI-powered profile

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